ServiceMaster NCR

What ServiceMaster NCR does

ServiceMaster National Capital Restoration (NCR) is a family-owned franchise of the ServiceMaster Restore brand, founded in 1986 and headquartered in Alexandria, Virginia. The company provides emergency and planned property restoration services to residential and commercial customers across the Washington DC, Maryland, and Virginia region, operating 24/7/365. Service offerings span water damage restoration, fire and smoke damage restoration, mold remediation, storm and disaster damage restoration, odor deodorization, specialty cleaning (including trauma, biohazard, hoarding, and content cleaning), pre-loss planning, commercial carpet cleaning, and managed repair / reconstruction. Adjacent capabilities include disinfection services for pathogens such as COVID-19, MRSA, and Norovirus, plus data and electronics restoration and the InstaScope mold specialty assessment. Core technology is professional restoration equipment and standardized drying, dehumidification, and remediation methods rather than proprietary software; the company's principal differentiator is its affiliation with the ServiceMaster Recovery Management (SRM) network, which provides coordinated national capacity for losses of any size or severity.

The business is project-based professional services revenue, priced on a quote basis determined by scope of damage, required services, and insurance coverage, with billing on a pay-as-you-go cadence. Distribution is direct field service to customer sites, supplemented by insurance carrier and adjuster referrals and the ServiceMaster franchise system's national brand presence. Customer segments are hybrid: residential property owners form the long-tail base, while commercial properties (offices, retail, industrial, institutional) anchor larger jobs and pre-loss planning engagements; insurance carriers act as referral partners rather than direct paying customers. Leadership has been stable since 2009, with Morgan Renard as CEO & COO, Charles Gandee as CFO, and Chris Coffin as VP of Sales & Business Development (since 2003), supported by a deeply certified technical team holding IICRC, EPA, NADCA, and HAZWOPER credentials. The company has no institutional investment, no public listing, and operates independently within the ServiceMaster franchise system.

Name

ServiceMaster NCR

Legal name

ServiceMaster National Capital Restoration

Website

https://servicemaster-ncr.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceMaster National Capital Restoration is a family-owned ServiceMaster Restore franchise, founded in 1986 in Alexandria, VA, providing 24/7 water, fire, mold, and storm damage restoration to residential and commercial customers across the DC, Maryland, and Virginia region.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Remediation Services (562910), Remediation and Other Waste Management Services (5629), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Smoke, Soot & Odor Remediation (HSAPAOAD), Fire/Smoke Damage Cleaning & Sanitization (HSAEAHAN), Trauma/Crime Scene Cleanup (HSAEAHAK), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF)

Keywords

• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Disaster restoration services
• Commercial cleaning services

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Restoration Services: Project-based restoration services for water damage, fire damage, mold remediation, storm damage, and specialty cleaning. Revenue is generated through individual job contracts, often funded by insurance claims, with pricing based on scope of damage and services required.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ServiceMaster NCR provides emergency and planned property restoration services — including water, fire and smoke, mold, storm/disaster, odor, specialty, ancillary, carpet cleaning, managed repair/construction, pre-loss planning, disinfection, trauma/biohazard, hoarding, data/electronics restoration, and InstaScope mold assessment — to residential and commercial customers in the Washington DC, Maryland, and Virginia region, available 24/7/365.

Product overview

ServiceMaster National Capital Restoration (NCR) offers a comprehensive suite of property restoration and recovery services as part of the ServiceMaster Restore franchise network. The company provides both residential and commercial service lines, with core offerings including Water Damage Restoration, Fire & Smoke Damage Restoration, Mold Remediation, Storm/Disaster Damage Restoration, Odor Damage/Deodorization, Specialty Services (board-up, reconstruction, packout), Carpet Cleaning, Managed Repair (construction), Disinfection Services, Pre-Loss Planning, and Ancillary Services. Additional specialty services include Trauma & Biohazard Cleaning, Hoarding & Content Cleaning, Data & Electronics Restoration, and InstaScope Mold Specialty Assessment Services. The company operates as part of the ServiceMaster Recovery Management (SRM) network, enabling them to service losses of any size or severity. Services are available 24/7/365 for emergency response.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Water damage restoration and mitigation services — including rapid extraction, drying, moisture control, and structural repair — designed to limit further damage and support safe recovery for residential and commercial properties.
• Fire & Smoke Damage Restoration Fire and smoke restoration services — including soot removal, odor control, cleanup, and structural repair — to stabilize and restore residential and commercial spaces affected by fire.
• Mold Remediation Mold inspection and remediation services to identify mold growth, contain and remove contamination, and address underlying moisture conditions to reduce the risk of return in residential and commercial properties.
• Storm/Disaster Damage Restoration Storm damage restoration for impacts from wind, flooding, and severe weather — focused on securing property, mitigating further damage, and restoring safe conditions for residential and commercial customers.
• Odor Damage/Deodorization Services Professional deodorization services using proven treatment methods to remove smoke, moisture, and other persistent odors from residential and commercial properties.
• Specialty Services Additional recovery services including board-up, reconstruction, packout, and specialized cleaning that support restoration from initial response through the final stages for residential and commercial customers.
• Ancillary Services Facility services to enhance recovery with temporary solutions including portable lighting, restrooms, power, HVAC, fencing, dumpsters, and other site support offerings for commercial customers.
• Pre-Loss Planning Commercial planning services including risk assessment, response coordination, and documentation that proactively support faster recovery after a property damage event.
• Commercial Carpet Cleaning Commercial carpet cleaning services after water, fire, and other disaster events using professional restoration equipment and advanced methods to remove moisture, debris, and odor and support a fast return to normal operations.
• Managed Repair / Construction Construction services to rebuild and restore damaged properties, coordinate repairs, and support smooth recovery from mitigation through final restoration for residential and commercial customers.
• Disinfection Services Professional disinfection services covering COVID-19, MRSA, Norovirus, and other pathogens for both residential and commercial properties.
• Trauma & Biohazard Cleaning Specialty cleaning service for trauma and biohazard scenes for residential customers, handled by IICRC-credentialed technicians.
• Hoarding & Content Cleaning

Quantifiable outcome

• Fast action helps limit loss - rapid response with necessary equipment and expertise

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ServiceMaster RestorecoreStrategic or Co-development PartnerServiceMaster NCR is an independently owned and operated ServiceMaster Restore franchise, part of the ServiceMaster Recovery Management (SRM) network. This franchise relationship provides national brand recognition, operational support, and capacity to service losses of any size through coordinated franchise resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ServPro Industries: ServPro is the largest franchised fire, water, and mold restoration network in North America, providing virtually identical emergency mitigation and reconstruction services. ServPro franchises compete directly with ServiceMaster NCR for insurance referrals and commercial accounts in the DC/MD/VA market.
• Paul Davis Restoration: Paul Davis is a national franchised restoration and reconstruction company offering water, fire, mold, and storm damage services with a strong footprint across the Mid-Atlantic. It competes with ServiceMaster NCR on commercial property managers, insurance referrals, and reconstruction rebuild work.
• PuroClean: PuroClean is a franchised restoration brand offering water, fire, mold, and biohazard remediation services with a similar franchisee-driven model to ServiceMaster Restore. It overlaps directly with ServiceMaster NCR in residential emergency response and insurance-driven jobs.
• Restoration 1: Restoration 1 is a national franchised restoration company providing water, fire, mold, and storm damage services. It competes with ServiceMaster NCR for residential and small-commercial restoration work in the Mid-Atlantic and uses a similar insurance-referral-led GTM motion.
• Rainbow International Restoration: Rainbow International is the Neighborly-branded restoration franchise network offering water, fire, and mold services. It is a sibling franchise brand to ServiceMaster Restore within the broader franchise ecosystem and competes for the same insurance and residential customers.

Broad incumbents

• BELFOR Property Restoration: BELFOR is the largest global commercial and residential disaster recovery and reconstruction company, specializing in large-scale catastrophic losses. ServiceMaster NCR leverages the SRM network in part to compete against BELFOR on enterprise and institutional losses in DC/MD/VA.
• ServiceMaster Restore (corporate / parent brand): ServiceMaster Restore is the national franchisor whose brand, systems, and Recovery Management network ServiceMaster NCR operates under. It is included as a peer for benchmarking the broader franchise network's positioning, scale, and competitive dynamics that shape ServiceMaster NCR's operating environment.

Emerging players

• Duraclean International: Duraclean is a specialty cleaning and restoration franchise focused on textile and structural restoration services. It overlaps with ServiceMaster NCR on carpet/upholstery cleaning, odor, and specialty restoration jobs.
• All Dry Services: All Dry Services is a growing restoration franchise specializing in water damage, mold, and sewage cleanup. It is a more recent entrant in the franchise restoration space and overlaps with ServiceMaster NCR on residential emergency water-damage jobs.
• Coit Group: Coit is a national cleaning and restoration franchise offering carpet cleaning, water damage restoration, and specialty cleaning services. It overlaps with ServiceMaster NCR's commercial carpet cleaning and residential restoration lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxhfBr5uexZ5FxWWnOtHEkQ
• Facebookfacebook.com/ServiceMasterRestoreOfficial
• LinkedInlinkedin.com/company/servicemaster-restore
• Instagraminstagram.com/servicemasterrestoreofficial
• Xx.com/sm_ncr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster NCR