What ISOSKELE does

ISOSKELE is a French data marketing and communication agency operating as a subsidiary of the state-owned Groupe La Poste. Founded in 2019, the group consolidates six specialty brands—TimeOne (performance marketing and affiliation), LineUp7 (martech/CRM and data platforms), CyberCité (SEO/SEA and content), St Johns (brand strategy and creative), OnlySo (social media), and ISK Media (media platform launched in 2024)—under a unified go-to-market. It serves enterprise and mid-market advertisers across 16 verticals including automotive, retail, telecommunications, financial services, tourism, and F&B, with named clients such as Škoda, Bouygues Telecom, Danone, La Poste Solutions Business, Cora, and Cultura.

The technology stack combines proprietary tools with partner integrations. Proprietary assets include Prométhée (a first-party cookie tracking and attribution tool using machine learning for consent prediction, anti-fraud filtering, and GDPR-compliant modeling), Prospect Lab (lead scoring and B2B nurturing), DataGarden (SEO monitoring), Power BI dashboards with 65 filters, and a self-serve affiliate platform with SimilarWeb API integration. The group integrates with Adobe, Salesforce, Acoustic, Google Ads, LinkedIn Ads, PubMatic, Adjust, Madvertise, Tabmo, Adsquare, and Factual on the advertising/CRM side, and uses Matomo and Axeptio for analytics and consent management.

The business model blends professional services fees (data/martech consulting, SEO, social, creative) with transaction-based revenue (affiliate commissions via TimeOne). Distribution is sales-led through 10 offices in France and Madrid, with self-service component on the TimeOne affiliate platform. The company reports €100 million in annual revenue, 420 employees, 93 industry awards over four years, and ESG credentials including EcoVadis Gold (top 2%) and CyberVadis Silver.

Name

ISOSKELE

Legal name

ISOSKELE SAS

Website

https://isoskele.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

ISOSKELE is a French data marketing agency group (subsidiary of Groupe La Poste) operating six specialty brands covering affiliation, martech/CRM, SEO, social, creative, and media. It serves enterprise and mid-market advertisers across 16 verticals with proprietary tracking, attribution, and lead-scoring tools.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Data marketing services
• Performance marketing
• Affiliate marketing network
• Marketing technology platforms
• Search engine optimization

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing & Affiliation: TimeOne brand operates a full affiliate network connecting advertisers with publishers, earning commissions on generated sales, leads, and conversions.
2. Data & MarTech Services: CDP, CRM consulting and integration, data quality services, database qualification, campaign management for platforms like Adobe, Salesforce, and Acoustic.
3. SEO & SEA Services: Search marketing agency services through CyberCité brand including strategy, implementation, and optimization.
4. Social Media & Content Marketing: Social media strategy and content creation services through OnlySo and CyberCité brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ISOSKELE is a French data marketing creative agency combining marketing and communication with data and technology innovations. It operates through six specialized sub-brands: TimeOne (performance marketing and affiliation), LineUp7 (martech/CRM/data heritage management), CyberCité (SEO/SEA/search marketing), St Johns (brand strategy and creative), OnlySo (social media), and ISK Media (media platform), delivering integrated end-to-end marketing solutions covering brand strategy, acquisition, conversion, and customer data capitalization for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• TimeOne: Brand expert in performance marketing and affiliation. Covers the full customer journey: branding, traffic & consideration, engagement & conversion, sales, and loyalty.
• LineUp7
• CyberCité
• St Johns
• OnlySo
• ISK Media

Products and services

• TimeOne Performance Marketing & Affiliation Performance marketing and affiliate network service covering the full customer journey from branding through traffic generation, engagement, conversion, sales, and loyalty. Connects advertisers with publishers via a proprietary platform with tracking, attribution, invoicing, and publisher management capabilities.
• LineUp7 MarTech & Data Heritage Management Marketing technology and data specialist service covering consulting, data intelligence, marketing technologies (CDP, RCU, Datamart), data foundation, CRM activation, and user experience. Acquired in September 2024 to position Isoskèle as the first player in data heritage management (gestion du patrimoine data).
• CyberCité Search Marketing Agency Search marketing agency service covering SEO strategy and software, SEA campaigns, media and social ads, content marketing, and data analytics and conversion optimization. Provides organic search optimization for client campaigns.
• St Johns Creative & Brand Strategy Agency Creative agency service covering brand platform development, communication strategy, brand and product content, global design, social marketing, and advertising. Transforms data into creative ideas for brand growth.
• OnlySo Social Media Agency Social-first media agency service covering social media strategy, community management, social content creation, and advertising campaigns across social platforms.
• ISK Media Platform Media platform and advertising solutions service launched in 2024, positioning Isoskèle as a new key player in the media universe with media buying and advertising solutions.
• Prométhée Tracking & Attribution Tool First-party cookie tracking and attribution platform designed to replace third-party cookies. Uses machine learning for consent prediction and attribution modeling with GDPR/RGPD compliance as foundation, including anti-fraud publisher detection.
• TimeOne Affiliate Platform Proprietary affiliate marketing platform with tracking, attribution, invoicing, publisher management, and Power BI-powered real-time dashboards featuring 65 filters for granular campaign analysis including publisher performance, traffic metrics, revenue KPIs, and ROI tracking.

Quantifiable outcome

• €100 million annual revenue
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• LineUp7coreStrategic or Co-development Partner · 1 September 2024Acquired by Isoskèle in September 2024, making Isoskèle the first player in data heritage management. Specializes in martech and CRM solutions including CDP, RCU, Datamart, consulting, and CRM integration.
• Les Papillons de Jour (ESAT)coreStrategic or Co-development PartnerPartnership for disability inclusion in the workplace. Includes awareness and training actions, internal campaigns, and employment platform for RQTH (recognized disabled worker status) candidates.
• La Poste GroupcoreStrategic or Co-development PartnerParent company providing strategic backing and alignment with La Poste's sustainability trajectory. Isoskèle is classified as world leader in sustainable actions within the group.
• Data & Marketing Association FrancecoreStrategic or Co-development PartnerActive member and participant in DMA France initiatives, contributing to industry standards and privacy protection frameworks.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Havas Group: Paris-based global advertising group with creative, media, and health communications networks. Broadly competes with Isoskèle for French and international enterprise marketing budgets across an integrated portfolio.
• Publicis Groupe: French-headquartered global advertising holding company. Overlaps with Isoskèle across creative, media, data, and martech but operates at vastly greater scale and breadth through brands like Leo Burnett, Sapient, and Epsilon.
• WPP: World's largest advertising holding company with Ogilvy, VMLY&R, GroupM, and Wunderman Thompson. Broadly competes with Isoskèle across creative, media, data, and CRM.
• GroupM: Media investment arm of WPP combining media planning/buying, analytics, and data solutions. Most directly comparable to the media-buying and TimeOne/affiliation layer within Isoskèle's portfolio.
• Dentsu: Tokyo-headquartered global advertising holding company with significant EMEA operations. Competes with Isoskèle in integrated data-driven marketing at scale across enterprise clients.

Direct peers

• Artefact: French-founded global data marketing consulting firm combining data, technology, and media services with proprietary tools. Closely comparable to Isoskèle's data-marketing-creative positioning and enterprise-client focus.
• Fifty-Five (55): Paris-headquartered data marketing consultancy combining data strategy, analytics, and activation. Highly comparable to Isoskèle's data + martech + customer journey services targeting enterprise brands.
• Numberly: Paris-based data marketing specialist with full-funnel offerings spanning CRM, programmatic, AI, and CDPs. Directly comparable positioning as a French data+marketing agency serving enterprise advertisers.
• Eskimoz: French-born SEO, SEA, and content marketing agency with a multi-office footprint. Directly comparable to the CyberCité brand within Isoskèle for search-engine marketing services.
• Jellyfish (Brandtech Group): Global digital marketing agency offering media, creative, and analytics with proprietary tech. Comparable in scope of full-funnel B2B marketing services, though with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/isoskele
• YouTubeyoutube.com/@isoskele6678
• Facebookfacebook.com/isoskele
• LinkedInfr.linkedin.com/company/isoskele
• Instagraminstagram.com/isoskele/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISOSKELE