LineUP 7
LineUP 7 is a Paris-based data-marketing consulting agency that helps French ETIs and large enterprises implement CDPs, CRM/PRM, marketing automation, loyalty programs, and UX/CRO, delivering multidisciplinary transformation teams and on-site consultants across 60+ clients.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LineUP 7 does
LineUP 7 is a Paris-based data-marketing consulting agency founded in 2016 that helps French mid-cap enterprises (ETIs) and large corporations (Grands Groupes) execute data and digital transformation projects with a focus on customer experience and measurable performance. The firm delivers multidisciplinary consulting across five core practices: Data-Marketing Strategy, CRM/PRM redesign, Technology Platform integration (Customer Data Platforms, Marketing Automation, Loyalty Engines, and Global Marketing Platforms), a Composable Customer Experience Platform offering spanning CDP / Unified Customer View / Campaign Management / Loyalty / Reporting / Customer Profile, and a UX-CRO-Analytics practice. Its commercial model is B2B professional services, with delivery via three operating modes — transformation teams, vertical expert teams, and on-site (régie) consultant placements — sold direct to enterprise marketing and digital transformation leaders.
The underlying technology stack is built around third-party martech ecosystems rather than proprietary software. LineUP 7 holds core partnerships with Salesforce, Adobe, and the European CDP vendor Imagino, complemented by UX/CRO partners Contentsquare and AB Tasty, and operates within the broader ISOSKELE group that includes related entities such as Saint Johns, Cybercité, TimeOne Performance, Matching, and LINEUP7 FACTORY. The firm complements its services with proprietary content assets, including the first French-language CDP podcast, an annual CXIndex relational-performance barometer covering 11 sectors, and a published CDP implementation guide, which collectively function as category-building and lead-generation IP.
LineUP 7 has no external funding rounds and operates as a private SAS under the ISOSKELE parent group. Documented client engagements include Siblu Villages (tourism/outdoor hospitality, +61% page views and +25% transactions), Bioderma/Groupe NAOS (dermo-cosmetics, 16 operational segments and halving disengagement), Eric Bompard (luxury cashmere, 2x Christmas 2022 campaign revenue vs targets), and Courir (footwear retail), demonstrating outcomes across diverse enterprise verticals. The firm employs over 150 data, technology, and marketing consultants and serves more than 60 active clients, all concentrated in the French market.
LineUP 7 firmographics
Firmographics- Name
- LineUP 7
- Legal name
- LINEUP7
- Website
- https://lineup7.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LineUP 7 is a Paris-based data-marketing consulting agency that helps French ETIs and large enterprises implement CDPs, CRM/PRM, marketing automation, loyalty programs, and UX/CRO, delivering multidisciplinary transformation teams and on-site consultants across 60+ clients.
- Ownership category
- akta.pro rank
LineUP 7 industry classification
Industry- Product category
- Marketing Technology Consulting
- NAICS
- Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where LineUP 7 is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LineUP 7 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Data-Marketing Consulting Services: Professional consulting services for data and digital transformation, including strategy, CRM/PRM implementation, technology integration, and customer experience optimization. Revenue generated through project-based engagements and consultant placements.
- Technology Integration Services: Implementation and integration of Customer Data Platforms, Marketing Automation tools, and loyalty engines for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LineUP 7 product offering
Product offeringCore offering
LineUP 7 is a B2B data-marketing consulting agency that helps mid-sized and large enterprises (ETI and Grands Groupes) with data and digital transformation. It deploys 150+ multidisciplinary consultants across strategy, CRM/PRM, technology platform integration (CDP, Marketing Automation, Loyalty Engines), and UX/CRO analytics engagements. It also maintains a composable customer experience platform covering CDP, Unified Customer View (RCU), campaign management, loyalty management, reporting, and customer profile management, and publishes the proprietary CXIndex annual barometer of brand-customer relational performance.
Product overview
LineUP 7 is a Data-Marketing consulting agency (agence Data-Marketing) founded in 2016, specializing in helping enterprises transform their data and digital operations. The company offers a portfolio of consulting services including Data-Marketing Strategy, CRM/PRM services, Technology Platform integration (CDP, Marketing Automation, Loyalty Engines), UX/CRO & Analytics, and a Composable Platform covering CDP, Customer Data Repository, Campaign Management, and Loyalty Management. LineUP 7 also produces content products including the CXIndex annual research study, the Data Platform by LineUP7 podcast (1st French podcast on CDPs), a comprehensive CDP Guide, and the Dynamics Contexts white paper. The company operates as a services-based consultancy rather than a software product vendor, helping clients select and implement technology platforms from vendors like Salesforce, Adobe, and Imagino.
Differentiator
Problem solved
Functional benefit
Products and services
- Data-Marketing Consulting Services End-to-end consulting engagement helping mid-sized and large enterprises converge technology, data, and marketing disciplines to improve customer experience and business performance. Targets ETI and Grands Groupes clients seeking customer-centric transformation.
- Data-Marketing Strategy
Quantifiable outcome
- +61% page views and +25% transactions for Siblu Villages
- +2 more outcomes
Companies that use LineUP 7
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
LineUP 7 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LineUP 7 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SalesforcecoreLeading marketing platform partnership. LineUP7 works with Salesforce as a key technology partner for marketing cloud and CDP solutions.
- AdobecorePartnership with Adobe as a leading marketing technology platform provider.
- ImaginocoreInnovative CDP platform partner used in client implementations. Imagino provides turnkey CDP solutions that LineUP7 integrates and deploys for clients.
- Saint JohnscoreWithin the ISOSKELE group, Saint Johns provides strategic complementary expertise for addressing all stages of the customer journey.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
LineUP 7 competitors and assessment
Company assessmentDirect peers
- Actito: Actito is a European (Belgian-French) customer engagement platform offering marketing automation, CDP-style unified profiles and loyalty capabilities. It competes in the same French martech implementation and CRM services segment as LineUP7.
- Fifty-Five: Fifty-Five is a French data marketing consultancy helping brands with data strategy, customer analytics and CDP/martech activation. It is the closest French-headquartered peer to LineUP7 in terms of services, customer base (large French enterprises) and consulting model.
- Splio: Splio is a French SaaS vendor combining CRM, loyalty and marketing automation software with implementation services. It overlaps with LineUP7 across CRM/PRM and loyalty programme design for mid-market and enterprise French retailers and brands.
- Dolist: Dolist is a French marketing technology vendor and services provider focused on email, SMS, CRM and database marketing for mid-market and enterprise clients. It is directly comparable to LineUP7 in customer relationship marketing services in France.
Broad incumbents
- Capgemini Invent: Capgemini Invent is the digital transformation and consulting arm of Capgemini with deep Salesforce, Adobe and data practices serving French Grands Groupes. It competes with LineUP7 for the same enterprise data-marketing transformation mandates, but at much larger scale and across more geographies.
- Accenture Song (Accenture Interactive): Accenture Song is Accenture's customer-experience and martech consulting practice, with extensive CDP, CRM and loyalty delivery capabilities. It overlaps with LineUP7's offering for large enterprise clients but operates as a global incumbent across many industries.
- Publicis Sapient: Publicis Sapient is Publicis Groupe's digital transformation consultancy with significant CRM, loyalty and customer-data practices. It serves many of the same retail, luxury and consumer enterprise segments as LineUP7 but as a global incumbent with broader service lines.
- Deloitte Digital (Deloitte France): Deloitte Digital combines strategy, creative and technology services with strong martech implementation partnerships. It competes with LineUP7 on large French enterprise transformation engagements as a broader, multi-discipline incumbent.
Emerging players
- Kameleoon: Kameleoon is a French A/B testing and personalisation platform that partners with agencies on CRO programmes. It is comparable to LineUP7's UX/CRO and analytics service line through its use by French enterprise digital teams for experimentation and personalisation.
- Tinyclues: Tinyclues is a French AI-driven campaign planning and customer intelligence vendor serving retail and ecommerce brands. It overlaps with LineUP7's CDP and activation use cases, particularly for French retailers like those in LineUP7's Siblu and Courir portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LineUP 7 social profiles
Digital presenceLineUP 7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
LineUP 7 leadership team
Management profileNumber of profiles
Profiles2 records
LineUP 7 subsidiaries and ownership
Company hierarchySubsidiaries2 records
LineUP 7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LineUP 7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LineUP 7
What does LineUP 7 do?
LineUP 7 is a B2B data-marketing consulting agency that helps mid-sized and large enterprises (ETI and Grands Groupes) with data and digital transformation. It deploys 150+ multidisciplinary consultants across strategy, CRM/PRM, technology platform integration (CDP, Marketing Automation, Loyalty Engines), and UX/CRO analytics engagements. It also maintains a composable customer experience platform covering CDP, Unified Customer View (RCU), campaign management, loyalty management, reporting, and customer profile management, and publishes the proprietary CXIndex annual barometer of brand-customer relational performance.
Is LineUP 7 a public or private company?
LineUP 7 is a private company. It is classified as corporate owned and is currently operating.
When was LineUP 7 founded?
LineUP 7 was founded in 2016. It employs 51 to 100 people.
Where is LineUP 7 based?
LineUP 7 is headquartered in Paris, France, in the Europe region.
How does LineUP 7 make money?
Two revenue lines are on record. Data-Marketing Consulting Services are the primary driver. The others are technology Integration Services.
Who are LineUP 7's main competitors?
Direct peers on record are Actito, Fifty-Five, Splio and Dolist. Broad incumbents are Capgemini Invent, Accenture Song (Accenture Interactive), Publicis Sapient and Deloitte Digital (Deloitte France). Emerging players are Kameleoon and Tinyclues.
Does LineUP 7 have an API?
No public API is recorded for LineUP 7.
What industry is LineUP 7 in?
LineUP 7's product category is Marketing Technology Consulting. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 541613.