Dental Choice
Dental Choice is a dentist-owned, multi-location group dental practice operating 20+ clinics across Alberta (Edmonton, Calgary, Red Deer), providing general, cosmetic, restorative, and specialty dentistry plus medical aesthetics to individual consumer patients since 1990.
- Company typePrivate
- Founded1990
- HeadquartersEdmonton, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Dental Choice does
Dental Choice is a dentist-owned and dentist-led group dental practice operating over 20 clinic locations across Alberta, Canada, with concentrations in Edmonton, Calgary, and Red Deer. Founded in 1990 and headquartered in Edmonton, the company delivers a full suite of dental services structured around general dentistry (exams, cleanings, fillings, extractions) as the core offering, supplemented by specialty services including periodontics, oral surgery, sedation dentistry, cosmetic dentistry (veneers, bonding, whitening, Invisalign), restorative treatments (implants, bridges, dentures), and adjacent services such as Botox and derma fillers. Differentiated clinical technologies include the Solea® laser system and VIVOS® oral appliance therapy for obstructive sleep apnea. Founded by Dr. Hans Herchen, the practice operates a partnership model that offers associate dentists an ownership track after a minimum two-year associateship, supported by the in-house DC Academy for clinical training.
The company runs a fee-for-service revenue model adhering to the Alberta Dental Fee Guide, with direct billing to insurance providers and participation in the federal Canadian Dental Care Plan (CDCP). Patient acquisition is driven by direct-to-consumer channels including the company website (online appointment requests), phone booking, walk-in emergency services, organic SEO across location-specific pages, a patient education blog, social media, and word-of-mouth referrals. Strategic partnerships with post-secondary student dental plans create a recurring young-adult patient pipeline. Most locations offer evenings and weekends to accommodate working patients.
Dental Choice employs between 101 and 250 staff across the network, including general dentists, oral surgeons, hygienists, and administrative support. Corporate functions (recruiting, accounting, marketing, IT) are centralized at the group level, while each location retains clinical autonomy. The company is privately held with no disclosed institutional investors, parent company, or external funding; ownership appears distributed among practicing dentist-partners. No revenue, funding, M&A, or headcount growth figures are publicly disclosed.
Dental Choice firmographics
Firmographics- Name
- Dental Choice
- Legal name
- Dental Choice
- Website
- https://dentalchoice.ca
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dental Choice is a dentist-owned, multi-location group dental practice operating 20+ clinics across Alberta (Edmonton, Calgary, Red Deer), providing general, cosmetic, restorative, and specialty dentistry plus medical aesthetics to individual consumer patients since 1990.
- Ownership category
- akta.pro rank
Dental Choice industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
Keywords
Where Dental Choice is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices24 records
Markets served
Dental Choice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Dental Services Revenue: Fee-for-service dental care including examinations, cleanings, restorative procedures, cosmetic treatments, and surgical services. The practice follows the Alberta Fee Guide and offers direct billing to insurance companies.
- Canadian Dental Care Plan (CDCP): Government-funded dental care program participation for eligible patients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dental Choice product offering
Product offeringCore offering
Dental Choice operates a multi-location group dental practice delivering general, cosmetic, periodontal, restorative, and surgical dentistry services directly to patients across Alberta. With over 20 clinics in Edmonton, Calgary, and Red Deer, it provides routine exams and cleanings, children's dentistry, Invisalign orthodontics, sedation services, dental implants, veneers, whitening, oral surgery, Solea laser treatments, and VIVOS sleep apnea therapy, with direct billing to insurers and participation in the Canadian Dental Care Plan.
Product overview
Dental Choice is a group dental practice operating as a multi-location network offering comprehensive oral healthcare services across Alberta. The company provides a unified platform of dental services structured around general dentistry as the core offering, supported by specialty services including periodontics, oral surgery, and sleep apnea treatment. Cosmetic services include dental veneers, bonding, teeth whitening, and Botox/derma fillers. Orthodontic services feature Invisalign clear aligner therapy. Restorative treatments encompass dental implants, bridges, dentures, and fillings. The practice also offers sedation services for anxious patients and specialized treatments for TMJ/TMD, teeth grinding, gum disease, and wisdom teeth removal. With over 20 locations across Edmonton, Calgary, and Red Deer, the company has been serving Alberta residents since 1990.
Differentiator
Problem solved
Functional benefit
Companies that use Dental Choice
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Dental Choice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dental Choice partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dental Choice competitors and assessment
Company assessmentOthers
- Canadian Dental Care Plan (Sun Life): Sun Life administers the federal Canadian Dental Care Plan (CDCP) and is therefore a key payer and ecosystem participant rather than a direct competitor. Relevant because CDCP participation directly drives Dental Choice's addressable demand and reimbursement economics.
Direct peers
- dentalcorp: Canada's largest dental support organization (DSO), TSX-listed, operating hundreds of practices across the country. Directly comparable as a multi-location Canadian dental group practice offering general and specialty dentistry with a similar dentist partnership model.
- 123Dentist: Major Canadian DSO with a large network of practices primarily in British Columbia and Ontario. Comparable as a dentist-led group practice platform pursuing similar partnership and acquisition strategies across Canadian provinces.
- Altima Dental: Canadian dental group with multiple clinic locations offering general, cosmetic, and specialty services. Directly comparable multi-location Canadian dental group with similar patient acquisition through insurance direct billing.
Broad incumbents
- Heartland Dental: Largest US-based DSO with thousands of supported offices. Comparable as a scaled multi-location dental group practice operator, though materially larger and US-focused.
- Pacific Dental Services: US-based DSO supporting hundreds of dental practices with a focus on integrated specialty and medical-dental connection. Comparable as a large multi-location dental practice platform with specialty service expansion.
- Western Dental & Orthodontics: Large US dental group practice chain with hundreds of locations offering general, orthodontic, and specialty services. Comparable as a scaled multi-location dental group with broad service mix including orthodontics.
- Smile Brands: US DSO operating multiple branded dental group practices (Smile Brands, Castle Dental, Monarch Dental). Comparable as a multi-brand, multi-location dental group practice operator with general and specialty services.
- MB2 Dental: US DSO partnering with hundreds of dentist-owners across multiple states. Comparable as a dentist-partnership DSO model serving similar multi-location group practice structure.
- Aspen Dental: Large US DSO with hundreds of branded practices offering general dentistry, dentures, and implants. Comparable as a multi-location dental group brand with similar broad-service positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dental Choice social profiles
Digital presenceDental Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Choice leadership team
Management profileNumber of profiles
Profiles1 record
Dental Choice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Choice
What does Dental Choice do?
Dental Choice operates a multi-location group dental practice delivering general, cosmetic, periodontal, restorative, and surgical dentistry services directly to patients across Alberta. With over 20 clinics in Edmonton, Calgary, and Red Deer, it provides routine exams and cleanings, children's dentistry, Invisalign orthodontics, sedation services, dental implants, veneers, whitening, oral surgery, Solea laser treatments, and VIVOS sleep apnea therapy, with direct billing to insurers and participation in the Canadian Dental Care Plan.
Is Dental Choice a public or private company?
Dental Choice is a private company. It is classified as management employee owned and is currently operating.
When was Dental Choice founded?
Dental Choice was founded in 1990. It employs 101 to 250 people.
Where is Dental Choice based?
Dental Choice is headquartered in Edmonton, Canada, in the North America region.
How does Dental Choice make money?
Two revenue lines are on record. Dental Services Revenue is the primary driver. The others are canadian Dental Care Plan (CDCP).
Who are Dental Choice's main competitors?
Canadian Dental Care Plan (Sun Life) is listed as an others. Direct peers are dentalcorp, 123Dentist and Altima Dental. Broad incumbents are Heartland Dental, Pacific Dental Services, Western Dental & Orthodontics, Smile Brands, MB2 Dental and Aspen Dental.
Does Dental Choice have an API?
No public API is recorded for Dental Choice.
What industry is Dental Choice in?
Dental Choice's product category is Dental Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices. Its NAICS code is 621210.