Apple Realty

What Apple Realty does

Apple Realty is a privately held residential property management and real estate brokerage firm headquartered in Durham, North Carolina, serving the Triangle NC region (Raleigh, Durham, Chapel Hill, Wake Forest, Cary/Apex, Youngsville, Morrisville, Knightdale, Garner, Rolesville). Founded in 1992 with a team of approximately 9-50 professionals, the company specializes in full-service property management for single-family homes, duplexes, triplexes, quadruplexes, and multi-family apartments up to 100 units, alongside tenant placement for self-managing owners and a real estate brokerage for buying and selling investment properties and personal residences.

The company's technology stack is built on AppFolio as the core property management platform, powering tenant portals (online rent payment, maintenance requests, lease documents), owner portals (financials, real-time rent income and expense tracking, inspection reports), and online rental applications. Third-party integrations include PetScreening for applicant pet/animal screening (required for all applicants) and Zillow for listing distribution. Operations are organized around three dedicated property managers split by sub-market, plus maintenance, finance, leasing coordinators and an office assistant, with after-hours emergency maintenance available 24/7.

Apple Realty's revenue model blends subscription-style recurring management fees (industry benchmark 8-12% of collected rent monthly) with transaction-based fees: tenant placement at approximately one month's rent, lease renewal fees, real estate sales commissions, $80 non-refundable application fees, and $40/month pet rent per pet. The customer base is highly fragmented, consisting primarily of SMB individual investors and residential property owners, supplemented by a residential renter segment and a secondary real estate agent referral channel. The company holds NARPM membership and recognition from PropertyManagement.com, and operates with no disclosed external funding, no M&A activity, and no proprietary AI capabilities.

Name

Apple Realty

Legal name

Apple Realty

Website

https://applerealty.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Apple Realty is a privately held Durham, NC-based property management and real estate brokerage firm serving residential property owners, renters, and real estate agents across the Triangle NC region through full-service property management, tenant placement, and brokerage services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential property management
• Real estate brokerage
• Tenant placement services
• Rental property leasing
• Property management services

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Property Management Fees: Monthly recurring fees charged to property owners for full-service property management including rent collection, maintenance coordination, tenant communication, and financial reporting. Industry benchmark for the Durham/Triangle market is 8%-12% of collected rent.
2. Tenant Placement (Leasing) Fees: One-time fees for marketing, showing, screening applicants, and preparing lease agreements. For owners who self-manage but need tenant procurement assistance. Fee structure is typically one month's rent per the website.
3. Lease Renewal Fees: Fees charged when current tenants renew their leases, covering re-papering of lease documents and rent adjustment to market rate.
4. Real Estate Sales Commission: Commission-based real estate brokerage services for buying and selling investment properties and personal residences. The company works with investors and individual home buyers/sellers.
5. Application Fees: Non-refundable application processing fees charged to prospective tenants. The fee is $80 per application.
6. Pet Fees: Monthly pet rental fees of $40 per pet (maximum 2 pets allowed) for tenants with approved pets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Apple Realty provides full-service residential property management including tenant screening, rent collection, maintenance coordination, lease administration, and financial reporting for owners in the Triangle, NC area. The company also offers tenant placement services for self-managing owners and real estate brokerage services for buying and selling investment properties and personal residences. Supporting services include after-hours emergency maintenance, pet policy management, and utility connection guidance for tenants.

Product overview

Apple Realty is a property management and real estate brokerage firm serving the Triangle, NC area (Durham, Raleigh, Chapel Hill, Wake Forest, Cary, Apex, Garner, Knightdale, Morrisville, Rolesville, Youngsville). The company operates as a single integrated service offering centered on full-service property management as the core product, supplemented by tenant procurement/placement services for self-managing owners, real estate brokerage for buying and selling, and application screening. Supporting sub-products include tenant and owner self-service portals (powered by AppFolio), online rental applications, utility connection guidance, pet policy management, rental market analysis, and after-hours emergency maintenance coordination. The product suite is designed for rental property owners, renters, and real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Property Management Comprehensive property management services for residential property owners in the Triangle, NC area, including tenant screening, rent collection, property maintenance coordination, lease management, and financial reporting. Covers single family homes, duplexes, triplexes, quadruplexes, and multi-family apartments up to 100 units.
• Tenant Placement Services One-time fee service for self-managing rental property owners, providing marketing, property showings, applicant screening, and lease preparation to find quality tenants. Fee structure typically equals one month's rent.
• Real Estate Brokerage Services Buying and selling real estate services for both individual homeowners and investors, including market analysis, pricing strategies, marketing, and negotiation assistance for investment properties and personal residences.
• Application Screening Services Rental application screening services including credit score evaluation (minimum 625), criminal background checks, rental history review, and pet screening through PetScreening for all applicants.
• After-Hours Emergency Maintenance 24/7 emergency maintenance coordination service for tenants to report urgent property issues by phone, with emergency staff callback.

Quantifiable outcome

• Owner portal provides real-time rent income and expense tracking, financial reports, and inspection report access

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Duke EnergyminorOthersUtility provider for electric service in Durham/Raleigh area, referenced on the utilities page for tenants setting up service
• Wake Forest PowerminorOthersElectric utility provider for Wake Forest area, referenced for tenants connecting utilities
• Piedmont Electric CooperativeminorOthersElectric cooperative serving North Durham/Rougemont area, referenced for utility setup
• Wake Electric Membership CorporationminorOthersElectric membership corporation serving North Raleigh/Wake Forest area
• Dominion Energy (Enbridge Gas)minorOthersNatural gas service provider in North Carolina, referenced for gas utility setup

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FirstService Residential: One of North America's largest residential property management companies with extensive Sun Belt presence including North Carolina. Overlaps with Apple Realty in residential service line but operates at significantly larger scale across HOA, condo, and rental portfolios.
• Real Property Management: National franchise network of residential property management offices operating across the US, including Triangle-area franchises. Same customer (residential investors), same service (full-service management + tenant placement), but with the backing of a national brand and shared systems.
• RPM Living: Large multi-state residential property management firm managing tens of thousands of single-family and multifamily units. Comparable in core service line but operates at significantly greater scale with institutional clients alongside SMB investors.

Others

• AppFolio: Property management software platform used by Apple Realty as its core operating system (tenant/owner portals, accounting, listings). Adjacent enabler rather than competitor — supplies the technology infrastructure that powers Apple Realty's day-to-day operations and could be replaced or supplemented by alternatives like Buildium or Yardi.
• Zillow Rental Manager: National rental listings platform that Apple Realty uses for marketing tenant procurement listings. Indirect relationship — provides the marketing distribution channel that Apple Realty pays to access, while also offering landlords self-serve listing and screening tools that compete with Apple Realty's tenant placement service.

Emerging players

• Bungalow: Tech-enabled residential rental and property management company focused on single-family rentals in select US metros. Comparable in target customer (residential investors/owners) and underlying service (property management), differentiated by branded rental experience and tech platform.
• Doorstead: Tech-forward residential property management company offering guaranteed-rent model and AI-driven pricing to individual investors in select US markets. Targets the same SMB investor as Apple Realty but with stronger technology differentiation and consumer-grade UX.
• Mynd: Tech-enabled residential property management platform operating across multiple US Sun Belt markets with investor-focused service model. Competes with Apple Realty for the same individual investor customer base but differentiates via proprietary technology stack and remote-operations model.

Direct peers

• Cardinal Pointe Property Management: Residential property management company operating in the Raleigh-Durham Triangle NC area, offering full-service management for single-family rentals and small multifamily. Directly comparable in target customer (investor/owner), service mix (management + leasing), and regional footprint.
• Specialized Property Management: Residential property management firm serving the Triangle NC region with full-service offerings including tenant placement and leasing. Most direct local competitor to Apple Realty given overlapping geography, similar SMB/individual investor customer base, and comparable service scope.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/applerentals
• Facebookfacebook.com/AppleRealtyDurham

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Realty