Observant

What Observant does

Observant, founded in 2003 in Australia and operating under the legal entity Jain Agriculture Services Australia Pty Ltd, provides IoT-based water monitoring and control solutions for the agriculture sector. The company's core offering combines proprietary hardware telemetry modules — the C3+ (up to 9 connected devices, Telstra IoT/900MHz/Ethernet connectivity) and the lower-cost Solo+ (up to 2 sensors, 4G/5G LTE-M) — with paired sensors from third-party partners (Senix ultrasonic level sensors, Sentek Drill and Drop soil probes, Davis Vantage Pro 2 weather stations) and proprietary cameras. Two software platforms, Observant Global and Jain Logic, deliver cloud-based monitoring, alerting via SMS/email/voice, irrigation scheduling, and agronomic analytics including satellite imagery (NDVI and ETc), evapotranspiration modeling, and disease pressure insights.

Observant serves pastoral livestock producers, irrigated crop farmers (cotton, wheat, sugarcane, dairy pasture, horticulture), and agricultural investment companies managing multi-property portfolios across Australia and the US. Customer outcomes cited include 50% labor cost reduction in water monitoring, 180-200 km/week travel savings for remote station managers, 9.5-month payback periods, and 10% productivity improvements from irrigation scheduling. Revenue is generated through one-time hardware sales (kits, bundles, modules, sensors) and recurring monthly software subscriptions, with quote-based pricing delivered via a nationwide Australian dealer network and direct enterprise sales; the US market is served through Jain Irrigation's Fresno, California office. Following acquisition by Jain Irrigation in 2017, the business was merged with Jain Logic and Manna Irrigation under Rivulis in April 2023 and then became part of Phytech in June 2024.

Name

Observant

Legal name

Jain Agriculture Services Australia Pty Ltd

Website

https://observant.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Observant provides IoT-based water monitoring and control hardware (C3+/Solo+ telemetry modules) and cloud software (Observant Global, Jain Logic) to Australian and US farmers, enabling remote irrigation, pump, soil, and weather management across pastoral and cropping operations.

Ownership category

akta.pro rank

Product category

Agricultural IoT / Precision Irrigation Technology

NAICS

Farm Management Services (115116), Water Supply and Irrigation Systems (22131), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

akta.pro secondary industries

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF), Connectivity & Data Infrastructure (Farm Networks, Edge Devices, Telemetry, Interoperability/APIs) (AFAGALAK), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

Keywords

• Farm water monitoring
• Agricultural IoT solutions
• Precision irrigation management
• Remote telemetry hardware
• Agronomic analytics software

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of telemetry modules (C3+, Solo+), sensors (level sensors, soil moisture probes, weather stations, cameras), and complete kits and bundles (Tank Kits, Camera Kits, Soil Moisture Bundles, Weather Station Bundles). One-time hardware purchase model with varying warranties (1-3 years).
2. Software Subscriptions: Ongoing subscription fees for access to Observant Global and Jain Logic software platforms. Subscriptions are billed monthly in advance with a minimum period of one calendar month. Automatic renewal unless 30 days notice given.
3. Add-On Pack Sales: Expansion products for existing customers including Weather Station Add-On Packs, Camera Add-On Packs, Level Sensor Add-On Packs, and Rain Gauge Add-On Packs to expand monitoring capabilities at existing sites.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Observant provides an integrated IoT-based farm water management platform that combines proprietary telemetry hardware (C3+ and Solo+ modules plus plug-in sensors for water level, soil moisture, weather, flow, pressure, and cameras) with two cloud software platforms (Observant Global for remote monitoring/control and Jain Logic for agronomic analytics and irrigation recommendations). Customers purchase pre-configured kits/bundles or telemetry modules and pay ongoing software subscriptions to access data, alerts, and automation features via web and mobile apps.

Product overview

Observant provides an integrated farm water management platform combining hardware telemetry modules (C3+ and Solo+) with two software platforms (Observant Global and Jain Logic). The product architecture follows a kit/bundle model where pre-configured packages (Tank Kit, Camera Kit, Soil Moisture Bundle, Weather Station Bundle) serve as starting points, expandable through add-on packs (Camera, Weather Station, Level Sensor, Rain Gauge). The C3+ module supports up to 9 connected devices while the Solo+ covers up to 5 devices. Software platforms handle data visualization, alerts and automation, with Jain Logic offering deeper agronomic insights and irrigation recommendations. Solutions cover the full water management cycle: level monitoring, image capture, soil moisture, weather, pump control, flow/pressure monitoring, and irrigation scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• Observant Global: A platform for remote management and control of farm equipment, accessible from mobile devices, tablets, or computers for monitoring pasture, livestock, and controlling irrigation systems.
• Jain Logic

Products and services

• Observant Global

Quantifiable outcome

• 50% labor cost reduction for water monitoring
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, minor and supporting.

• PhytechcoreOthers · 1 June 2024In June 2024, Observant became part of Phytech, a global AgTech leader connecting growers to their plants using advanced sensing technology. This acquisition brought Observant under Phytech's global platform while maintaining its brand identity in the Australian market.
• RivuliscoreOthers · 1 April 2023Observant, Jain Logic, and Manna Irrigation merged to become one company under Manna Irrigation, part of Rivulis. This merger combined three major AgTech platforms into a unified global irrigation and water management company.
• Jain IrrigationcoreOthers · 1 July 2017Jain Irrigation, Inc. acquired the technology and core team of Observant Pty Ltd. The acquisition combined Observant's broad field monitoring and control technology with Jain's global irrigation manufacturing and precision agriculture technology platform.
• TelstracoreTechnology or IntegrationObservant's C3+ telemetry module utilizes Telstra's IoT Network for cellular connectivity, providing wide coverage across Australia for remote farm monitoring applications.
• GallagherminorGTM or Marketing PartnerGallagher is a GlobalLink Partner whose i-Series Data Controller allows farmers to control electric fences from smartphones and receive SMS alerts using Observant Global. The partnership extends Observant's ecosystem into livestock management.
• Davis InstrumentscoreTechnology or IntegrationDavis Instruments provides the Vantage Pro 2 Weather Station included in Observant's Weather Station Bundle and Add-On Pack, offering high-accuracy monitoring of wind, rainfall, solar radiation, humidity, and evapotranspiration.
• SentekcoreTechnology or IntegrationSentek provides the Drill and Drop soil moisture probes included in Observant's Soil Moisture Bundle, enabling multi-depth soil moisture and temperature monitoring in agricultural applications.
• SenixcoreTechnology or IntegrationSenix provides the Ultrasonic Level Sensor included in the Level Sensor Add-On Pack, offering contactless water level measurement accurate to within 4mm for tanks, dams, and channels.
• Open Ag Data AlliancesupportingOthersObservant implemented its API based on Open Ag Data Alliance standards, providing secure access to farm data managed on Observant Global platform for integration with other agricultural applications under grower control.
• Farms of the FuturesupportingOthersNSW government program where Observant participates as a partner, listing products available for purchase through the grant scheme to help farmers adopt technology.
• Meat & Livestock Australia (MLA)supportingOthersMLA provided funding for Eric Harvey at Gilgai Farms to install Observant monitoring solutions, demonstrating industry support for technology adoption in Australian agriculture.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tule Technologies: Tule provides field-scale irrigation analytics combining ET modeling and soil-moisture sensing, primarily for specialty crops. Comparable to Observant's Jain Logic platform in delivering irrigation scheduling recommendations from sensor data.
• Semios: Semios offers an IoT precision-agriculture platform combining in-field sensors, weather data, and decision-support for tree crops and large-acre operations. Comparable to Observant in serving irrigation scheduling and crop-monitoring use cases across multi-property customers.
• CropX: CropX provides IoT soil sensors and a cloud agronomic platform for irrigation and nutrient decisions. Directly comparable to Observant's C3+ Soil Moisture Bundle and Jain Logic agronomic analytics across global cropping customers.
• AquaSpy: AquaSpy manufactures multi-depth soil-moisture and salinity probes with cloud analytics for irrigation management. Directly comparable to Observant's Sentek Drill-and-Drop based soil-moisture solution.

Others

• Davis Instruments: Davis Instruments supplies the Vantage Pro 2 weather stations used in Observant's Weather Station Bundle. As an enabling technology provider, Davis represents an adjacent ecosystem peer with overlapping weather-monitoring applications.
• Sentek: Sentek supplies the Drill and Drop soil-moisture probes that Observant integrates. Although a partner rather than competitor, Sentek's standalone probe business overlaps directly with Observant's soil-moisture solution footprint.

Broad incumbents

• Phytech: Global AgTech leader in plant-based sensing; Observant's parent since June 2024. Highly comparable sensor-and-analytics architecture, broader international footprint, and now the strategic platform to which Observant's Australian business contributes.
• Trimble Ag: Trimble's agriculture division provides precision-farming software, connectivity, and water-management solutions across large-acre operations. Comparable to Observant in farmer-facing data platforms, with significantly broader enterprise reach.
• Valmont Industries (Valley Irrigation): Valley Irrigation is a leading center-pivot manufacturer with AgSense-based remote monitoring. A broad incumbent in the same irrigation-automation space as Observant, with deeper dealer networks and bundled hardware sales.
• Lindsay Corporation (FieldNET): Lindsay's FieldNET platform provides remote pivot irrigation control and scheduling. Overlaps with Observant's irrigation scheduling and pump-management solutions, particularly across US irrigated agriculture customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/obsrvnt
• YouTubevimeo.com/obsrvnt
• Facebookfacebook.com/obsrvnt
• LinkedInlinkedin.com/company/observant
• Instagraminstagram.com/jain.monitoring.and.control

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Observant