Holman Family Dental Care

What Holman Family Dental Care does

Holman Family Dental Care is a privately held, founder-owned dental practice operating from a single location at 1836 Martin Luther King Jr. Blvd in Chapel Hill, North Carolina. The practice employs 11-50 staff including six dentists (founder Dr. Shaina Holman, plus Dr. Heidi Cook, Dr. Rachel Ungaro, Dr. Reina Ransom, Dr. Jessica Vet, and Dr. Rachael Veazey), six dental hygienists, six clinical team members, and an administrative team. It serves families and individuals across Orange and Chatham counties and the broader Triangle region (Raleigh-Durham-Chapel Hill), with office hours Monday through Friday from 7 AM to 3 PM.

The practice delivers three integrated service lines: comprehensive general and restorative dentistry (exams, cleanings, fillings, root canals, crowns/bridges, implants, dentures, cosmetic makeovers, Invisalign, pediatric care); specialty sleep, airway, and TMJ solutions (FDA-approved oral appliances for sleep apnea, snoring devices, soft palate laser treatment, Myobrace pre-orthodontics, Botox for TMJ/migraines, adult tongue-tie release); and an infant feeding clinic combining laser frenectomy with lactation consulting and infant bodywork. The technology stack includes CEREC same-day crown systems, a LightScalpel CO2 laser for frenectomy, in-office 3D printing, digital scanners, DryShield aerosol reduction, medical-grade HEPA filtration, and Guided Biofilm Therapy equipment.

Revenue is generated through fee-for-service dental procedures, insurance reimbursement across most major plans, third-party patient financing through CareCredit and Sunbit, and a subscription-based Holman Smile Club membership plan priced at $435 per year for individuals ($415 for adult family members, $260 for children under 12, and $835 for the periodontal variant). The practice is exclusively founder-owned with no institutional investors, private equity backing, or parent holding company, and accepts new patients through online scheduling via PatientsReach, phone booking, and provider referrals.

Name

Holman Family Dental Care

Legal name

Holman Family Dental Care

Website

https://holmanfamilydentalcare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holman Family Dental Care is a founder-owned, single-location dental practice in Chapel Hill, NC, serving families and individuals across the Triangle region with general dentistry, cosmetic procedures, dental implants, sleep/airway therapy, and an infant feeding clinic. It employs six dentists and operates a subscription membership plan for uninsured patients.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Pediatric Dentistry Group Practices (HLABAKAD)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant placement
• Sleep apnea treatment
• Infant feeding solutions

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services (Fee-for-Service): Traditional fee-for-service dental procedures including exams, cleanings, fillings, extractions, root canals, crowns, bridges, implants, cosmetic procedures, and specialized treatments.
2. Holman Smile Club Membership: Annual membership program offering 2 comprehensive exams, 2 professional cleanings, fluoride treatment, digital x-rays, and 20% off ALL treatment. No annual limits, no waiting periods, no excluded procedures. Includes periodontal plan option.
3. Insurance Reimbursement: Accepts most dental insurance plans and files claims on behalf of patients. Performs complimentary benefits evaluation before treatment.
4. Third-Party Financing: Offers CareCredit and Sunbit Financing options for patients needing payment plans for extensive treatment.
5. Infant Feeding/Medical Procedures: Medical procedures including frenectomies that can be filed to medical or dental insurance. Includes consultation services with lactation consultants and bodyworkers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Holman Family Dental Care is a Chapel Hill, NC dental practice providing comprehensive general, preventive, cosmetic, and restorative dentistry for patients of all ages. In addition to standard family dental services (exams, cleanings, fillings, crowns, implants, Invisalign, dentures), the practice operates two specialty clinics: an infant feeding/tongue-tie clinic offering laser frenectomy with lactation consulting and infant bodywork, and a sleep/airway clinic offering FDA-approved oral appliances for sleep apnea, snoring devices, Myobrace, and Botox for TMJ. An in-house membership plan, the Holman Smile Club, provides an alternative to dental insurance for uninsured patients.

Product overview

Holman Family Dental Care is a dental practice offering a comprehensive portfolio of services organized around three core pillars: general/restorative dental care (pediatric care, family dentistry, cosmetic procedures, implants, orthodontics), specialty sleep/airway solutions (sleep apnea oral appliances, snoring devices, Myobrace, tongue-tie release, Botox for TMJ), and infant feeding solutions (tongue-tie clinic with lactation consulting and laser frenectomy). The practice operates an in-house membership plan called Holman Smile Club as an alternative to traditional dental insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Holman Smile Club: In-house dental membership plan offering exams, cleanings, fluoride treatment, digital x-rays, and 20% off all treatment for an annual fee.
• Holman Family Dental

Products and services

• Holman Smile Club (HSC) Membership Plan

Quantifiable outcome

• 9 consecutive years voted Best Dental Practice in Orange/Chatham County (2018-2026) by Indy Week readers
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• UNC-Chapel Hill School of NursingminorStrategic or Co-development PartnerResearch partnership with UNC-Chapel Hill School of Nursing's nurse researcher Rebecca Hill and her team on a research study about breastfeeding in babies with tongue-tie. Families receive compensation for completed visits. Participation lasts about 8 weeks and includes three visits with questionnaires and breastfeeding analysis.
• CareCreditcoreOthersThird-party healthcare financing provider offering payment plans for patients needing extended payment options for dental treatments.
• Sunbit FinancingcoreOthersThird-party financing option for patients needing installment payment plans for dental care.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lane & Associates Family Dentistry: Multi-location family dental group headquartered in NC serving the Triangle and broader North Carolina with comprehensive family, cosmetic, and specialty services. Comparable in offering breadth, insurance/membership mix, and Triangle-area footprint, though at significantly larger scale.
• Riccobene Associates Family Dentistry: North Carolina-headquartered family and specialty dental group with multiple Triangle-area locations offering general dentistry, orthodontics, oral surgery, and pediatric services. Closely comparable multi-specialty family model in the same geography.

Broad incumbents

• Aspen Dental: National DSO-affiliated general and specialty dental brand with hundreds of locations emphasizing accessibility, insurance acceptance, and a broad service menu. Comparable family/general dentistry focus with scale advantages in marketing and financing.
• Heartland Dental: Largest US dental support organization (DSO), supporting thousands of dentists across general, cosmetic, and specialty practices nationwide. Comparable in offering mix (general + specialty + cosmetic) but vastly larger scale, DSO-backed infrastructure, and corporate operations.
• Pacific Dental Services: Large US DSO supporting family and specialty dental practices including dental implants, orthodontics, and pediatric care. Comparable multi-specialty family positioning supported by shared back-office infrastructure at significant scale.
• Great Expressions Dental Centers: Multi-state DSO-affiliated dental group offering general, orthodontic, endodontic, and cosmetic care. Comparable comprehensive family dental offering with insurance-driven revenue model and significantly larger footprint.
• Gentle Dental: Multi-state dental group practice with general, specialty, and orthodontic services emphasizing access and patient-friendly care. Comparable comprehensive family dentistry positioning at greater scale and geographic breadth.

Emerging players

• Tend Dental Studios: Modern, design-forward dental startup operating multi-specialty studios with a tech-forward, hospitality-driven experience similar in spirit to Holman's boutique positioning. Overlaps in premium patient experience and modern technology adoption, though focused in select metros rather than small communities.

Others

• LightScalpel (laser manufacturer): Manufacturer of the CO2 laser used by Holman for its signature frenectomy service line. Included as a technology/ecosystem partner rather than a competitor — illustrates the niche's supply chain and informs comparison to practices that have not adopted the same platform.

Regional players

• Village Family Dental: Multi-office NC family dental practice providing comprehensive preventive, restorative, and specialty care. Comparable full-service family dental positioning but distributed across multiple NC cities rather than a single boutique location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HolmanFDC
• Xx.com/HolmanDDSPhD
• LinkedInlinkedin.com/company/holman-family-dental-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Family Dental Care