Brave New Software

What Brave New Software does

Brave New Software, LLC is a private software company founded in 1992 (originally as a dba in Dallas, Texas), reincorporated in California in 2001, and now headquartered in Arroyo Grande, CA. Since 2012, the company has concentrated exclusively on its flagship product, GoAntiquing!, a Windows-based point-of-sale application purpose-built for retail antiquing and gift shop operators. The company reports a customer base of over 2,100 users distributed across the United States, Canada, and Australia.

The underlying technology stack is Microsoft-centric and relatively legacy in character: applications are developed on Microsoft Visual Studio .NET and backed by SQL Server, deployed as on-premise Windows software. This stack supports point-of-sale transactions, inventory tracking, and store operations management for SMB retail clients. Beyond the GoAntiquing! product, the company historically offered JDA Intactix Enterprise Suite consulting (space management, floor planning, and Intactix Knowledge Base implementations) and custom Windows application development, though these have receded as the company narrowed its focus.

The business operates a sales-led, direct-to-customer model, with marketing and distribution handled through the corporate website (bravenewsoftware.com) and a dedicated product site (goantiquing.net). Pricing is quote-based and not publicly disclosed. The company is independently owned (founder-owned, bootstrapped LLC) with no recorded external funding, M&A activity, or institutional investment. Headcount is reported at 101-250 employees, though this range is notably large relative to a single-product, niche-segment software business, suggesting that a meaningful portion of headcount may be tied to consulting engagements rather than product R&D.

Name

Brave New Software

Legal name

Brave New Software, LLC

Website

https://bravenewsoftware.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Brave New Software develops and supports GoAntiquing!, a Windows-based point-of-sale application purpose-built for retail antiquing and gift shops. The privately held, bootstrapped LLC also offers JDA Intactix retail consulting, serving over 2,100 SMB customers across the US, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Point-of-Sale Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industry

POS Installation, Maintenance & Field Services (FSAMADAJ)

Keywords

• Point of sale software
• Antique retail software
• Retail merchandising
• Windows application development
• Space management consulting

Headquarters

HQ city

Arroyo Grande

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Services: The company generates revenue primarily through their GoAntiquing! family of products and services, including software sales, implementation, and consulting services for retail merchandising and point-of-sale solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Brave New Software develops and sells GoAntiquing!, a Windows-based point-of-sale (POS) application purpose-built for antique and gift shop retailers, alongside retail consulting and Windows application development services. The company leverages Microsoft Visual Studio .NET and SQL Server to deliver its POS software and custom application development, and provides specialized consulting on JDA Software Group's Intactix Enterprise Suite for retail space management. Since 2012, the company's focus has been solely on the GoAntiquing! family of products and services.

Product overview

Brave New Software offers a single unified product called GoAntiquing!, a point-of-sale application focused on the antiquing and retail merchandising industry. The company has shifted entirely to focus on the GoAntiquing! family of products and services since 2012. Their product portfolio centers on this POS solution, complemented by consulting services including retail consulting (specializing in JDA Software Group's Intactix), Windows application development, and general technology consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• GoAntiquing! A point-of-sale (POS) application purpose-built for retail antiquing businesses, providing inventory management, sales transactions, and merchandising operations across physical store locations. Used by over 2,100 customers across the United States, Canada, and Australia.
• Retail Space Management Consulting Specialized consulting services for retailers implementing and enhancing JDA Software Group's Intactix Enterprise Suite, including Space Planning, Floor Planning, and Intactix Knowledge Base (IKB). Backed by over five years of Intactix implementation experience and exposure to large retailer IT departments, offered as short-term or long-term, on-site or off-site engagements.
• Windows Application Development Custom application development services for Microsoft Windows using Visual Studio .NET and SQL Server, including client- and server-side web scripting, server configuration and maintenance (Windows Server, IIS, SQL Server, VMware, Terminal Services), and bespoke application builds for clients with unique software requirements.

Quantifiable outcome

• Over 2100 customers served across US, Canada, and Australia

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GoAntiquing!coreOthers · 1 January 2012

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• NCR Voyix (Counterpoint): Enterprise and specialty retail POS, formerly NCR Counterpoint. Broad incumbent retail POS competitor to GoAntiquing!, serving small to mid-size specialty retailers from a larger enterprise platform portfolio.
• Clover (Fiserv): SMB payments and POS hardware/software platform owned by Fiserv, widely deployed across small retail merchants. A broader incumbent alternative to GoAntiquing! with overlapping functionality but less vertical specialization for antiquing.

Direct peers

• TouchBistro: SMB-focused POS with purpose-built functionality for hospitality and retail operators, distributed via direct sales and quote-based pricing. Comparable business model and customer-targeting approach to Brave New Software and GoAntiquing! for independent retailers.
• Shopify POS: Shopify provides retail POS as an extension of its commerce platform, targeting small and mid-size specialty retailers. Comparable to Brave New Software in customer profile (independent retail merchants) and category of functionality (POS, inventory, sales).
• Toast: Vertical SaaS POS for the restaurant industry with a similar go-to-market and product motion (purpose-built POS for a specific SMB vertical). Comparable to Brave New Software's model of building a specialized POS application for a defined retail vertical (antiquing/gift).
• Block (Square): Square offers a leading SMB POS with integrated payments, inventory, and omnichannel tools used by independent retail merchants including antique and gift shops. Direct competitor to Brave New Software for the same antiquing/gift retailer segment on technology and price dimension.
• Lightspeed Commerce: Cloud-based POS and commerce platform for retail and restaurant SMBs, including specialty boutiques and vintage/antique-style merchants. Directly comparable to GoAntiquing! as a retail-focused POS serving independent merchants with inventory and sales transactions as core use cases.

Others

• Blue Yonder (formerly JDA Software): Provider of the Intactix Enterprise Suite (Space Planning, Floor Planning, IKB) — the retail merchandising platform on which Brave New Software provides consulting services. Comparable via the JDA Intactix consulting/development practice BNS operates.

Emerging players

• Artlogic: Vertical-specific inventory, CRM, and e-commerce software for art galleries and collectibles dealers. Overlaps with Brave New Software's antiquing retail customer profile and adjacent SMB verticals (collectibles, gallery sales).
• Collectify: Inventory and consignment management software for collectibles, antiques, and estate sale retailers — closely aligned with the antiquing and gift shop merchant profile served by GoAntiquing!.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brave-new-software-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brave New Software