BPLUS

What BPLUS does

BPLUS (주식회사 비플러스) is a South Korean impact investment platform operating a loan-type P2P crowdfunding marketplace that connects individual retail investors with small business borrowers and social enterprises. Founded March 28, 2016 by Park Ki-beom (former accounting professional and Seoul National University graduate), the company is headquartered in Jongno-gu, Seoul and operates under South Korea's Online Investment-Linked Finance Act registration number 2022-71, granted August 26, 2021. As of June 2026, BPLUS has facilitated 2,031 cumulative funding campaigns with 28.8 billion KRW (~21 million USD) in cumulative loan volume and 4.5 billion KRW (~3.3 million USD) in outstanding balance, serving a nationwide Korean market across all 17 provinces and metropolitan areas.

The platform architecture centers on three user-facing portals — benefitplus.kr (main marketplace), town.bplus.so (business borrower portal), and investor.bplus.so (investor portal) — supported by a proprietary B-SCORE credit evaluation system that combines financial indicators with non-financial factors such as social value creation and business sustainability. The core product suite comprises the government-backed "우리동네 크라우드펀딩" (Neighborhood Crowdfunding) program with up to 400 million KRW policy fund guarantees per loan, plus specialized tracks for franchisee borrowers (가맹점 상생 펀딩), Jeju Island businesses (제주형 크라우드 펀딩), and social economy entities (사회적경제 펀딩). Investor assets are held in segregated escrow at Jeonbuk Bank, and the firm carries professional liability insurance and annual regulatory information management assessments (98.3/100 in 2025).

The revenue model is transactional: loan brokerage fees of 0-7.0% of loan amount, early repayment fees up to 1%, and collection success fees up to 20% on recovered delinquent amounts. The account management fee is currently waived. The two-sided go-to-market combines self-serve product-led growth with community-led acquisition via 14 partner organizations (Ministry of SMEs and Startups, Small and Medium Business Distribution Agency, Korea Social Enterprise Promotion Agency, Social Investment Fund, IFK Impact Finance, and others). FY2025 operating revenue was 638.6 million KRW (~$470K) with net income of 51.5 million KRW, following a sharp contraction from 2.03 billion KRW in FY2024, against a backdrop of 19.02% overall loan delinquency.

Name

BPLUS

Legal name

(주)비플러스

Website

https://benefitplus.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BPLUS is a South Korean regulated P2P lending platform (Online Investment-Linked Finance Act registration 2022-71) founded in 2016 that connects individual retail investors with small businesses and social enterprises, operating the government-backed Neighborhood Crowdfunding program with 2,031 cumulative campaigns and 28.8 billion KRW in cumulative loan volume.

Ownership category

akta.pro rank

Product category

P2P Lending & Impact Investing Platform

NAICS

Other Nondepository Credit Intermediation (52229)

SIC

Loan Brokers (6163), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

P2P Small Business / SME Marketplace Lending (FSAKAHAC)

Keywords

• P2P lending platform
• Impact investing
• Loan crowdfunding
• Small business lending
• Social enterprise finance

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Loan brokerage fees: BPLUS charges borrowers a loan origination fee of 0-7.0% of the loan amount. This is the primary revenue stream from the lending side of the platform.
2. Collection success fees: Fee charged on recovered amounts from delinquent loans, up to 20% of the collected amount. Applied when borrowers default and collection is successful.
3. Early repayment fees: When borrowers repay loans early, a fee of up to 1% of the early repayment amount is charged, within the regulatory limit guidelines.
4. Account management services: Platform fee charged to investors for account management services related to their investment rights. Currently waived for all investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BPLUS operates an impact investment P2P lending platform that connects individual retail investors with small business owners, micro enterprises, and social enterprises seeking credit financing. Borrowers receive mid-interest loans (average 7.52%) lower than typical 2nd-tier financial institutions, supported by policy fund guarantees up to 400 million KRW, while investors earn 9-12% annual interest plus in-kind rewards (coupons, products) starting from 10,000 KRW minimum investments. The platform is registered as an Online Investment-Linked Financial Business under Korea's Online Investment-Linked Finance Act.

Product overview

BPLUS operates as a unified loan-type P2P crowdfunding platform composed of several integrated products. At its core is the BPLUS Platform (비플러스 플랫폼), which functions as the main user-facing portal (benefitplus.kr) connecting individual investors with borrowers. The platform runs the government-backed '우리동네 크라우드펀딩' (Neighborhood Crowdfunding) program alongside three dedicated product tracks — 가맹점 상생 펀딩 (Franchisee Solidarity), 제주형 크라우드 펀딩 (Jeju-Specific), and 사회적경제 펀딩 (Social Economy) — all offering loan-type crowdfunding where investors earn 9–12% interest plus in-kind rewards. The 별도 대출 portal (town.bplus.so) handles direct business loans for small business owners. The investor portal (investor.bplus.so) serves as the interface for investors to browse, select, and manage investments. A proprietary credit evaluation tool called B-SCORE underpins the platform's risk management by scoring borrower creditworthiness using both financial and non-financial criteria.

Differentiator

Problem solved

Functional benefit

Brands

• 우리동네 크라우드펀딩: A loan-type (대출형) crowdfunding program operated in partnership with the Ministry of SMEs and Startups and the Small Enterprise and Market Service Agency, connecting local small businesses with community investors.

Products and services

• 우리동네 크라우드펀딩 (Neighborhood Crowdfunding) Government-backed loan-type crowdfunding program where local residents invest directly in neighborhood small businesses. Successful campaigns qualify for policy fund guarantees up to 400 million KRW; investors earn 9-12% interest plus in-kind rewards.
• 가맹점 상생 펀딩 (Franchisee Solidarity Crowdfunding) Franchisee solidarity crowdfunding product where franchisee borrowers access funding through BPLUS with independent evaluation regardless of franchise headquarters affiliation.
• 제주형 크라우드 펀딩 (Jeju-Specific Crowdfunding) Regional crowdfunding product targeting Jeju Island local businesses, aligned with Jeju Creative Economy Innovation Center programs and IFK Impact Finance matching fund.
• 사회적경제 펀딩 (Social Economy Crowdfunding) Crowdfunding product category targeting social enterprises, social ventures, cooperatives, village companies, and self-reliant enterprises as borrowers, supported by Social Investment Fund matching loans at below 3% annual interest.
• 사업자 대출 (Business Loan Portal) Separate business loan product and portal at town.bplus.so where small business owners and enterprises can directly access financing products offered by BPLUS.
• 투자자 portal (Investor Portal) Investor-facing portal at investor.bplus.so where individual investors browse, evaluate, and manage their crowdfunding investments, view repayment schedules, and track returns.
• B-SCORE credit evaluation system Proprietary credit scoring tool used by BPLUS for comprehensive borrower evaluation, incorporating both financial indicators (cash flow, financial ratios) and non-financial factors (social value, business model sustainability, social impact, media coverage, reputation).

Quantifiable outcome

• 2031 cumulative funding campaigns completed; 28.8 billion KRW in total loans facilitated
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• 중소벤처기업부 (Ministry of SMEs and Startups)coreStrategic or Co-development Partner · 1 January 2017Government ministry that co-sponsors the 우리동네 크라우드펀딩 program with 소상공인시장진흥공단, providing policy framework and legitimacy for the platform's core SMB lending business.
• 소상공인시장진흥공단 (Small and Medium Business Distribution Agency)coreStrategic or Co-development Partner · 1 January 2017Co-sponsor of the government-backed 우리동네 크라우드펀딩 program, providing policy fund guarantees up to 400 million KRW for qualifying small business loans.
• 전북은행 (Jeonbuk Bank)coreOthersDesignated depository institution for investor funds under the Online Investment-Linked Finance Act. Manages the escrow account where all investor funds and loan repayments are held separately from BPLUS's own assets.
• 지안회계법인 (Gian Accounting Firm)coreImplementation/ SI/ Consulting PartnerDesignated to manage loan portfolio and investor repayment distribution in case of BPLUS liquidation or business suspension, ensuring continuity of investor payments.
• 한국사회적기업진흥원 (Korea Social Enterprise Promotion Agency)minorGTM or Marketing PartnerPartner organization in the social enterprise ecosystem, promoting crowdfunding opportunities among social enterprises and supporting the impact investment mission.
• 사회연대은행 (BSS - Social Solidarity Bank)minorStrategic or Co-development PartnerPartnered on initiatives such as the 코로나19 청년소셜펀드 program, providing interest-free loans matching crowdfunding amounts for youth social ventures.
• 제주창조경제혁신센터 (Jeju Creative Economy Innovation Center)minorGTM or Marketing PartnerRegional partner supporting 제주형 크라우드 펀딩 campaigns, promoting local business crowdfunding on Jeju Island.
• IGK임팩트금융 (IFK Impact Finance)minorGTM or Marketing PartnerPartner in the 로컬메이트펀딩 program, providing additional funding (up to 5x the crowdfunding amount, max 40 million KRW) through a local impact fund.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PeopleFund (피플펀드): Korean P2P lending platform focused on consumer and SMB credit; competes head-to-head for both investor deposits and borrower origination under the same regulatory regime.
• 8Percent (에잇퍼센트): One of the largest consumer P2P lending platforms in South Korea connecting individual investors with retail borrowers; directly comparable two-sided marketplace model and 온투법 regulatory framework.
• Funding Avenue (펀딩어페이드): Loan-type P2P crowdfunding platform in Korea backed by policy funds, with a comparable SMB and retail lender focus and identical 온투법 registration framework.
• Terafund (테라펀드): Korean online investment-linked finance operator offering loan-type crowdfunding products similar to BPLUS, targeting individual investors and small-business borrowers.
• Lendit (렌딧): Korean P2P lending marketplace serving both individual consumers and small businesses; overlaps with BPLUS in retail-lending take rates and investor returns.

Emerging players

• LendingClub: US-based P2P lending marketplace operator — analogous two-sided credit marketplace with fee-based revenue model, useful as a global template for platform economics.
• Kiva: Global nonprofit P2P microfinance / impact-lending marketplace; comparable mission-driven, social-impact angle and crowdfunding structure, though at a different scale and geography.
• Funding Circle: UK-origin SMB-focused P2P lending platform; comparable borrower-segment focus (small businesses) and institutional-versus-individual investor mix.

Broad incumbents

• Toss Bank / Toss Lending: Dominant Korean super-app with consumer-lending products; competes for retail investor capital and SMB financing demand but with vastly greater scale and balance-sheet funding.
• KakaoPay Lending / KakaoBank: Large Korean digital lenders offering SMB and consumer credit adjacent to P2P crowdfunding; compete for investor yield-seeking capital but operate from a deposit-funded rather than marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/benefitplus.kr
• Xx.com/BPLUS_invest
• LinkedInlinkedin.com/company/bplusco

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPLUS