CheerSounds Music and Training, LLC

What CheerSounds Music and Training, LLC does

CheerSounds Music and Training, LLC is a Melbourne, Florida-based music production company founded in 2010 that specializes in custom cheerleading music for competitive routines. The firm serves All Star cheerleading gyms, high school programs, and college cheer programs, producing competition-ready tracks structured around hit placement, stunt timing, and dramatic energy curves. It is also designated the Official Music Provider of the USASF (United States All Star Federation), the governing body for All Star cheerleading competitions, which anchors its credibility within the vertical.

The technology stack combines a cloud-based, drag-and-drop DIY mixing platform — 8CountMixer (a registered trademark) that enables customers to select songs, effects, and voiceovers from templates with real-time preview — with a custom production service staffed by an in-house team of approximately five music producers plus a production lead, editor, and custom account specialist. The product line is organized into five custom mix tiers (Standard at $499-$759, Elite at $760-$1,099, Champion at $899-$1,299, Original at $1,099-$1,799, and Legendary at $1,799-$2,499) priced by routine duration from 1:30 to 2:30, plus pre-made downloadable tracks and an add-on voiceover recording service.

Commercial mechanics are transactional: customers reserve custom production slots with a $99 deposit, work directly with producers via the website, and receive one-time licensed mixes with 100% exclusivity on the higher tiers. The go-to-market is hybrid self-serve (8CountMixer) plus event-driven visibility at cheerleading competitions, with all sales executed through CheerSounds' direct website. The company operates as a privately held LLC, founder/management-owned, with no disclosed external funding, M&A, or geographic expansion.

Name

CheerSounds Music and Training, LLC

Legal name

CheerSounds Music and Training, LLC

Website

https://cheersounds.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

CheerSounds Music and Training is a Florida-based music production company that licenses custom cheerleading music for All Star gyms, high schools, and college programs. It offers tiered custom mix production and a self-service 8CountMixer tool, serving thousands of competitive teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Pre-made Mix Sales: Customers purchase ready-to-use tracks from the catalog at tiered pricing based on mix duration (1:30 to 2:30). Instant download after purchase.
2. Custom Mix Production: Full custom music production with exclusive vocals, voiceovers, and tailored arrangements. Reserved with $99 deposit, with full payment due at delivery. Multiple tiers available from Elite to Legendary.
3. 8CountMixer DIY Tool: Self-service drag-and-drop tool for creating custom mixes. Customers select songs, effects, and can add custom voiceovers. Free to try, with purchase required for full mix download.
4. Voiceover Recording Service: Additional service for recording custom team voiceovers up to 2 eight-counts. Can be added to any 8-count mixer project.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CheerSounds produces and licenses custom cheerleading music through a tiered mix service (Standard, Elite, Champion, Original, Legendary) priced from $499 to $2,499, plus a self-service drag-and-drop DIY tool called 8CountMixer that lets teams build their own routines from a song and effects catalog. The company also sells ready-to-download pre-made mixes and offers a professional custom voiceover recording add-on delivered within five business days.

Product overview

CheerSounds Music and Training, LLC offers a suite of cheerleading music production products centered around a tiered mix service. The core offering includes five custom mix tiers—Legendary, Original, Champion, Elite, and Standard—ranging from $499 to $2,499 depending on duration, plus a fully bespoke custom music service for competition-ready routines. A self-service DIY option is provided through 8CountMixer, a drag-and-drop tool allowing teams to build their own mixes with templates, songs, effects, and voiceovers. Additional services include pre-made downloadable tracks for quick needs and custom voice-over recording. All products support voiceover integration, stunt-friendly timing, and hit placement for cheer routines.

Differentiator

Problem solved

Functional benefit

Brands

• 8CountMixer: A drag-and-drop tool for creating custom cheer music mixes with songs, effects, and voice overs

Products and services

• 8CountMixer A DIY drag-and-drop music mixing tool that lets cheerleading teams build custom cheer mixes by selecting duration, songs, effects, and voiceovers from templates, with real-time preview and instant download. Free to try with payment required only for the final mix download; targeted at coaches and team managers who want a low-commitment self-service option.
• Legendary Mixes The top-tier fully custom cheer mix featuring the most aggressive vocals, intense bass, and multi-producer collaboration, designed for highly competitive routines with packed choreography. Priced $1,799 to $2,499 by duration (1:30 to 2:30).
• Original Mixes 100% exclusive custom cheer mix with powerful team-specific vocals written by a collaborative artist team, arranged dramatically and energetically for very competitive All Star teams. Priced $1,099 to $1,799 by duration (1:30 to 2:30).
• Champion Mixes Custom cheer mix combining high-energy exclusive vocals with balanced song selections, featuring intense dramatic style for competitive routines supporting tumbling, dance, and pyramid sections. Priced $899 to $1,299 by duration (1:30 to 2:30).
• Elite Mixes Custom cheer mix with professional voiceovers and tighter transitions, weaving user-chosen songs with enhanced sound for a stronger competitive edge. Priced $760 to $1,099 by duration (1:30 to 2:30).
• Standard Mixes Entry-level custom cheer mix including team-specific voiceovers woven into user-selected songs from the catalog or partial lists, with full editing, sequencing, and mixing to match routine energy and hit placement. Priced $499 to $759 by duration (1:30 to 2:30).
• Pre-made/Downloadable Mixes Ready-to-use track options built for different team levels, styles, and pacing preferences, available for immediate download without waiting for a custom production cycle. Targeted at teams that need quality and speed at the same time.
• Custom Voiceover Recording Professional voiceover recording service featuring a male voice artist to record team-specific phrases (limited to 2 eight-counts), delivered within 5 business days for use in 8CountMixer projects and other custom productions.

Quantifiable outcome

• 100% exclusive music rights for custom mixes ensuring no other team has the same routine music

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• USASF (United States All Star Federation)coreGTM or Marketing PartnerOfficial Music Provider designation for the United States All Star Federation, the governing body for All Star cheerleading. This partnership provides official recognition, credibility within the competitive cheerleading community, and visibility at USASF-sanctioned events and competitions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WJP Cheer Music: A long-established custom cheerleading music producer offering tiered custom mixes and pre-made tracks. Directly comparable to CheerSounds in product (custom competition mixes), customer base (All Star and school cheer programs), and business model.
• CheerMusic Inc. A specialist cheer music production company providing custom mixes and pre-made tracks for competitive cheerleading teams. Competes head-to-head with CheerSounds in the same custom-mix tiering and customer segments.
• Loud Crowd: A cheer music and sound design studio producing custom competition routines, custom voiceovers, and pre-made mixes for All Star cheer programs. Overlaps directly with CheerSounds' core custom-mix and voiceover offerings.
• Champion Cheer Music: An independent cheer music provider creating custom and pre-made mixes for competitive cheerleading gyms and schools. Directly comparable in product scope (custom mixes with voiceovers) and target customer.
• Action Sound Cheer Music: A cheerleading music production company offering custom mixes, voiceovers, and pre-made tracks for All Star and school cheer. Overlaps in product, customer base, and licensing-based revenue model.

Emerging players

• Splice: A music production SaaS platform with a large sample, loop, and stem library used by producers and creators worldwide. Comparable to the 8CountMixer self-service tool in that it enables DIY music creation, though focused on a broader creator base than cheerleading.
• BandLab: A free, browser- and mobile-based digital audio workstation enabling users to create, mix, and share music. Comparable to 8CountMixer as a self-service music creation tool, but serving a much broader (non-cheer-specific) audience.

Others

• Epidemic Sound: A licensed music library and production platform providing cleared music for content creators, brands, and productions. Related to CheerSounds' music licensing model in that it monetizes pre-cleared music, but operates at a much larger scale and broader customer base.
• Artlist: A subscription-based music and SFX licensing platform for filmmakers, brands, and content creators. Shares the music-licensing revenue model with CheerSounds but serves a different (video/content) customer base.
• Soundstripe: A subscription music, sound effects, and stock footage licensing service for video creators, brands, and agencies. Comparable in revenue model (licensed music) but targets a different (video production) customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cheersounds
• Facebookfacebook.com/CheerSounds
• LinkedInlinkedin.com/company/cheersounds-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CheerSounds Music and Training, LLC