CiC

What CiC does

CiC Wellbeing (legal entity CNLR Horizons Limited) is a London-headquartered, privately held provider of Employee Assistance Programmes (EAPs) and workplace wellbeing services, operating since 1988. The company delivers clinically-led, confidential support to employees of enterprise clients through a combination of 24/7 telephone helplines staffed by trained clinicians, structured face-to-face or online counselling (four, six or eight session tiers), practical advice lines (legal, financial, managerial), whistleblowing, and the Ele digital wellbeing platform. Beyond the core EAP subscription, CiC operates two major adjacent service lines — Trauma Services (including Critical Incident Stress Management and pre/post-deployment support) and Psychological Services (workplace mediation, neurodiversity training and coaching, resilience training, peer support, mental health check-ins, and SCORM-compliant e-learning) — supported by a Workplace Wellbeing Consultancy built around the proprietary CiC Wellbeing 360 Review psychosocial assessment. Delivery spans 185+ countries and 70+ languages via an affiliate clinician network.

The business model is B2B enterprise subscription, with bespoke multi-year contracts priced on organisation size, workforce composition, and service scope; pricing is not publicly disclosed. The go-to-market combines direct enterprise sales (named logos include Balfour Beatty, Clyde & Co, Imperial College London, Mizuho, NSPCC, Historic Royal Palaces, ICAS) with an intermediary channel through benefits administrators such as Life & Progress (covering 200+ downstream UK employers). CiC holds EAPA accreditation, ISO 27001, Cyber Essentials Plus, and ICO registration, with a small core team of 11-50 employees including a CEO (Robert Spread, appointed July 2021), Clinical Director (Birgit Lundgren, 2022), Commercial Director, and Global Specialist Services Director who serves as President Elect of the Employee Assistance European Forum. Revenue is not publicly disclosed; the company has no external funding rounds or parent company identified.

Name

CiC

Legal name

CNLR Horizons Limited

Website

https://cicwellbeing.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

CiC Wellbeing is a London-based, privately held Employee Assistance Programme (EAP) and workplace wellbeing provider, founded 1988, delivering clinically-led counselling, trauma response, psychological services, and digital wellbeing tools to enterprise clients across 185+ countries.

Ownership category

akta.pro rank

Product category

Employee Assistance Programme Services

NAICS

Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance programmes
• Workplace wellbeing services
• Trauma counselling support
• Mental health training
• Psychosocial risk assessment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Assistance Programme (EAP) Services: Core recurring subscription-based service providing confidential support to employees. Includes immediate emotional support, structured counselling, practical advice, and digital wellbeing platform access. Customers can opt for four, six or eight sessions of subsequent face-to-face or online counselling.
2. Psychological Services: Specialist psychological services including mental health check-ins, peer support, organisational consultancy, bespoke training, mediation, conflict resolution training, resilience training, and mental health training. Delivered as additional tiered services.
3. Trauma Services: Critical incident support and trauma counselling services including pre and post deployment support, hostile environment training, and on-site clinical response. Provided as reactive services alongside EAP subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CiC Wellbeing provides a clinically-led Employee Assistance Programme (EAP) delivering 24/7 confidential helpline support, structured counselling sessions, and practical advice services (legal, financial, managerial) to employees of client organisations. The core EAP is complemented by Trauma Services (including Critical Incident Stress Management) and a Psychological Services suite covering workplace mediation, neurodiversity training, peer support, mental health check-ins, and e-learning, supported by the Ele digital wellbeing platform.

Product overview

CiC Wellbeing is an Employee Assistance Programme (EAP) and workplace wellbeing provider established in 1988, offering a clinically-led suite of services delivered globally in over 185 countries and more than 70 languages. The core offering is the Employee Assistance Programme (EAP), which combines a 24/7 confidential helpline staffed by trained clinicians, structured counselling sessions, practical advice services (legal, financial, managerial), and the Ele digital wellbeing platform providing 24/7/365 access to videos and resources. Alongside the EAP core, CiC operates two major service lines: Trauma Services (including Critical Incident Stress Management and pre/post deployment support) and Psychological Services (including workplace mediation, neurodiversity training and coaching, peer support, mental health check-ins, and Mental Health Essentials e-learning). The company also offers Workplace Wellbeing Consultancy built around the CiC Wellbeing 360 Review — a holistic psychosocial risk assessment. Additional modular services include a Whistleblowing Service, Psychosocial Risk Assessment, and Managerial Advice Line. Together these products form an integrated, layered wellbeing ecosystem combining reactive support, proactive interventions, digital self-service tools, and organisational consultancy.

Differentiator

Problem solved

Functional benefit

Brands

• Ele: Digital wellbeing platform offering practical videos, resources, and guidance for employee wellness.

Products and services

• Employee Assistance Programme (EAP) CiC's core clinically-led Employee Assistance Programme delivers immediate, confidential support to employees through emotional support, structured counselling, practical advice (legal, financial, managerial), whistleblowing services, and a 24/7 helpline staffed by trained clinicians. It is sold to employer organisations on a multi-year subscription basis.
• Trauma Services Global, clinician-led trauma services delivering rapid, specialist support to keep employees safe, resilient and cared for wherever they are. Includes Critical Incident Stress Management and pre/post deployment support sessions, sold to employers requiring trauma response capabilities.
• Critical Incident Stress Management
• Psychological Services
• Workplace Wellbeing and Resilience Training
• Neurodiversity Training and Coaching
• Workplace Mediation and Conflict Resolution
• Peer Support Programme
• Mental Health Employee Check-ins
• Mental Health Essentials E-learning
• Workplace Wellbeing Consultancy
• Ele Digital Wellbeing Platform

Quantifiable outcome

• EAP usage rate increased to 13% at Balfour Beatty (from inception in 2014)
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Employee Assistance European Forum (EAEF)coreStrategic or Co-development Partner · 1 January 2026CiC Wellbeing participates actively in EAEF as a leading member. The company's Director of Global Specialist Services holds the position of President Elect, contributing to sector-wide dialogue on resilience, technology ethics, and workplace wellbeing. Conference collaboration demonstrates commitment to industry development and knowledge sharing.
• Life & ProgresscoreStrategic or Co-development Partner · 1 January 2019Five-year partnership where Life & Progress manages client relationships with 200+ UK employers across education, housing, utilities, and other sectors, while CiC Wellbeing provides all clinical services. CiC handles 2,800+ incoming calls annually and delivers 1,500+ counselling sessions. Life & Progress promotes transparency about CiC as their clinical provider and presents the partnership as a competitive differentiator.
• Ele (elewellbeing.co.uk)coreTechnology or IntegrationTechnology partner providing the Ele digital wellbeing platform. CiC utilises Ele to deliver 24/7/365 access to practical guides, advice, and resources, serving as a gateway to additional clinical services. Platform supports preventative support through thousands of videos and resources.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Health Assured: UK-based Employee Assistance Programme and wellbeing provider serving employers of all sizes with 24/7 helplines, counselling and digital wellbeing tools — the closest like-for-like B2B EAP competitor to CiC in the UK market.
• Workplace Options: Global EAP and wellbeing provider delivering counselling, work-life and crisis support across more than 80 countries; directly comparable to CiC's international delivery model and clinical-led positioning.
• BHSF (Occupational Health): UK EAP and occupational health provider offering employee assistance, counselling and wellbeing services to employers; competes head-to-head with CiC on enterprise EAP contracts in the UK.
• HealthHero: Pan-European telehealth and EAP provider combining virtual GP, mental health and wellbeing services for insurers and employers; matches CiC's blend of digital platform plus clinician-led service in continental Europe.

Broad incumbents

• Optum (UnitedHealth Group): Subsidiary of UnitedHealth Group offering Employee Assistance Programmes as part of a broader behavioural health and benefits administration portfolio; dominant global incumbent CiC must displace or partner with in enterprise RFPs.

Emerging players

• Lyra Health: US-based digital mental health benefits platform serving employers with on-demand therapy, coaching and medication management; represents the technology-native model CiC is competing against for employer wellbeing budgets.
• Spill: UK workplace therapy app providing same-day video counselling and an AI-supported Slack/Teams chat for employees; an emerging UK peer applying a digital-first approach to the same EAP buyer persona.
• Headspace for Work: Consumer mental health app extended into B2B employer wellbeing contracts; competes for the digital wellbeing portion of employer budgets that CiC addresses via the Ele platform.
• Calm Business: B2B arm of the Calm meditation app targeting employer wellbeing budgets; broader-incumbent digital mental health competitor for the preventative wellbeing spend that competes with parts of CiC's Ele platform offering.

Regional players

• Vita Health Group: UK-based provider of NHS-commissioned talking therapies and workplace wellbeing services; relevant competitor in the UK for psychological services contracts, though more focused on NHS pathways than commercial EAP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cic-ltd
• Xx.com/CiCWellbeing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CiC