Blackstone Agency

What Blackstone Agency does

Blackstone Agency is a privately held, founder-led full-service marketing and branding agency headquartered in Fort Lauderdale, Florida, founded in 1995 by Grif Blackstone. The firm operates from a distinctive floating office on a yacht called the AgenSea (also branded BOffice), an arrangement adopted to control overhead and reinforce its marine-industry positioning. It delivers brand strategy, marketing, and business development services — including brand positioning, custom and eCommerce web design, social media marketing, content marketing, SEO/PPC, email marketing, marketing collateral, and CRM/business planning consulting — primarily to clients in the marine and boating and aviation verticals, with additional work for local South Florida businesses, startups, and select adjacent sectors such as marine products, travel/education, bathroom fixtures, firearms, events/nonprofit, and government consulting.

The service delivery is built on a standard professional services technology stack: WordPress CMS, HTML/CSS/JavaScript for web builds, Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat) for design output, Buffer and Hootsuite for social media management, Google Analytics for measurement, and conventional email marketing platforms. There are no proprietary technology products, AI/ML components, or software/SaaS revenue lines; the offering is human-delivered creative and consulting labor. All solutions are custom-quoted per project with no pre-set packages.

The business model is consultative, project-based professional services. Revenue is generated through fees for brand strategy engagements, marketing campaigns, website design/development, social media and content marketing, and business development consulting, priced individually based on client scope. Customer acquisition is sales-led, relying on direct relationships, referrals, word of mouth, and inbound via the agency's website (blackstone.agency), blog content, and Facebook presence; no channel partner or reseller network exists. The agency has been exploring European expansion since 2019, targeting marine, aviation, and construction verticals via a dedicated Director of Business Development hire. Headcount is small (1-10 employees) and the firm remains privately held with no external funding.

Name

Blackstone Agency

Legal name

Blackstone Agency

Website

https://blackstone.agency

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Blackstone Agency is a privately held Fort Lauderdale-based marketing and branding agency founded in 1995, serving marine, aviation, and select South Florida SMB and startup clients with custom brand strategy, web design, digital marketing, and business development consulting on a project-based fee model.

Ownership category

akta.pro rank

Product category

Marketing and Branding Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand strategy services
• Marketing agency
• Web design services
• Content marketing
• Business development consulting

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Branding Services: Blackstone Agency generates revenue through professional services fees for brand strategy, marketing campaigns, website design and development, social media marketing, content marketing, business development consulting, and related marketing collateral services. Services are quoted and priced project-by-project with no pre-set packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blackstone Agency is a full-service strategic marketing and branding agency that delivers custom brand strategy, marketing, and business development services to businesses. The agency provides end-to-end solutions including brand positioning, website design and development, eCommerce, social media marketing, content marketing, SEO/PPC advertising, and sales consulting, all custom-quoted per project with no pre-packaged offerings.

Product overview

Blackstone Agency is a full-service strategic marketing and branding agency that operates as a service-based business rather than a software product company. The agency offers three core service areas: Brand Strategy, Marketing, and Business Development. Within these core areas, the agency provides modular services including Custom Web Design, eCommerce Web Design, Social Media Marketing, Content Marketing, Startup Marketing, and Marketing Collateral. All services are customized per client with no pre-packaged offerings or one-size-fits-all solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AgenSea: The unique marine-based office concept of Blackstone Agency, located on a yacht where the team works. Also referred to as the BOffice.
• BOffice

Products and services

• Brand Strategy Strategic brand development services including mission statements, taglines, logo development, rebranding, and brand positioning for businesses seeking to define their identity.
• Marketing Services Comprehensive marketing services including website design and development, mobile app development, SEO, pay-per-click campaigns, digital advertising, Google AdWords, email marketing, content marketing, and social media marketing.
• Business Development Sales and operation consulting, gap analysis, sales strategy, business planning, and CRM development services to drive growth.
• Custom Web Design Custom website design services that build sites functioning as marketing or sales team members, requiring planning and strategy beyond basic page builders.
• eCommerce Web Design

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lippincott: Lippincott is a brand strategy and design consultancy that builds brand identities for enterprises. It directly compares to Blackstone Agency's brand strategy and custom web design offerings, serving similar B2B clients with full-service creative engagements.
• Mekanism: Mekanism is a full-service creative agency that combines brand storytelling, social media, and content marketing for clients across verticals. It mirrors Blackstone's full-service model combining brand strategy, marketing, and content production for growth-stage and mid-market clients.
• Traina & Associates: Traina & Associates is a brand strategy and design agency that emphasizes long-term client relationships and custom work over templated solutions. Comparable to Blackstone's custom-only positioning with no pre-set packages.
• Siegel+Gale: Siegel+Gale is a global brand strategy consultancy offering brand positioning, naming, and design services to enterprise clients. It shares Blackstone's brand strategy orientation but operates at significantly larger scale.
• Salt Branding: Salt Branding is a boutique brand strategy and design agency known for custom, research-driven engagements. Comparable in size and approach to Blackstone Agency's boutique, custom-only model.

Broad incumbents

• 360i: 360i is a large full-service digital marketing agency offering SEO, content, paid media, and creative services. It overlaps with Blackstone's marketing capabilities but operates at enterprise scale with broader portfolios.
• Droga5: Droga5 is a global creative agency of record for major brands, providing campaign-level advertising and brand strategy. Comparable to Blackstone's brand strategy work but at much larger scale and brand scope.
• Wieden+Kennedy: Wieden+Kennedy is a global creative agency serving major consumer and enterprise brands with full-service strategy, creative, and integrated marketing. Comparable to Blackstone's full-service branding and marketing capabilities but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xfacebook.com/BlackstoneBrandingAgency
• LinkedInlinkedin.com/company/blackstoneagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackstone Agency