Webewell

What Webewell does

WeBeWell is a private, for-profit social enterprise founded in 2020 at the University of Utah (originally as "Well-being Elevated") that delivers an evidence-based well-being and mental health prevention program to students. The core offering pairs a mobile (iOS/Android) and web curriculum with professionally facilitated virtual peer support groups conducted via Zoom, structured as closed cohorts of approximately 10 students meeting weekly for 60 minutes over a 6-8 week cycle following a Learn-Practice-Reflect model. The curriculum is adapted from the ENHANCE program, a randomized controlled trial-tested intervention developed by Drs. Ed and Carol Diener, covering topics such as gratitude, character strengths, mindfulness, cognitive restructuring, goal-setting, and relationship building. The platform also integrates with learning management systems, notably Canvas.

The company serves three customer segments: college and university students (primary), adolescents in grades 6-12 via the Thrive program, and individuals in drug and alcohol treatment via partnerships such as Wasatch Crest Treatment Services. Its go-to-market is institution-led, with a sales motion targeting school administrators, college presidents, and treatment-center leadership, supported by direct consumer channels (the mobile/web apps) and partner organizations (Live Like Sam for adolescent marketing). Revenue is generated primarily through institutional licensing/program fees structured as recurring subscriptions, with additional professional-services revenue from treatment-center engagements; pricing is not publicly disclosed.

WeBeWell has raised $1,000,000 in grant funding from Schmidt Futures through the American Dream Ideas Challenge (2020) and is led by founder and CEO Alexander Becraft, with co-founder Ryan Jackson serving as fractional CFO. The team blends Ph.D.-level psychologists, clinical practitioners, and student facilitators under board oversight from senior figures in higher education, healthcare investment, and corporate communications. The company is headquartered in the Salt Lake City, Utah area, and primarily serves institutions across Utah and the broader Western United States.

Name

Webewell

Legal name

WeBeWell

Website

https://webewell.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

WeBeWell is a private social enterprise that delivers an evidence-based well-being and mental health prevention program to students through a mobile/web curriculum and professionally facilitated virtual peer support groups, serving colleges, K-12 schools, and substance abuse treatment centers.

Ownership category

akta.pro rank

Product category

Student Mental Health & Well-being Programs

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFACAM

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAKAMAE

Behavioral Health & MTSS/RTI Tiered SEL Supports

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

Keywords

• Student mental health
• Well-being programs
• Peer support groups
• Evidence-based curriculum
• Digital wellness platform

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Institutional licensing / program fees: WeBeWell serves educational institutions (colleges, universities, high schools) which pay to offer the program to their students. The program structure (cohort-based closed groups, facilitated by trained student facilitators) enables scalable and cost-efficient delivery to institution partners.
2. Partnership with treatment centers: WeBeWell delivers curriculum at drug and alcohol treatment centers (e.g., Wasatch Crest Treatment Services), where the program is integrated into clinical programming with the WeBeWell team designing and facilitating groups with the clinical team.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

WeBeWell delivers an evidence-based well-being and mental health program for students, combining an app and web curriculum grounded in the ENHANCE randomized controlled trial with professionally facilitated virtual peer support groups via Zoom. The program serves grades 6-12, undergraduate and graduate college students, and individuals in drug and alcohol treatment. It targets prevention of depression, anxiety, loneliness, and stress through a structured Learn-Practice-Reflect weekly model over 6-8 week cohorts.

Product overview

WeBeWell offers a single unified well-being and mental health program consisting of a core app and web platform combined with facilitated peer support groups. The core WeBeWell product delivers evidence-based curriculum through professionally facilitated support groups. The product portfolio includes: (1) the main WeBeWell app and web platform serving students from grades 6-12 through graduate level; (2) Thrive, an adolescent-specific program for ages 11-17; (3) College Success On Ramp, a high school-to-college transition curriculum developed in partnership with the University of Utah; and (4) Facilitated Support Groups, structured Zoom-based peer cohorts using a Learn-Practice-Reflect model delivered over 6-8 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• WeBeWell Program An evidence-based well-being and mental health program for students combining an app and web curriculum with professionally facilitated virtual support groups. Serves grades 6-12, undergraduate and graduate college students, and individuals in drug and alcohol treatment. Targets prevention of depression, anxiety, loneliness, and stress through a 6-8 week Learn-Practice-Reflect model.
• Thrive Adolescent-specific well-being and mental health program designed for youth ages 11-17. Delivered with facilitated group sessions, app-based learning, and practice prompts tailored to adolescent developmental needs. Marketed throughout Utah in partnership with Live Like Sam.
• College Success On-Ramp High school-to-college transition curriculum developed by the University of Utah in partnership with WeBeWell, guiding students to identify strengths, values, and goals through evidence-based life-skill lessons to support their success in college.
• WeBeWell Facilitated Support Groups Structured peer support groups providing a safe and connective space for students to learn and apply evidence-based well-being skills. Delivered via Zoom in closed cohorts of approximately 10 students meeting for 60 minutes per week over six to eight weeks, following the Learn-Practice-Reflect weekly model.

Quantifiable outcome

• 22% decrease in depression among participants
• +12 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• University of UtahcoreStrategic or Co-development PartnerWeBeWell was founded at and maintains a close relationship with the University of Utah. The organization was launched as a social enterprise from the university, with founders conducting research as principal investigators at the institution. The university's President publicly endorsed WeBeWell. WeBeWell also partnered with the University of Utah's College On-ramp initiative for high school-to-college transition programs.
• Live Like SamcoreChannel Partner/ Reseller/ DistributorWeBeWell's adolescent program Thrive is designed and implemented with adolescents aged 11-17. Live Like Sam serves as the marketing partner, marketing Thrive to stakeholders throughout the state of Utah. This is a key channel partnership for reaching the adolescent segment.
• Wasatch Crest Treatment ServicescoreStrategic or Co-development PartnerWasatch Crest Treatment Services is a drug and alcohol treatment center where WeBeWell team members design and facilitate groups for clients using positive psychological interventions, CBT techniques, and meditation practices alongside the clinical team. WeBeWell's founder also serves as a facilitator at this center, and alumni and staff serve in various capacities.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mantra Health: Digital mental health platform purpose-built for college students, offering therapy, psychiatry, and coaching across U.S. campuses. Directly comparable to WeBeWell in targeting the same institutional buyers (universities) with virtual student mental health programming.
• Togetherall (formerly Big White Wall): Anonymous, clinically moderated peer support community licensed to universities and colleges. Closely comparable to WeBeWell's facilitated virtual peer support group model for student populations.
• Uwill: Telehealth mental health and wellness service provider serving U.S. colleges and universities with counseling, crisis support, and wellness content. Competes with WeBeWell for the same institutional budget line items on campus.
• WellTrack: Self-guided cognitive behavioral therapy and SEL platform licensed to universities and colleges to support student mental health. Closely comparable to WeBeWell's app/web curriculum delivery for higher education student populations.
• Koru (now part of Mantra Health): Originally a direct peer offering evidence-based wellness programs and coaching for college students; merged into Mantra Health. Conceptually very close to WeBeWell's skill-building, prevention-oriented college mental health model.

Broad incumbents

• Calm Health: Consumer wellness app that has expanded into B2B offerings for employers, health plans, and educational institutions. Comparable in delivering digital SEL/wellbeing content, though its evidence base and clinical positioning differ from WeBeWell's RCT-validated curriculum.
• Spring Health: Precision mental health benefits platform serving employers and increasingly universities. Comparable in virtual delivery of evidence-based mental health interventions, with a much broader portfolio and deeper capital base.
• TherapyChat / Hims & Hers Mental Health: Large consumer telehealth platforms offering online therapy and psychiatric care. While not exclusively focused on students, they compete for the same evidence-based digital behavioral health budget and student end users.
• Headspace Health: Headspace for Education provides mindfulness, meditation, and SEL content to schools, universities, and employers. A broader incumbent that overlaps with WeBeWell's digital wellbeing curriculum but at much larger scale.

Emerging players

• Active Minds: Nonprofit focused on mental health awareness and peer-to-peer support for college students, with chapters on hundreds of U.S. campuses. Comparable in the student mental health advocacy and community-building space that WeBeWell operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=REwInFnmq4o
• Xx.com/WeBeWell_

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webewell