WellTrack
- Company typePrivate
- Founded1992
- HeadquartersFredericton, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WellTrack does
WellTrack is the integrated behavioral health platform brand of Protocall Services, a clinician-founded company operating since 1992 and headquartered at 5200 S Macadam Ave, Suite 310, Portland, Oregon. The company sells a four-module ecosystem to organizations rather than to individual consumers: HelpNow provides 24/7 telephonic crisis care and intervention staffed by clinical teams; Connect operates a nationwide database of community providers with prepaid mental health service credits for in-person and virtual referrals; Boost delivers self-guided digital CBT content with interactive assessments and personalized recommendations; and Guide provides high-touch care coordination with navigators who schedule appointments and maintain treatment continuity. Underlying technology combines clinician-staffed managed services, a provider directory, and digital self-help tooling, all sold through a single unified platform procurement.
The business model is enterprise subscription with managed services bundled in, sold through direct field sales executed by dedicated Solutions Partners who run consultative discovery and demos, with multi-year contracts and custom quote-based pricing. Primary customer segments are Higher Education and K-12 Education institutions, with secondary segments in Corporate/Enterprise (EAP enhancement) and Community Behavioral Health organizations. The company holds HITRUST CSF, HIPAA, MARS-E 2.0, GDPR, and CCPA certifications, and reports serving more than 500 schools, communities, and companies (with 650+ colleges and universities referenced in webinar content). GTM relies on content marketing, webinars, email nurturing, and a Calendly-driven bottom-of-funnel conversion into Solutions Partner conversations, supplemented by integration partnerships such as the 2025 Togetherall ecosystem alliance for clinician-monitored peer support.
WellTrack firmographics
Firmographics- Name
- WellTrack
- Legal name
- Protocall Services
- Website
- https://welltrack.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WellTrack industry classification
Industry- Product category
- Behavioral Health Platform
- NAICS
- Social Assistance (624)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
- akta.pro secondary industries
- Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where WellTrack is headquartered
LocationHeadquarters
- HQ city
- Fredericton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
WellTrack business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: Organizations subscribe to access the Welltrack Ecosystem platform combining crisis care, referrals, digital tools, and care coordination services. The platform is sold as an integrated solution rather than individual modules.
- Crisis Care Management: 24/7 crisis intervention services provided as managed services, with clinical staff available to handle crisis calls on behalf of partner organizations as a seamless extension of their teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on organizational requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
WellTrack product offering
Product offeringCore offering
WellTrack operates an integrated behavioral health platform ecosystem combining 24/7 telephonic crisis care intervention, a nationwide community provider referral network with prepaid mental health credits, self-guided digital CBT tools, and high-touch care coordination delivered by dedicated navigators. Sold primarily to schools, universities, communities, and companies as a unified subscription platform under the Welltrack Ecosystem brand.
Product overview
WellTrack offers an integrated behavioral health platform called the Welltrack Ecosystem, consisting of four interconnected modules: Welltrack HelpNow (telephonic crisis care and intervention), Welltrack Connect (community provider referral network with prepaid credits), Welltrack Boost (self-guided CBT digital toolkit), and Welltrack Guide (care coordination with dedicated navigators). The platform serves schools, communities, and companies, providing comprehensive clinician-designed options for crisis care, referrals, digital mental health tools, and care navigation—all accessible within a single unified platform.
Differentiator
Problem solved
Functional benefit
Brands
- HelpNow: Immediate telephonic crisis care and intervention services providing continuous access to crisis support.
- Connect
- Boost
- Guide
Products and services
- Welltrack HelpNow Provides continuous access to telephonic crisis care and intervention, safeguarding clients with 24/7 crisis support. Trusted since 1992, it serves as a seamless extension of partner organizations' teams.
- Welltrack Connect
- Welltrack Boost A self-guided digital CBT toolkit that empowers clients with interactive tools to assess and understand their behavioral health on their own devices, making personalized recommendations.
- Welltrack Guide Provides personalized, high-touch care coordination with dedicated navigators to help clients access resources, schedule appointments with Connect's provider network, and maintain treatment continuity.
Quantifiable outcome
- More than 500 schools, communities, and companies rely on WellTrack for behavioral health solutions
- +2 more outcomes
Companies that use WellTrack
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
WellTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WellTrack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TogetherallcoreWellTrack collaborates with Togetherall, a best-in-class online peer support community, to provide secure anonymous peer-to-peer support to WellTrack users. The integration is monitored by clinicians and provides direct access to HelpNow crisis care, seamless Boost self-guided digital tools, and personalized Connect community provider referrals. This ecosystem partnership enhances the comprehensive care continuum available to WellTrack customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WellTrack competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: BetterHelp is the largest direct-to-consumer teletherapy platform, owned by Teladoc. As a broad incumbent in online therapy, it competes indirectly with WellTrack's Boost and Connect modules, though it serves individual consumers rather than enterprise buyers.
- Talkspace: Talkspace is a publicly traded virtual behavioral health platform serving both consumers and enterprises, including employers and health plans. It competes with WellTrack in enterprise teletherapy and digital CBT, though with a broader consumer focus.
Direct peers
- Hazel Health: Hazel Health provides K-12 telehealth mental health services, including therapy and crisis support for students. It directly competes with WellTrack's K-12 segment offerings, addressing similar pain points around school counselor capacity and student behavioral health access.
- Mantra Health: Mantra Health is a digital mental health platform purpose-built for higher education institutions, offering therapy, psychiatry, and crisis support. It directly competes with WellTrack in the college and university buyer segment with overlapping modules for clinical care, referrals, and digital tools.
- TimelyCare: TimelyCare provides virtual mental health and primary care services specifically designed for college students. It competes directly with WellTrack in higher education, offering telehealth therapy, psychiatry, and self-guided content — overlapping with HelpNow, Connect, and Boost.
- Uwill: Uwill offers teletherapy and crisis support services to college students with a focus on rapid access and insurance-accepting provider matching. It competes directly with WellTrack's Connect and HelpNow modules in the higher education vertical.
- Spring Health: Spring Health provides a global mental health benefits platform combining therapy, coaching, medication, and digital tools for employers and health plans. It overlaps with WellTrack's ecosystem approach and competes in the enterprise buyer segment.
- Lyra Health: Lyra Health is a comprehensive mental health benefits platform serving employers and educational institutions. While primarily employer-focused, it competes with WellTrack in the corporate/enterprise segment and increasingly in higher education, offering therapy, coaching, and digital tools.
Emerging players
- Togetherall: Togetherall is a clinically moderated peer support platform and WellTrack's documented ecosystem partner. While currently a partner, it operates in adjacent mental health support space and could emerge as a competitor in the higher education and community segments where it already has presence.
Others
- ProtoCall Services: ProtoCall Services is the parent entity of WellTrack, providing the underlying crisis call center operations that power HelpNow. It is listed separately because it is the operating clinical infrastructure behind WellTrack rather than an independent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
WellTrack social profiles
Digital presenceWellTrack compliance and trust
Trust signalCompliance4 records
WellTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellTrack leadership team
Management profileNumber of profiles
Profiles2 records
WellTrack funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellTrack
What does WellTrack do?
WellTrack operates an integrated behavioral health platform ecosystem combining 24/7 telephonic crisis care intervention, a nationwide community provider referral network with prepaid mental health credits, self-guided digital CBT tools, and high-touch care coordination delivered by dedicated navigators. Sold primarily to schools, universities, communities, and companies as a unified subscription platform under the Welltrack Ecosystem brand.
Is WellTrack a public or private company?
WellTrack is a private company. It is classified as venture growth investor backed and is currently operating.
When was WellTrack founded?
WellTrack was founded in 1992. It employs 1 to 10 people.
Where is WellTrack based?
WellTrack is headquartered in Fredericton, Canada, in the North America region.
How does WellTrack make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are crisis Care Management.
Who are WellTrack's main competitors?
Broad incumbents on record are BetterHelp and Talkspace. Direct peers are Hazel Health, Mantra Health, TimelyCare, Uwill, Spring Health and Lyra Health. Togetherall is listed as an emerging player. ProtoCall Services is listed as an others.
Does WellTrack have an API?
No public API is recorded for WellTrack.
What industry is WellTrack in?
WellTrack's product category is Behavioral Health Platform. Its primary akta.pro industry code is HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms, with a secondary code of HLALAEAI, Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms. Its NAICS code is 624 and its SIC code is 8090.