La Vida Homes
La Vida Homes is a privately held Australian builder (founded 2020, ~66 employees) that designs and constructs custom single-storey homes and house-and-land packages for first home buyers and upgraders in Perth, Western Australia and Adelaide, South Australia, using its proprietary Mark+ floorplan tool and "Trademark" customer building portal.
- Company typePrivate
- Founded-
- HeadquartersOsborne Park, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What La Vida Homes does
La Vida Homes is a privately held Australian single-storey home builder operating under La Vida Australia Pty Ltd (ABN 36 645 789 993), with headquarters in Osborne Park, Western Australia and a regional office in Adelaide, South Australia. Founded in 2020, the company employs approximately 66 staff and serves first home buyers, upgrading families, narrow-block buyers, and house-and-land package seekers in the Perth and Adelaide metropolitan markets. The core offering combines custom-designed single-storey home construction with a catalog of 40+ floorplans, pre-matched house-and-land packages, and an in-house home finance advisory covering First Home Owners Grant, First Home Guarantee, Keystart, and construction finance.
The commercial model is sales-led direct-to-consumer, executed through New Homes Consultants, display homes, showroom visits, and HubSpot-booked discovery calls — no resellers or franchise intermediaries are used. House-only construction prices span approximately $285,000 (Adelaide Cutesy) to $435,990 (Perth Big Deal), with house-and-land packages under $750k, $800k, and $850k. Differentiators include free custom floorplan design, a 12-month Price Lock Guarantee, a 12-month Build Time Guarantee with $650/week compensation, a Lifetime Structural Warranty, Fixed Site Costs for qualifying greenfield lots, and experiential perks such as Slab Signing ceremonies and DIY Bricklaying sessions.
The technology layer centers on two proprietary digital assets: Mark+, a zone-based interactive floorplan customization tool with 380+ layout options and 3D rendering, and "Trademark," a 24/7 customer building portal for selections, documents, photos, and real-time progress tracking. Distribution is supported by organic social (Facebook, Instagram, LinkedIn), content marketing, community sponsorships (notably Perth Glory A-League 2025/2026), and a formalized $2,500 community-partner referral program. Revenue is one-time and tied to construction milestones (slab down, walls up, lock-up, practical completion) financed through construction-lending progress payments. No revenue, funding, or ownership details beyond the ABN-registered corporate entity are disclosed in the source data.
La Vida Homes firmographics
Firmographics- Name
- La Vida Homes
- Legal name
- La Vida Australia Pty Ltd
- Website
- https://lavidahomes.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Vida Homes is a privately held Australian builder (founded 2020, ~66 employees) that designs and constructs custom single-storey homes and house-and-land packages for first home buyers and upgraders in Perth, Western Australia and Adelaide, South Australia, using its proprietary Mark+ floorplan tool and "Trademark" customer building portal.
- Ownership category
- akta.pro rank
La Vida Homes industry classification
Industry- Product category
- Custom Home Building Services
- NAICS
- Residential Building Construction (2361), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where La Vida Homes is headquartered
LocationHeadquarters
- HQ city
- Osborne Park
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
La Vida Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Home Construction: One-time revenue from building custom-designed single-storey homes for individual homeowners. Revenue is earned at construction milestones (slab down, walls up, lock-up, practical completion) via progress payments structured through construction finance. Homes are priced from approximately $285,000 to $436,000 for the house component, with total house-and-land packages ranging from under $750,000 to under $850,000 depending on location and specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Adelaide home designs starting from $285,000 |
| Unit Pricing | Multi-year contract | Perth home designs starting from $294,590 |
| Unit Pricing | Multi-year contract | House and land packages priced under $750,000 to $850,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
La Vida Homes product offering
Product offeringCore offering
La Vida Homes is a private residential home builder that designs, sells, and constructs custom single-storey homes across the Perth (Western Australia) and Adelaide (South Australia) metropolitan markets. The company offers pre-matched house and land packages and bespoke floorplan designs, with house component prices ranging from approximately $285,000 to $436,000 and total house-and-land packages priced under $750,000 to $850,000 depending on location and specifications. Buyers engage via discovery calls, complimentary design consultations, and the proprietary Mark+ interactive floorplan customization platform, then progress through construction milestones managed by dedicated New Homes Consultants.
Product overview
La Vida Homes operates as a single-storey home builder offering house and land packages and custom builds across Perth (WA) and Adelaide (SA). The core offering combines pre-matched house and land packages with exclusive home designs available in multiple floorplan series (Perth: Stretch, Daydream, Reveal, Snatched, Modest, Big Deal, The Hub, Mr Big, Status, Boujee, Riverbank, and small/narrow block designs; Adelaide: Say Less, Cutesy, Hits Different, Fire, CEO). The Mark+ interactive customization tool enables buyers to modify base floorplans with 380+ layout options. Home finance options include First Home Owners Grant, Construction Finance, and guarantor loans. Customer experience perks (add-on modules) include Slab Down Signing Party, DIY Bricklaying Experience, VIP Site Access, Personalised Pre-Start Meeting, Interior Design Consultation with Sourced Styling Studio, Electrical Consultation with Intelligent Home, and a Customer Building Portal (Trademark) for progress tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- House & Land Packages Pre-matched house and land packages combining ready-to-build home designs with land in designated estates across Perth and Adelaide suburbs, with pricing tiers under $750,000, $800,000, and $850,000. The offering streamlines the buying and building process through a single coordinated transaction.
- Home Designs (Perth) A portfolio of 40+ single-storey floorplan designs exclusive to Perth, organized by narrow block (under 12.5m frontage), small homes, 3-bed, 4-bed, and 5-bed configurations, with prices ranging from $294,590 to $435,990. Designs span block widths from 6.0m to 15m+ and sizes from 100m² to 288m².
- Home Designs (Adelaide) Custom home designs available in the Adelaide market, including 3-bed, 4-bed, narrow block, and small house categories priced from $285,000, with options such as Say Less (from $320,000), Cutesy (from $285,000), Hits Different (from $305,000), and CEO (from $310,000). All prices exclude land.
- Mark+ Floorplan Customization Platform Proprietary interactive online tool that allows prospective buyers to choose a base floorplan and customize layouts zone by zone, facades, and features with 380+ layout configuration options, real-time visualization, and 3D rendering capabilities delivered through the customer portal.
Quantifiable outcome
- 12-month build time guarantee (365 days from slab down to PCI) with $650/week compensation up to 8 weeks if delayed
- +3 more outcomes
Companies that use La Vida Homes
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
La Vida Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Vida Homes partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Perth GlorycoreLa Vida Homes is a sponsor of Perth Glory for the 2025/2026 A-League Men's season, with branded presence at all home games. The partnership includes a QR code competition at games where attendees can win signed Perth Glory jerseys, with winners drawn within 5 business days of each home game. The competition runs from the start of the season through 26 April 2026 (AWST). La Vida employees also attend games as part of the sponsorship activation.
- Soph Kuceli / Sourced Styling StudiocoreSoph Kuceli, founder of Sourced Styling Studio, provides complimentary 45-minute e-interior design consultations to all La Vida customers as part of the company's standard perk offerings. Two consultation options are offered: an Exterior & Interior Design E-Consult covering colour palette, selections, and portal guidance; and an Advanced Interior Styling E-Consult for customers ready to move beyond basics into furniture layout, styling, and décor. Soph also provides guided portal tours and curated upgrade packages for customers who prefer a fully managed design experience.
- Intelligent Home (Perth Electrical Specialists)coreIntelligent Home, described as Perth's electrical specialists, delivers a free 2-hour personalized electrical consultation to La Vida customers. The consultation covers power point placement, lighting design, switches, internet/data, TV points, speaker setup, and wall mounting. This service is provided as a complimentary perk for Perth-based customers to help them plan their home's electrical infrastructure before construction.
- Trevor's CarpetsminorRecommended carpet selection partner for Perth customers during the prestart meeting preparation process. Customers are guided to visit Trevor's Carpets as part of their selections homework before the personalized prestart meeting.
- Crosby Tiles / Luxe Ceramics / European CeramicsminorRecommended tiling selection partners for Perth customers during prestart preparation. Customers are directed to Crosby Tiles, Luxe Ceramics, and European Ceramics as must-visit showrooms for main flooring and tiling selections before their prestart meeting.
- Community Partners and Sponsors (Referral Network)minorLa Vida operates a formal community partner and sponsor referral program where approved partners receive unique referral links. When a referred client mentions the partner code at first contact and enters a Residential Building Contract, both the partner and client each receive a $2,500 rebate (inclusive of GST) upon construction commencement (slab down stage). The program includes verification requirements to confirm genuine pre-existing relationships and prohibits false or misleading conduct by partners.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
La Vida Homes competitors and assessment
Company assessmentBroad incumbents
- Metricon Homes: Australia's largest residential home builder, operating across eastern seaboard markets with significant scale, display home networks, and house-and-land packages. Defines the volume-builder competitive frontier La Vida positions against.
- BGC Australia: Large, vertically integrated WA-based residential builder and developer with much broader product range and scale. Competes with La Vida on price, house-and-land packages, and range of designs in WA, but at substantially greater scale and brand reach.
- Burbank Australia: Large Victorian-based residential builder with national ambitions, offering house-and-land and customisable homes targeting first-home buyers and upgraders — overlapping with La Vida's customer segments at greater scale.
Direct peers
- Weeks Homes: Adelaide-based home builder offering affordable, first-home-buyer-focused house-and-land packages in SA. Overlaps with La Vida in Adelaide across customer segment, price band, and product type.
- Carlisle Homes: Victorian-based volume and custom home builder offering affordable house-and-land packages with a focus on first-home buyers — closely aligned with La Vida's customer proposition but in the larger VIC market.
- Aveling Homes: WA-based custom home builder with a similar mid-market, personalisation-led proposition and comparable price band. Direct competitor in the Perth metro custom single-storey segment.
- Rivergum Homes: South Australian custom and project home builder operating across Adelaide metro and regional SA. Directly comparable to La Vida's Adelaide operations in product, price band, and customer segment.
- Sanctuary Homes: WA-based custom home builder focused on personalised, design-led homes for owner-occupiers. Direct WA peer to La Vida in the custom single-storey segment, with comparable price points and personalisation-led value proposition.
- Dale Alcock Homes: One of Western Australia's largest privately owned home builders, offering custom and project home designs in Perth and regional WA. Directly comparable to La Vida in WA custom single-storey market, with similar price positioning and personalisation focus.
Regional players
- Home Group: WA-focused residential builder and developer with house-and-land and project home offerings in the Perth metro. Comparable to La Vida in WA, though typically at a different price tier and product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Vida Homes social profiles
Digital presenceLa Vida Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Vida Homes leadership team
Management profileNumber of profiles
Profiles4 records
La Vida Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Vida Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Vida Homes
What does La Vida Homes do?
La Vida Homes is a private residential home builder that designs, sells, and constructs custom single-storey homes across the Perth (Western Australia) and Adelaide (South Australia) metropolitan markets. The company offers pre-matched house and land packages and bespoke floorplan designs, with house component prices ranging from approximately $285,000 to $436,000 and total house-and-land packages priced under $750,000 to $850,000 depending on location and specifications. Buyers engage via discovery calls, complimentary design consultations, and the proprietary Mark+ interactive floorplan customization platform, then progress through construction milestones managed by dedicated New Homes Consultants.
Is La Vida Homes a public or private company?
La Vida Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Vida Homes founded?
La Vida Homes was founded in -1. It employs 51 to 100 people.
Where is La Vida Homes based?
La Vida Homes is headquartered in Osborne Park, Australia, in the Oceania region.
How does La Vida Homes make money?
One revenue line is on record: custom Home Construction.
Who are La Vida Homes's main competitors?
Broad incumbents on record are Metricon Homes, BGC Australia and Burbank Australia. Direct peers are Weeks Homes, Carlisle Homes, Aveling Homes, Rivergum Homes, Sanctuary Homes and Dale Alcock Homes. Home Group is listed as a regional player.
Does La Vida Homes have an API?
No public API is recorded for La Vida Homes.
What industry is La Vida Homes in?
La Vida Homes's product category is Custom Home Building Services. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 2361.