Perth Glory

What Perth Glory does

Perth Glory Football Club is a professional soccer franchise founded in 1996 and headquartered in Perth, Western Australia. The club fields men's and women's teams in Australia's premier domestic competitions, the A-League Men and A-League Women, with home matches played at HBF Park (~20,500 capacity). It serves football fans, members, corporate sponsors, youth players, and the broader Western Australian community.

The club's product portfolio centers on professional matchday entertainment (A-League Men and Women), supported by a youth development pathway through the PGFC Academy (senior and junior programs, NPL WA participation), community programs (Glory Football Foundations, Glory Skills Program, Girls for Glory, school initiatives), and digital media properties including the Glory Stories podcast and club-produced video content. Underpinning infrastructure includes the official website, a dedicated membership portal, Ticketmaster-powered ticketing, and direct-to-consumer merchandise sales.

Perth Glory generates revenue across five principal streams: ticket sales (one-time matchday and season ticket purchases via Ticketmaster), annual and multi-year membership subscriptions, sponsorship deals with principal and major corporate partners (La Vida Homes, APD Global, Macron/Woodmark as kit supplier, Northside Rentals, Renewables Warehouse, Brightside.live, Theme Group, MuzzBuzz), merchandise and replica kit sales, and corporate hospitality at HBF Park. The go-to-market model is primarily direct-to-consumer for fans and B2B for sponsorship, with distribution concentrated domestically in Western Australia.

Name

Perth Glory

Legal name

Perth Glory Football Club

Website

https://perthglory.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Perth Glory Football Club is an Australian professional soccer club founded in 1996 that competes in the A-League Men and A-League Women, serving fans, members, sponsors, and youth players in Western Australia from its HBF Park home venue.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• A-League soccer
• Sports entertainment
• Football academy development
• Club membership programs

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Direct matchday and season ticket sales through Ticketmaster platform for A-League Men and Women matches at HBF Park.
2. Membership Programs: Annual and multi-year club memberships offering various benefits and access levels for fans and supporters.
3. Sponsorship Revenue: Principal, major and corporate sponsorship deals with partners including La Vida Homes, APD Global, Macron, Northside Rentals, Renewables Warehouse, Brightside.live, Theme Group, and MuzzBuzz.
4. Merchandise Sales: Replica kits, apparel, souvenirs and merchandise sold through club store and matchday outlets.
5. Corporate Hospitality: Corporate hospitality operations and premium seating experiences at HBF Park matches and events.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Perth Glory Football Club fields professional men's and women's soccer teams competing in Australia's A-League competitions, playing home matches at HBF Park in Perth. The club monetizes matchday experiences through ticket sales and season memberships, sells official merchandise and replica kits, and operates a youth development academy (PGFC Academy) with pathways into senior football, complemented by community programs including Glory Football Foundations, Glory Skills Program, Girls for Glory, and schools initiatives.

Product overview

Perth Glory is a professional Australian soccer club competing in the A-League. The club operates a unified product portfolio centered on its core sports entertainment offerings, including A-League Men and Women teams, a youth development academy (PGFC Academy), match day experiences with ticketing via Ticketmaster, and season membership programs. Additional revenue streams include official merchandise sales through the club's online store, community engagement programs, and digital content including the Glory Stories podcast and video highlights. The club's digital presence is hosted on perthglory.com.au with ticket sales powered by Ticketmaster and memberships managed through a dedicated portal.

Differentiator

Problem solved

Functional benefit

Products and services

• A-League Men Team

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, primary and core.

• United GlobalminorStrategic or Co-development Partner · 1 September 2023United Global collaborated with Perth Glory in September 2023 to enhance corporate hospitality operations in Australia. This partnership was noted as part of key industry developments in the window cleaning services market context.
• La Vida HomesprimaryOthersPrincipal Partner of Perth Glory Football Club. Primary sponsor featured prominently on club communications and official website.
• APD GlobalprimaryOthersPrincipal Partner of Perth Glory Football Club. Major sponsor with prominent logo placement on club materials.
• Macron/WoodmarkcoreOthersKit supplier and Major Partner providing official playing and training kits for the club.
• Football WestcoreStrategic or Co-development PartnerPartnership with Football West for the Grassroots to Glory program, expanding to include both Men's and Women's competitions for the 2026/27 season.
• Northside RentalsminorOthersMajor Partner of Perth Glory.
• Renewables WarehouseminorOthersMajor Partner of Perth Glory.
• Brightside.liveminorOthersMajor Partner of Perth Glory.
• Theme GroupminorOthersMajor Partner of Perth Glory.
• MuzzBuzzminorOthersMajor Partner of Perth Glory with activation presence at matches.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Melbourne City FC: City Football Group-owned A-League Men and Women's club with the same multi-stream revenue model and academy/community programs, providing a strong comparator on commercial sophistication and corporate parent support.
• Macarthur FC: Newer A-League Men entrant sharing the same APL product format and revenue streams (memberships, tickets, sponsorships), relevant as a comparison on stadium and grassroots activation.
• Central Coast Mariners: A-League Men's club with comparable scale (regional, single-stadium, membership-driven), offering a like-for-like on a smaller-revenue A-League operating model.
• Melbourne Victory: Fellow A-League Men and Women franchise operating under the same APL umbrella, with a comparable multi-revenue-stream model (tickets, memberships, sponsorships, merchandise) and similar asset mix of stadium operations, academy, and community programs.
• Adelaide United: One-club-market A-League Men and Women franchise with a similar regional-monopoly structure, shared membership/sponsorship/merchandise revenue model, and equivalent academy and community programs.
• Brisbane Roar: A-League Men and Women peer from another state-based market with the same APL competition structure, stadium operations, and diversified ticketing/sponsorship/merchandise revenue streams.
• Sydney FC: Direct A-League Men and Women competitor under the APL umbrella, comparable on product (professional football), customer base (football fans, corporates, members) and diversified ticket/membership/sponsorship model — albeit in a larger metro market.
• Western Sydney Wanderers: A-League Men and Women's peer with comparable membership, ticketing, sponsorship and merchandise revenue structure, operating under the same APL league structure with stadium-based matchday product.
• Newcastle Jets: A-League Men and Women's peer with comparable regional-city positioning, academy/community programming and sponsorship-driven revenue mix, serving as a regional-market comparator.

Regional players

• Wellington Phoenix: A-League Men club from across the Tasman operating under the same APL competition structure but based in New Zealand — offering geographic/operational peer comparison rather than direct Australian territory competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PerthGloryFC
• Facebookfacebook.com/PerthGloryFC

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Glory