What Next Level Racing does

Next Level Racing is a privately held Australian designer and manufacturer of simulation hardware for racing and flight applications, headquartered in Bundall, Gold Coast. The company's core product portfolio spans aluminum profile racing cockpits (Elite Series including F-GT Elite, F-GT Elite 160, GTElite, and GTElite Lite), flight simulator seating (Flight Seat Pro and variants), motion platforms (Motion V3, Traction Plus Platform), and haptic feedback systems (HF8 Pro, integrated into ERS3 and ES1 Haptic Seats), complemented by a HYPERCOOL active-cooling seating line and an extensive accessory ecosystem (monitor stands, shifters, keyboard trays, DD mount adapters, motion upgrade kits). Products use extruded aluminum profiles with pre-machined mounting holes and laser-etched alignment lines, validated through FEA structural testing and manufactured with CNC machining and laser cutting precision processes. A patent-pending design covers the GTElite Lite Wheel Plate Edition.

The company sells directly to consumers and prosumer enthusiasts worldwide through owned e-commerce storefronts (nextlevelracing.com, nlr.sh) and an authorized reseller network spanning 54+ countries, with hardware priced on a unit basis from $99 (accessories) to $699+ (cockpits) and higher for licensed-edition and motion-equipped configurations. Revenue is generated entirely through one-time hardware transactions with accessory upsells. Beyond the enthusiast base, Next Level Racing serves institutional and professional segments including Scuderia Ferrari (official cockpit partner for driver training), FIA-sanctioned esports events (since 2023), iRacing (official cockpit endorsement), Boeing (licensed combat flight cockpit and military flight seat), NASA, Australian and British Air Force Cadets, Bristol University aerospace engineering, Hyundai N (co-development partner alongside LG, Sony, and Logitech), and esports teams (Team Fordzilla, Veloce Esports, QLash). The company is led by co-founder and CEO Hess Ghah alongside co-founder Tony Ghahramanian, operates with 51-100 employees, and has received the Mayor's Innovation Award at the 2026 Gold Coast Business Excellence Awards.

Name

Next Level Racing

Legal name

Next Level Racing

Website

https://nextlevelracing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Next Level Racing is an Australian manufacturer of aluminum-profile sim racing cockpits, flight simulator seating, motion platforms, and haptic feedback systems sold direct-to-consumer and via resellers in 54+ countries, serving enthusiast, professional motorsport, aerospace, and military customers.

Ownership category

akta.pro rank

Product category

Simulation Hardware

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636), Aerospace Product and Parts Manufacturing (33641)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC)

akta.pro secondary industry

Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)

Keywords

• Sim racing cockpits
• Flight simulator hardware
• Motion platforms
• Haptic feedback systems
• Racing simulation accessories

Headquarters

HQ city

Yeppoon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Simulation Hardware Sales: Primary revenue stream from direct sales of racing cockpits, flight simulator seats, motion platforms, and accessories to consumers, enthusiasts, and commercial customers. Products include GTElite series, F-GT/GTtrack cockpits, flight simulator seating, and freestanding monitor stands. Revenue is one-time transactional with optional accessory upsells.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels6 records

Core offering

Next Level Racing designs, engineers, and manufactures simulation cockpits, flight simulator seats, motion platforms, and haptic feedback systems for the racing and flight simulation markets. Its product portfolio spans entry-level to professional-grade aluminum profile cockpits, motion platforms (Motion V3, Traction Plus), haptic seating (HF8 Pro technology), flight simulator seats, and a wide range of accessories including monitor stands, motion adaptor kits, and direct drive wheelbase adapters. Products are sold globally to consumers, esports teams, professional motorsport organizations, and government/educational institutions.

Product overview

Next Level Racing offers a comprehensive portfolio of simulation hardware including racing cockpits, flight cockpits, motion platforms, and haptic feedback systems. The core product lines include the Elite Series (premium aluminum profile cockpits with F-GT Elite, F-GT Elite 160, GTElite, and GTElite Lite), official licensed cockpits (Scuderia Ferrari Edition, iRacing Edition, Boeing editions), and specialized seats (ERS3 Haptic, ES1 Hypercool, Flight Seat Pro). The ecosystem includes motion platforms (Motion Platform V3, Traction Plus Platform), haptic technology (HF8 Pro system), and extensive accessories including monitor stands, shifter add-ons, keyboard trays, and motion adaptor kits. Products support multiple driving positions (Formula, GT, Hybrid) and integrate with major third-party peripherals including Fanatec, Simucube, Thrustmaster, VIRPIL, and WINWING. The company serves both consumer and commercial markets, providing solutions for esports, driver training, and entertainment venues.

Differentiator

Problem solved

Functional benefit

Products and services

• F-GT Pro Formula and GT Racing Simulator Cockpit Professional racing simulator cockpit supporting Formula, GT, and hybrid driving positions with direct mount options for wheels and pedals, targeted at sim racing enthusiasts.
• F-GT Elite 160 Scuderia Ferrari Edition Official licensed Scuderia Ferrari edition racing cockpit featuring Formula, GT, and hybrid driving positions, developed in collaboration with Ferrari.
• F-GT Elite iRacing Edition Official iRacing licensed racing cockpit with Formula, GT, and hybrid driving positions, designed in collaboration with iRacing.
• GTLite PlayStation Edition Racing cockpit designed for PlayStation console users with dedicated mounting solutions for PlayStation-compatible wheels and pedals.
• Boeing Combat Flight Simulator Official Boeing licensed flight simulator cockpit designed for combat and military flight simulation experiences.
• F-GT Elite Cockpit Premium aluminum profile racing cockpit supporting Formula, GT, and hybrid driving positions, with pre-machined holes for rigid connections, premium T-slot nuts, and laser-etched alignment lines.
• F-GT Elite 160 Cockpit Top-tier aluminum profile cockpit with enhanced features for bottom-mounted wheelbases, pedal sets, shifters, handbrakes, and bass shakers, including laser-engraved guides for ergonomic setup.
• GTElite Cockpit High-performance aluminum profile cockpit designed for GT racing positions with strong rigidity and stability through innovative direct mounting plates.
• GTElite Lite Wheel Plate Edition Best-value aluminum profile cockpit with patent-pending design featuring 8mm thick Carbon Steel Reinforced Upright Direct Mounting plates, offering superior rigidity at a mid-range price point (USD $599).
• Motion Platform V3 Motion simulation platform that adds realistic movement and force feedback to racing and flight simulator cockpits for enhanced immersion.
• Traction Plus Platform Advanced motion platform with traction loss simulation for realistic racing feel, including lateral and longitudinal movement capabilities.
• HF8 Pro Haptic Feedback System High-frequency haptic feedback technology with eight embedded high-torque motors delivering precise, low-latency positional feedback at 75 FPS; powers the ERS3 and ES1 Haptic seats.
• ERS3 Elite Reclining Seat Haptic-enabled reclining racing seat with integrated HF8 Pro technology for immersive feedback, positioned as the most accessible fully integrated haptic seating solution.
• ES1 Hypercool Seat Ventilated racing seat with active cooling technology featuring dual centrifugal fan motors and SIMAERO Mesh fabric for long-session comfort, purpose-built for GT, Hybrid, and Formula racing positions.
• Elite Formula Sim Racing Seat (EFS) Purpose-built formula racing seat designed specifically for Formula driving positions in simulation.
• Flight Seat Pro Professional flight simulator seat with wide frame design and center HOTAS mounting pole with height and angle adjustment, compatible with Thrustmaster, VIRPIL, and WINWING flight peripherals (USD $699).
• Flight Simulator Seat 2.0 Updated flight simulator seat designed for extended flying sessions with ergonomic support (USD $399).
• Flight Seat Pro Boeing Military Edition Official Boeing licensed military-style flight seat with enhanced durability and features for combat flight simulation.
• Elite Motion Adaptor Upgrade Kit Upgrade kit that transforms Elite series cockpits for compatibility with Motion V3 and Traction Plus Platform, featuring CNC-machined and laser-cut components with anodized and powder coat finish (USD $199).
• Go Kart Plus Motion Adaptor Kit Motion adaptor kit enabling Go Kart Plus cockpit compatibility with motion platforms.
• Motion Adapter Frame Frame adaptor enabling motion platform integration with various Next Level Racing cockpits.
• Elite Quad Monitor Stand Freestanding quad monitor stand supporting four 21–43 inch monitors with high-grade 6063 aluminum extrusion, height-adjustable feet, and width-adjustable vertical uprights.
• Elite Freestanding Triple Monitor Stand Add-On Add-on that transforms Elite Freestanding Single Monitor Stand into a triple screen solution, supporting three 21–43 inch screens with 500mm horizontal and 18 degree tilt adjustment per screen (USD $179).
• Elite Freestanding Single Monitor Stand Freestanding monitor stand supporting screens up to 65 inches with high-grade aluminum extrusion strength and height-adjustable feet.
• Elite Premium DD Side and Front Mount Adapter Adapter enabling front or side mounting of major Direct Drive wheelbases on Elite Series cockpits, featuring 70 degrees tilt adjustment and supporting Fanatec DD1/DD2, Simucube 2 Pro/Sport/Ultimate, Simagic Alpha/M10, and VRS Directforce Pro.
• Elite Formula Upgrade Kit Kit that transforms Elite series cockpits into multi-position cockpits offering Formula, GT, and Hybrid driving positions with 98 seat adjustment options.
• F-GT/GTtrack Combat Flight Pack Flight conversion kit that transforms F-GT or GTtrack racing cockpits into flight simulator setups, compatible with Logitech/Saitek, Thrustmaster, and CH Products flight controls (USD $99).
• Elite Keyboard and Mouse Tray - Black Edition Add-on tray providing ergonomic keyboard and mouse access from the racing seat with 60 degrees tilt on mounting arm and 150 degrees keyboard plate adjustment (USD $99).
• Elite Shifter Add-On - Black Edition Premium aluminum and carbon steel shifter mount with reversible left/right hand configuration and black anodized finish.

Quantifiable outcome

• Official cockpit partner of Scuderia Ferrari — the most prestigious brand in motorsport
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• FIA (Fédération Internationale de l'Automobile)flagshipStrategic or Co-development Partner · 1 January 2023Official cockpit partner of FIA (Fédération Internationale de l'Automobile) since 2023. The partnership establishes Next Level Racing as the preferred simulation cockpit provider for FIA-sanctioned esports events and initiatives, including the 24H Series Esports championship. This is a flagship partnership validating Next Level Racing's position at the highest levels of motorsport governance.
• Scuderia FerrariflagshipStrategic or Co-development PartnerOfficial cockpit partner of Scuderia Ferrari, the most prestigious name in motorsport. This partnership provides Ferrari's official cockpit for driver training and development, providing Next Level Racing with the highest level of motorsport endorsement in the industry.
• iRacingcoreStrategic or Co-development PartnerOfficial cockpit partnership with iRacing, one of the world's leading online racing simulation platforms. iRacing officially endorses and features Next Level Racing cockpits as preferred hardware for its platform users.
• 24H Series EsportscoreGTM or Marketing PartnerContinued partnership with 24H Series Esports for the 2026 season. Next Level Racing provides simulation cockpit infrastructure for this major endurance racing esports championship, building visibility among competitive sim racers globally.
• Team FordzillacoreStrategic or Co-development PartnerOfficial cockpit partnership with Team Fordzilla, Ford's official esports and sim racing team. Fordzilla competitors use Next Level Racing cockpits for training and competitive events, bringing brand visibility to Ford's esports ecosystem.
• Veloce EsportscoreStrategic or Co-development PartnerOfficial cockpit partnership with Veloce Esports, a leading esports organization in the racing simulation space. Veloce Esports uses Next Level Racing equipment across its team facilities and competitions.
• Hyundai NcoreStrategic or Co-development PartnerDevelopment partner in the Hyundai N Racing Simulator project, working alongside LG Electronics, Sony Interactive Entertainment, and Logitech to create an integrated racing simulation experience for Hyundai N brand enthusiasts and professional drivers.
• TrackSpeed GmbHminorStrategic or Co-development PartnerPartnership with TrackSpeed GmbH, specialists in Nürburgring simulation and training applications. The collaboration brings Next Level Racing equipment to TrackSpeed's Nürburgring-focused simulation and driver training programs.
• British EsportsminorGTM or Marketing PartnerCollaboration with British Esports at DreamHack events, providing simulation equipment and activations for the UK esports community's racing simulation programs and competitions.
• Microsoft Flight SimulatorminorGTM or Marketing PartnerEvent partnership supporting Microsoft Flight Simulator community events, including a demonstration event in Sydney showcasing Next Level Racing flight simulator products in collaboration with the Microsoft Flight Simulator ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thrustmaster: French sim racing and flight peripheral maker (Guillemot Corporation) producing wheels, joysticks, HOTAS sticks and game controllers. A broad incumbent in the sim hardware space and named integration partner for NLR's Flight Seat Pro.
• Fanatec: German sim racing peripherals leader (owned by Corsair) producing direct drive wheelbases, pedals and shifters that mount into NLR cockpits. Overlaps with NLR in the broader sim racing hardware ecosystem and is a key integration partner, but specializes in controls rather than frames.
• Logitech G: Swiss/US gaming peripherals division of Logitech offering the G29/G923 racing wheels and Saitek flight controls that mount into NLR cockpits. Massive scale incumbent that anchors the entry-level and mid-tier sim racing market alongside NLR's premium positioning.

Direct peers

• GT Omega: UK-based sim racing cockpit manufacturer offering aluminum profile racing rigs, monitor stands and accessories. Direct competitor in the racing cockpit category, often positioned at lower price points than NLR's Elite series.
• Trak Racer: Australian-headquartered sim racing cockpit manufacturer offering aluminum extrusion rigs, monitor stands and accessories. Closest head-to-head competitor to NLR in the racing/flight cockpit frame category, with overlapping product lines and similar target customers.
• Playseat: Dutch-origin sim racing cockpit brand with global distribution and official licensing partnerships (PlayStation, Gran Turismo, Formula 1). Directly competes with NLR in the consumer racing cockpit segment across similar price points and use cases.

Emerging players

• Simagic: Chinese direct drive wheelbase and sim racing peripheral maker that integrates with NLR cockpits via Elite DD adapters. Emerging player growing rapidly in the premium sim racing hardware tier with comparable performance positioning.
• Asetek SimSports: Danish sim racing hardware brand spun out of Asetek's simulation heritage, offering wheelbases, pedals and shifters. Emerging entrant with strong engineering credentials competing for the same premium enthusiast customer as NLR.
• MOZA Racing: Chinese sim racing hardware maker offering direct drive wheelbases, pedals and complete racing setups. A fast-growing emerging entrant pushing into the premium tier with aggressive pricing — a meaningful competitive threat to NLR's mid and high-end positioning.

Others

• iRacing: US-based online racing simulation platform and NLR's official cockpit partner. Not a competitor but a critical ecosystem anchor — iRacing's subscriber base and software ecosystem is the demand engine that drives cockpit purchases across the category including NLR's iRacing Edition products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/nextlvlracing
• Facebookfacebook.com/groups/344749773150824
• LinkedInlinkedin.com/company/next-level-racing-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Level Racing