Vinex

What Vinex does

Vinex (operating as VINEX, legal entity Vin-Exchange Ltd) is a London-based B2B digital marketplace for the global wine trade, connecting producers, suppliers, importers, and distributors across bulk and bottled wines. The web platform, accessible at app.vinex.market, supports multiple trade methods including auctions, best offer, fixed price, swap offers, pre-harvest contracts, and reverse auctions (eTender Manager), with multi-language support across up to seven languages. It operates in EUR, GBP, and USD and lists reach across 57 buyer countries and 21 seller countries, with real-time pricing available for 82 wines from 10 countries.

The platform is built around a vertical service stack that extends beyond trade matching: VINEXsecure provides member verification and anonymity; VINPay (a registered trademark of Vin-Exchange IP Ltd) is a supply-chain payment service guaranteeing 100% payment to suppliers with an 80% advance within 3 days of dispatch and offering buyers up to 150 days credit; VINFreight handles logistics; VINAppraisals offers VinScore ratings, VINValuation, and certified lab reports; and the Professional Buyers' Operating System (Supply Management System) provides buyer-side supplier management. Founded in 2015-2016, Vinex has 1-10 employees and is registered in England and Wales.

Revenue is generated through a freemium subscription model (free Basic, GBP 300/year Professional, GBP 375/year Corporate with 3 licenses), contract/transaction fees of 3.5-4.5% of trade value (reduced to 1.5-2.5% when VINPay is used), VINPay settlement fees starting at 1.25% per month of invoice value, and ancillary services including appraisal fees (from GBP 14.50/sample) and listing promotion fees. The company is currently operating but the marketplace is publicly listed for sale as of 2025, and no funding rounds, institutional investors, or revenue figures are disclosed.

Name

Vinex

Legal name

Vin-Exchange Ltd

Website

https://en.vinex.market

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinex (Vin-Exchange Ltd) is a London-based B2B digital marketplace for bulk and bottled wine, connecting producers, suppliers, importers, and distributors across 57 buyer and 21 seller countries via a multi-method trading platform complemented by VINPay payment services, freight, and appraisal tools.

Ownership category

akta.pro rank

Product category

B2B Wine Marketplace

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• B2B wine marketplace
• Bulk wine trading
• Wine supply chain
• Wine payments service
• Wine freight logistics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Contract/Transaction Fees: VINEX earns revenue through contract fees charged to sellers when trades are completed. For Bulk Wine: 3.5% of contract value (or 1.5% with VINPay). For Bottled Wine: 4.5% (or 2.5% with VINPay). A minimum fee of £150 applies when calculated fees fall below this threshold.
2. Subscription Revenue: Tiered subscription model with Basic (free), Professional at £300/year, and Corporate at £375/year for 3 licenses. Professional subscribers receive unlimited access to advanced trading functionality including Direct Market, Pre-Harvest contracts, and sourcing alerts.
3. Optional Services: Additional revenue streams include optional Fulfillment Fee (1.5%), Listing Promotion fees (Featured Listings, Top Search Listings), VINAppraisal services (VinScore ratings from £14.50-£16/sample, Appraisal Reports from £58-£62/sample), and Monopoly Tender Introduction Fee (£150).
4. VINPay Settlement Fees: VINPay provides supply-chain payment services with settlement fees starting from 1.25% per month of invoice value. Fees are deducted from funds advanced to suppliers. The service enables 60, 90, and 120 day credit terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vin-Exchange Ltd (VINEX) operates a B2B digital trading marketplace that connects wine producers and suppliers with global buyers for bulk and bottled wine transactions. The platform supports multiple trade methods including auctions, best offer, fixed price, swap offers, and pre-harvest forward contracts across 57 countries, complemented by ancillary services such as VINPay supply-chain financing, VINFreight logistics, VINAppraisals wine valuation, and a Professional Buyers' Supply Management System.

Product overview

VINEX is a B2B wine marketplace platform operated by Vin-Exchange Ltd, providing a digital trading and payment ecosystem for wine professionals. The core platform, VINEX Marketplace, enables bulk and bottled wine trading through multiple methods (auctions, best offer, fixed price, swap offers, and pre-harvest contracts). The platform is complemented by VINPay (guaranteed payment and early cash advance service), VINFreight (logistics), VINAppraisals (wine rating and valuation), VINBrands (branding), the Professional Buyers' Operating System (supply management), eTender Manager (procurement auctions), and Calculators & Tools. The platform supports transactions in EUR, GBP, and USD across 57 countries.

Differentiator

Problem solved

Functional benefit

Brands

• VINPay: A supply-chain wine payments service guaranteeing 100% payment to suppliers with 80% advance within 3 days of dispatch, while providing buyers up to 150 days credit.
• VINFreight
• VINAppraisals
• VINBrands

Products and services

• VINEX Marketplace A B2B digital trading platform connecting wine sellers and buyers for bulk and bottled wines across global markets, enabling listings, negotiations, auctions, and completed trades through multiple trade methods.
• VINPay

Quantifiable outcome

• Listings with VinScore ratings are 300% more likely to lead to a completed trade
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liv-ex (London International Vintners Exchange): The dominant B2B fine wine trading platform, providing a regulated exchange, pricing data (Liv-ex 100), and settlement services. Highly comparable as a digital B2B wine marketplace, though focused on fine/collectible wines rather than bulk.
• SevenFifty (Imbibe): B2B platform connecting beverage alcohol producers with on-premise and off-premise buyers. Comparable as a digital B2B marketplace infrastructure layer for the drinks trade, with similar SaaS-plus-transaction monetisation.
• Beverage Trade Network: B2B network and trade show organiser for the wine and spirits industry, with digital sourcing tools. Comparable as a B2B wine marketplace and trade infrastructure provider, with overlapping customer base of producers and importers.

Broad incumbents

• Ciatti Global Wine & Grape Brokers: The largest global broker of bulk wine, grape juice, and wine grape trading. Comparable because it sits at the same node in the bulk wine supply chain Vinex targets, but uses a traditional broker model with personal relationships.
• Turrentine Brokerage: Major North American broker for wine grapes, bulk wine, and wine sales. Overlaps with Vinex's bulk wine marketplace in California and serves similar producer and buyer segments via a relationship-led model.

Emerging players

• The Bulk Wine Company: Supplier and digital channel for bulk wine, with a focus on private label and bespoke bulk-to-bottle services. Comparable because it operates at the bulk wine trade node that Vinex's marketplace facilitates.
• Sovos Brands / SpotOnWine-style marketplaces: Smaller emerging digital platforms attempting to digitise wine trading and direct-to-trade sourcing. Comparable as a peer trying to apply marketplace mechanics to a relationship-driven industry.

Others

• Wine-Searcher: Global wine search engine and price comparison platform for trade and consumers. Comparable as a wine data and discovery layer that overlaps with Vinex's pricing and appraisal features, though not a transactional marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vinexlive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinex