WattHub.com
WattHub is a commercial solar development platform operating a partner-driven marketplace that connects U.S. commercial and industrial property owners with vetted solar contractors, financing partners, and engineering professionals. It serves industrial, retail, education, government, healthcare, hospitality, religious, and agricultural customers across more than half of U.S. states.
- Company typePrivate
- Founded2010
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WattHub.com does
WattHub (legal entity: WattHub Renewables, LLC) is a commercial solar development platform headquartered in Scottsdale, Arizona, founded in 2010. The company operates a partner-driven marketplace that connects commercial and industrial property owners with vetted solar contractors, financing partners, and engineering professionals, and reports a cumulative portfolio of 450 MW+ of deployed systems across 612 completed projects and more than $1.5 billion of project submissions flowing through the MyWattHub portal. Its technology stack centers on proprietary commercial solar utility analytics software used to generate constructible designs and accurate savings projections, alongside the MyWattHub portal that enables project submission, milestone tracking, and pricing transparency.
The company monetizes through a publicly disclosed four-tier subscription model — Free Referral Partner, $220 per-project feasibility, $599/month Development, and $1,999/month Commercial Solar Mentorship — supplemented by transaction commissions on completed projects (5-15% of gross profit), financing brokerage across loans, PPAs, SSAs, leases, and tax equity, and professional services such as grant writing, engineering review, and consulting. WattHub serves commercial and industrial customers across eight verticals: industrial/manufacturing, office and corporate facilities, retail and shopping centers, warehouses and distribution, schools and public entities, churches and non-profits, agricultural operations (agrivoltaics), and parking structures. Differentiators cited in source materials include transparent data-driven proposals, unique financing solutions for non-profits unable to directly use tax credits, and a vetted network of 2,500+ solar contractors and 100+ finance companies nationwide.
The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity; founder John McDonnell serves as Managing Partner. Operations are exclusively U.S.-domestic with no international footprint, headcount is reported in the 11-50 range, and no revenue, ARR, or valuation is disclosed in available source materials. Distribution relies primarily on channel partners (225+ unique company partners, 30+ sales offices through partnership, 2,500+ vetted contractors), with direct sales engagement via quote-request forms and self-serve project submission through the MyWattHub portal.
WattHub.com firmographics
Firmographics- Name
- WattHub.com
- Legal name
- WattHub Renewables, LLC
- Website
- https://watthub.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WattHub is a commercial solar development platform operating a partner-driven marketplace that connects U.S. commercial and industrial property owners with vetted solar contractors, financing partners, and engineering professionals. It serves industrial, retail, education, government, healthcare, hospitality, religious, and agricultural customers across more than half of U.S. states.
- Ownership category
- akta.pro rank
WattHub.com industry classification
Industry- Product category
- Commercial Solar Development
- NAICS
- Solar Electric Power Generation (221114), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ), Owner’s Engineering, Grid Interconnection & System Studies (PVsyst/Performance Modeling, Protection Studies) (EUACAGAG)
Keywords
Where WattHub.com is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WattHub.com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Fees: WattHub charges subscription fees for access to their platform, design services, proposal generation, utility analytics, and partner support. Tiers range from free referral partner to $1,999/month for commercial solar mentorship.
- Single Project Fees: Charges $220 per project for project feasibility analysis including constructability, financing eligibility, utility analytics, and solar savings verification with professional proposals.
- Commission on Completed Projects: Commissions earned on completed solar projects, paid as percentage of gross profit. Commission tiers: Free subscription 5-10%, Single project 10%, Development subscription 15%, Commercial solar mentorship 15%. Commissions deemed earned at final payment and PTO of solar project.
- Professional Services: Services including design, proposal, utility analytic software, finance, title work, contracting, grant writing, and engineering review services provided to partners and customers.
- Financing Brokerage: WattHub acts as a financing broker connecting customers with various financing options including non-recourse loans, PPAs, prepaid PPAs, capital leases, and operating leases for commercial solar projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Referral Partner - Full-service A-Z package for partners meeting 100kW minimum (50kW for non-profits) |
| Transaction based/ take rate | Pay-as-you-go | Single Project & Finance - $220 per project with feasibility analysis and professional proposals |
| Subscription | Monthly | Development Subscription - $599/month for unlimited submissions and up to 5 proposals monthly |
| Subscription | Monthly | Commercial Solar Mentorship - $1,999/month with expert training and 1:1 sales team support |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
WattHub.com product offering
Product offeringCore offering
WattHub operates an online commercial solar development platform that connects property owners, organizations, and public entities with a nationwide network of vetted solar contractors, financing partners, and industry professionals. The company provides end-to-end commercial solar services including utility analytics, design and proposal generation, financing brokerage (loans, PPAs, SSAs, leases, tax equity), and project development through the MyWattHub portal. WattHub supports six solar installation types (rooftop, carports, ground mount, battery storage, agrivoltaic, parking structures) and multiple consulting services for commercial, industrial, educational, municipal, and non-profit clients.
Product overview
WattHub is a commercial solar development platform that operates as a unified ecosystem combining multiple service offerings. The core product portfolio centers on six solar installation types—Rooftop Solar, Solar Carports & Canopies, Ground Mount Solar, Battery Energy Storage Systems, Agrivoltaic Solar Solutions, and Parking Garage & Shade Structures—which are complemented by seven consulting services (Development, Energy Analysis, Financing, Design & Proposals, Consulting, Grant Writing, and Partner Support). The platform also includes a Solar Professionals Database for connecting vetted contractors and financing partners, plus two calculator tools (Solar Loan Calculator and PPA/SSA Calculator). All offerings are supported through tiered Subscription Plans ranging from free referral partnerships to $1,999/month mentorship programs. The platform serves businesses, organizations, and public entities nationwide, with primary operations in Arizona and California.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Rooftop Solar Customized rooftop solar systems designed for commercial buildings, industrial facilities, warehouses, offices, schools, and large-scale properties that utilize existing roof space to generate renewable energy and reduce long-term operating costs. Targeted at commercial property owners seeking on-site generation without ground footprint requirements.
- Solar Carports & Canopies Elevated canopy structures installed over parking areas that support solar panels while providing shaded parking, combining renewable energy generation with functional covered spaces for commercial properties. Designed for retail centers, schools, corporate campuses, and other properties with significant parking footprints.
- Ground Mount Solar Systems Scalable ground-mounted solar installations that allow optimal panel positioning at ideal tilt angles and orientations, including traditional fixed-tilt and advanced tracking systems capable of improving production by 15-25% compared to fixed systems. Suited for properties with available land such as agricultural operations, tribal lands, and large commercial sites.
- Battery Energy Storage Systems Commercial battery storage solutions that improve energy resilience, reduce peak demand charges, and maximize the value of renewable energy production by storing excess solar generation for later use. Targeted at commercial and industrial customers with high demand charges or resilience requirements.
- Agrivoltaic Solar Solutions Innovative agrivoltaic systems that combine agricultural operations with renewable energy production through elevated solar structures, allowing crops to continue growing beneath and around solar arrays. Targets farms and agricultural operations seeking dual land use for energy generation and crop production.
- Parking Garage & Shade Structures Custom solar shade structures and parking garage solar systems providing dual-purpose renewable energy solutions with functional covered spaces for commercial properties and public facilities. Designed for properties with large parking or outdoor areas including parking garages, walkways, and public gathering spaces.
- Commercial Solar Development Full-service commercial solar development including utility analytics, professional proposals, and finance options, with over 15 years of dedicated experience and access to 4,000+ solar professionals. Targeted at commercial property owners, public entities, and non-profit organizations seeking turnkey solar development support.
- Commercial Energy Analysis Comprehensive energy profile and rate schedule analysis using 15-minute interval data from utilities and 12 months of billing history to identify ideal system sizes, solar savings, and post-solar rate schedules. Targeted at commercial property owners evaluating solar feasibility and savings projections.
- Commercial Solar Financing Financing brokerage service connecting customers with various financing options for commercial solar projects including non-recourse loans, Power Purchase Agreements (PPA), Solar Service Agreements (SSA), prepaid PPAs, capital leases, operating leases, construction financing, and tax equity solutions. Targeted at commercial property owners and channel partners needing structured solar financing.
- Design & Proposals Professional solar design and proposal services using WattHub's industry-leading commercial solar utility analytic software. WattHub has designed and developed over 5,000 unique commercial solar proposals with accurate, constructible, and value-driven approaches. Targeted at solar contractors, EPC partners, and commercial property owners needing precise, constructible system designs.
- Commercial Solar Consulting Expert consulting services including Owners Representative, RFP management, feasibility studies, DOE grant writing, USDA grant writing, constructability and pricing review, and financing options. Targeted at public sector, non-profit, and large commercial clients needing independent advisory through the solar procurement process.
- Grant Writing Grant writing services for local grants, USDA/rural grants, and Department of Energy Tribal grants with high success rates, providing technical information and hands-on support throughout the submission process. Targeted at public entities, tribal organizations, schools, and non-profits pursuing government funding for solar projects.
- Partner Support Partner support services including engineering review, estimating, market pricing, installation methods overview, design support, and equipment availability and costing for solar industry professionals. Targeted at solar contractors, EPC firms, and finance partners in WattHub's network.
Quantifiable outcome
- Portfolio exceeds 450 MW of deployed systems
- +6 more outcomes
Companies that use WattHub.com
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles3 records
WattHub.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WattHub.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SunRenu SolarcoreSunRenu Solar has served as developer and EPC partner on multiple WattHub projects including the Town of Payson municipal solar project (Police, Town Hall, Fire Department) and Peoria Charter School project. Systems built by SunRenu perform exceptionally well, with production within 18 kWh of estimates over 9 years of operation.
- First Technology CapitalcoreFirst Technology Capital has partnered with WattHub for 10+ years on municipal commercial solar projects. Their Town of Payson, Arizona system has operated optimally for 9 years, with WattHub/SunRenu systems performing better than systems built by other contractors.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
WattHub.com competitors and assessment
Company assessmentDirect peers
- SunWatts: SunWatts is a commercial solar marketplace connecting businesses with installers and financing options. Highly comparable peer given overlapping commercial/industrial focus and aggregator business model.
- Dividend Finance: Dividend Finance is a solar financing platform providing loans, PPAs, and leases for commercial and residential solar. Comparable through WattHub's financing brokerage role, especially for commercial PPAs and tax equity solutions.
- OpenSolar: OpenSolar offers free solar design, sales, and project management software with a partner directory. Comparable platform model that aggregates installers and financiers and provides design/proposal tooling for the solar industry, including commercial projects.
- Aurora Solar: Aurora Solar provides solar design, sales, and proposal software used by commercial and residential installers. Comparable as a SaaS platform sitting between solar professionals and project execution, with overlapping utility analytics functionality and proposal-generation capabilities.
- Pick My Solar: Pick My Solar is an online solar marketplace aggregating installers and providing quote comparison for property owners. Comparable as a solar aggregator/marketplace business, though primarily residential-focused versus WattHub's commercial concentration.
- EnergySage: EnergySage is an online solar marketplace connecting property owners with vetted installers and financiers. Most comparable as a multi-sided platform serving both project submitters and contractors, though WattHub focuses specifically on commercial/industrial while EnergySage is more residential-skewed.
- Mosaic Solar: Mosaic (formerly Mosaic Solar) provides solar financing and project development support, with a marketplace of vetted installers. Comparable commercial solar financing and installer aggregation model.
Emerging players
- BlueWave Solar: BlueWave is a solar developer and IPP focused on community solar, agrivoltaics, and commercial projects. Comparable through overlap in commercial solar development, agrivoltaic offerings, and project financing structuring.
- Recurve: Recurve (previously Solar Analytics) provides data analytics and DER management for utilities and grid operators. Adjacent peer given WattHub's utility analytics focus, though Recurve targets utility-scale grid management versus WattHub's commercial project-level analytics.
Broad incumbents
- Tesla Energy: Tesla Energy offers commercial-scale solar, Powerpack/Megapack storage, and increasingly C&I project development. Broad incumbent in commercial solar and storage with significant capital and brand advantages versus WattHub's marketplace position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WattHub.com social profiles
Digital presenceWattHub.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
WattHub.com leadership team
Management profileNumber of profiles
Profiles1 record
WattHub.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WattHub.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WattHub.com
What does WattHub.com do?
WattHub operates an online commercial solar development platform that connects property owners, organizations, and public entities with a nationwide network of vetted solar contractors, financing partners, and industry professionals. The company provides end-to-end commercial solar services including utility analytics, design and proposal generation, financing brokerage (loans, PPAs, SSAs, leases, tax equity), and project development through the MyWattHub portal. WattHub supports six solar installation types (rooftop, carports, ground mount, battery storage, agrivoltaic, parking structures) and multiple consulting services for commercial, industrial, educational, municipal, and non-profit clients.
Is WattHub.com a public or private company?
WattHub.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WattHub.com founded?
WattHub.com was founded in 2010. It employs 11 to 50 people.
Where is WattHub.com based?
WattHub.com is headquartered in Scottsdale, United States, in the North America region.
How does WattHub.com make money?
Five revenue lines are on record. Subscription Fees are the primary driver. The others are single Project Fees, commission on Completed Projects, professional Services and financing Brokerage.
Who are WattHub.com's main competitors?
Direct peers on record are SunWatts, Dividend Finance, OpenSolar, Aurora Solar, Pick My Solar, EnergySage and Mosaic Solar. Emerging players are BlueWave Solar and Recurve. Tesla Energy is listed as a broad incumbent.
Does WattHub.com have an API?
No public API is recorded for WattHub.com.
What industry is WattHub.com in?
WattHub.com's product category is Commercial Solar Development. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization). Its NAICS code is 221114 and its SIC code is 4911.