inBoundio

What inBoundio does

Inboundio is a cloud-based SaaS inbound marketing automation platform founded in 2013, headquartered in Bangalore, India, and operated by a team of 1-10 employees. The platform bundles an integrated CRM, drag-and-drop landing page builder, email marketing with autoresponders and drip campaigns, social media posting to Facebook/Twitter/LinkedIn, and a basic analytics dashboard into a single subscription product aimed at non-technical users. Native integrations cover Facebook, Twitter, LinkedIn, Stripe, and configurable SMTP, with no APIs or SDKs disclosed.

The company operates two parallel go-to-market motions. The first is a self-service, product-led growth funnel targeting individual users and small businesses through tiered monthly plans — Lite at $27, Standard at $47, and Premium at $77 — with graduated user seats (1/3/5) and email quotas (3,000/10,000/20,000). The second is a white-label agency program branded InBoundio PRO, priced at $247/month, which allows marketing and design agencies to rebrand the platform, set their own pricing, and onboard unlimited client accounts at $9-16 per client per month, with Stripe handling agency-side billing.

Inboundio is privately held with no disclosed funding rounds, no institutional investors, and no named customers. Leadership consists of founder Pushkar Gaikwad and CTO Marcus Eddy. The website copyright dates to 2018 and no post-2018 growth signals (hiring, fundraising, product launches, social activity) appear in the source data, suggesting the product is maintained as a steady-state SMB tool rather than an actively scaling venture.

Name

inBoundio

Legal name

Inboundio

Website

https://inboundio.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Inboundio is a cloud-based inbound marketing automation SaaS platform founded in 2013 in Bangalore, bundling CRM, email, landing pages, social posting, and drip campaigns for small businesses and white-label agencies on tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Inbound marketing software
• Marketing automation platform
• Email marketing tools
• Landing page builder
• Small business CRM

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Standard Plans: Monthly subscription plans for small businesses (Lite, Standard, Premium tiers) with different user limits and email quotas. Revenue is recurring monthly based on selected tier.
2. Agency/Reseller Program: Agency partners pay $247/month and can add unlimited client accounts at $9-16/client/month. Agencies set their own pricing to end customers, creating recurring revenue opportunity.
3. Add-ons: Additional email blocks available as add-ons (2,500 to 100,000 extra emails) for businesses needing higher volume

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

inBoundio provides a cloud-based, all-in-one inbound marketing automation SaaS platform that combines CRM, landing page creation, email marketing with drip/autoresponders, social media publishing to Facebook/Twitter/LinkedIn, and basic analytics into a single, drag-and-drop interface requiring no coding. The product is offered as direct subscriptions to small businesses and as a white-label reseller solution to marketing and design agencies seeking to deliver branded marketing services to their clients.

Product overview

Inboundio is an inbound marketing automation platform designed primarily for small businesses and marketing agencies. The core offering consists of the main Inboundio Platform providing Social Media Marketing, Landing Pages, CRM, Drip Marketing, Email Marketing, Autoresponders, and Reporting and Analytics capabilities. The platform also offers a white-label reseller version called InBoundio PRO for agencies. Pricing tiers include Lite ($27/month), Standard ($47/month), and Premium ($77/month) plans with varying user limits and email quotas, plus an Agency/Reseller plan at $247/month with unlimited client accounts and custom branding options.

Differentiator

Problem solved

Functional benefit

Products and services

• Inboundio Platform The core inbound marketing automation SaaS platform combining CRM, landing page creation, email marketing with drip/autoresponders, social media publishing to Facebook/Twitter/LinkedIn, and analytics in a drag-and-drop interface. Targeted at small businesses and individuals who want to organize their internet marketing efforts without coding skills.
• InBoundio PRO (White Label / Reseller) A white-label reseller version of the Inboundio platform designed for marketing and design agencies. Allows agencies to offer the full marketing automation feature set under their own branding with custom domain, logos, colors, and pricing, while managing unlimited client accounts and building recurring revenue at $247/month base plus per-client fees.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ActiveCampaign: Marketing automation + CRM combination for SMBs with visual automations, email, landing pages and CRM — directly overlapping Inboundio's all-in-one pitch at a similar price band.
• Brevo (formerly Sendinblue): All-in-one marketing platform for SMBs combining email, marketing automation, landing pages and CRM-style contact management with tiered subscription pricing.
• ConvertKit: SMB/creator-focused email and automation platform with landing pages and a drag-and-drop editor; competes with Inboundio for the same simplicity-first small business and solo-entrepreneur segment.
• MailerLite: Minimalist email marketing with landing pages, automations and a built-in simple CRM aimed at small businesses, competing head-on with Inboundio on ease-of-use and low price.
• Mailchimp: Email-led marketing automation suite for SMBs with landing pages, CRM-light capabilities, social posting and a similar self-serve pricing ethos — the most direct SMB positioning competitor to Inboundio.
• Constant Contact: Established SMB-focused email marketing and automation vendor with landing pages, social posting and light CRM capabilities, overlapping with Inboundio's small business target segment.
• AWeber: Long-standing SMB email marketing and landing page tool with automation and lightweight CRM features, targeting the same small business and reseller-friendly price band.
• GetResponse: Email marketing, landing pages, automation funnels and basic CRM for SMBs; shares the bundled-platform-everything-included pricing approach targeting the same SMB buyer as Inboundio.

Broad incumbents

• HubSpot Marketing Hub: Much larger CRM + marketing automation platform that covers the same email/landing-page/social/drip workflows as Inboundio but at a higher price point and with significantly broader scope, defining the upper boundary of the category.

Emerging players

• Drip: SMB-focused eCommerce marketing automation with email, workflows and CRM-style contact management; overlaps with Inboundio's automation and CRM pitch while focusing more sharply on online sellers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/inboundio
• Facebookfacebook.com/inboundio
• LinkedInlinkedin.com/company/inboundio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inBoundio