Co.théâtre

What Co.théâtre does

Co.théâtre is a Paris-based B2B professional services firm that uses theatrical performance, improvisation, and forum theatre as pedagogical instruments for corporate training, awareness-raising, and team development. Founded in 2015 as a French SAS, the company operates a network of approximately 70 instructor-trainers (rising to 90+ following the May 2026 acquisition of Scène Expériences) supported by 9 permanent staff, delivering 800+ interventions in 2025 across France. Its offering is organized around four core formats — Sensibiliser (awareness performances with debrief), Former (structured training programs), Animer (event animation and team building), and Vidéo d'entreprise (bespoke corporate video) — applied to nine thematic areas including management fundamentals and advanced practice, quality of life at work, diversity and inclusion, commercial/client relations, public speaking, change management, and healthcare professions.

The company's product portfolio combines standardized multi-day management curricula (Manageur Bienveillant, Posture Managériale, Manageur Responsable), proprietary methodologies such as Impro Négo (Harvard principled negotiation fused with theatrical improvisation, acquired via Scène Expériences) and the Indice de Cohésion d'Équipe team diagnostic, and customizable theatrical scenarios tailored to client context. Delivery is supported by Qualiopi certification (French Republic) for training quality, enabling sales to public-sector and OPCO-funded buyers. A strategic partnership with HR consultancy Umanove extends reach into integrated VSS prevention offerings.

Co.théâtre's commercial model is enterprise sales-led, targeting CAC 40 and SBF 120 corporates, public institutions, and healthcare organizations through direct field sales, customized proposals, and a content marketing engine spanning webinars, social channels, and thought-leadership content. Pricing is not publicly disclosed; programs are quoted on a project basis with multi-day formats and extended coaching engagements of up to six months. The combined entity self-describes as the leader of corporate theatre in France, with named clients spanning banking (BNP Paribas), aerospace/defense (Safran, Naval Group), transportation (SNCF, RATP, TRANSDEV), energy (EDF, RTE), media (ARTE), insurance (Malakoff Humanis, Covea), healthcare (CHI Créteil, Fondation Cognacq-Jay), and government (CNRS, Ville de Paris). Revenue is not publicly disclosed and the company has not raised external institutional capital.

Name

Co.théâtre

Legal name

Co.théâtre

Website

https://co-theatre.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Co.théâtre is a Paris-based B2B firm using live theatrical performances and improvisation to deliver management training, diversity and harassment awareness, team coaching, and event animation to large French enterprises, public institutions, and healthcare organizations, operating as the self-described leader of corporate theatre in France.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190), Theater Companies and Dinner Theaters (711110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

akta.pro secondary industries

Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Corporate theatre training
• Workplace awareness programs
• Soft skills training
• Team coaching services
• Corporate video production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Programs: Theatre-based training programs delivered in-person or remote, covering management, diversity, communication, healthcare, and workplace well-being. Billed as day-rate programs (1-3 days).
2. Awareness/Sensitization Sessions: Shorter theatrical awareness sessions on specific topics like harassment prevention, disability inclusion, and ethical issues. Often delivered as half-day or event-based programs.
3. Event Animation & Team Building: Theatrical entertainment and interactive experiences for corporate events, seminars, team building sessions, and company celebrations. Includes bespoke show creation.
4. Corporate Video Production: Custom video production using theatrical scenarios for HR communications, e-learning, and organizational messaging.
5. Team Coaching: Executive and team coaching services using theatre-based methodologies and diagnostic tools like the Indice de Cohésion d'Équipe.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Co.théâtre designs and delivers theatre-based corporate services for organizations, including awareness/sensitization campaigns (on topics such as diversity, harassment, inclusion, and ethics), soft-skills and management training programs, team coaching, corporate event animation, and corporate video production. Its interventions use forum theatre, improvisational theatre, and scripted performances as pedagogical tools to engage employees, complemented by a proprietary team engagement survey (The Vose). The offering is sold B2B as customized programs to enterprise clients and public institutions.

Product overview

Co.théâtre is a corporate theater training and consulting company offering workplace training, awareness-raising, and event animation through theatrical methods. The core offering consists of theatrical performances (both scripted and improvisational), management training programs (Manageur Bienveillant, Posture Managériale, Manageur Responsable), and team coaching services. Additional offerings include team building workshops (Actor's Lab, improvisational theater), forum theater, custom theatrical productions, corporate video production, and the Indice de Cohésion d'Équipe diagnostic tool. Following the acquisition of Scène Expériences, the portfolio now includes the 'Impro Négo' negotiation training methodology. Services are delivered both in-person and remotely (distanciel), targeting French companies and public organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensibiliser (Awareness campaigns)

Quantifiable outcome

• 59% of employees reported encountering psychosocial risks at work in 2024, yet only 26% dared to speak about it - theatre helps address this gap
• +3 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Scène Expériences (Acquired)coreOthers · 11 May 2026Co.théâtre acquired Scène Expériences, a company created over 20 years ago by Laurent Pewzner, specializing in negotiation training through improvisational theatre and the 'Impro Négo' method based on Harvard principled negotiation. The acquisition strengthens Co.théâtre's position as leader in corporate theatre in France, combining Scène Expériences' 20 years of experience with Co.théâtre's 15 years to total 35 years of combined expertise. Laurent Pewzner continues to co-direct Scène Expériences alongside Gilles Gleyze, CEO of Co.théâtre.
• UmanovecoreStrategic or Co-development Partner · 15 February 2024Co.théâtre and Umanove formed a strategic partnership to deliver comprehensive VSS (Violences Sexistes et Sexuelles) prevention programs for enterprises. The partnership combines Co.théâtre's theatrical pedagogy with Umanove's psycho-social HR expertise to offer a three-level prevention solution: primary (risk identification), secondary (awareness and training), and tertiary (incident handling). This co-development creates a complete toolbox for enterprises to address sexual harassment and gender-based violence in the workplace.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• La Belle Impro: French corporate improvisation training firm offering improv-based workshops for management, communication, and team cohesion — directly comparable methodology and customer base to Co.théâtre in France.
• Theatro: French corporate theatre company using scripted and improv scenarios for management training, diversity awareness and team building — closest direct head-to-head on corporate theatre in the French market.
• What Else: Paris-based firm specializing in corporate improvisation training for soft skills, sales, and management — overlapping offer with Co.théâtre's Actor's Lab and Impro Négo methods.
• Impro Academy: French corporate improvisational theatre training provider focused on communication, public speaking and team dynamics; comparable methodology though smaller scale and less enterprise penetration than Co.théâtre.
• L'Improbable: French corporate improvisation studio offering improv workshops for teams, managers and sales — competes with Co.théâtre on the same enterprise soft-skills budget in France.
• Second City Works: The corporate training arm of The Second City improv comedy institution in Chicago, applying improv-based learning to leadership, sales and inclusion — the most internationally recognized comparable to Co.théâtre's methodology.
• Cadence (Applied Improvisation): Applied improvisation consultancy providing corporate training in communication, leadership and teamwork via improv methods — international direct comparable to Co.théâtre's methodology and target buyer.

Regional players

• Improfit: Central European corporate improvisation training company (Poland-based) serving multinational clients — comparable methodology to Co.théâtre but operating primarily in non-overlapping geographies.

Broad incumbents

• Cegos: Largest French corporate training group offering a broad catalogue including management, leadership and soft skills — overlapping buyer and topic set with Co.théâtre but as a full-service incumbent rather than a theatre specialist.
• Dale Carnegie Training: Global corporate training brand focused on leadership, presentation and interpersonal skills — competes for the same enterprise training budgets as Co.théâtre but at much broader scale and via a traditional (non-theatrical) methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcMQr9ALBJe5nQ4ucdT7sMA
• Facebookfacebook.com/cotheatre%20
• LinkedInlinkedin.com/in/cotheatre
• Xx.com/Cotheatre_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Co.théâtre