What Stromberg Carlson does

Stromberg Carlson Products Inc. is a third-generation, family-owned manufacturer of RV aftermarket accessories headquartered in Traverse City, Michigan, founded in 1959 by David Stromberg and currently led by brothers Robert Brammer (President) and Charles Brammer (Vice President). The company's core operations revolve around the design and manufacture of metal-and-plastic RV accessory hardware — electric tongue jacks, scissor jacks, fifth-wheel landing gear, base pads and leveling systems, RV ladders, hand rails, RV steps, cargo carriers, bike racks, generator storage boxes, fifth-wheel tailgates, and replacement parts for all product lines — produced using CNC machinery under ISO-9000 quality standards. Notable proprietary technology includes the patent-pending Gen Secure II Generator Storage Box, an aluminum diamond-plate storage solution with integrated venting, rubber moisture seals, gas-shock lid operation, and lock-plate security, as well as electric tongue jacks with built-in motor protection and LED night lights. The company also maintains a Made-in-USA line (Bunk Ladders) that anchors a domestic-manufacturing positioning.

The business model is direct hardware sales of physical RV accessories on a unit-pricing basis (e.g., $239.95 for a 3500 lb electric tongue jack, $1,245.15 for Gen Secure II, $42.20-$195.95 for Base Pad Peak packs, $99.25-$105.80 for bunk ladders), distributed through a nationwide network of RV dealers in the US and Canada — including Camping World, General RV, Fraserway RV, Traveland RV, Leisure Days RV, Kunes RV, McClain's RV Superstores, ArrKann Trailer, Four Seasons RV Sales, and Happy Daze RVs — supplemented by direct e-commerce through the company's website, with free standard ground shipping offered on contiguous US orders of $100 or more. Customer segments are individual RV owners and enthusiasts purchasing comfort, accessibility, cargo-storage, and stabilization accessories, and channel partners (RV dealers) stocking the product line wholesale; the company actively recruits new dealers through a 'Become a Dealer' program. Revenue is supplemented by a replacement and repair parts catalog spanning all product lines, providing a recurring revenue layer tied to multi-decade RV ownership cycles. The company is privately held with no external investors, no parent organization, no subsidiaries, and no disclosed financial figures.

Name

Stromberg Carlson

Legal name

Stromberg Carlson Products Inc.

Website

https://strombergcarlson.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Stromberg Carlson Products Inc. is a third-generation, family-owned Traverse City, Michigan manufacturer that designs and sells RV aftermarket accessories — jacks, steps, ladders, hand rails, cargo carriers, and generator storage — through a nationwide US and Canadian RV dealer network plus direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. RV Aftermarket Hardware Products: Sale of RV aftermarket accessories and hardware including base pads, leveling products, ladders, hand rails, jacks, steps, cargo carriers, bike racks, and generator storage boxes. Products are sold as one-time purchases through dealer network and direct website sales.
2. Replacement and Repair Parts: Sale of replacement parts for all product lines including bike rack parts, cargo management parts, hand rail parts, step parts, landing gear parts, jack parts, ladder parts, and tailgate parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stromberg Carlson Products Inc. designs, manufactures, and sells aftermarket RV accessories and hardware, including base pads and leveling products, ladders, hand rails, fifth wheel tailgates, electric tongue jacks (2500-5000 lb capacity), scissor jacks, fifth wheel landing gear, RV steps, cargo carriers, bike racks, generator storage boxes, and shower/laundry accessories. The company also sells replacement and repair parts for all product lines. Products are distributed through a nationwide network of RV dealers across the U.S. and Canada and directly via the company's e-commerce website.

Product overview

Stromberg Carlson is a third-generation family-owned manufacturer of RV aftermarket accessories serving the RV industry since 1959. The product portfolio is organized into a unified accessory line that spans multiple categories including base pads and leveling (Base Pads, Wheel Chocks, Stabilizing/Leveling Kits), RV ladders (bunk ladders, exterior ladders), RV hand rails (Lend-A-Hand assist rails, commercial rails, grab handles), fifth wheel tailgates (4000 series for Ford/GM/Dodge/Toyota), RV jacks (electric tongue jacks ranging 2500-5000 lb, scissor jacks), fifth wheel landing gear systems, RV steps (manual steps, platform steps, Econo Porch steps), cargo storage and carriers (generator boxes, cargo carriers, bike racks), bike racks (post mount and platform mount), shower/laundry accessories (Extend-A-Line, clotheslines), and replacement/repair parts for all product lines. The company also offers branded products like the Lend-A-Hand Banister Rail V3, Gen Secure II Generator Storage Box, and various electric tongue jacks. The products are distributed through a nationwide network of RV dealers and are available via the company's e-commerce site.

Differentiator

Problem solved

Functional benefit

Products and services

• Base Pads and Leveling Product line including base pads (such as the Base Pad Peak with 3500 lb capacity), wheel chocks, and stabilizing/leveling kits for travel trailers and fifth wheels. Designed for RV owners who need stable, reliable leveling on uneven terrain.
• RV Ladders Product line including bunk ladders (domestic Made in USA and imported), exterior RV ladders/rails, and ladder mount accessories for bikes and chairs. Used by RV owners to access elevated areas of their recreational vehicles.
• RV Hand Rails Product line including Lend-A-Hand assist rails (such as the Lend-A-Hand Banister Rail V3), commercial locking rails, soft touch grab handles, and rail mate replacement hardware. Provides accessibility support entering and exiting RVs.
• Fifth Wheel Tailgates Louvered tailgates designed for Ford, GM/Chevy, Dodge, and Toyota 4000 series trucks, plus accessories including privacy inserts and louver kits. For truck owners using fifth wheel RV setups.
• RV Jacks Electric tongue jacks (2500-5000 lb capacity, including the 3500 lb model with motor protection and LED night lights), scissor jacks, and Jack-In-A-Box products for RV leveling and stabilization.
• Fifth Wheel Landing Gear Complete landing gear systems and dual power conversion kits for fifth wheel trailers. Provides structural support and stabilization for fifth wheel RVs.
• RV Steps and Step Accessories Manual RV steps, platform steps, park model/camper steps (including the Econo Porch), and Stabil-Step jacks. Provides safer access into and out of RVs.
• Cargo Storage and Carriers Generator storage boxes (including the patent-pending Gen Secure II), A-frame cargo management (bike bunks, trailer trays), exterior cargo carriers, hitch receivers, hose/cord caddies, tire carriers, and LP tank holders. Provides secure cargo and equipment storage for RV travel.
• Bike Racks and Carriers Post mount and platform mount bike racks for RVs, including 2-bike and 4-bike folding and rigid models. Enables RV owners to transport bicycles during camping and travel.
• Shower Rods and Laundry Accessories Extend-A-Line retractable clotheslines, RV bumper clotheslines, and Extend-A-Shower products for drying clothes and extending shower space in RVs.
• Other RV Accessories Stake and Grill outdoor cooking accessory and The Hot Stick utility product. Miscellaneous RV lifestyle accessories.
• Replacement and Repair Parts Replacement parts for bike racks, cargo management, hand rails, clothes lines, steps, landing gear, jacks, ladders, and tailgates across the entire Stromberg Carlson product line.

Quantifiable outcome

• Products available through hundreds of dealers across US and Canada
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered major.

• Camping WorldmajorChannel Partner/ Reseller/ DistributorMajor national RV dealer chain with locations across the US that stocks and sells Stromberg products. Multiple Camping World locations listed in dealer locator across states including Virginia, Texas, Tennessee, South Dakota, Pennsylvania, Oklahoma, Oregon, Ohio, North Carolina, New Hampshire, Nevada, Missouri, Mississippi, Minnesota, Michigan, Kentucky, Iowa, Idaho, Georgia, Florida, Colorado, California, Arkansas, Alabama, and Arizona.
• General RVmajorChannel Partner/ Reseller/ DistributorLarge RV dealer with locations in multiple states including Virginia, Florida, Michigan, Utah, and Illinois that carries Stromberg products.
• Fraserway RVmajorChannel Partner/ Reseller/ DistributorCanadian RV dealer chain with locations across Canada including British Columbia, Alberta, Ontario, Nova Scotia, and Yukon that carries Stromberg products.
• Traveland RVmajorChannel Partner/ Reseller/ DistributorCanadian RV dealer with multiple locations across British Columbia and Saskatchewan that carries Stromberg products.
• Leisure Days RVmajorChannel Partner/ Reseller/ DistributorCanadian RV dealer with locations in Nova Scotia, New Brunswick, Ontario that carries Stromberg products.
• Kunes RVmajorChannel Partner/ Reseller/ DistributorMulti-location RV dealer in Wisconsin with locations in Sheboygan, Sterling, Monmouth, La Crescent, Wisconsin Rapids, Lake Mills, Holmen, Oregon, Cleveland, Neenah, and Green Bay that carries Stromberg products.
• McClain's RV SuperstoresmajorChannel Partner/ Reseller/ DistributorMulti-location RV dealer with locations in Texas (Sanger, Rockwall, Ft. Worth, Denton), Oklahoma (Oklahoma City), and California that carries Stromberg products.
• ArrKann TrailermajorChannel Partner/ Reseller/ DistributorCanadian RV dealer with locations in Alberta (Medicine Hat, Calgary, Red Deer, Carstairs, Edmonton) that carries Stromberg products.
• Four Seasons RV SalesmajorChannel Partner/ Reseller/ DistributorCanadian RV dealer with locations in Manitoba (Virden, Winnipeg), Saskatchewan (Regina), and Alberta (Redcliff) that carries Stromberg products.
• Happy Daze RVsmajorChannel Partner/ Reseller/ DistributorCalifornia RV dealer with locations in Gilroy, Livermore, and Sacramento that carries Stromberg products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camco Manufacturing: Camco is one of the largest RV aftermarket accessory manufacturers in North America, offering a broad portfolio of RV products including leveling, sanitation, plumbing, electrical, and outdoor accessories — directly comparable to Stromberg Carlson's category breadth and dealer-distribution model.
• Valterra Products: Valterra manufactures and distributes RV aftermarket parts and accessories (plumbing, electrical, gas, water, hardware) sold through RV dealers nationwide, overlapping directly with Stromberg's hardware/jack/step/ladder categories and dealer-led go-to-market approach.
• MORryde International: MORryde manufactures RV suspension, steps, and storage products sold through RV dealers, directly competing with Stromberg in the steps, cargo storage, and stabilization/accessories categories.
• BAL (Norco Industries): BAL, a Norco Industries brand, manufactures RV leveling, stabilizing, and tire changing products distributed through RV dealers, directly competing with Stromberg's base pads, leveling jacks, and stabilization product lines.
• Blue Ox: Blue Ox manufactures towing, hitching, and RV accessory products sold through RV dealers and online channels, providing a comparable family/independently-owned competitor in the RV aftermarket accessory space.

Broad incumbents

• Lippert Components: Lippert is the dominant supplier of chassis, slide-outs, leveling, and step systems to RV OEMs and the aftermarket, serving as a much larger incumbent that competes across many of Stromberg's categories including jacks, steps, and landing gear.
• Dometic Group: Dometic is a large global RV and outdoor products manufacturer with broad accessory offerings including sanitation, climate, and food/beverage equipment, overlapping tangentially with Stromberg's broader RV lifestyle accessory positioning.
• Thetford Corporation: Thetford is an established RV aftermarket brand known for sanitation systems and related accessories; while focused on different sub-categories, it shares the family-style RV dealer distribution and aftermarket hardware focus comparable to Stromberg Carlson.
• CURT Manufacturing: CURT is a major towing and hitch accessories manufacturer serving automotive and trailer markets including RVs, comparable to Stromberg's towing-adjacent cargo carriers, bike racks, and hitch-mounted accessories.
• Reese (Horizon Global): Reese is a major trailer and towing products brand offering hitches, jacks, and cargo accessories, with overlap to Stromberg's cargo carriers, bike racks, and trailer tray categories via shared dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stromberg-carlson

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stromberg Carlson