What Kunes RV does

Kunes RV is the recreational vehicle retail division of Kunes Auto & RV Group, a family-owned automotive and RV dealership network founded in 1996 in Delavan, Wisconsin. The company sells new and pre-owned RVs across all major categories — Class A, B, and C motorhomes, travel trailers, fifth wheels, toy haulers, truck campers, and destination/park models — through more than 40 physical locations concentrated in Wisconsin and Illinois. It carries an unusually broad manufacturer portfolio spanning Winnebago, Jayco, Forest River (Cherokee, Rockwood, Wolf Pup, Grey Wolf, Alpha Wolf, Vibe), Coachmen, Keystone, Brinkley, Alliance RV, CrossRoads, Heartland, Dutchmen, Holiday Rambler, Gulf Stream, and Nexus, among others. This multi-brand positioning lets Kunes address entry-level, mid-range, and luxury price points within a single regional footprint.

Beyond vehicle sales, Kunes operates a full ownership-lifecycle stack: in-house RV financing, professional service and repair, mobile "No Drop" on-site repair, parts and accessories (including via the RVpanda.com e-commerce site), short-term rentals, secured storage, and consignment/trade-in services. The 2024 Camp Critical Program layered service differentiation on top — industry-first No Drop Express service that allows repairs while trailers remain hitched, a 90-120 day proactive warranty policy, and a QR-code-based how-to video library. The company is family-controlled under Gregg Kunes with Ron Baker serving as COO of the RV Division, employs over 1,800 people across the broader group, and donates 10% of pre-EBITDA profits to charity through the Kunes Family Foundation.

Go-to-market is direct-to-consumer via physical retail storefronts complemented by online inventory browsing, in-dealership financing, mobile service delivery, and community-driven marketing (events, sponsorships, podcasts, blog content). Revenue is generated through one-time vehicle sales, financing transaction fees, service and parts revenue, usage-based rentals and storage, and consignment/trade-in transaction fees — with no public pricing tiers disclosed and pricing determined per unit, make, model, and condition.

Name

Kunes RV

Legal name

Kunes Auto & RV Group

Website

https://kunesrv.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Kunes RV is a family-owned Midwest RV dealership network operating 40+ locations across Wisconsin and Illinois. It sells new and used RVs from major manufacturers alongside financing, service, mobile repair, parts, rentals, and storage for individual and family consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New and Used RV Sales: Kunes RV generates primary revenue through the sale of new and pre-owned recreational vehicles across multiple categories including travel trailers, fifth wheels, toy haulers, Class A, Class B, Class C motorhomes, towables, destination trailers, and park models.
2. RV Financing: The company offers in-house RV financing solutions to facilitate purchases, providing revenue through interest and financing fees.
3. Service and Parts: Full-service RV maintenance and repair including the No Drop Express service, parts sales, and mobile RV service. Also includes winterization, dewinterization, and comprehensive inspections.
4. RV Rentals and Storage: The company offers RV rental services and RV storage facilities at select locations.
5. Consignment and Trade-In: Sell or trade-in services allowing customers to sell their existing RVs through Kunes, generating revenue through consignment fees and facilitating trade-in transactions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kunes RV retails new and pre-owned recreational vehicles—travel trailers, fifth wheels, toy haulers, Class A/B/C motorhomes, destination trailers, and park models—through more than 40 dealerships across Wisconsin and Illinois. The group complements sales with in-house financing, full-service RV repair (including mobile and No Drop Express service), parts and accessories, short-term rentals, storage, and trade-in or consignment programs. Its proprietary Camp Critical Program adds QR-code owner education and a proactive warranty pre-resolution policy on top of the standard retail offering.

Product overview

Kunes RV is a Midwest RV dealership network (part of Kunes Auto Group) serving Wisconsin and Illinois with over 40 locations. The company offers a comprehensive portfolio of new and used recreational vehicles across multiple categories: Class A, Class B, and Class C motorhomes, travel trailers, fifth wheels, toy haulers, truck campers, and destination/park models. They carry numerous RV manufacturers including Winnebago, Jayco, Forest River (Cherokee, Rockwood, Wildwood, Wolf Pup, Grey Wolf, Alpha Wolf, Vibe), Coachmen (Catalina, Freedom Express, Leprechaun, Prism), Keystone (Passport, Springdale), Alliance RV (Paradigm, Delta), Brinkley, CrossRoads (Sunset Trail, Zinger), Heartland, Dutchmen, Holiday Rambler, Gulf Stream, Nexus, Lance, Arctic Fox, and others. Beyond vehicle sales, Kunes RV provides a full-service ecosystem including RV financing, professional service/repair (including mobile 'No Drop' service), parts/accessories, rentals, storage, and the innovative Camp Critical Program offering warranty coverage and QR-code-based how-to video guides for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used RV Sales Comprehensive retail sale of new and pre-owned recreational vehicles across travel trailers, fifth wheels, toy haulers, Class A/B/C motorhomes, destination trailers, and park models from dozens of manufacturers, offered to individual consumers and families across Wisconsin and Illinois.
• RV Financing In-house financing solutions that facilitate RV purchases through flexible loan options and payment plans, generating revenue via interest and financing fees for individual buyers.
• RV Service and Repair Full-service RV maintenance and repair including warranty repairs, comprehensive 50-point inspections, winterization, dewinterization, parts installation, and the industry-first No Drop Express Service that allows repairs while the trailer remains hitched to the tow vehicle.
• Mobile RV Service On-site RV repair via mobile service vans that travel to the customer's location, campsite, or roadside, eliminating the need to transport the RV to a fixed service center.
• RV Parts and Accessories Genuine OEM and aftermarket parts and accessories for RV maintenance and upgrades, sold through dealership parts counters and the RVpanda.com e-commerce storefront.
• Sell or Trade-In RV Service allowing customers to sell their existing RV directly to Kunes or trade it in toward a new purchase, with consignment options at select locations; generates revenue through consignment fees and trade-in transactions.
• RV Rentals Short-term RV rental programs that let customers experience RV travel prior to committing to a purchase.
• RV Storage Secured, paid RV storage facilities at select Kunes locations, allowing customers to store units when not in use.
• Camp Critical Program Customer experience program bundling the No Drop Express on-site repair service, the You Didn't Break It; We'll Fix It proactive warranty pre-resolution policy, and the RV How-To QR Code System providing instant access to category-specific how-to videos on leveling, water systems, heating, cooling, monitor panels, charging, brakes, generators, hitching, winterization/dewinterization, roof maintenance, refrigerators, slides, tanks, and stoves/ovens.

Quantifiable outcome

• RV service while hitched — no need to unhitch or leave trailer at service center
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Holiday RamblercoreChannel Partner/ Reseller/ DistributorKunes RV is an authorized dealer for Holiday Rambler, a brand of recreational vehicles including motorhomes. Holiday Rambler products are showcased and sold through Kunes RV locations.
• JaycocoreChannel Partner/ Reseller/ DistributorKunes RV is an authorized dealer for Jayco RVs, selling travel trailers, fifth wheels, and motorhomes through their dealership network with full warranty and support.
• WinnebagocoreChannel Partner/ Reseller/ DistributorKunes RV carries Winnebago towable RVs, including the Micro Minnie line, selling through their Wisconsin and Illinois dealership locations.
• Brinkley RVcoreChannel Partner/ Reseller/ DistributorKunes RV is a premier partner for Brinkley RV, a luxury RV brand. The partnership was announced in 2023 and features Brinkley's high-end fifth wheel and travel trailer lineup.
• Alliance RVcoreChannel Partner/ Reseller/ DistributorKunes RV is an authorized dealer for Alliance RV, offering Paradigm, Valor, and Delta models including travel trailers and fifth wheels.
• Forest River (Cherokee, Wolf Pup, Arctic Wolf, Grey Wolf, Alpha Wolf, Rockwood, Freedom Express)coreChannel Partner/ Reseller/ DistributorKunes RV carries multiple brands under Forest River including Cherokee, Wolf Pup, Arctic Wolf, Grey Wolf, Alpha Wolf, Rockwood, and Freedom Express, covering travel trailers, fifth wheels, and toy haulers.
• Keystone (Passport, Springdale)coreChannel Partner/ Reseller/ DistributorKunes RV is an authorized dealer for Keystone brands including Passport and Springdale, offering travel trailers and fifth wheels.
• Coachmen (Catalina, Leprechaun, Prism, Freedom Express)coreChannel Partner/ Reseller/ DistributorKunes RV carries Coachmen RV brands including Catalina, Leprechaun, Prism, and Freedom Express, spanning travel trailers, Class C motorhomes, and ultralite options.
• CrossRoads RV (Sunset Trail, Zinger)minorChannel Partner/ Reseller/ DistributorKunes RV carries CrossRoads RV brands including Sunset Trail and Zinger travel trailers.
• Gulf StreamminorChannel Partner/ Reseller/ DistributorKunes RV carries Gulf Stream RV products including Ameri-Lite, Envision, and Conquest models.
• Dutchmen (Aspen Trail, Astoria)minorChannel Partner/ Reseller/ DistributorKunes RV carries Dutchmen brands including Aspen Trail and Astoria travel trailers and fifth wheels.
• Nexus RVminorChannel Partner/ Reseller/ DistributorKunes RV is an authorized dealer for Nexus RV Class B and C motorhomes.
• Heartland RV (North Trail)minorChannel Partner/ Reseller/ DistributorKunes RV carries Heartland RV North Trail travel trailers.
• KZ (Venom)minorChannel Partner/ Reseller/ DistributorKunes RV carries KZ Venom toy hauler fifth wheels.
• Venture RVminorChannel Partner/ Reseller/ DistributorKunes RV is an authorized dealer for Venture RV travel trailers.
• Lance Truck CampersminorChannel Partner/ Reseller/ DistributorKunes RV carries Lance truck campers at select locations.
• Host CampersminorChannel Partner/ Reseller/ DistributorKunes RV carries Host campers, a brand of truck campers.
• Thor Motor Coach (Sunseeker)minorChannel Partner/ Reseller/ DistributorKunes RV carries Thor Motor Coach Sunseeker Class C motorhomes.
• Kunes Family FoundationcoreOthersThe Kunes Family Foundation is the primary philanthropic arm of Kunes Auto & RV Group, dedicated to supporting local communities and charitable causes. The foundation directs 10% of yearly net profits (before EBITDA) to charities including community initiatives, domestic and international missions, and organizations supporting those in need.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lazydays Holdings: Lazydays operates a national network of RV 'supercenters' offering new and used RV sales, service, parts, and financing. Publicly traded (NASDAQ: LAZY), it competes directly with Kunes RV on multi-brand RV retailing and integrated service, though with a national footprint rather than regional Midwest concentration.
• Camping World Holdings: Camping World is the largest U.S. RV dealer with 200+ locations and a public company (NYSE: CWH). Directly comparable as a multi-brand RV retailer operating sales, service, parts, and financing under one roof across multiple states, though at materially larger scale than Kunes RV.
• General RV Center: General RV is one of the largest family-owned RV dealers in the U.S., operating supercenters across multiple states. Closely comparable to Kunes RV in family ownership structure, multi-brand carrying strategy, and integrated sales/service/parts model, though with broader geographic reach.
• Blue Compass RV: Blue Compass RV is a rapidly growing multi-state RV dealer network formed through roll-up acquisitions. Highly comparable to Kunes RV on multi-brand dealership model and recent M&A-driven expansion, positioning both as consolidators in a fragmented dealer landscape.
• RV One Superstores: RV One operates a multi-state network of large-format RV superstores offering sales, service, parts, and financing. Directly comparable to Kunes RV's supercenter-style RV retail model with multiple OEM brand authorizations.
• Bish's RV: Bish's RV is a family-owned multi-state RV dealer with locations across the Midwest, Mountain West, and South. Comparable to Kunes RV on family-owned multi-brand dealership model and Midwest regional presence, with similar size and operational profile.

Broad incumbents

• Thor Industries: Thor Industries is the world's largest RV manufacturer (NYSE: THO), producing brands sold through Kunes RV including Coachmen, Dutchmen, and others. Relevant as a key OEM supplier and bellwether for industry demand and pricing trends that directly impact dealer economics.

Regional players

• Duncan's RV Center: Duncan's RV is a regional RV dealer in Indiana offering new and used RV sales, service, and parts. Comparable as a smaller-scale regional Midwest RV dealer with similar customer base and product mix, though at materially smaller scale than Kunes RV.
• PleasureLand RV Center: PleasureLand RV is a multi-location RV dealer headquartered in Minnesota serving the upper Midwest. Comparable to Kunes RV on regional Midwest dealer footprint, multi-brand RV sales, and service offerings, with similar weather/seasonality exposure.
• McClain's RV Superstore: McClain's RV is a regional multi-location RV dealer in the south-central U.S. Comparable to Kunes RV on multi-brand dealer model with sales, service, and parts operations, though serving different geographic markets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunes RV