Lynchburg College

What Lynchburg College does

The University of Lynchburg (formerly Lynchburg College, renamed in 2013) is a private, independent, non-profit higher education institution founded in 1903 and headquartered at 1501 Lakeside Drive, Lynchburg, Virginia. It delivers undergraduate, graduate and doctoral education across three academic schools — Liberal Arts & Sciences (56 programs), Medicine & Health Sciences (24 programs), and Professional & Applied Sciences (52 programs) — totaling more than 100 majors, minors and pre-professional pathways. The institution awards doctoral degrees (EdD, PhD, DMSc, DPT, DEL), master's degrees (MBA, MPH, MHA, MPAM, MEd, MS, MA) and graduate certificates, and is designated one of 44 Colleges That Change Lives. Operational technology is commodity-grade: Moodle learning management, MyHive student portal, LiveSafe campus safety app, Student Health Portal, Housing Portal, and PayCom HR — with no disclosed AI/ML or proprietary platform components.

The business model rests on tuition and fees (2024/2025 tuition, room and board of $50,450), supplemented by philanthropy: a $145 million endowment, the "One Lynchburg" $40 million comprehensive campaign (near completion with $6.5M raised in FY25), annual giving, corporate matching and the GiveDays program (1,335 donors, 1,470 gifts, $900K+). Financial aid is a defining cost line — $30 million awarded annually with 100% of students receiving aid and 30% Pell-eligible in Fall 2023, indicating a heavily subsidized pricing posture. The institution also earns ancillary revenue from required campus meal plans, parking permits, the campus bookstore (shop.lynchburg.edu) and mail services.

Customers span first-year undergraduates, graduate, transfer, international and non-traditional students, with notable sub-segments in Westover Honors (3.75+ GPA, 1250+ SAT selectivity) and healthcare professional programs. Distribution is direct-enrollment through the admissions office (Common App, Coalition App, Early Decision), campus visit programs (Discovery Weekend, Admitted Student Days, virtual tours), and graduate virtual info sessions. Annual operating expenses exceed $78 million; revenue, enrollment, and employee headcount are not publicly disclosed. The institution is led by Dr. Sally Coleman Selden, the 12th president who took office April 2, 2021, and is governed by an independent Board of Trustees chaired by Julie Pierson Doyle.

Name

Lynchburg College

Legal name

University of Lynchburg

Website

https://lynchburg.edu

Company type

Private

Founded year

1903

Operating status

Operating

Short description

The University of Lynchburg is a private, non-profit higher education institution founded in 1903 in Lynchburg, Virginia, delivering undergraduate, graduate, and doctoral degrees across three academic schools (Liberal Arts & Sciences, Medicine & Health Sciences, Professional & Applied Sciences) serving more than 100 majors and enrolling students in undergraduate, graduate, transfer, international, and non-traditional segments.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Nonprofit Universities (EDAHALAK)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Liberal arts education
• Health sciences programs

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, room, and board. Tuition, room, and board for 2024/2025 is $50,450.
2. Philanthropy and Fundraising: Annual giving, capital campaigns (One Lynchburg $40M campaign), endowed scholarships, planned giving, and corporate matching gifts. Raised $6.5 million in FY25. Current endowment at $145 million.
3. Financial Aid: $30 million in financial aid awarded annually. $16,000 to $24,000 range for first-year academic scholarships. 100% of students receive financial aid.
4. Campus Services: Revenue from campus dining (meal plans required for on-campus students), mail services, bookstore/merchandise (shop.lynchburg.edu), and parking permits.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels14 records

Core offering

University of Lynchburg is a private higher education institution that delivers undergraduate, graduate, and doctoral degree programs across three academic schools (Liberal Arts & Sciences, Medicine & Health Sciences, and Professional & Applied Sciences). It also offers specialized programs including the Westover Honors Program, the DELL General Education Curriculum, graduate certificates, and continuing professional development, complemented by student services such as housing, dining, campus safety, research support, and career engagement. Total cost of attendance for 2024/2025 is $50,450, with 100% of students receiving financial aid.

Product overview

The University of Lynchburg is a higher education institution offering a comprehensive academic portfolio through three schools: the School of Liberal Arts & Sciences (56 programs), School of Medicine & Health Sciences (24 programs), and School of Professional & Applied Sciences (52 programs). The institution provides undergraduate, graduate, and doctoral degrees alongside specialized programs including the Westover Honors Program, DELL General Education Curriculum, and Percy Wootton Research Center. The academic structure emphasizes experiential learning, interdisciplinary study, and career preparation through over 100 majors, minors, and pre-professional pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• School of Liberal Arts & Sciences

Quantifiable outcome

• 81.5% of students surveyed 10 years after graduation were earning more than a high school graduate — higher than national average and ranks among leading private schools in Virginia
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Corella & Bertram Bonner FoundationcoreStrategic or Co-development PartnerPartnership with Bonner Leaders program - a community service and leadership development program. The 20th class of Bonner Leaders graduated from the university, with five students completing the program that prepares students for service-oriented careers and civic engagement.
• Central Virginia Family PhysicianscoreStrategic or Co-development PartnerCollaborative partnership for HornetCare health center operation. Registered nurses and nurse practitioners on-site at all times, with evaluation and treatment of most medical needs. Health center operated in collaboration with CVFP.net.
• BWXT (BWX Technologies)minorStrategic or Co-development PartnerCollaboration on sustainability research - BWX Technologies worked with University Research Center students who helped deepen sustainability efforts at BWXT. According to Elsa K., Social Impact Specialist: 'They surpassed all my expectations. It was a great collaborative effort.'
• Lynchburg Regional Business AlliancecoreStrategic or Co-development PartnerPartnership with regional business community for student research presentations and career networking opportunities. Six groups of nursing seniors presented research at the Virginia Henderson Research Symposium in partnership with the Alliance.
• Jordan Taylor FamilyminorGTM or Marketing PartnerFamily of Jordan Taylor '10 established the Jordan Taylor Westover Fellow Scholarship in Jordan's memory to recognize Westover Fellows demonstrating academic success and humanistic compassion.
• Virginia Henderson Nursing Research SocietyminorStrategic or Co-development PartnerNursing students present research at Virginia Henderson Research Symposium, an annual nursing research conference.
• Phi Alpha ThetaminorStrategic or Co-development PartnerHistory honor society with regional conference participation. Lynchburg contingent of students presents research at regional conferences.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liberty University: Liberty University is a large private university also headquartered in Lynchburg, Virginia. It is the most direct geographic competitor to University of Lynchburg, offering undergraduate, graduate, and online programs to similar student demographics in the same local market.
• Randolph College: Randolph College is a small private liberal arts college located in Lynchburg, Virginia. It directly competes with University of Lynchburg for the same local student pool, faculty talent, and donor base in the Lynchburg market.
• Roanoke College: Roanoke College is a small private liberal arts college in Salem, Virginia (near Lynchburg). It serves a similar student demographic and competes for the same regional student pool with comparable tuition pricing and liberal arts programs.
• Hollins University: Hollins University is a small private university in Roanoke, Virginia. It offers undergraduate and graduate programs in liberal arts and professional fields with a similar institutional profile to University of Lynchburg's three-school structure.
• University of Richmond: University of Richmond is a private university in Virginia offering undergraduate, graduate, and professional programs. It competes with University of Lynchburg for Virginia students and has a similar academic portfolio across liberal arts, business, and professional schools.
• Washington and Lee University: Washington and Lee is a highly-ranked private university in Lexington, Virginia. While more prestigious, it competes for similar Virginia and Mid-Atlantic student demographics and offers comparable liberal arts and pre-professional programs.
• Hampden-Sydney College: Hampden-Sydney College is a small private men's college in Virginia. It competes for the same regional Virginia student pool as University of Lynchburg and serves a similar role as a small private residential institution.
• Sweet Briar College: Sweet Briar College is a small private women's college in Virginia. It has a similar institutional profile to University of Lynchburg in terms of size, tuition, and residential liberal arts focus.
• Bridgewater College: Bridgewater College is a small private college in Virginia. Similar in size, scope, and student demographics to University of Lynchburg, it competes for the same regional Virginia and Mid-Atlantic student pool.
• Emory & Henry College: Emory & Henry College is a small private college in southwestern Virginia. It has a comparable profile to University of Lynchburg as a small private liberal arts institution serving the Virginia market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lynchburg
• YouTubeyoutube.com/UniversityofLynchburg
• Facebookfacebook.com/21230100452
• LinkedInlinkedin.com/company/lynchburg-college
• Instagraminstagram.com/university.of.lynchburg
• TikToktiktok.com/@university_of_lynchburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lynchburg College