Holland Motor Homes

What Holland Motor Homes does

Holland Motor Homes is a privately held recreational vehicle dealership founded in 1970 and headquartered in Holland, Michigan, with a second location in Atlanta, Indiana. The company specializes in premium Class B+ and Super C diesel motorhomes, carrying new units from niche manufacturers including Leisure Travel Vans, Renegade, and ShowHauler, with new unit pricing spanning approximately $200,000 to $775,000. The company is led by President John M. Dykstra and operates with 51-100 employees across its two retail sites.

The business operates a traditional authorized-dealer model, generating revenue primarily through new and pre-owned unit sales, supported by parts, service, and aftermarket work. Holland Motor Homes has earned Triple Diamond Dealer recognition annually from 2021 through 2025, indicating sustained performance against manufacturer benchmarks. In 2024 the company extended into the aftermarket retrofit segment through a strategic partnership with Volta Power Systems to offer lithium-ion battery upgrades to existing customers, representing a modest but notable extension of the customer lifecycle beyond initial unit sale.

Holland Motor Homes is a family-controlled, profitable retail business rather than a venture-backed growth company. There is no evidence of outside equity capital, executive turnover, or aggressive expansion. Its economic profile is characterized by long employee tenure (including staff with 30+ years of service), durable manufacturer relationships, and a stable regional footprint serving premium-RV buyers across Michigan, Indiana, and adjacent Midwestern states.

Name

Holland Motor Homes

Legal name

Holland Motor Homes

Website

https://holland-motorhomes.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Holland Motor Homes is a privately held, family-controlled RV dealership founded in 1970 with two locations in Holland, Michigan and Atlanta, Indiana, specializing in premium Class B+ and Super C diesel motorhomes from Leisure Travel Vans, Renegade, and ShowHauler for retail consumers.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industries

Recreational Vehicle (RV) Finance (FSAKADAF), Vehicle & RV/Boat Self-Storage (HSAKAGAC)

Keywords

• RV dealership
• Class B motorhomes
• Super C diesel motorhomes
• RV service and repair
• RV parts and accessories

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New RV Sales: Sales of new Class B+ and Super C diesel motorhomes from premium brands including Leisure Travel Vans, Renegade, and ShowHauler. Inventory includes models ranging from $200,000 to $775,000.
2. Pre-Owned RV Sales: Sales of certified pre-owned motorhomes at competitive prices, providing lower entry point for customers
3. RV Service and Repair: Full-service repair and maintenance for all makes and models with 6 modern service bays, state-of-the-art paint booth, and overnight parking on site
4. Parts Department: Sales of RV parts and accessories with fully stocked inventory including hard-to-find parts. Online parts store available at hollandrvparts.com
5. RV Financing: Assistance with financing options through credit applications processed for customers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holland Motor Homes is a premium RV dealership selling new and pre-owned Class B+ and Super C diesel motorhomes from three brand families: Leisure Travel Vans (Unity, Wonder), Renegade (Verona, Renegade XL), and ShowHauler. The company also provides in-house RV service and repair, collision repair, a parts department with online ordering, trade-in services, and financing assistance from two dealership locations in Holland, Michigan and Atlanta, Indiana.

Product overview

Holland Motor Homes is a premium RV dealership operating from two locations in Michigan (Holland) and Indiana (Atlanta). The company offers a focused portfolio of Class B+ and Super C motorhomes from three key brand families: Leisure Travel Vans (Unity, Wonder models on Mercedes-Benz Sprinter chassis), Renegade Motorhomes (Verona, Renegade XL on heavy-duty truck chassis), and ShowHauler (Motorcoach on Detroit DD16 chassis). Alongside new and pre-owned vehicle sales, the company provides financing, trade-in, service/repair, and parts services. The product range spans from gas-powered B+ coaches to luxury diesel Super C motorhomes with towing capacities up to 40,000 lbs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorhomes (Class B+ and Super C) Full lineup of new Class B+ and Super C diesel motorhomes sold to individual consumers from Leisure Travel Vans (Unity, Wonder on Mercedes-Benz Sprinter chassis), Renegade (Verona, Renegade XL on heavy-duty truck chassis), and ShowHauler (Motorcoach on Detroit DD16 chassis). New unit prices range from approximately $211,700 to $775,978.
• Pre-Owned Motorhomes Certified and quality pre-owned motorhomes sold at reduced price points (e.g., used 2023 Leisure Travel Unity U24MB listed at $163,995), providing a lower entry point into premium RV ownership for individual consumers.
• RV Financing Financing assistance for RV purchasers, including credit applications and loan coordination with financial institutions. Typical terms are 15-20% down with 15-20 year terms.
• RV Trade-Ins Trade-in evaluation and valuation services for customers seeking to upgrade or switch RV types, applied as credit toward a new purchase.
• RV Service and Repair Full-service RV repair and maintenance including collision repair, generator service, roof repair, satellite installation, and authorized repairs for ShowHauler, Leisure Travel Vans, and Renegade brands. Includes insurance coordination and free body repair estimates. Performed in six modern service bays with a state-of-the-art paint booth.
• RV Parts and Accessories Fully stocked parts inventory for motorhomes and trailers, including hard-to-find parts for multiple RV makes and models. Authorized for 17 major RV component brands (Norcold, Dometic, Suburban, Atwood, Aqua-Hot, and others). Online ordering available at hollandrvparts.com.

Quantifiable outcome

• Leisure Travel Vans Triple Diamond Dealer Award 5 consecutive years (2021-2025)
• +1 more outcomes

Named customers4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Volta Power SystemscoreStrategic or Co-development Partner · 1 January 2024Strategic partnership for retrofit lithium ion power system installations in existing RVs. Holland Motor Homes serves as authorized installation partner for Volta's automotive-grade lithium ion technology that was previously only available to RV OEMs. The partnership enables RV owners to upgrade their current vehicles with safer, more powerful energy solutions. First installation completed was a 13.5 KwH Volta pack into a 2017 Thor Outlaw motorhome, demonstrating 22 hours of run time without generator or shore power.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• General RV Center: Michigan-headquartered premium RV dealership operating multiple Supercenter locations across the Midwest and Southeast. Specializes in motorhomes, fifth wheels, and travel trailers from premium brands with full-service departments and parts operations, directly comparable to Holland's two-state footprint and premium motorhome focus.
• Lazydays RV: Premier Class A and diesel pusher motorhome dealership chain with locations across the Southeast, Midwest, and West. Specializes in premium motorhomes with full-service capabilities and similar high-ticket price points, making it one of the most directly comparable premium motorhome retailer peers to Holland Motor Homes.
• Motor Home Specialist: Texas-based premium motorhome dealer specializing in Class A diesel and gas motorhomes. Operates as a focused, high-touch premium motorhome specialist comparable to Holland in product mix, customer demographic, and full-service approach, though in a different regional market.
• La Mesa RV Center: Multi-location premium RV dealer on the West Coast with a strong focus on motorhomes, travel trailers, and full-service operations including parts and accessories. Comparable to Holland in scale, premium product focus, and integrated dealership-service model.
• Haylett's RV: Michigan-based RV dealer serving the same upper Midwest regional market as Holland. Offers new and pre-owned motorhomes, fifth wheels, and travel trailers with service and parts operations; the closest direct geographic competitor to Holland in the Michigan market.
• Fretz RV: Pennsylvania-based multi-location RV dealer featuring premium motorhomes, travel trailers, and fifth wheels with full-service and parts operations. Comparable in product mix and premium dealer positioning to Holland, though operating in the Mid-Atlantic region.
• RV One: Multi-state RV dealer with locations across the Southeast and Midwest offering premium motorhomes, travel trailers, and parts/service. Directly comparable to Holland in product breadth, multi-location operating model, and service-after-sales capabilities.
• PleasureLand RV Center: Mid-size multi-location RV dealer serving the Upper Midwest with premium motorhomes and travel trailers. Comparable to Holland in regional market positioning, premium product mix, and integrated service-dealership operating model.

Broad incumbents

• Camping World Holdings: Largest publicly traded RV retailer in the U.S. (NYSE: CWH) with hundreds of locations, broad product portfolio spanning motorhomes, towables, parts, and service. While much larger and broader than Holland, Camping World represents the dominant incumbent competing for the same premium motorhome customer base and parts/service aftermarket.
• Tiffin Motorhomes: Premium Class A diesel pusher motorhome manufacturer based in Alabama with proprietary retail operations selling direct to consumers. While primarily a manufacturer rather than dealer, Tiffin is a vertical incumbent whose direct-to-consumer model and competing motorhome products affect Holland's premium positioning and channel economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HollandMotor-Homes
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Motor Homes