After Care
Aftercare.com operates an automated communication platform that helps U.S. funeral homes and cemeteries send personalized cards and text messages to bereaved families after services, priced at $25 per family or $150 per month.
- Company typePrivate
- Founded2015
- HeadquartersWinnsboro, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What After Care does
Aftercare.com is a private, bootstrapped deathcare-technology company operated by Directors Advantage, LLC, founded in 2015 and headquartered in Clinton, North Carolina. The company operates a dual-product automated communication platform that helps funeral homes and cemeteries maintain relationships with bereaved families after services are completed. Its core products are the Aftercare Card Program, which mails personalized physical cards on meaningful dates (birthdays, anniversaries, holidays) during the first year following a loss at $25 per enrolled family, and Aftercare-By-Text, a $150/month subscription that delivers caring text-message outreach to families. The platform positions itself as the aftercare stage of a preneed-at-need-aftercare flywheel intended to drive reviews, referrals, and repeat business for funeral service providers.
The company serves a vertical SMB customer base of thousands of funeral homes and cemeteries across the United States, including individual operators such as McCorry Brothers Funeral Home, Memorial Funeral Homes, Starkson Family Funeral Home, and cemetery operators such as Mount Hebron Cemetery and Catholic Funeral & Cemetery Services of the Diocese of Sacramento. The go-to-market motion is hybrid: a self-serve website flow with a "Sign Up Now" CTA and publicly disclosed pricing for the Card Program, paired with a demo-based consultative sales motion and phone support (1-800-721-7097) for the Aftercare-By-Text subscription. The underlying technology is date-triggered automation — enrollment data captures meaningful family dates and triggers physical card fulfillment and scheduled SMS outreach — with no disclosed AI/ML components, integrations, or API surface.
The business model combines a transactional pay-as-you-go revenue stream ($25 per enrolled family for cards) with a small recurring subscription stream ($150/month per account for SMS). With 1-10 employees and no disclosed funding rounds, Aftercare appears to be a capital-efficient, founder-led operation (founder Ellery Bowker) targeting a defensible niche within the funeral services vertical. The core value proposition is removing the manual effort of personalized follow-up during the first year of grief, converting what is typically an inconsistent, labor-intensive process into a turnkey program for funeral directors.
After Care firmographics
Firmographics- Name
- After Care
- Legal name
- Directors Advantage, LLC
- Website
- https://aftercare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aftercare.com operates an automated communication platform that helps U.S. funeral homes and cemeteries send personalized cards and text messages to bereaved families after services, priced at $25 per family or $150 per month.
- Ownership category
- akta.pro rank
After Care industry classification
Industry- Product category
- Funeral Aftercare Software
- NAICS
- Death Care Services (8122), Funeral Homes and Funeral Services (81221), Cemeteries and Crematories (812220)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industry
- Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)
Keywords
Where After Care is headquartered
LocationHeadquarters
- HQ city
- Winnsboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
After Care business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Aftercare Card Program: One-time enrollment fee per family for automated card mailing service during the first year following a loss. Covers personalized cards for meaningful days including birthdays, anniversaries, and holidays.
- Aftercare-By-Text: Monthly subscription service for text message outreach to bereaved families, providing instant caring communication to let families know they are being remembered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aftercare Card Program - $25 per family |
| Subscription | Monthly | Aftercare-By-Text - $150 per month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
After Care product offering
Product offeringCore offering
Aftercare.com provides automated follow-up communication programs for funeral homes and cemeteries to maintain relationships with bereaved families after a service. The Aftercare Card Program ($25 per family) sends personalized physical cards on meaningful dates such as birthdays, anniversaries, and holidays during the first year following a loss. Aftercare-By-Text ($150 per month) delivers instant text-message outreach to remind families they are being remembered and that the funeral home is available for them.
Product overview
Aftercare.com offers a dual-product suite for funeral homes and cemeteries that provides automated follow-up programs with families after a service. The Aftercare Card Program ($25/family) handles personalized physical mailings on significant dates during the first year of grief, while Aftercare-By-Text ($150/month) delivers caring text message check-ins. Together, these products create an aftercare flywheel that drives reviews, referrals, and repeat business by maintaining connection with families post-service.
Differentiator
Problem solved
Functional benefit
Products and services
- Aftercare Card Program
Quantifiable outcome
- Increased reviews, referrals, and repeat business for funeral homes that emphasize aftercare and communication
Companies that use After Care
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
After Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
After Care partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
After Care competitors and assessment
Company assessmentDirect peers
- Tribute Technology: Tribute Technology is a software platform for funeral homes that spans case management, websites, and family communication. It is the most direct technology competitor to Aftercare in the funeral home SaaS category and is the most likely consolidator of an aftercare-focused asset.
- FrontRunner Professional: FrontRunner Professional provides websites, marketing, and case-management software to funeral homes. It targets the same SMB funeral home buyer as Aftercare and could expand into automated aftercare communication as a natural extension.
- Passare: Passare is a funeral planning and collaboration platform used by funeral directors and families. It overlaps with Aftercare in serving the funeral home buyer with software that manages family relationships around the death event.
- Frazer Consultants: Frazer Consultants provides funeral home websites, technology, and consulting services. It is a comparable SMB funeral home technology vendor with the same go-to-market motion and customer type.
- FuneralOne: FuneralOne designs websites, marketing, and personalization tools for funeral homes. It serves the same SMB funeral home customer with a similar value proposition around family engagement and personalization.
- Answering Service for Directors (ASD): ASD provides 24/7 call answering and communication services to funeral homes. It is a direct adjacent peer in funeral home communication, sharing the same customer base and the same underlying need for sensitive, on-going family contact.
Broad incumbents
- Service Corporation International (SCI): SCI is the largest funeral, cemetery, and cremation operator in North America with Dignity Memorial. While primarily an operator rather than a software vendor, SCI's sheer scale makes it both a potential customer and a competitive threat that could build or acquire aftercare technology.
- Foundation Partners Group: Foundation Partners is a private-equity-backed owner and operator of funeral homes and cemeteries. As a large consolidator in the same vertical, it represents both a channel for Aftercare-style automation across its owned locations and a potential acquirer of niche funeral technology.
- Homesteaders Life Insurance: Homesteaders is a leading preneed and final-expense insurance provider deeply embedded in the funeral home channel. Its preneed relationships and scale make it a natural adjacent player that could enter automated aftercare communication as a value-add to its funeral home partners.
- Batesville: Batesville is a major supplier of funeral products (caskets, urns) and technology solutions to funeral homes. As an established incumbent in the death care supply chain with relationships across the same SMB customer base, it is a credible broader competitor or partner for Aftercare-style offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
After Care social profiles
Digital presenceAfter Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
After Care leadership team
Management profileNumber of profiles
Profiles1 record
After Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
After Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about After Care
What does After Care do?
Aftercare.com provides automated follow-up communication programs for funeral homes and cemeteries to maintain relationships with bereaved families after a service. The Aftercare Card Program ($25 per family) sends personalized physical cards on meaningful dates such as birthdays, anniversaries, and holidays during the first year following a loss. Aftercare-By-Text ($150 per month) delivers instant text-message outreach to remind families they are being remembered and that the funeral home is available for them.
Is After Care a public or private company?
After Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was After Care founded?
After Care was founded in 2015. It employs 1 to 10 people.
Where is After Care based?
After Care is headquartered in Winnsboro, United States, in the North America region.
How does After Care make money?
Two revenue lines are on record. Aftercare Card Program is the primary driver. The others are aftercare-By-Text.
Who are After Care's main competitors?
Direct peers on record are Tribute Technology, FrontRunner Professional, Passare, Frazer Consultants, FuneralOne and Answering Service for Directors (ASD). Broad incumbents are Service Corporation International (SCI), Foundation Partners Group, Homesteaders Life Insurance and Batesville.
Does After Care have an API?
No public API is recorded for After Care.
What industry is After Care in?
After Care's product category is Funeral Aftercare Software. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HSABAFAI, Bereavement & Grief Support Services (Family Aftercare). Its NAICS code is 8122 and its SIC code is 2771.