What Goa Billboards does

Goa Billboards Pty Ltd is a Queensland-headquartered outdoor advertising company founded in 1983 by the Tyquin family (Chris, John, and Pete, who remain in executive leadership) and registered at 143 Abbotsford Road, Bowen Hills, Brisbane. The firm operates a portfolio of digital and classic/static billboards across South East Queensland — 200+ premium sites in its own name and access to 500+ sites nationally through Alliance Outdoor Media Group, a national collective it co-founded in 2015 alongside EiMedia and Civic Outdoor. Its headcount sits in the 11-50 range, the company is private and family-owned with no disclosed external funding, and 2024-2025 activity shows both NSW network expansion via Alliance and major local site upgrades (Burpengary Digital, Clontarf Grid, Dakabin Grid, Bowen Hills ICONIC Screen HD).

The product set comprises two billboard formats and three supporting services. Digital billboards (launched 2014 as Australia's first digital billboard network) deliver dynamic, real-time messaging with dayparting capabilities, triggers based on price/weather/live events, and multiple creatives per booking. Classic/static billboards provide 24/7 always-on presence at 28-day lunar cycle bookings. Supporting services include in-house creative design, site selection and campaign planning, audience measurement via the MOVE industry-standard independent system (verified quarterly, reaching 96.5% of Queensland adults every 28 days per MOVE 2026, up from 90.2%), and access to the Alliance channel for national reach.

Goa makes money primarily by renting billboard space on a quote-based, no-minimum-spend basis across four customer segments: local Queensland businesses, national brands (via Alliance), advertising agencies, and community/not-for-profit organisations (with over $1M in donated media value annually). Digital inventory is sold on weekly cycles; static inventory on 28-day lunar cycles. Go-to-market blends a direct sales team of media specialists, self-serve website tools (site locator map, site cards, request-a-quote), and the Alliance channel. Named enterprise customers span food and beverage (Burleigh Brewing, Domino's), healthcare/non-profit (Royal Flying Doctor Service), sports (Brisbane Heat), entertainment (Royal Queensland Show/Ekka), finance (Brighter Super), and radio/media (B105, NOVA 106.9), and the firm has won multiple OMA industry awards including a 2018 Grand Prix and Outstanding Service Awards in 2024 and 2025.

Name

Goa Billboards

Legal name

goa Billboards Pty Ltd

Website

https://goa.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Goa Billboards is a Queensland-headquartered, family-owned outdoor advertising company that operates 200+ premium digital and classic billboard sites across South East Queensland, with national reach via Alliance Outdoor Media Group, serving local businesses, national brands, agencies, and community organisations.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Static Billboard Advertising (MPAAAKAA), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital billboards
• Out-of-home media
• Advertising space rental

Headquarters

HQ city

Bowen

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Billboard Advertising: Revenue from renting billboard advertising space including digital and classic/static billboards. Digital runs weekly; static runs on lunar 28-day cycles.
2. Creative Services: In-house creative team provides design and artwork services for billboard campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Goa Billboards sells outdoor advertising space on its owned network of 200+ premium digital and classic (static) billboard sites across South East Queensland, with access to 500+ sites nationally through the Alliance Outdoor Media Group. The company rents media placements (digital on weekly cycles, static on 28-day lunar cycles) and bundles in-house creative design, campaign planning, and MOVE-verified audience measurement. It targets local Queensland businesses, national brands, advertising agencies, and community organisations.

Product overview

Goa Billboards is Queensland's leading outdoor advertising company offering a portfolio of billboard solutions. The core offerings consist of Digital Billboards (dynamic, real-time messaging with dayparting capabilities) and Classic Billboards (static, always-on 24/7 presence). The company provides supplementary services including MOVE Audience Data (industry-standard measurement), Creative Support (in-house design team), and access to The Alliance network for national coverage. With over 200 premium sites across South East Queensland and 40+ years of market experience, the company serves local businesses through to national brands.

Differentiator

Problem solved

Functional benefit

Brands

• The Alliance (Alliance Outdoor Media Group): A collective of leading independent out-of-home providers joining forces to deliver national reach backed by local expertise. goa is a founding member.
• ICONIC Digital
• THE goa GRID

Products and services

• Digital Billboards Dynamic digital billboard advertising offering live, real-time messaging on Goa's owned digital network across South East Queensland. Creative can be triggered by price, weather, or live events, and supports dayparting, multiple creatives per booking, and audience optimization with reporting. Sold on weekly cycles to brands, agencies and community organisations.
• Classic (Static) Billboards Static billboard advertising providing 24/7 always-on presence in high-value locations across South East Queensland, rented on 28-day lunar month cycles. Designed for brand-building, local awareness, and long-term campaigns, with high-frequency reach along commuter routes.
• Creative Support Services

Quantifiable outcome

• 96.5% of Queensland adults reached every 28 days (MOVE 2026, up from 90.2%)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Brisbane HeatminorGTM or Marketing Partner · 25 November 2024Sports partnership turning digital billboards into live fan zones with carpark cricket, live radio crosses, giveaways and player appearances. Two digital sites at Woolloongabba and Stafford activated.
• NOVA 106.9minorGTM or Marketing Partner · 25 November 2024Radio partnership for fan engagement activation. NOVA broadcast live from beneath billboard site with impromptu interviews and giveaways.
• Alliance Outdoor Media GroupcoreStrategic or Co-development Partner · 1 January 2024Founding member of Alliance Outdoor Media Group - a collective of leading independent out-of-home providers joining forces to deliver national reach backed by local expertise. Also includes EiMedia and Civic Outdoor as founding partners. Enables 500+ billboard sites across Australia.
• Anglicare Southern QueenslandminorGTM or Marketing Partner · 1 January 2018Community partnership through Arts + Minds campaign - digital billboard network used to raise mental health awareness and funds through public art auction.
• KhemistryminorGTM or Marketing Partner · 1 January 2018Creative agency partner for Arts + Minds campaign concept that won OMA Grand Prix. Pitched campaign for share of $1M in donated media exposure.
• Climate OneminorStrategic or Co-development PartnerPartnership for billboard skin recycling - used billboard skins are kept out of landfill and turned into durable second-life products like hoses, flooring and construction materials. Simple to add to any booking.
• MOVE (Outdoor Media Association)coreTechnology or IntegrationIndustry-standard independent audience measurement system used by every major OOH buyer in Australia. MOVE data used to forecast reach, frequency, and attention scores for campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EiMedia: Alliance Outdoor Media Group co-founding partner; large-format digital and classic billboard operator. Direct peer as a fellow Alliance member, sharing customers, creative services and a national pitch capability.
• oOh!media: Largest out-of-home media operator in Australia, offering roadside, transit, retail and digital billboards nationally. Directly comparable to Goa's billboard-led offering, but at much greater scale and with a programmatic OOH (pDOOH) platform that competes for the same national-brand budgets.
• LUMO Outdoor Media: Australian independent OOH operator focused on large-format digital and classic billboards across Victoria and other states. Closely comparable in operating model (independent, premium roadside, digital + classic) and a fellow Alliance- or consortium-style competitor for national briefs.
• Bishopp Outdoor Advertising: Australian family-owned roadside billboard operator with a multi-state footprint and a mix of static and digital inventory. Highly comparable to Goa in ownership profile (family-run, independent) and product mix (roadside classic + digital).
• Ignite Outdoor: Australian digital billboard operator specializing in premium roadside digital faces and often partnering with independents to deliver national campaigns. Comparable product (digital-first) and similar target advertisers in retail, FMCG and entertainment.
• Big Screen Video: Australian digital billboard and large-format LED operator with a national footprint, founded on the back of the digital-billboard wave that Goa also pioneered in 2014. Closely matched in technology and customer profile.
• Civic Outdoor: Alliance Outdoor Media Group co-founding partner alongside Goa and EiMedia. Operates premium roadside and large-format digital billboards, sharing the Alliance's national proposition and overlapping in agency-facing pitch work.
• QMS Media: Australian outdoor media company (now part of the oOh!/Media broader ecosystem) with roadside, transit and airport digital billboards. Comparable in audience profile and product mix to Goa's digital + classic roadside portfolio, though at larger scale.

Broad incumbents

• JCDecaux Australia: Global OOH leader with significant Australian presence in street furniture, transit and large-format digital. Competes with Goa for premium Brisbane and SEQ roadside sites and for agency-level OOH planning relationships.
• Lamar Advertising: US-listed pure-play outdoor advertising operator with a national billboard portfolio and growing digital OOH capability. Useful as a public-market comparable for revenue mix, digital/static split and capex intensity, even though it does not compete in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goa_Billboards
• Facebookfacebook.com/goa.com.au
• LinkedInlinkedin.com/company/goabillboards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goa Billboards