Hartman Homes
Hartman Homes is a privately held custom luxury home builder founded around 1990 in Hudson, Wisconsin, serving affluent individual homeowners in the Twin Cities metro, Western Wisconsin, and Big Sky, Montana, with projects typically starting at $500,000 and featuring premium materials and diverse architectural styles.
- Company typePrivate
- Founded1990
- HeadquartersHudson, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hartman Homes does
Hartman Homes is a privately held custom luxury home builder founded around 1990 and headquartered in Hudson, Wisconsin, with operations spanning the Twin Cities metro area (Minneapolis and St. Paul, Minnesota), Western Wisconsin, and Big Sky, Montana (added in 2023). The company serves affluent individual homeowners seeking one-off, architecturally distinctive residences, with project values typically starting at $500,000 and ranging into the multi-million range. Its portfolio demonstrates depth across multiple architectural styles, including Modern Prairie, Scandinavian Barnhouse, Coastal Cottage, Mediterranean, Usonian, and Prairie designs, with builds incorporating premium materials such as Cambria countertops, James Hardie siding, Andersen windows, and Wolf/Subzero appliances, alongside sustainable practices including LEED-friendly polished concrete floors and energy-efficient systems.
The business operates on a direct-sales, project-based model: clients purchase lots in approved communities (Woods of Medina, Hidden Waters, Oaks of St. Croix, The Royal Club, Big Sky Montana, and others) or independently sourced parcels, then contract Hartman Homes for end-to-end design-build services. Distribution is concentrated in approved-builder relationships within premium planned communities, supplemented by showcase model homes featured in regional Parade of Homes, Artisan Tour, and Luxury Home Tour events. Go-to-market activities include content marketing through The Art of Living blog, social media presence on Facebook and Instagram, and earned media in Midwest Home Magazine, Artful Living Magazine, Houzz, and This Old House. A related wholly-owned subsidiary, Hartman Development Properties LLC, is extending the brand into commercial real estate via the Hartman Business Hub development in Hudson, WI, scheduled to open June 2025.
Hartman Homes is family-owned, with Mike Hartman serving as President. The company has accumulated significant brand equity through more than 35 years of operation, including three consecutive Best Customer Home Builder awards from St. Croix Valley Magazine (2022-2024), Builder of the Year 2023, multiple Reggie Awards of Excellence from Housing First Minnesota, and a 2020 NAHB Custom Home Builder of the Year finalist designation. Notable collaborations include partnerships with Amy Matthews (DIY Network) and This Old House magazine on the Modern Scandinavian Barnhouse project, and with U+B Architecture on the St. Croix Solace home.
Hartman Homes firmographics
Firmographics- Name
- Hartman Homes
- Legal name
- Hartman Homes
- Website
- https://hartmanhomesinc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hartman Homes is a privately held custom luxury home builder founded around 1990 in Hudson, Wisconsin, serving affluent individual homeowners in the Twin Cities metro, Western Wisconsin, and Big Sky, Montana, with projects typically starting at $500,000 and featuring premium materials and diverse architectural styles.
- Ownership category
- akta.pro rank
Where Hartman Homes is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hartman Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Home Construction: Hartman Homes generates revenue primarily through building custom luxury homes for individual homeowners. Customers purchase lots (either from Hartman-developed communities or independently) and contract Hartman to design and build their custom home. This is a one-time, high-value transaction model with projects typically ranging from $500,000 to several million dollars based on the scale and features of the home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Commercial Office Space at Hartman Business Hub |
| Unit Pricing | Multi-year contract | Lot prices in Woods of Medina neighborhood |
| Unit Pricing | Multi-year contract | Lot prices in Oaks of St. Croix neighborhood |
| Unit Pricing | Multi-year contract | Lot prices in Hidden Waters neighborhood |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hartman Homes product offering
Product offeringCore offering
Hartman Homes is a custom luxury home builder that designs and constructs single-family luxury residences for individual homeowners in the Twin Cities metro area (Minneapolis/St. Paul, MN), Western Wisconsin, and Big Sky, Montana. Each project is a one-time, high-value build with diverse architectural styles and premium finishes. The company also operates Hartman Business Hub, a commercial real estate venture offering office space rentals and commercial lot sales at 865 Hartman Circle in Hudson, WI.
Product overview
Hartman Homes is a custom luxury home builder serving the Twin Cities metro area (Minneapolis/St. Paul, Minnesota) and Western Wisconsin, with expansion to Big Sky, Montana. The company operates as a single unified offering centered on custom home construction, supplemented by commercial real estate through the Hartman Business Hub. Their portfolio spans diverse architectural styles including Modern Prairie, Modern Cottage, Scandinavian Barnhouse, Coastal Cottage, Mediterranean, and Usonian designs. The core product is full-service custom home building, while additional offerings include neighborhood development, home tours (Parade of Homes participation), and The Art of Living educational blog.
Differentiator
Problem solved
Functional benefit
Brands
- Hartman Business Hub: Innovative commercial land development by Hartman Development Properties LLC featuring strategically positioned lots at the prime intersection of Hwy 12 and County Road A in Hudson, WI. Features 7 lots designed for convenience and visibility, including office spaces for rent and a community conference room.
Products and services
- Custom Home Building
Quantifiable outcome
- Featured on cover of Midwest Home Magazine Sept/Oct 2022 Luxury Home Tour edition
- +1 more outcomes
Companies that use Hartman Homes
Customer profileSegments3 records
Ideal customer profiles2 records
Hartman Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hartman Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- U+B ArchitecturecoreU+B Architecture was brought on to develop the vision for the St. Croix Solace project in collaboration with Hartman Homes. The resulting home showcases seamless integration of architecture and construction excellence.
- This Old HousecoreThis Old House magazine covered the collaboration between Amy Matthews and Hartman Homes on the Modern Scandinavian Barnhouse farmhouse project. This Old House provided media coverage and editorial featuring of the home design and building process.
- Amy Matthews (DIY Network)coreHartman Homes collaborated with acclaimed TV personality Amy Matthews from DIY Network on the Modern Scandinavian Barnhouse project. Amy Matthews and Hartman Homes worked hand-in-hand with This Old House magazine to construct a 3,800 square-foot home and workshop in the St. Croix River Valley.
- Arrow Building CenterminorArrow Building Center nominated Hartman Homes for the prestigious NAHB Custom Home Builder of the Year Award. Arrow Building Center is described as a valued partner who supported Hartman's nomination for national recognition.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Hartman Homes competitors and assessment
Company assessmentDirect peers
- Hendel Homes: Custom home builder serving the Minneapolis-St. Paul metro with a comparable custom-luxury, design-build model targeting affluent buyers. Direct competitor for premium residential projects in overlapping Twin Cities/Western Wisconsin territory.
- John Kraemer & Sons Custom Builders: Long-established luxury custom home builder in the Twin Cities area with a similar high-end design-build approach and award-winning portfolio. Competes directly with Hartman for affluent custom-home buyers in the same Minnesota/Western Wisconsin market.
- Highmark Builders: Custom and remodel-focused residential builder serving the Minneapolis-St. Paul metro. Overlaps with Hartman on luxury custom projects and on the design-build/remodel integration that Hartman also offers.
- Sustainable 9 Design + Build: Minnesota-based custom home builder emphasizing energy-efficient and sustainable design. Direct competitor for eco-conscious luxury buyers in the Twin Cities region, mirroring Hartman's LEED-friendly positioning.
- Dream Homes Ltd. Minnesota luxury custom builder with a similar Parade of Homes presence and design-led, full-service custom home model. Overlaps with Hartman across architectural styles, premium finishes, and Twin Cities/Western Wisconsin footprint.
- Woodhill Custom Homes: Custom home builder operating in Minnesota with a comparable luxury design-build service model. Competes for similar affluent buyers seeking bespoke homes in the Twin Cities metro.
- Stoneshire Homes: Luxury custom home builder in the Twin Cities/Western Wisconsin corridor with a comparable project-based, design-led approach. Direct overlap on premium custom builds and architectural-style portfolio.
- Rembler Custom Homes: Custom home builder operating in Minnesota with a similar luxury custom approach. Competes for the same affluent customer segment in the Twin Cities region.
- Whitestone Construction & Design: Custom residential builder with a luxury design-build model serving affluent buyers. Comparable in build quality, project pricing tier, and full-service custom home delivery to Hartman Homes.
Emerging players
- Shelter Architecture + Build: Architecture-led custom home firm offering integrated design-build services in the Twin Cities. Comparable in offering integrated architectural design + custom construction under one roof, an emerging model in the luxury segment that intersects with Hartman's design-build approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hartman Homes social profiles
Digital presenceHartman Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hartman Homes leadership team
Management profileNumber of profiles
Profiles1 record
Hartman Homes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hartman Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hartman Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hartman Homes
What does Hartman Homes do?
Hartman Homes is a custom luxury home builder that designs and constructs single-family luxury residences for individual homeowners in the Twin Cities metro area (Minneapolis/St. Paul, MN), Western Wisconsin, and Big Sky, Montana. Each project is a one-time, high-value build with diverse architectural styles and premium finishes. The company also operates Hartman Business Hub, a commercial real estate venture offering office space rentals and commercial lot sales at 865 Hartman Circle in Hudson, WI.
Is Hartman Homes a public or private company?
Hartman Homes is a private company. It is classified as family owned and is currently operating.
When was Hartman Homes founded?
Hartman Homes was founded in 1990. It employs 1 to 10 people.
Where is Hartman Homes based?
Hartman Homes is headquartered in Hudson, United States, in the North America region.
How does Hartman Homes make money?
One revenue line is on record: custom Home Construction.
Who are Hartman Homes's main competitors?
Direct peers on record are Hendel Homes, John Kraemer & Sons Custom Builders, Highmark Builders, Sustainable 9 Design + Build, Dream Homes Ltd., Woodhill Custom Homes, Stoneshire Homes, Rembler Custom Homes and Whitestone Construction & Design. Shelter Architecture + Build is listed as an emerging player.
Does Hartman Homes have an API?
No public API is recorded for Hartman Homes.