Mash Moshem Indonesia

What Mash Moshem Indonesia does

Mash Moshem Indonesia (legal entity PT Mash Moshem Indonesia) is a privately held Indonesian cosmetics contract manufacturer founded in 2011, specializing in maklon services that take beauty entrepreneurs and brand owners from product concept to market-ready product under one roof. The company's service taxonomy spans eight product categories — skincare, body care, fragrance, hair care, decorative/makeup, men's grooming, baby care, and specialty treatments — and integrates formulation R&D, logo and packaging design, BPOM/Halal/HSA Singapore regulatory licensing, mass production at a CPKB Grade A-certified facility in Tulungagung, and after-sales marketing support.

The technical backbone is a CPKB Grade A-certified production facility with associated R&D and quality-control teams operating under ISO, Halal BPJPH, BeVeg, and HAKI-supported processes. The firm claims capability to deliver samples within roughly one month and finished products to market within three months, anchored by exclusive per-brand formula development.

Revenue is generated through B2B professional-services contracts priced per engagement based on product type, formula complexity, packaging, volume, and certification mix, with free WhatsApp-based consultation as the primary conversion path. The company employs 101–250 people, maintains marketing offices in Surabaya and Jakarta alongside its Tulungagung factory, and reports a cumulative 1,000+ brand client base across local and international customers. Distribution is purely direct, supported by a content marketing engine of 1,000+ blog articles, trade show appearances, factory visits, and DIY Beauty Lab workshops.

Name

Mash Moshem Indonesia

Legal name

PT Mash Moshem Indonesia

Website

https://mashmoshem.co.id

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Mash Moshem Indonesia is a privately held, BPOM- and CPKB Grade A-certified Indonesian cosmetics contract manufacturer founded in 2011 that helps beauty entrepreneurs and brand owners develop, formulate, certify, and mass-produce private-label cosmetics across eight product categories.

Ownership category

akta.pro rank

Product category

Contract Cosmetics Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF), Deodorants & Antiperspirants (CRADANAA), Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL)

Keywords

• Contract cosmetics manufacturing
• Private label beauty
• Cosmetic formulation services
• Halal certified cosmetics
• Brand maklon services

Headquarters

HQ city

Timur

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Maklon/Contract Manufacturing Services: Revenue generated from providing full-service cosmetic contract manufacturing to brand owners. Services include product development consultation, formulation and sampling, packaging design, regulatory registration (BPOM, Halal, HAKI, HSA), mass production, and after-sales support. Pricing is flexible and can be adjusted based on client budget and needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

PT Mash Moshem Indonesia is a contract cosmetics manufacturer (maklon) founded in 2011 that offers one-stop services spanning product formulation, packaging design, BPOM and regulatory licensing, production, and after-sales support. The company manufactures skincare, body care, perfume, hair care, makeup, men's care, baby care, and other treatment products on behalf of brand owners and beauty entrepreneurs.

Product overview

PT Mash Moshem Indonesia operates as a contract cosmetics manufacturer (maklon) offering end-to-end services from concept development to market-ready products. The company provides manufacturing services across eight main product categories: Skincare (Facial Cleanser, Serum, Moisturizer, Sunscreen, Micellar, Facial Mask, Toner), Body Care (Body Scrub, Body Lotion, Body Serum, Body Massage, Body Wash, Hand & Foot Care), Fragrance/Perfume (Eau de Parfum, Eau de Toilette, Eau de Cologne, Body Mist, Hair Mist, Mouth Spray), Hair Care (Shampoo, Conditioner, Hair Serum, Hair Mask, Pomade, Hair Tonic), Decorative/Makeup (Lip Tint, Lip Balm, Cushion, Mascara, Foundation, Nail Polish), Men's Products (Hair Care & Styling, Beard & Shaving Care, Intimate Care, Parfum), Baby Care (Baby Cologne, Baby Lotion, Body Wash Baby, Shampoo Baby, Sunscreen Baby), and Other Treatments (Deodorant Spray, Underarm Whitening Cream, Treatment Cream, Soothing Gel). The service portfolio includes Product Consultation & Market Research, Formulation & Sampling, Logo & Packaging Design, Licensing & Regulatory (BPOM, Halal, HAKI, HSA), Production & Quality Control, and After-Sales Support. The company positions itself as a one-stop maklon solution where customers focus on ideas while MMI handles execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Skincare Contract Manufacturing
• Body Care Contract Manufacturing
• Perfume Contract Manufacturing
• Hair Care Contract Manufacturing
• Makeup Contract Manufacturing
• Men's Care Contract Manufacturing
• Baby Care Contract Manufacturing

Quantifiable outcome

• Product launch in 3 months from initial consultation
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bo International: India-based third-party cosmetics and personal care contract manufacturer offering custom formulation and private label across skincare, hair care, and body care. Comparable emerging-market maklon peer serving brand owners in a cost-sensitive market with similar turnkey service positioning.
• Ancorotti Group: European contract manufacturer specializing in color cosmetics and personal care products with private label and turnkey services. Comparable on the multi-category makeup/skincare contract manufacturing model and on serving emerging-brand entrepreneurs similar to MMI's core customer.

Direct peers

• PT Adev Natural Indonesia: Indonesian cosmetics contract manufacturer (maklon) offering end-to-end formulation, BPOM licensing, and production for skincare, body care, and personal care brands. Most direct head-to-head competitor to Mash Moshem in the CPKB-certified East Java/Indonesia maklon space.
• PT Innovacos Laboratories Indonesia: Indonesia-based cosmetic contract manufacturer providing formulation and BPOM-certified production for local and international beauty brands. Comparable as a maklon peer serving similar BPOM-regulated skincare and personal care customers.

Regional players

• PT Paragon Technology and Innovation: Parent of the Indonesian cosmetics brand Wardah and operates large-scale cosmetics manufacturing for both its own brands and third parties. Comparable regional Indonesian cosmetics manufacturer with overlapping CPKB-grade production and BPOM expertise.

Broad incumbents

• Intercos Group: Global Italian contract cosmetics manufacturer serving color cosmetics, skincare, and personal care brands. Comparable as an internationally scaled maklon/ODM peer benchmarking MMI's aspiration of moving up the value chain into more sophisticated formulation and global brand servicing.
• Kolmar Korea (Kolmar Indonesia): Large-scale global cosmetics and personal care ODM with multi-country production footprint, including Southeast Asia. Competes with MMI on multi-category contract manufacturing for global brand owners looking for CPKB+Halal Indonesian supply.
• Mana Products: US-headquartered contract cosmetics manufacturer of color, skin, hair, and body care products for emerging and established brands. Direct comparable on private-label/contract manufacturing model with broad personal care category coverage similar to MMI's 8-product-category lineup.
• Cosmax Indonesia: Subsidiary of Korea's Cosmax, one of the world's largest cosmetics ODM/manufacturers. Operates an Indonesian facility competing with Mash Moshem for international brand owners seeking local production plus ASEAN/Halal reach.

Others

• PT Mustika Ratu: Listed Indonesian cosmetics and traditional jamu company with in-house manufacturing and brand portfolio. Adjacent comparable on scale of Indonesian cosmetics manufacturing footprint rather than as a direct maklon competitor to MMI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCXd9UyE-A6jGD2jg3mmbbQ
• Facebookfacebook.com/mashmoshem
• Instagraminstagram.com/mashmoshem
• TikToktiktok.com/@mashmoshem
• LinkedInlinkedin.com/company/mashmoshem

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mash Moshem Indonesia