INOV Expat

What INOV Expat does

INOV Expat, legally INOV INSURANCE S.L., is a Barcelona-headquartered insurance brokerage specializing in serving expatriates living in or relocating to Spain and, since a 2017–2025 expansion, Portugal. The company operates under Spanish DGSFP broker authorization J2463 and offers free advisory and quote-comparison services across more than 20 carrier partners, including AXA, Sanitas, Adeslas, DKV, Generali, Allianz, and Zurich. Its product catalog covers both personal lines (auto, motorcycle, health including a 65+ variant, home, life with repatriation, funeral, travel, pet, boat, students, and unpaid-rent cover) and commercial lines (business multi-risk, general and professional liability, decennial liability, D&O, fleet, corporate health and life, accidents, building/condominium, construction all-risk, and cyber). Services are delivered by a multilingual team in French, English, Russian, and Spanish (with German on the site), spanning self-serve online quote forms, inside sales via phone and WhatsApp, and channel referrals from real estate agents and visa advisors.

The underlying technology stack is intentionally lean: there is no proprietary platform, model, or underwriting engine. The broker runs a WordPress-based marketing site with standard analytics and digital advertising tooling (Google Analytics, Yandex.Metrica, Hotjar, Google Tag Manager, DoubleClick, MediaMath) and relies on carrier-side systems for actual policy issuance and claims. Distribution is sales-led and human-advisory-centric, with WhatsApp and phone consultation as the primary conversion channels.

The revenue model is purely commission/affiliate-referral: customers are not charged, and the firm earns referral commissions from the carrier whose policy is placed. Customer concentration is intentionally diversified across thousands of individual expatriate buyers and a smaller tail of SME clients, with no large enterprise anchors. Ownership is private and founder-led (Bernard Retali as founder/owner, Julia Jannin as Managing Director), with no disclosed institutional funding rounds or M&A activity. The firm is privately held under Spanish S.L. (Sociedad Limitada) form with no public listing and no disclosed revenue figures.

Name

INOV Expat

Legal name

INOV INSURANCE S.L.

Website

https://inovexpat.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

INOV Expat is a Barcelona-based insurance brokerage serving expatriates in Spain and Portugal, comparing and distributing personal and commercial policies from 20+ insurers via multilingual advisory on a commission-based model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

International/Expatriate Individual Health Insurance (FSAIAEAH)

akta.pro secondary industries

International Benefits Administration & Global Benefits Brokerage (BPACAHAG), International / Expatriate Group Health Plans (FSAIAFAJ), Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK), Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

Keywords

• Expat insurance brokerage
• Health insurance comparison
• Multilingual insurance advisory
• Personal insurance lines
• Commercial insurance broker

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: INOV Expat operates as an insurance broker earning commissions from insurance companies. The service is provided free of charge to customers ('Notre service est gratuit'). The company compares insurance products from over 20 partner companies and earns referral/commission fees from those insurance providers when policies are sold through their brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

INOV Expat is an insurance brokerage that compares and distributes personal and commercial insurance products from over 20 partner insurance companies to expatriates living in Spain and Portugal. The brokerage service is provided free of charge to customers, with the company earning commissions from insurance partners. It offers multilingual advisory support in French, English, Russian, and Spanish, along with claims management, visa-compliant documentation assistance, and personalized quote comparison across categories including health, auto, home, life, travel, business, and liability insurance.

Product overview

INOV Expat is an insurance brokerage platform serving expatriates in Spain and Portugal. The company operates as a broker model, comparing offerings from over 20 insurance partner companies to provide personalized insurance solutions. The core product portfolio spans personal lines (auto, motorcycle, health, home, life, funeral, travel, pet, boat, and student insurance) and commercial lines (business multi-risk, liability, construction, fleet, cyber, directors liability, and corporate health insurance). The company provides free quote comparison services, claims management, and advocacy support against insurance companies. Services are delivered through a multilingual team providing advice in French, English, Russian, and Spanish, with dedicated agents assigned to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Brokerage Auto insurance brokerage for expatriates in Spain, providing vehicle coverage through comparison of quotes from multiple partner insurance companies.
• Motorcycle Insurance Brokerage Motorcycle insurance brokerage for expats in Spain, offering competitive quotes from partnered insurance companies.
• Health Insurance Brokerage Health insurance brokerage for expatriates in Spain, including visa-compliant coverage for NIE and residency applications, with comparison of offerings from over 20 insurance providers. Also includes a specialized variant for expatriates over 65 years old.
• Home Insurance Brokerage Home insurance brokerage for property owners and renters in Spain, covering dwellings and contents.
• Life Insurance Brokerage Life insurance and savings product brokerage for expatriates, including death coverage and investment-linked policies, with a variant that includes repatriation and emergency evacuation coverage.
• Travel Insurance Brokerage Travel insurance brokerage for expatriates, covering trip cancellations, medical emergencies, and COVID-19 related issues.
• Funeral Insurance Brokerage Funeral insurance brokerage covering end-of-life expenses for expatriates in Spain.
• Pet Insurance Brokerage Pet insurance brokerage covering veterinary costs and liability for pet owners in Spain.
• Boat Insurance Brokerage Boat and yacht insurance brokerage for pleasure vessels in Spain, covering liability for motorboats and sailboats over 6 meters.
• Student Insurance Brokerage Insurance brokerage products designed for international students studying in Spain.
• Legal Protection Insurance Brokerage Legal protection insurance brokerage covering legal expenses and providing access to legal counsel for policyholders.
• Unpaid Rent Insurance Brokerage Rental income protection insurance brokerage covering unpaid rent for property owners in Spain.
• Commercial Insurance Brokerage Commercial insurance brokerage for businesses, including coverage for offices and retail spaces, plus multi-risk business packages.
• Professional Liability Insurance Brokerage Professional liability insurance brokerage covering general liability, directors and officers (D&O) liability, ten-year/decennial liability for construction professionals, hunting liability, and bodily injury/property damage claims.
• Fleet Insurance Brokerage Fleet insurance brokerage for businesses with multiple vehicles, providing unified coverage for company fleets.
• Construction Insurance Brokerage All-risk construction insurance brokerage covering buildings under construction against damage and liability.
• Corporate Health and Life Insurance Brokerage Corporate health insurance and group life insurance brokerage for businesses covering employees in Spain, including work accident insurance.
• Cyber Insurance Brokerage Cyber attack insurance brokerage protecting businesses against digital threats, data breaches, and cyber extortion.
• Portugal Insurance Brokerage Insurance brokerage services for expatriates in Portugal, covering health, auto, home, and other insurance needs, operating as a separate regional offering.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• AXAcoreOthersInsurance company partner providing health, auto, home, and other insurance products through INOV's brokerage platform.
• SanitascoreOthersMajor Spanish health insurance provider partner offering health coverage options through INOV's comparison service.
• AdeslascoreOthersLeading Spanish health insurer partner integrated into INOV's product offerings.
• DKVmajorOthersHealth insurance company partner offering coverage options through INOV's brokerage.
• ASISAmajorOthersSpanish health insurance provider partner in INOV's network.
• Plus UltramajorOthersInsurance company partner providing various coverage options.
• CasermajorOthersSpanish insurance company partner offering home, auto, and health products.
• GeneralicoreOthersGlobal insurance company partner providing comprehensive coverage options.
• AllianzcoreOthersInternational insurance company partner in INOV's network.
• ERV (Europäische Reiseversicherung)majorOthersTravel insurance specialist partner for travel coverage products.
• ARAGmajorOthersLegal protection insurance specialist partner.
• ZurichcoreOthersGlobal insurance company partner offering various coverage products.
• AsefaminorOthersSpanish insurance company partner in the network.
• CNP PartnersminorOthersInsurance partner offering life and personal insurance products.
• April InternationalmajorOthersInternational health insurance provider partner, particularly for expat coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• APRIL International (APRIL Group): French-headquartered international health and protection insurance specialist with deep expat distribution in Europe; one of INOV's listed carrier partners and a direct competitor for French-speaking expat health placements in Spain and Portugal.
• International Citizens Insurance: US-based online comparison brokerage focused on international and expat health insurance plans for individuals and families relocating abroad; competes for the same digitally researching expat customer with a broader carrier panel.
• Assur'Expat / Santexpat.fr: French online broker specializing in health and protection insurance for French expatriates, including Spain and Portugal; addresses the same French-speaking expat segment with a comparison-and-advice model similar to INOV.
• Expat Assurances: France-based insurance broker dedicated to expatriate personal and professional lines; competes for French expats moving to southern Europe and overlaps with INOV on multi-line personal insurance brokerage.

Broad incumbents

• Cigna Global Health: Large global health insurer with dedicated expat and international plans; competes with INOV for high-end expat health placements while also operating as a potential carrier partner through its distribution network.
• Allianz Care: International health and assistance arm of Allianz serving globally mobile customers; overlaps with INOV's expat health placement activity and is simultaneously a listed carrier partner.
• Bupa Global: International private medical insurer with expatriate-focused plans in Europe and Latin America; addresses the same end customer for international health insurance as INOV's Assurance Santé.
• Now Health International: Hong Kong / UK-headquartered international health insurer with strong European expat distribution; competes for premium expat health placements that INOV also intermediates in Spain and Portugal.

Regional players

• GeoBlue (Blue Cross Blue Shield): US-anchored international health insurer serving American expatriates globally; competes for a meaningful slice of INOV's US-expat customer base in Iberia with cross-border policy products.

Others

• Rastreator / Comparabien (comparison marketplaces): Spanish insurance price-comparison marketplaces that aggregate personal lines including auto, home, and health; adjacent competitors that channel Spanish-resident expats toward direct carrier purchases rather than broker-facilitated advice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/INOV_Expat
• YouTubeyoutube.com/channel/UC-Mk1IURKVDceO6shhTOoGw
• Facebookfacebook.com/expatbyinov
• LinkedInlinkedin.com/company/inov-insurance
• Instagraminstagram.com/expat_by_inov

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INOV Expat