Formunauts

What Formunauts does

Formunauts is a Vienna-headquartered software and services company that builds technology and operational infrastructure for face-to-face (F2F) fundraising campaigns run by non-profit organizations. The company operates two co-branded products: FormunautsAPP, an award-winning mobile SaaS application available on iOS and Android that equips fundraisers with customizable donation forms, integrated payment processing (SEPA Direct Debit, credit cards, Google Pay, Apple Pay, PayPal), real-time data validation, workflow automation, gamification, a training center, photo verification, and API integrations with CRMs and call centers; and FormunautsONE, a fully managed F2F campaign service and marketplace that connects vetted fundraising agencies with non-profit clients and handles end-to-end campaign setup, agency matching, and ongoing management.

Underlying technology is a cloud-based SaaS platform hosted on ISO 27001-certified European servers (data center in Frankfurt) with SSL SHA256 encryption and GDPR-compliant data anonymization. The product surfaces a 98% positive donor-feedback rate and a sub-7-day campaign launch target as headline performance metrics. Operational entities are Formunauts GmbH (Austria, Vienna, FN 412806 v) and Formunauts ONE Ltd. (UK, Fareham, Reg. no. 13106464), structured as parallel sister entities rather than a parent-subsidiary relationship.

The business model combines three revenue streams: subscription-based software licensing (annual billing, quote-based for non-profits and agencies), managed-services fees for end-to-end F2F campaign execution through FormunautsONE, and marketplace facilitation between agencies and charities. Go-to-market is multi-motion: direct enterprise sales for managed campaign services, self-serve app-store distribution for the software, and a marketplace listing model for the ONE service. Primary customer segments are non-profit/charity organizations (humanitarian, environmental, child welfare, human rights, refugee support, disability) and F2F fundraising agencies; individual donors are a downstream persona engaged through campaigns rather than paying customers. The named client roster includes World Vision, WWF, Amnesty International, UNHCR, SOS Children's Villages International, IRC, Barnardo's, Contact, and NDCS, with marketing presence across German, English, Italian, and Spanish markets.

Name

Formunauts

Legal name

Formunauts GmbH

Website

https://formunauts.at

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Formunauts provides face-to-face fundraising software (FormunautsAPP) and a managed marketplace service (FormunautsONE) that connect non-profit organizations with vetted fundraising agencies for street, event, and door-to-door campaigns across European and global markets.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industries

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Face-to-face fundraising
• Nonprofit donation software
• Fundraising campaign management
• Nonprofit payment processing
• Donor acquisition tools

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed F2F Campaign Services: Fully managed face-to-face campaign services for non-profit organizations. Formunauts ONE provides end-to-end campaign management including consultation, development, agency matching, and ongoing support. Revenue generated through service fees for campaign management and agency facilitation.
2. Face-to-Face Software Subscription: Award-winning face-to-face software available via subscription model. Software includes customizable forms, payment processing, insights, API integration, workflow automation, and training tools. Revenue generated through software licensing to charities and fundraising organizations.
3. Marketplace Platform: ONE Marketplace connecting face-to-face agencies with non-profit organizations. Platform facilitates campaign discovery, agency vetting, and partnership formation. Revenue model facilitates connections between fundraising partners and charitable organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Formunauts provides face-to-face fundraising software (FormunautsAPP) for managing street, event, and door-to-door campaigns, including customizable donation forms, integrated payments (SEPA, credit cards, Google Pay, Apple Pay), real-time data validation, API integration, and campaign analytics. Complementing the software, FormunautsONE is a managed marketplace service that connects vetted face-to-face fundraising agencies with non-profit organizations, delivering end-to-end campaign management from consultation through agency matching and ongoing support.

Product overview

Formunauts is a dual-product platform offering face-to-face fundraising solutions. The core portfolio consists of FormunautsAPP, an award-winning software for managing street, event, and door-to-door fundraising campaigns, and FormunautsONE, a fully managed marketplace service connecting fundraising agencies with non-profit organizations. These products work together to provide a comprehensive solution: APP handles the operational software needs (donor data management, payments, analytics), while ONE provides strategic campaign management and agency coordination services.

Differentiator

Problem solved

Functional benefit

Brands

• Formunauts App: Award-winning face-to-face fundraising software for street, event, and door-to-door campaigns. Features include customizable forms, payment solutions (SEPA, credit cards, Google Pay, Apple Pay), advanced insights, API integration, customer care, messaging, fundraiser management, donor feedback, gamification, pitch decks, referral marketing, training center, workflow automation, photo verification, and data validation.
• Formunauts ONE (Marketplace)

Products and services

• FormunautsAPP Award-winning face-to-face fundraising software designed for street, event, and door-to-door campaigns. Features include customizable donation forms, integrated payment processing (SEPA Direct Debit, credit cards, Google Pay, Apple Pay), advanced business-intelligence insights, API integration with CRMs and call centers, real-time data validation, workflow automation, training center, gamification, pitch decks, referral marketing, donor feedback system, and photo verification. Built by fundraisers for fundraisers and used by non-profit organizations and fundraising agencies.
• FormunautsONE Fully managed face-to-face campaign service and marketplace that connects vetted fundraising agencies with non-profit organizations. Provides end-to-end campaign management including consultation, campaign development, agency matching, vetting, and ongoing campaign support. Campaigns can be launched in less than 7 days with seamless dataflow and improved donor retention.

Quantifiable outcome

• 98% of donor feedback receives 4 or 5 star ratings
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ContactcoreChannel Partner/ Reseller/ DistributorNon-profit organization using Formunauts ONE for regular giving campaigns. Testimonial from Mark Davies, Director of Income Generation, praising the quality and passion of fundraisers and innovative approach.
• World VisioncoreChannel Partner/ Reseller/ DistributorGlobal non-profit humanitarian organization. Testimonial from Michael Rihar, Head of F2F Campaigns & Product Management, highlighting Formunauts as professional, inspiring partner for reshaping face-to-face fundraising future.
• IRC (International Rescue Committee)coreChannel Partner/ Reseller/ DistributorMajor humanitarian organization client using Formunauts platform for face-to-face fundraising campaigns.
• Barnardo'scoreChannel Partner/ Reseller/ DistributorUK-based child welfare charity client using Formunauts for face-to-face fundraising.
• SOS Children's Villages InternationalcoreChannel Partner/ Reseller/ DistributorGlobal child welfare organization client using Formunauts platform for campaigns.
• WWFcoreChannel Partner/ Reseller/ DistributorInternational environmental conservation organization client using Formunauts for face-to-face fundraising.
• Amnesty InternationalcoreChannel Partner/ Reseller/ DistributorGlobal human rights organization client using Formunauts for fundraising campaigns.
• UNHCRcoreChannel Partner/ Reseller/ DistributorUN Refugee Agency client using Formunauts for face-to-face fundraising supporting refugees.
• NDCS (National Deaf Children's Society)minorChannel Partner/ Reseller/ DistributorUK-based charity client using Formunauts for face-to-face fundraising.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetterNow: BetterNow is a Danish face-to-face fundraising software platform built specifically for nonprofits running street, door-to-door, and event-based donor acquisition — the most direct functional competitor to FormunautsAPP.
• Funnely: Funnely offers a face-to-face fundraising management platform aimed at agencies and charities, closely matching Formunauts' core software-plus-agency workflow.
• Fundraising Brick: Fundraising Brick provides face-to-face and door-to-door fundraising software for nonprofits and agencies, competing head-to-head with Formunauts in the European F2F technology market.

Broad incumbents

• Funraise: Funraise is a broader online nonprofit fundraising platform that increasingly covers offline and event workflows, making it an overlapping incumbent for nonprofits evaluating FormunautsAPP alongside a full-stack solution.
• Donorbox: Donorbox is an established online donation and recurring-giving platform for nonprofits with workflow tools that overlap with Formunauts' digital donation, payment-processing, and analytics capabilities.
• Givebutter: Givebutter is a fast-growing nonprofit fundraising platform covering online giving, events, and donor management — a broader competitor for the same nonprofit software wallet.
• Salesforce.org (Nonprofit Cloud): Salesforce.org provides nonprofit CRM and fundraising automation at scale, used by many of the same large humanitarian and advocacy organizations that Formunauts serves as customers.
• Bloomerang: Bloomerang offers donor management and fundraising CRM software for nonprofits, overlapping with Formunauts on the analytics, retention, and donor-management dimensions.

Emerging players

• iWave: iWave provides nonprofit fundraising intelligence and donor-prospecting tools, adjacent to Formunauts' use case of helping charities identify, validate, and convert donors.
• Qgiv: Qgiv offers online donation forms, event registration, and fundraising tools for nonprofits, with adjacent offline/in-person event features that intersect Formunauts' event-campaign workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/formunauts
• LinkedInlinkedin.com/company/formunauts
• Instagraminstagram.com/formunauts
• Xx.com/formunauts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formunauts