Colets Health & Fitness Club

Name

Colets Health & Fitness Club

Legal name

Colets Health & Fitness

Website

https://coletshealthclub.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Health club memberships
• Fitness facilities
• Swimming pool access
• Group exercise classes
• Day nursery childcare

Headquarters

HQ city

Thames Ditton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly and annual membership fees paid via Direct Debit. Membership tiers include adult, concession (65+), and junior categories with varying access levels and pricing structures.
2. Day Passes and Guest Fees: Revenue from non-member visitors through day passes (£26), 12-day passes (£65), and per-visit guest fees for various facilities (swim £15, gym £21, class £21, squash £15).
3. Nursery Services: Colets Nursery provides childcare services with 108-place capacity for early years education, generating additional revenue from non-fitness family services.
4. Concession Usage Fees: Pay-as-you-go fees for concession members (65+) accessing facilities: swim £8.50, squash £8.50, gym £9.50, classes £9.50 per use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Colets Health & Fitness Club operates as an independent, not-for-profit health and fitness club in Thames Ditton, UK, offering a 25m UV-filtered swimming pool, a fully-equipped gym with Technogym and Nautilus equipment, six squash courts, 160+ weekly group exercise classes, Reformer Pilates studios, and personal training. It also runs an integrated family wellness ecosystem including a 108-place nursery, crèche, junior activities, children's parties, a wellness treatment centre (Rejuvenate), and an on-site café (Basil's). Memberships are sold directly to individuals and families across tiered junior, adult, and concession (65+) categories via Direct Debit subscriptions, with day passes and pay-as-you-go options for non-members and seniors.

Product overview

Colets Health & Fitness Club is an independent, not-for-profit health club offering a comprehensive range of fitness and wellness services. The core product portfolio includes gym facilities with Nautilus and Technogym equipment, a 25m UV-filtered swimming pool, six squash courts, and 150+ studio classes across 4 studios plus outdoor training areas. The club also operates Reformer Pilates studios and offers personal training and Health and Vitality programs. For families, services extend to a 108-place nursery, créche, kids camp, junior activities, and children's parties. Wellness offerings include the Rejuvenate spa treatment centre and Basil's café/restaurant. Members access services through a digital platform including the Technogym app and online booking portal. The club provides content through Colets Collection, a blog featuring training advice and member stories. Recent additions include Les Mills virtual classes (January 2026) and enhanced Technogym app features.

Differentiator

Problem solved

Functional benefit

Brands

• Colets Nursery: A newly refurbished 108-place nursery providing Early Years education and care.
• Rejuvenate
• Basil's
• The Cutting Room
• Kids Camp

Products and services

• Gym Fully-equipped gym featuring Nautilus strength equipment and Technogym Biostrength and cardiovascular kit, supervised seven days a week for adult members and qualified juniors.
• Swimming Pool 25-metre UV-filtered pool for lane swimming, family fun, aqua classes, and swimming lessons, open seven days per week.
• Squash Six squash courts hosting adult and junior coaching, internal box leagues, 12 competitive teams, and over 600 players annually; includes free racket, ball, and goggle loans for members.
• Studio Classes 150+ weekly classes across four studios and an outdoor training area, including Les Mills virtual classes, yoga, Pilates, HIIT, cycling, and more.
• Reformer Pilates Dedicated Reformer Pilates studio offering multiple class formats including Flow, Dynamic, Fusion, and Foundations for all skill levels.
• Personal Training One-to-one personal training services with tailored support to build confidence, consistency, and strength for individual members.
• Health and Vitality Holistic wellness programme helping members make healthier choices and live more active lifestyles through low-impact classes such as Tai Chi and gentle yoga.
• Colets Nursery Newly refurbished 108-place nursery providing Early Years education and care for children of members and the local community.
• Crèche Exclusive member childcare service for children aged 6 weeks to reception year, with standard and Drop & Go session options, enabling parents to use club facilities.
• Kids Camp Holiday camp programmes for children with activities including games, crafts, team challenges, and outdoor play.
• Junior Activities Action-packed junior programme with activities including soft play, martial arts-inspired classes, triathlon training, and running club for various age groups.
• Children's Parties Fun, stress-free children's party packages designed to make birthdays easy and memorable for member families.
• Rejuvenate Treatment Centre On-site luxurious treatment centre offering therapeutic and beauty services for both men and women.
• Basil's Café and Restaurant On-site café and restaurant offering food and beverages for members, including a discounted kids menu.
• Cargo Outdoor Training Outdoor training area used for group classes including HIIT sessions.

Quantifiable outcome

• 14 National Club Squash Titles
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Les MillscoreTechnology or Integration · 1 January 2026Fresh partnership announced for 2026 bringing Les Mills virtual and live classes to Colets, including BODYCOMBAT, BODYPUMP, BODYBALANCE, RPM, CORE, SHAPES, and LES MILLS DANCE. Les Mills Virtual classes are pre-recorded world-class instructor sessions shown in Colets studios.
• Watts Good GardeningminorGTM or Marketing PartnerLocal garden maintenance provider offering Colets members discounted rate of £30/hour (usually £35) plus 10% off one-off services. Independent local business focused on quality and consistency.
• Reorderly LondonminorGTM or Marketing PartnerProfessional home organising service using KonMari method. Colets members receive 10% off sessions plus complimentary initial consultation.
• King of the ThamesminorGTM or Marketing Partner3.6km river swim event from Hampton Court to Kingston Bridge. Colets members receive 15% off entry using code COLETS15. Non-competitive event focused on participation and personal achievement.
• Forest FilmminorGTM or Marketing PartnerPortrait, family and event photography service. Colets members receive 20% off all services, excluding existing offer packages and corporate events.
• Whole Lotta ComedyminorGTM or Marketing PartnerComedy night provider offering Colets members 15% discount on all comedy events. Whole Lotta Comedy regularly runs events at Colets.
• TLR DynamicsminorGTM or Marketing PartnerOrganisational resilience and performance coaching provider. Colets members save 15% on first steps through 1:1 coaching, group workshops, or open courses.
• Surbiton Hockey ClubminorGTM or Marketing PartnerTier 1 sponsor providing Colets members with allocation of free tickets to watch 1st team matches. Local community partnership supporting international standard players.
• Nigel Grimes WellbeingminorGTM or Marketing PartnerForest bathing (shinrin-yoku) mindfulness and nature immersion sessions. Colets members enjoy exclusive 20% discount using code COLETS20.
• SwimQuestminorGTM or Marketing PartnerOpen water swimming holiday provider offering Colets members 10% off 2025 holidays. Market leader in swimming holidays and events across Greece, Maldives, Arctic Circle and more.
• KarakalminorGTM or Marketing PartnerSquash equipment partner offering Colets members 15% discount on top-of-range products. Exclusive partnership for squash rackets and equipment via code COLETS at checkout.
• The Paper WhispererminorGTM or Marketing PartnerSME bookkeeping service by Colets member Chriss Goodey. Offering 10% off for 8 months on bookkeeping services for small businesses.
• GoBoatminorGTM or Marketing PartnerSelf-drive boat hire on the Thames. Colets members receive 20% off at all UK locations including Thames Ditton and Kingston using code Colets20.
• OAT InteriorsminorGTM or Marketing PartnerIn-home design intensive session provider covering one or two rooms. Colets members receive 15% discount plus free discovery call.
• Essential EdgeminorGTM or Marketing PartnerWellbeing provider offering Colets members a £50 voucher towards detox reset programmes for 2026.
• Surbiton Racket & Fitness ClubminorGTM or Marketing PartnerTennis court access partnership providing Colets members free access to tennis courts when booking 24 hours in advance.
• TechnogymcoreTechnology or IntegrationEquipment provider for cardiovascular and Biostrength equipment. Technogym app serves as primary member communications hub for bookings, news, and exclusive content.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• David Lloyd Leisure: UK premium family health club chain offering gym, swimming, racquet sports, children's programs, and spa — the closest scaled analogue to Colets' integrated family wellness ecosystem.
• Nuffield Health: UK-wide not-for-profit health and fitness operator with gyms, pools, family programming, and on-site clinical services — directly comparable to Colets on NFP status and full-service wellness positioning.
• Virgin Active: Premium UK health club chain providing gym, classes, swimming, and family programming — comparable to Colets on premium club positioning and breadth of fitness and wellness amenities.
• Third Space: Premium independent London health club brand with luxury fitness, spa, and family offerings — comparable to Colets on premium positioning and comprehensive on-site experience.
• Champneys: UK health spa chain combining fitness facilities with spa treatments and wellness retreats — comparable to Colets on the integrated Rejuvenate-style spa and wellness offering.

Broad incumbents

• Better (GLL): Large UK public-sector leisure operator running gyms, pools, and family programming on behalf of local authorities — overlaps with Colets' community-fitness offering but at lower price points and broader geographic scale.
• Everyone Active: UK public leisure operator managing gyms, pools, and family activity programs — comparable to Colets on community programming but at lower price tiers and as part of municipal contracts.
• Fitness First: International premium health club chain with significant UK presence — comparable on premium fitness offering and class programming, but a corporate chain versus Colets' independent NFP status.
• The Gym Group:
• PureGym: UK's largest low-cost gym chain — represents the budget segment competing for price-sensitive adult fitness members in Colets' Surrey catchment area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ColetsHealth/reviews
• Xx.com/ColetsHealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colets Health & Fitness Club