Home Decor

What Home Decor does

Home Decor Inc. is a privately held Canadian importer and distributor of home flooring products headquartered in Brampton, Ontario. Founded over 40 years ago, the company specializes in sourcing and distributing accent mats, outdoor mats, anti-fatigue mats, and other floor home furnishings for the North American market, positioning its portfolio as stylish yet affordable flooring options for residential, commercial, and institutional buyers.

The company's flagship sub-brand is CONNECT-A-MAT™, marketed as the original interlocking anti-fatigue comfort flooring system. CONNECT-A-MAT products use EVA foam (Ethylene-Vinyl Acetate) technology to create lightweight, easy-care, modular floor tiles and rugs targeted at playrooms, nurseries, schools, basements, recreational facilities, and workshops. The product line includes interlocking mats, indoor rugs, and outdoor rugs, with customization available across the portfolio. The CONNECT-A-MAT trademark is registered, and the sub-brand has been distributed through Canadian retail partners for over 19 years.

Home Decor operates a hybrid go-to-market combining a physical studio and outlet at its Brampton headquarters with wholesale distribution to retail partners and direct sales inquiries handled by phone and email. Pricing is quote-based and not publicly disclosed. The company serves three primary customer segments — residential consumers, commercial and institutional buyers, and wholesale/retail partners — with no disclosed revenue figures, management team, or institutional ownership.

Name

Home Decor

Legal name

Home Decor Inc.

Website

https://homedecorinc.net

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Decor Inc. is a Brampton, Ontario-based importer and distributor of accent mats, outdoor mats, anti-fatigue mats, and CONNECT-A-MAT™ interlocking EVA foam flooring, serving residential, commercial, and institutional buyers across North America via wholesale, retail partners, and a direct studio/outlet.

Ownership category

akta.pro rank

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Mat and Floor Furnishing Distribution: Distribution of accent mats, outdoor mats, anti-fatigue mats, and floor home furnishings. Products are imported and designed to offer stylish yet affordable home flooring fashions.
2. CONNECT-A-MAT Products: Sale of interlocking anti-fatigue mats, indoor and outdoor rugs, and anti-fatigue floor mats and toys using EVA foam technology. Products can be customized to meet customer needs.
3. Wholesale Distribution: Wholesale opportunities are available for retailers and distributors interested in carrying Home Decor Inc. products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Home Decor Inc. is an importer and distributor of accent mats, outdoor mats, anti-fatigue mats, and other floor home furnishings serving the North American market with over 40 years of experience. The company designs and sources stylish yet affordable home flooring fashions, with its flagship sub-brand CONNECT-A-MAT™ offering the original interlocking anti-fatigue comfort flooring system using EVA foam technology. Products are sold via wholesale distribution to retailers, through retail partners across Canada, and directly from the company's studio and outlet in Brampton, Ontario.

Product overview

Home Decor Inc. is a distributor of accent mats, outdoor mats, anti-fatigue mats, and other floor home furnishings with over 40 years of experience in the North American market. The company imports and designs affordable home flooring fashions, offering an expansive selection of designs and qualities. Their flagship sub-brand is CONNECT-A-MAT™, the original interlocking anti-fatigue comfort flooring using EVA foam technology. CONNECT-A-MAT™ products are available as interlocking mats, indoor rugs, and outdoor rugs, all of which can be customized to meet customer needs. The company also offers custom mat solutions alongside their branded product lines.

Differentiator

Problem solved

Functional benefit

Brands

• CONNECT-A-MAT: Original interlocking anti-fatigue mats brand using EVA foam technology for comfort flooring solutions in playrooms, nurseries, schools, basements, recreational facilities, and workshops. Products can be customized and are available for wholesale.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Shaw Industries: Shaw Industries is a leading floor covering manufacturer and distributor in North America with extensive rug and mat product lines. It operates in the same overall home and commercial floor covering category as Home Decor, with significant wholesale and retail distribution overlap.
• Mohawk Industries: Mohawk Industries is one of the largest global floor covering manufacturers with broad portfolios in carpet, rugs, and mat products. It serves the same residential and commercial end-markets as Home Decor but at vastly greater scale and with a far broader category footprint.
• Interface: Interface is a global manufacturer of modular carpet tiles and resilient flooring, including the FLOR brand for residential and commercial use. It is a broad incumbent with comparable modular/interlocking flooring products to CONNECT-A-MAT and similar commercial/institutional buyer segments.
• Notrax (Justrite Safety Group): Notrax is a major manufacturer and distributor of commercial and industrial mat products including anti-fatigue, entrance, and safety mats. It is a broad incumbent serving many of the same institutional buyer segments (schools, recreational facilities) as Home Decor's CONNECT-A-MAT.
• 3M (Floor Care & Mat Products): 3M is a diversified global manufacturer with a significant presence in commercial mat products and safety flooring solutions. It serves many of the same institutional end-markets as Home Decor's CONNECT-A-MAT and represents the kind of well-capitalized incumbent competitor that could enter or expand in the niche.

Direct peers

• Imprint Mat: Imprint Mat offers custom-branded and personalized floor mats for residential and commercial customers. It is a direct peer given its emphasis on customization and similar product category (decorative, anti-fatigue, entry mats) and comparable wholesale/B2B distribution model.
• Crown Mat: Crown Mat manufactures and distributes commercial and residential mat products including anti-fatigue, entrance, and floor mats. It is a direct peer sharing the mat distribution business model with overlapping product categories and institutional customer segments.
• Better Life Technology: Better Life Technology manufactures textured PVC and foam flooring rolls and mats under brands like G-Floor. It is a direct peer in the comfort/anti-fatigue floor mat category with comparable materials science and DIY-friendly flooring formats similar to CONNECT-A-MAT's interlocking tiles.
• WellnessMats: WellnessMats designs and sells premium anti-fatigue floor mats for home and commercial use. It is a direct peer in the anti-fatigue mat category with comparable positioning around comfort, safety, and ergonomics — directly competing for the same end-use cases as CONNECT-A-MAT.
• GelPro: GelPro is a leading direct-to-consumer brand specializing in anti-fatigue mats and comfort flooring for kitchens, standing desks, and workplaces. It is a direct peer to Home Decor's CONNECT-A-MAT brand in the anti-fatigue mat category, with similar end-use applications (residential, ergonomic, anti-fatigue).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homedecorinc
• LinkedInlinkedin.com/company/home-decor-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Decor