WellnessMats

What WellnessMats does

WellnessMats is a US-based manufacturer of premium anti-fatigue mats, founded in 1996 by Daniel Bouzide and headquartered in Sullivan, Missouri, where all products are produced domestically. The company sells a portfolio of polyurethane anti-fatigue mats under the WellnessMats brand, organized into a Home line (Original, Granite, Bella, Trellis, Linen, Antique, and Legacy collections), a Professional line (Supreme, Connect, MobilePro), a Pro Fitness line (FitnessMats, FoldingMats, RecoveryMats, PilatesMats, Storage Stations), and a Salon line, plus a Custom WellnessMats service using PuzzlePiece Technology for bespoke sizing, layouts, and logo embossing.

The company's core technology is its proprietary Advanced Polyurethane Technology (APT), a one-piece 100% polyurethane molding process that produces a single uniform piece which the company states will never compress, delaminate, or curl, backed by a 20-year residential warranty and a 10-year commercial warranty. Products carry third-party validations including NSFI anti-slip certification, APMA Seal of Acceptance, ACA membership, ASTM-G21 antimicrobial certification, ADA-compliant beveled edges, and CFR 1630/1631 flammability compliance.

WellnessMats operates three go-to-market motions in parallel: direct-to-consumer e-commerce through wellnessmats.com with a sample program and HSA/FSA checkout; enterprise and mid-market B2B field sales through a Pro Pricing program with tiered volume discounts, custom branding, and NetSuite integration; and retail distribution through Costco, Crate & Barrel, Williams-Sonoma, Pottery Barn, Sur La Table, and the Amazon marketplace. Commercial customers span healthcare, hospitality, industrial, salon, fitness, and grocery/retail, and include Amazon, Delta, FedEx, Costco, Wegmans, Planet Fitness (80%+ of locations), Great Clips, and government accounts such as TSA Detroit Metro Airport. Revenue is generated primarily through one-time unit sales, with multi-year commercial contracts on the Pro Pricing side and no disclosed recurring or subscription model.

Name

WellnessMats

Legal name

WellnessMats

Website

https://wellnessmats.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

WellnessMats, founded in 1996 in Sullivan, Missouri, manufactures premium one-piece polyurethane anti-fatigue mats under its proprietary APT technology, selling through DTC e-commerce, a B2B Pro Pricing program, and retailers including Costco and Williams-Sonoma to residential and commercial customers in fitness, healthcare, salon, hospitality, and industrial verticals.

Ownership category

akta.pro rank

Product category

Anti-Fatigue Floor Mats

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

akta.pro secondary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Anti-fatigue mats
• Polyurethane floor mats
• Ergonomic standing mats
• Commercial matting solutions
• Standing comfort products

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through wellnessmats.com website. Customers purchase directly online with options for sample swatches, custom sizing, and HSA/FSA eligible checkout.
2. B2B Commercial Sales: Professional anti-fatigue matting sold to commercial businesses including healthcare, hospitality, industrial, retail, and fitness facilities. Includes Pro Pricing volume discounts and custom branding options.
3. Retail Distribution: Wholesale distribution through major retail partners including Costco, Crate & Barrel, Williams-Sonoma, Pottery Barn, and Sur La Table.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

WellnessMats manufactures and sells premium anti-fatigue floor mats built on its proprietary Advanced Polyurethane Technology (APT), a one-piece 100% polyurethane construction that never compresses, delaminates, or loses shape. The company serves both residential consumers (kitchen, vanity, standing desk, garage mats) and commercial buyers (healthcare, hospitality, industrial, salon, and fitness facilities) through its own e-commerce site, retail partners, and a B2B Pro Pricing program.

Product overview

WellnessMats offers a portfolio of premium anti-fatigue mats and fitness products, all built on proprietary Advanced Polyurethane Technology (APT™) with one-piece construction that never compresses, delaminates, or curls. The core Home Collection includes the Original (smooth surface), Granite (stone-inspired texture), Bella (floral relief pattern), Trellis (lattice pattern), Linen (woven fabric texture), and Antique (vintage brown wash) collections. The Professional line serves commercial/B2B markets with Supreme, Connect (puzzle-piece modular), and MobilePro (portable) products. The Pro Fitness line includes FitnessMats, FoldingMats, RecoveryMats, and PilatesMats for gym and training facilities. Salon-specific mats address barber and styling environments. All products share the same 100% polyurethane APT™ core technology with different surface designs and are backed by 20-year residential, 10-year commercial, or 5-year Pro Fitness warranties depending on the product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Collection

Quantifiable outcome

• Reduces muscle fatigue up to 32%
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CostcocoreChannel Partner/ Reseller/ DistributorCostco serves as a major retail distribution partner for WellnessMats products. Costco members can purchase WellnessMats through Costco's warehouse locations and Costco.com. Costco's volume and reputation as a trusted retailer provides significant distribution reach for consumer sales.
• Crate & BarrelcoreChannel Partner/ Reseller/ DistributorPremium home goods retailer carrying WellnessMats in their retail stores and online. Aligns with WellnessMats' positioning as a premium home comfort product for kitchens and living spaces.
• Williams-SonomacoreChannel Partner/ Reseller/ DistributorPremium kitchen and home retailer partner for WellnessMats distribution. Supports the premium positioning of WellnessMats as a kitchen comfort and wellness product.
• Pottery BarncoreChannel Partner/ Reseller/ DistributorHome furnishings retailer partner carrying WellnessMats products, targeting the home décor-conscious consumer segment with premium anti-fatigue mats.
• Sur La TableminorChannel Partner/ Reseller/ DistributorSpecialty cookware and kitchen retailer carrying WellnessMats. Aligns with the kitchen-focused positioning of WellnessMats as a cooking comfort solution.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a major e-commerce marketplace partner for WellnessMats, providing broad online distribution and access to Prime customers seeking anti-fatigue matting solutions.
• Planet FitnesscoreStrategic or Co-development PartnerOver 80% of Planet Fitness locations use WellnessMats Pro Fitness mats for free-weight areas, dumbbell stations, and functional training zones. This represents a significant commercial partnership for fitness facility matting, with WellnessMats engineering products specifically for gym environments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cactus Mat: Cactus Mat manufactures commercial-grade rubber and anti-fatigue matting for foodservice, industrial, and retail environments. Directly comparable to WellnessMats' commercial/Pro line in target verticals (hospitality, foodservice, industrial) and B2B distribution model.
• GelPro: GelPro is a well-known premium anti-fatigue mat brand using gel + foam construction, focused primarily on kitchen and home-office use. Directly comparable to WellnessMats on residential anti-fatigue positioning, premium pricing, and DTC/retail distribution.
• Imprint Comfort Mats: Imprint Comfort Mats manufactures premium anti-fatigue mats using proprietary multi-layer construction, serving kitchens, salons, and industrial customers. Highly comparable to WellnessMats in product category, customer segments (home + commercial), and mid-to-premium price positioning.
• Smart Step: Smart Step is a direct competitor offering premium polyurethane anti-fatigue mats for residential and commercial use. Closely comparable to WellnessMats on product positioning, target customer (homeowners, healthcare, salon), and price tier; the two brands frequently compete head-to-head in retail and DTC channels.
• NewLife Mats: NewLife produces polyurethane anti-fatigue mats marketed for home, salon, and commercial use. Direct overlap with WellnessMats on material (polyurethane), target use cases (kitchen, standing desk, salon), and warranty-led positioning.
• ES Robbins: ES Robbins produces commercial chair mats, anti-fatigue matting, and floor-protection products for office and industrial settings. Overlaps with WellnessMats on commercial anti-fatigue and floor-protection categories, particularly in B2B channels.
• Gorilla Grip: Gorilla Grip markets a broad portfolio of floor mats and comfort products, including anti-fatigue mats sold primarily through Amazon and mass retail. Comparable product category and channel mix to WellnessMats but at a lower price tier and broader product surface area.

Broad incumbents

• The Andersen Company: Andersen is a long-standing mat and flooring manufacturer offering entrance, anti-fatigue, and specialty matting for commercial and institutional buyers. Overlaps with WellnessMats' commercial product range but serves a broader matting portfolio and B2B buyer profile.
• Notrax (Justrite Safety Group): Notrax is an established industrial matting manufacturer (part of Justrite Safety Group) with a broad portfolio spanning anti-fatigue, entrance, and safety matting. Comparable in product category but operates as a broader industrial-safety incumbent rather than a premium consumer/commercial anti-fatigue specialist.
• M+A Matting: M+A Matting (formerly Apache Mills) is a large, diversified commercial matting manufacturer producing entrance, anti-fatigue, and specialty mats for facility management customers. Comparable to WellnessMats' commercial matting line but operates at broader scale and more diversified SKU mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wellnessmats
• YouTubeyoutube.com/@WellnessMats
• Facebookfacebook.com/WellnessMats
• LinkedInlinkedin.com/company/wellnessmat
• Instagraminstagram.com/wellnessmats
• TikToktiktok.com/@premiumstandingsolutions

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WellnessMats