Grass Roots
Grass Roots is a privately-held, single-location cannabis dispensary and local delivery service in San Francisco's Lower Nob Hill, serving adult-use and medical cannabis consumers across the Bay Area with a curated brand portfolio and online ordering.
- Company typePrivate
- Founded1999
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Grass Roots does
Grass Roots is a single-location, privately-held cannabis dispensary operating at 1077 Post St in San Francisco's Lower Nob Hill neighborhood. The company self-identifies as one of San Francisco's original cannabis dispensaries, with founding dates reported as 1999 on its homepage and 2005 in some FAQ pages. It serves both medical cannabis patients and adult-use (21+) recreational consumers, offering a broad product portfolio organized into six categories: cannabis flower, prerolls, extracts (concentrates), vape cartridges, edibles, and topicals. The assortment is sourced from a curated set of California-licensed cultivators and brands, including Fig Farms, Seven Leaves, Cannabiotix, UpNorth, Wyld, Camino (Kiva), Good Tide, Fire King, Brite, Gold Drop, Sauce, Sluggers HIT, Caviar Gold, Kingroll, Claybourne, Top Shelf Cultivation, and Hotbox.
Revenue is generated entirely through point-of-sale retail transactions and local delivery orders. Distribution is dual-channel: walk-in retail at the 1077 Post St storefront, open daily 8:00 AM to 10:00 PM with on-site ATM, and a local weed delivery service covering San Francisco and broader Bay Area communities including Oakland, Berkeley, San Jose, Marin, Mill Valley, San Rafael, Sausalito, Tiburon, Daly City, Corte Madera, Larkspur, Fairfax, San Bruno, Brisbane, San Mateo, and Alameda. Delivery hours run 12:00 PM–8:00 PM, with free delivery on orders $50 and up, 20% off delivery orders over $100, and extended delivery to Marin and San Mateo counties on orders $150 and up. The tech stack centers on the Treez platform for online menu management, real-time inventory, and ordering, supplemented by phone ordering and SEO-driven organic content marketing via an educational blog.
Grass Roots is independently owned with no disclosed parent company, subsidiaries, institutional investors, or funding rounds. The company emphasizes lab-tested products with displayed cannabinoid percentages (THC, CBD, CBN), knowledgeable budtenders, and an "original San Francisco dispensary" brand positioning supported by 25+ years of operating history. No external headcount, revenue figures, M&A activity, regulatory actions, or AI/ML capabilities are documented in the source material.
Grass Roots firmographics
Firmographics- Name
- Grass Roots
- Legal name
- Grass Roots San Francisco
- Website
- https://grassrootssf.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grass Roots is a privately-held, single-location cannabis dispensary and local delivery service in San Francisco's Lower Nob Hill, serving adult-use and medical cannabis consumers across the Bay Area with a curated brand portfolio and online ordering.
- Ownership category
- akta.pro rank
Grass Roots industry classification
Industry- Product category
- Cannabis Dispensary Retail
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Independent/Single-Location Cannabis Dispensaries (CRANAFAE), Medical Cannabis Dispensaries (CRANAFAB)
Keywords
Where Grass Roots is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grass Roots business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Cannabis Sales: Grass Roots generates revenue through the sale of physical cannabis products at its retail dispensary and via local delivery. Products include flower, prerolls, extracts, vape cartridges, edibles, topicals, and tinctures. Revenue is one-time at point of sale with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Delivery discount tier |
| Transaction based/ take rate | Pay-as-you-go | Free delivery threshold |
| Transaction based/ take rate | Pay-as-you-go | Daily/rotating product deals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Grass Roots product offering
Product offeringCore offering
Grass Roots is a single-location recreational and medical cannabis dispensary in San Francisco that sells a curated range of lab-tested cannabis products including flower, prerolls, extracts, vape cartridges, edibles, and topicals from multiple California brands. The dispensary operates a physical storefront at 1077 Post St and a complementary local weed delivery service covering San Francisco and surrounding Bay Area communities. Orders are placed online via the Treez e-commerce platform or by phone, with options for in-store pickup or home delivery.
Product overview
Grass Roots is a single-location cannabis dispensary and delivery service in San Francisco, operating since 1999 (and noted as serving since 2005 in some sources). The dispensary offers a curated portfolio of cannabis products organized across six core product categories: Cannabis Flower, Prerolls, Cannabis Extracts (concentrates), Vape Carts, Cannabis Edibles, and Cannabis Topicals. These products are sourced from a diverse set of California cannabis brands including Fig Farms, Seven Leaves, Sluggers Hit, UpNorth, Fire King, Brite, Gold Drop, Sauce, Gelato, Wyld, Camino, and Good Tide. The dispensary provides two fulfillment channels: in-store pickup at 1077 Post St and local weed delivery across San Francisco and the broader Bay Area. All products are described as lab tested for safety and potency, with cannabinoid content (THC, CBD, CBN) displayed transparently on packaging. The dispensary also operates a Treez.io-powered online ordering platform for menu browsing and order placement.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis Flower Premium top-shelf cannabis flower sourced from California cultivators such as Top Shelf Cultivation and Hotbox, including strains like Scotty's Mom and Sugar Runtz. All flower is lab-tested for potency and terpene transparency. Sold to adult 21+ recreational consumers and medical patients in-store and via delivery.
- Prerolls Pre-rolled cannabis joints available as singles, infused options, and multipacks from brands including Fig Farms, UpNorth, Sluggers Hit, and Seven Leaves. Lab-tested and clearly labeled for potency and strain type. Sold to adult consumers and patients in-store and via delivery.
- Cannabis Extracts Cannabis concentrates including diamond sauce, cannabis sugar, and traditional hash from brands such as Fire King (live resin and diamond sauce) and Brite (CO2-extracted concentrates), with potency ranging from 60% to over 90% THC. Sold to experienced adult consumers and medical patients.
- Vape Carts 510-thread-compatible cannabis vape cartridges in distillate, live resin, liquid diamonds, and full-spectrum formulations from brands such as Seven Leaves, Gold Drop, Sauce, Gelato, and Sluggers HIT. Sold to adult 21+ consumers.
- Cannabis Edibles Cannabis-infused edibles including gummies, chocolates, mints, and baked goods from brands such as Wyld, Camino by Kiva Confections, and Good Tide. Sold to adult consumers and medical patients seeking smoke-free consumption options.
- Cannabis Topicals
- Cannabis Delivery Service Local weed delivery covering San Francisco and surrounding Bay Area communities, with orders over $100 receiving 20% off, free delivery on orders $50 and up within San Francisco, and extended delivery to parts of Marin and San Mateo counties for orders $150+. Available 7 days a week, 1:00 PM – 8:00 PM.
- In-Store Pickup Online ordering with in-store pickup at the 1077 Post St, San Francisco location. Customers browse the menu online and place orders for quick in-store collection; dispensary open daily 8:00 AM to 10:00 PM with on-site ATM.
Quantifiable outcome
- All products are lab tested for safety and potency, with cannabinoid percentages (THC, CBD, CBN) displayed on every product for transparency.
- +1 more outcomes
Companies that use Grass Roots
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Grass Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Grass Roots partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- CannabiotixminorGrass Roots carries Cannabiotix branded cannabis products, featured in weekly deals with 30% off all Cannabiotix products on Thursdays.
- ClaybourneminorGrass Roots stocks Claybourne brand cannabis products. Featured in the dispensary's brand portfolio alongside other California cannabis brands.
- UpNorthminorGrass Roots carries UpNorth brand prerolls, sourced from Humboldt County and Mendocino growers. UpNorth specializes in sun-grown, organic-cultivated cannabis with strains like White Runtz, Gush Mints, and Purple Churro.
- WyldminorGrass Roots carries Wyld cannabis gummies, one of their best-selling edible brands. Wyld products include indica Marionberry, sativa Raspberry, and CBD-enhanced elderberry gummies in 5mg and 10mg doses.
- Fig FarmsminorGrass Roots carries Fig Farms prerolls. Fig Farms is a boutique cannabis brand known for exotic genetics and small-batch quality, with strains like Animal Face, Blue Face, and award-winning Dark Karma. Their prerolls use whole flower (never trim or shake).
- Seven LeavesminorGrass Roots stocks Seven Leaves prerolls and vape cartridges. A Sacramento-based company known for clean cultivation practices, exotic strains, and vibrant packaging. Notable for strains Bon Bons, Zruntz, and Brain Freeze.
- Fire KingminorGrass Roots carries Fire King cannabis extracts including live resin and diamond sauce. Fire King is known for small-batch craftsmanship and unique strain selections with bold terpene expression and high potency (often above 90% THC). Products are made using fresh-frozen cannabis.
- BriteminorGrass Roots carries Brite extracts and vape cartridges. Brite uses CO2 extraction methods that are environmentally friendly and free of harmful solvents. Offers live resin sauce, full-spectrum cartridges, and cannabis sugar with trusted California-grown source material.
- Gold DropminorGrass Roots carries Gold Drop vape cartridges. A California legacy vape brand known for ultra-refined distillate cartridges with high potency (often above 90% THC), clean smooth hits, and bold strain-specific terpene profiles.
- Sauce (Cannabis Brand)minorGrass Roots carries Sauce live resin vape cartridges. Sauce is best known for live resin cartridges crafted using freshly frozen cannabis plants to preserve full cannabinoid and terpene spectrum. Strains include Strawnana and Lemon Cherry Gelato.
- Sluggers HITminorGrass Roots stocks Sluggers HIT infused prerolls and vape cartridges. Known for bold, high-potency products designed for seasoned consumers. Strains include Motor Breath and Permanent Marker, with high THCa content and rich natural terpenes.
- Gelato (Cannabis Brand)minorGrass Roots carries Gelato brand vape cartridges. Known for dessert-inspired strains and hybrid profiles balancing relaxation with euphoria. Carts are engineered to capture creamy, sweet, earthy notes with high-terpene extract blends.
- Camino (Kiva Confections)minorGrass Roots carries Camino gummies by Kiva Confections. A flagship line inspired by California landscapes with mood-based formulations. Products include Midnight Blueberry (indica/CBN for sleep), Watermelon Lemonade (balanced hybrid for social use), and Sparkling Pear 2:1 CBD:THC for therapeutic use.
- Good TideminorGrass Roots carries Good Tide gummies, a newer brand rising in popularity for tropical flavors and full-spectrum hash rosin infusion. Flavors include Mango, Pineapple, and Guava. Uses solventless hash for a whole-plant, entourage-effect experience.
- KingrollminorGrass Roots stocks Kingroll infused prerolls. Known as one of the most recognized and consistent infused joint brands in California, featuring top-shelf flower, potent concentrates, and balanced ratios for smooth yet powerful smoking.
- Caviar GoldminorGrass Roots carries Caviar Gold infused prerolls, known for some of the most potent infused joints on the market. Crafted with a blend of flower, hash oil, and kief for higher THC levels and layered, dynamic highs compared to traditional prerolls.
- Top Shelf CultivationminorGrass Roots partners with Top Shelf Cultivation for premium indoor cannabis flower. Known for high-THC, terpene-rich indoor flowers with careful curing and trimming.
- HotboxminorGrass Roots stocks Hotbox cannabis flower. A popular San Francisco brand for potency and consistent quality with well-rounded strain selections including Scotty's Mom.
- Treez (E-commerce Platform)coreGrass Roots uses the Treez e-commerce and online ordering platform to power its online menu, inventory management, and ordering system for both delivery and in-store pickup. The platform is integrated into the dispensary's website at grassroots.treez.io.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Grass Roots competitors and assessment
Company assessmentDirect peers
- The Apothecarium: Operates multiple cannabis dispensaries in San Francisco and the Bay Area with a retail + delivery model, competing directly with Grass Roots on product mix, location footprint, and overlapping customer base.
- Harborside: Established California cannabis dispensary operator with Bay Area locations offering retail and delivery; comparable to Grass Roots in product variety, omnichannel strategy, and adult-use + medical customer mix.
- Cookies: Cannabis dispensary and brand with a San Francisco storefront, offering a curated product mix and brand-led retail experience that competes head-on with Grass Roots for the same premium-seeking adult-use customer.
- Barbary Coast: San Francisco cannabis dispensary operating near the same Lower Nob Hill/Mission corridor with an overlapping customer base and similar Bay Area delivery footprint.
- Stiiizy: Major cannabis retail and proprietary vape brand with California storefronts offering dispensary and delivery, with strong product overlap (vape carts, prerolls, extracts) and similar positioning to Grass Roots.
- Old Glory: Bay Area cannabis dispensary chain with multiple retail locations offering comparable product curation and customer demographic to Grass Roots.
- Mission Cannabis Dispensary: Long-running San Francisco cannabis dispensary with delivery, serving a comparable Mission-area and broader SF customer base to Grass Roots.
Broad incumbents
- MedMen: National multistate cannabis retailer offering retail and delivery with a broader geographic footprint and brand portfolio; less SF-specialized but operationally comparable at a multi-store scale.
- Caliva: San Jose-based California cannabis operator with retail, brand, and cultivation integration; a broader, vertically integrated competitor sharing the Bay Area customer demographic.
Others
- Treez: Cannabis e-commerce and retail technology platform that Grass Roots runs on; an ecosystem enabler rather than direct competitor, but functionally adjacent as a cannabis-vertical SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Grass Roots social profiles
Digital presenceGrass Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grass Roots leadership team
Management profileNumber of profiles
Grass Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grass Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grass Roots
What does Grass Roots do?
Grass Roots is a single-location recreational and medical cannabis dispensary in San Francisco that sells a curated range of lab-tested cannabis products including flower, prerolls, extracts, vape cartridges, edibles, and topicals from multiple California brands. The dispensary operates a physical storefront at 1077 Post St and a complementary local weed delivery service covering San Francisco and surrounding Bay Area communities. Orders are placed online via the Treez e-commerce platform or by phone, with options for in-store pickup or home delivery.
Is Grass Roots a public or private company?
Grass Roots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grass Roots founded?
Grass Roots was founded in 1999. It employs 11 to 50 people.
Where is Grass Roots based?
Grass Roots is headquartered in San Francisco, United States, in the North America region.
How does Grass Roots make money?
One revenue line is on record: retail Cannabis Sales.
Who are Grass Roots's main competitors?
Direct peers on record are The Apothecarium, Harborside, Cookies, Barbary Coast, Stiiizy, Old Glory and Mission Cannabis Dispensary. Broad incumbents are MedMen and Caliva. Treez is listed as an others.
Does Grass Roots have an API?
No public API is recorded for Grass Roots.
What industry is Grass Roots in?
Grass Roots's product category is Cannabis Dispensary Retail. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAE, Independent/Single-Location Cannabis Dispensaries.