Hitchcock Printing

What Hitchcock Printing does

Hitchcock Printing is a privately held, family-founded commercial printing company established in 1904 in New Britain, Connecticut, and still operating from a 21,000 square foot multi-shift facility. The company provides a full end-to-end print production stack spanning creative design and typesetting, offset and digital printing, finishing and bindery, mailing services (including EDDM and bulk-mail preparation), warehousing and distribution, and ancillary lines such as promotional items, signage, vehicle wraps, trade show displays, website development, and document library management. Its core technology is industrial print hardware: Heidelberg offset presses (XL75 5-color at 23"x29.5", SM-102ZP 4-color at 28"x40", QM 2-color at 13"x18.2"), a Heidelberg Suprasetter CTP system with Heidelberg Printect PDF workflow, and Ricoh digital presses (C9210, C901, 7110, 8320) supporting short-run and on-demand color output.

Hitchcock serves two principal customer segments: small-to-medium businesses in Connecticut and the broader region (brochures, business cards, catalogs, direct mail campaigns, signage, recurring stationery, custom storefronts) and individual consumers (wedding invitations, personal stationery, specialty events). A smaller use-case segment focuses on direct mail marketers using EDDM and demographic-targeted list services with NCOA processing. Pricing is quote-based with no publicly disclosed tiers; revenue is generated through per-job one-time orders, plus a recurring component from custom storefronts and document libraries that anchor repeat ordering. Distribution is hybrid: own-fleet metropolitan delivery with daily USPS facility runs, in-person service at the New Britain facility, and nationwide shipping via UPS, FedEx, USPS, and private couriers.

The go-to-market motion is direct, centered on the company website (online ordering, estimate requests, customer portal, document library), Facebook, and direct sales contact via phone and email, with Chris Stilwell as Director of Sales and Marketing. The current management team includes Pat Coté (Secretary, 28+ years), Justin Coté (Customer Service Representative, joined 2007, continuing family involvement), Melissa Ramos (Account Executive, joined as intern and moved into sales), and the historical founder Edwin Rogers Hitchcock (1904). The company is not publicly traded, has no disclosed venture or institutional capital, and shows no M&A, leadership turnover, or geographic expansion activity beyond its Connecticut base.

Name

Hitchcock Printing

Legal name

Hitchcock Printing

Website

https://hitchcockprinting.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Hitchcock Printing is a privately held, 112-year-old commercial printer in New Britain, Connecticut, providing offset and digital printing, mailing, signage, design, and promotional products primarily to small and midsize businesses and individual consumers in the regional Connecticut market.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Printing (32311), Support Activities for Printing (323120)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

akta.pro secondary industry

On‑Demand Copy & Print Shops (Walk‑In / Quick Print) (EDAEAJAA)

Keywords

• Commercial printing services
• Offset and digital printing
• Direct mail marketing
• Variable data printing
• Custom signage printing

Headquarters

HQ city

New Britain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Printing Services: One-time printing services for various products including brochures, business cards, catalogs, booklets, posters, and more. Revenue generated from individual job orders, both single-run and bulk quantities.
2. Custom Storefront Accounts: Recurring account services for business clients with custom password-protected ordering portals. Enables easy reordering of stationery, business cards, and marketing materials.
3. Document Library Services: Central document storage and ordering system for frequently ordered items with online access for company-wide ordering and order approval tools.
4. Mailing Services: Full-service mailing including mail preparation per USPS specifications, EDDM (Every Door Direct Mail), bulk mail handling, and variable data mailings.
5. Design Services: Creative design, typesetting, copywriting, and creative writing services for marketing materials, logos, and promotional pieces.
6. Promotional Items: Branded promotional merchandise including apparel, drinkware, writing instruments, and event giveaways through their promotional items e-commerce platform.
7. Signs and Wide Format: Sign manufacturing including banners, posters, vehicle graphics, trade show displays, and outdoor signage with UV board printing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hitchcock Printing is a full-service commercial printing company operating a 21,000 sq ft facility in New Britain, Connecticut with state-of-the-art Heidelberg offset presses and Ricoh digital presses running multiple shifts. The company delivers creative design, typesetting, offset and digital printing, variable data and direct mail services, finishing and bindery, signage and wide-format output, vehicle wraps, promotional items, and custom storefront/document library solutions. Founded in 1904, it primarily serves Connecticut-area businesses while shipping nationwide, and also serves individual consumers with wedding stationery and specialty prints.

Product overview

Hitchcock Printing is a full-service commercial printing company offering a comprehensive portfolio of printing services and printed products. The company operates primarily as a printing services provider organized around core service areas: offset printing (using Heidelberg equipment for high-volume jobs), digital printing (on-demand using Ricoh presses), variable data/personalized printing, direct mail services, and finishing/bindery operations. Their product portfolio spans commercial print products (brochures, booklets, catalogs, business cards, envelopes, letterhead, postcards, posters, forms), large-format signage (banners, vehicle wraps, trade show displays), promotional items, website development, and marketing services including cross-media marketing with PURLs. The company also provides custom storefronts for business clients requiring dedicated ordering portals. Founded in 1904 and based in New Britain, CT, the 21,000 sq ft facility operates multiple shifts with state-of-the-art Heidelberg equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Design Services In-house graphic design services for creating marketing materials, brochures, newsletters, and other collateral from concept to final proof.
• Typesetting Professional typesetting services for setting text and layout of documents using industry-standard software.
• Offset Printing Traditional offset lithography printing using Heidelberg presses for high-volume, high-quality commercial printing jobs.
• Digital Printing On-demand digital printing using Ricoh digital presses for short-run, quick-turnaround printing with full color and black and white capabilities.
• Variable Data Printing Personalized printing service that incorporates specific information within each marketing piece to create targeted, relevant communications.
• Direct Mail Services Full-service mailing including mail preparation per USPS specifications, bulk mail handling, EDDM (Every Door Direct Mail), and variable data mailings.
• List Service Consumer list service with demographic selections including age, income, geographic area, and lifestyle data, with monthly NCOA updates for targeted mailings.
• Cross Media Marketing Integrated marketing service combining direct mail with personalized URLs (PURLs) and internet capabilities to improve response rates.
• Custom Storefronts Password-protected custom ordering and reordering portal for business clients to easily order stationery, business cards, and marketing materials.
• Document Library Online document storage system for frequent reorder items with order approval workflow for company-wide ordering.
• Direct Mail Inserting Automated envelope inserting service using four-piece letter inserter for #10, 6x9 and flats mailings.
• Pre-Press Services State-of-the-art pre-press department accepting files via various media, email, or FTP with soft and hard proof options.
• Finishing Services Complete finishing department including cutting, folding, laminating, mail preparation, and booklet-making.
• Bindery Services Binding services including cutting, folding, laminating, and booklet-making for ready-to-distribute printed materials.
• Black & White Copies High-speed black and white duplicating with in-line bindery functions.
• Color Copies Full-color duplicating with quality assurance for consistent output.
• UV Coating Clear UV coating applied over printed ink and cured with ultraviolet light for scuff resistance and enhanced visual appeal.
• Website Development Website design, domain registration, hosting, maintenance, and e-commerce platform development.
• Warehousing & Distribution Document storage, inventory tracking, fulfillment, and shipping services from the company's warehouse facility.
• Booklets Customized booklet printing in various sizes with saddle-stitched binding, suitable for weddings, catalogs, and reference materials.
• Brochures High-quality brochure printing on coated text and cover stock in standard and custom sizes with UV coating options.
• Business Cards Custom business card printing including standard, magnetic, and specialty finishes.
• Catalogs Multi-page catalog printing with various binding options and paper stocks.
• Calendars Custom calendar printing in various formats and sizes.
• Envelopes Custom envelope printing in various sizes including #10 business envelopes and specialty envelopes.
• Letterhead Professional letterhead printing on quality paper stocks.
• Folders Presentation folder printing with various pocket styles and finishes.
• Postcards Direct mail postcards in various sizes with UV coating options.
• Posters Large format poster printing for indoor and outdoor advertising.
• Labels Custom label printing including product labels, shipping labels, and specialty labels.
• Door Hangers Custom door hanger printing for hotel, retail, and marketing applications.
• Retractable Banners Portable retractable banner stands for trade shows and events.
• Signs & Banners Full-service sign shop manufacturing indoor and outdoor signs, banners, trade show displays, vehicle graphics, and window lettering.
• Vehicle Wraps & Graphics Full-color vinyl vehicle wraps, lettering, and graphics for cars, trucks, vans, boats, and motorcycles.
• Trade Show Displays Trade show graphics and displays including banners, signs, and booth materials.
• Wedding Invitations & Packages Custom wedding stationery including invitations, programs, napkins, and coordinated wedding packages.
• Annual Reports Professional annual report design and printing with color photos, charts, and graphics.
• Manuals & Employee Handbooks Professional printing, collating, and binding services for procedure manuals and employee handbooks.
• CD & DVD Printing Custom printing for CD and DVD media including full-color digital, thermal, laser, inkjet, and silk-screen printing.
• Promotional Items Branded promotional merchandise including apparel, drinkware, writing instruments, and specialty items.

Quantifiable outcome

• Variable data and PURL marketing can boost response rates 2-5 times more than regular direct mail alone
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AlphaGraphics: National franchise network of commercial print and marketing service centers offering offset and digital printing, design, and direct mail — directly comparable to Hitchcock's full-service SMB and business client offering.
• Minuteman Press International: Franchised commercial printing franchise with similar design-to-mailing service stack serving SMBs; comparable business model, customer base, and product portfolio.
• Sir Speedy: National printing and marketing services franchise offering offset/digital printing, signage, and direct mail — closely aligned with Hitchcock's product mix and SMB customer focus.

Broad incumbents

• Moo: Online-first print and design company specializing in business cards, brochures, and branded materials for SMBs and consumers; competes on premium short-run digital print.
• Vistaprint (Cimpress): Large online print platform serving SMBs with business cards, marketing materials, and signage; competes with Hitchcock on price and convenience for standard catalog products.
• Staples Print & Marketing Services: Large office retail and business services chain offering commercial printing alongside broader office products; competes with Hitchcock on SMB print jobs but as part of a much wider product portfolio.

Emerging players

• Signs.com: Online custom signs, banners, and large-format printing provider; overlaps with Hitchcock's wide-format sign and banner product line, particularly for SMB buyers.
• 4over Inc. Online trade printer serving resellers and print buyers with offset and digital print; comparable product portfolio and target buyer but accessed primarily through web-based ordering.

Others

• USPS Every Door Direct Mail (EDDM) Program: USPS direct mail platform that Hitchcock actively uses and promotes to its clients; an enabling/ecosystem partner rather than a competitor, but a key channel Hitchcock depends on for direct mail revenue.
• Heidelberg (Heidelberger Druckmaschinen): Manufacturer of offset and digital printing presses, including the Heidelberg XL75 and SM-102ZP used by Hitchcock; an enabling equipment supplier rather than a competitor, but central to Hitchcock's production capability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tfgpinc
• LinkedInlinkedin.com/company/hitchcock-printing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitchcock Printing