De Rigo REM
De Rigo REM is the North American B2B wholesale subsidiary of Italy's De Rigo Vision, distributing an 18-brand portfolio of licensed luxury and proprietary eyewear to optical retailers and eyecare professionals in the US and Canada via an account-gated ordering platform and buying-group channels.
- Company typePrivate
- Founded1978
- HeadquartersSun Valley, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Rigo REM does
De Rigo REM (legal name REM Optical Company, Inc.) is the North American B2B wholesale distribution subsidiary of De Rigo Vision S.p.A., the Italian parent of one of the world's largest eyewear groups. Operating from Burbank, California, the company distributes an 18-brand portfolio spanning licensed luxury houses (Chopard, Porsche Design, Carolina Herrera Eyewear, Philipp Plein, John Varvatos, Roberto Cavalli, Escada, Furla, Zadig & Voltaire, Just Cavalli, TUMI, Lucky Brand, Jones New York, Gap, Fila, DIFF Eyewear) and proprietary De Rigo brands (Police, Yalea, Lozza Arte) to optical shops and eyecare professionals in the US and Canada.
The company operates a B2B account-gated model: prospective customers complete a credit application (US or Canada) and, where applicable, file sales tax exemption certificates before gaining access to the ordering platform. The website-based ordering system includes a 'Daily Cart' automated reordering feature that submits repeat orders at 2pm EST, an internal catalog spanning brand-specific SKUs searchable by style name, SKU, or UPC, and integrated buyer workflows. Volume promotions (5-frame orders with free shipping; 7-frame orders with free shipping plus 5% discount) support smaller accounts, while a Minimum Advertised Price (MAP) Policy effective October 27, 2021 governs advertised retailer pricing. Back-office technology is conventional enterprise BI: SAP BusinessObjects and Power Query drive reporting and dashboards, with third-party data integration handled through buying-group portals.
Revenue is generated through wholesale distribution of prescription frames and sunglasses. Pricing is not publicly disclosed; wholesale pricing is offered only to approved B2B accounts and is constrained by the MAP policy. The customer base is segmented into direct optical retailers (primary segment) and indirect optical retailers reached through 17+ affiliated buying groups (Vision Source, VSP, TSO, Keplr Vision, PECAA, ABB Onebill/Diversified Ophthalmics, ACQUIOS, and others). Practice management training and brand-management services are offered alongside distribution, positioning De Rigo REM as a brand-management and wholesale partner rather than a pure distributor. The company is privately held as a wholly-owned subsidiary of De Rigo Vision S.p.A., which in turn distributes products in approximately 80 countries through 17 group companies and more than 100 independent distributors; De Rigo REM does not raise external capital.
De Rigo REM firmographics
Firmographics- Name
- De Rigo REM
- Legal name
- REM Optical Company, Inc.
- Website
- https://derigo.us
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- De Rigo REM is the North American B2B wholesale subsidiary of Italy's De Rigo Vision, distributing an 18-brand portfolio of licensed luxury and proprietary eyewear to optical retailers and eyecare professionals in the US and Canada via an account-gated ordering platform and buying-group channels.
- Ownership category
- akta.pro rank
Where De Rigo REM is headquartered
LocationHeadquarters
- HQ city
- Sun Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
De Rigo REM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Eyewear Distribution: De Rigo REM generates revenue through wholesale distribution of prescription frames and sunglasses to optical retailers and eyecare professionals. The company distributes a portfolio of mid-range to premium eyewear brands, requiring company accounts for purchases. Orders are placed through their B2B website platform, with credit terms and sales tax exemption processes for eligible customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for optical retailers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
De Rigo REM product offering
Product offeringCore offering
De Rigo REM is the North American subsidiary of De Rigo Vision S.p.A., operating a B2B wholesale distribution platform for prescription frames and sunglasses. The company manages brand portfolio licensing, creative services, sales, and marketing for a portfolio of 18+ licensed and proprietary eyewear brands (including TUMI, Lucky Brand, John Varvatos, Police, Chopard, Furla, Escada, Gap, Fila, Philipp Plein, Porsche Design, Roberto Cavalli, and others), selling exclusively to optical shops and eyecare professionals who must apply for a company account. Customers place orders through a web-based B2B portal with features such as a Daily Cart automated ordering system and credit application processes for US and Canada buyers.
Product overview
De Rigo REM is a wholesale B2B eyewear distribution platform operated by REM Optical Company, Inc., serving as the North American subsidiary of De Rigo Vision (Italy). The company provides a comprehensive portfolio of licensed and proprietary eyewear brands including TUMI, Lucky Brand, Jones New York, John Varvatos, Philipp Plein, Furla, Police, Yalea, Chopard, Escada, Lozza Arte, Zadig and Voltaire, DIFF Eyewear, Porsche Design, Gap, Fila, Just Cavalli, and Roberto Cavalli. De Rigo REM manages brand management, creative services, sales, and marketing for these brands in the US market, while also distributing De Rigo Group brands (Police, Chopard, Furla, Lozza, Fila, Yalea, Escada, Philipp Plein) throughout North America. The platform enables optical retailers to browse catalogs, place orders, and manage accounts through a web-based ordering system.
Differentiator
Problem solved
Functional benefit
Brands
- Lucky Brand: Eyewear brand distributed by De Rigo REM in North America
- John Varvatos
- Jones New York
- TUMI
- DIFF Eyewear
- Gap
- Police
- Carolina Herrera Eyewear
- Chopard
- Furla
- Lozza
- Fila
- Yalea
- Escada
- Philipp Plein
- Roberto Cavalli
- Just Cavalli
- Porsche Design
- Zadig & Voltaire
- Chopard
Products and services
- TUMI Eyewear Premium eyewear collection distributed under the TUMI brand, known for travel and lifestyle accessories. Sold wholesale to optical retailers.
- Lucky Brand Eyewear Casual lifestyle eyewear collection featuring the Lucky Brand aesthetic of free-spirited design. Sold wholesale to optical retailers.
- Jones New York Eyewear Professional and sophisticated eyewear collection reflecting the Jones New York brand identity. Sold wholesale to optical retailers.
- John Varvatos Eyewear Luxury eyewear collection embodying the designer aesthetic of John Varvatos with rock-and-roll influences. Sold wholesale to optical retailers.
- Philipp Plein Eyewear Bold and edgy luxury eyewear collection reflecting the Philipp Plein fashion house's avant-garde style. Sold wholesale to optical retailers.
- Furla Eyewear Italian luxury eyewear collection featuring Furla's signature elegance and timeless design. Sold wholesale to optical retailers.
- Yalea Eyewear De Rigo Group's proprietary eyewear brand distributed in North America. Sold wholesale to optical retailers.
- Police Eyewear De Rigo Group's flagship eyewear brand featuring bold, contemporary designs. Sold wholesale to optical retailers.
- Chopard Eyewear
Companies that use De Rigo REM
Customer profileSegments2 records
Ideal customer profiles2 records
De Rigo REM technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Rigo REM partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor.
- ABB Onebill / Diversified OphthalmicsminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- AcuityminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- ACQUIOSminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Ado Practice SolutionsminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- OptiOptominorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Epon Group ServicesminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Eye South PartnersminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- HEA Buying Group (PECAA)minorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Keplr VisionminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Newton Professional PurchasingminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- OMGminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- OOGPminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- PERCminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Today's VisionminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- TSOminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- VillavecchiaminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Vision SourceminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Vision TrendsminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- VSPminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
- Wisconsin VisionminorAffiliated buying group that conducts business with De Rigo REM, providing aggregated purchasing access for optical retailers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
De Rigo REM competitors and assessment
Company assessmentDirect peers
- Safilo Group: Italian eyewear manufacturer and wholesale distributor with a comparable portfolio of licensed (Hugo Boss, Tommy Hilfiger, Carolina Herrera) and proprietary brands (Polaroid, Carrera) sold B2B to optical retailers globally — the same model and customer base as De Rigo REM.
- Marcolin: Italian eyewear company that designs, produces, and distributes branded eyewear frames and sunglasses via B2B wholesale to optical retailers, carrying licensed brands such as Tom Ford, Ermenegildo Zegna, Moncler, and Guess — directly comparable to De Rigo REM's brand-and-distribution structure.
- Marchon Eyewear: US-headquartered B2B wholesale eyewear distributor carrying major licensed brands (Nike, Lacoste, Calvin Klein, Longchamp) sold exclusively to optical retailers in North America — directly mirrors De Rigo REM's B2B model, licensed-brand focus, and US channel.
- Thelios (LVMH Eyewear): LVMH-owned eyewear manufacturer/distributor carrying luxury licensed brands (Dior, Fendi, Celine, Givenchy, Loewe). De Rigo REM President Benjamin Colombara was previously Director LATAM at Thelios — a structurally close competitor in luxury-licensed eyewear distribution.
- Charmant USA: US arm of Japanese eyewear manufacturer Charmant Group; distributes proprietary (Charmant, Line Art) and licensed eyewear (Porsche Design licensing previously held) to US optical retailers — directly comparable B2B optical distribution.
- ClearVision Optical: Family-owned US B2B eyewear distributor with both proprietary (IZOD, Jessica McClintock, Ocean Pacific) and licensed eyewear brands sold to optical retailers — a direct mid-market US wholesale peer to De Rigo REM (David Yazbek came from ClearVision).
- Tura Inc. US-based fashion eyewear company designing, manufacturing, and distributing women's and men's branded optical frames and sunglasses to optical retailers — a comparable mid-tier US B2B eyewear distributor.
- Mondottica: International eyewear company producing and distributing licensed fashion-branded eyewear (Converse, Hackett, Timberland, Paul Smith) to optical retailers globally — comparable licensed-brand B2B distribution model.
- Kenmark Group: US-based eyewear company designing and distributing licensed (Original Penguin, Lucky Brand in some geographies, Eddie Bauer) and proprietary frames to optical retailers — a US B2B optical peer of similar scale and channel approach.
Broad incumbents
- EssilorLuxottica: World's largest vertically integrated eyewear conglomerate combining lens manufacturing (Essilor), frames/sunglasses production (Luxottica), and retail (LensCrafters, Sunglass Hut). Competes with De Rigo REM across both wholesale frames supply and downstream retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Rigo REM social profiles
Digital presenceDe Rigo REM financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Rigo REM leadership team
Management profileNumber of profiles
Profiles16 records
De Rigo REM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Rigo REM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Rigo REM
What does De Rigo REM do?
De Rigo REM is the North American subsidiary of De Rigo Vision S.p.A., operating a B2B wholesale distribution platform for prescription frames and sunglasses. The company manages brand portfolio licensing, creative services, sales, and marketing for a portfolio of 18+ licensed and proprietary eyewear brands (including TUMI, Lucky Brand, John Varvatos, Police, Chopard, Furla, Escada, Gap, Fila, Philipp Plein, Porsche Design, Roberto Cavalli, and others), selling exclusively to optical shops and eyecare professionals who must apply for a company account. Customers place orders through a web-based B2B portal with features such as a Daily Cart automated ordering system and credit application processes for US and Canada buyers.
Is De Rigo REM a public or private company?
De Rigo REM is a private company. It is classified as corporate owned and is currently operating.
When was De Rigo REM founded?
De Rigo REM was founded in 1978. It employs 101 to 250 people.
Where is De Rigo REM based?
De Rigo REM is headquartered in Sun Valley, United States, in the North America region.
How does De Rigo REM make money?
One revenue line is on record: wholesale Eyewear Distribution.
Who are De Rigo REM's main competitors?
Direct peers on record are Safilo Group, Marcolin, Marchon Eyewear, Thelios (LVMH Eyewear), Charmant USA, ClearVision Optical, Tura Inc., Mondottica and Kenmark Group. EssilorLuxottica is listed as a broad incumbent.
Does De Rigo REM have an API?
No public API is recorded for De Rigo REM.