What Neue Design Studio does

Neue Design Studio is a Norwegian branding and design agency founded in 2008 and headquartered in Oslo. The studio provides bespoke professional services spanning brand strategy, visual identity systems, website design and development, packaging, motion graphics, signage systems, and custom typeface design. Its client base spans enterprise, government, and cultural sectors — including Gjensidige (insurance), Telenor Norway (telecommunications), Norwegian Passports, KORO/Public Art Norway, the Norwegian Meteorological Institute, the Vigeland Museum, Dansens Hus, Paleet, and the Norwegian Academy of Music — with marquee projects such as the design of Norway's official passport and multi-country insurance rebrands.

The studio is differentiated by capabilities in custom typeface development, motion-led and dynamic identity systems that respond to real-time environmental or organizational data, and algorithmically generated brand expressions (e.g., the KodeWorks Slack-connected identity). Revenue is generated entirely through project-based professional services fees on bespoke engagements, with no publicly disclosed pricing, no recurring SaaS model, and no disclosed funding or revenue figures. Marketing is digital-first via the neue.no portfolio site and organic social (Instagram, Facebook), with direct outreach as the primary go-to-market motion for enterprise and government work.

Neue operates as part of Eidra, a consultancy collective uniting companies in consulting, creativity, and engineering. In November 2024, Neue announced a three-way merger with Heydays and Kurppa Hosk to form Scandinavia's largest branding agency under the Kurppa Hosk name, with over 120 employees across offices in Stockholm, Oslo, Chicago, and New York — effectively a step-change in scale and geographic footprint relative to Neue's prior single-city, 1-10 employee footprint.

Name

Neue Design Studio

Legal name

Neue Design Studio

Website

https://neue.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Neue Design Studio is a Norwegian branding and design agency founded in 2008 in Oslo, delivering bespoke brand identities, visual identity systems, websites, packaging, and motion graphics to enterprise, government, and cultural clients. It operates within the Eidra collective and is merging with Heydays and Kurppa Hosk.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Visual identity systems
• Packaging design services
• Website design development
• Branding agency services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Design and Branding Services: Professional services revenue generated through bespoke branding projects, visual identity design, website design and development, packaging design, and campaign development for enterprise clients across various industries including insurance, retail, government, and cultural institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Neue Design Studio is a branding and design agency that delivers brand identity design, visual identity systems, website design and development, packaging, signage systems, motion graphics, and campaign development. The agency works primarily on bespoke branding projects for enterprise, government, and cultural-institution clients across the Nordics.

Product overview

Neue Design Studio is a branding and design agency offering brand identity design, visual identity systems, website design and development, and campaign development services. The agency works with diverse clients including insurance companies (Gjensidige), law firms (Haavind), cultural institutions (The Vigeland Museum, Dansens Hus), government organizations (Norwegian Passports, KORO), and commercial brands. Their portfolio includes specialized offerings such as the Aclima Wool Layering System packaging, the Telia Soundmaker music app, the Templi.com web-to-print service, the Norwegian Passport design with landscape illustrations, and dynamic identities like Visit Nordkyn that respond to real-time data. The agency has been recognized with multiple international design awards including The One Show.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design Strategic and creative brand identity development including visual identity systems, logos, color palettes, typography, and brand guidelines delivered to corporate, governmental, and institutional clients as bespoke engagements.
• Visual Identity Systems Comprehensive visual language creation including signage systems, packaging design, and brand collateral that maintain consistency across digital, physical, and environmental touchpoints.
• Website Design and Development Digital experience design and build including website development, UX/UI design, and content-management-based solutions for cultural institutions, corporations, and public organizations.
• Campaign Development Creative campaign concepts and art direction for brand launches, anniversaries, and marketing initiatives delivered across multiple media channels.
• Custom Typeface Design Bespoke typeface development for client brands, including the Dia Dans face for Dansens Hus and the custom typeface produced for the Vigeland Museum's 150th anniversary.
• Motion Graphics and Motion Identity Systems
• Strategic Brand Platform and Identity Consulting Strategic brand platform development combined with visual identity, applied across multi-unit hospitality clients such as Svalbard Adventures (3 hotels, 5 restaurants, 40 excursions).

Quantifiable outcome

• Norwegian Passports project won Gold at The One Show - the only Norwegian agency awarded in that year
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• EidracoreStrategic or Co-development PartnerNeue Design Studio is a part of Eidra, a consultancy collective uniting leading companies in consulting, creativity, and engineering. Eidra provides the collective framework under which Neue operates alongside other creative and consulting companies.
• Kurppa HoskflagshipStrategic or Co-development PartnerNeue Design Studio, Heydays, and Kurppa Hosk announced merger in November 2024 to form Scandinavia's largest branding agency. The combined entity will have over 120 employees across offices in Stockholm, Oslo, Chicago, and New York.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Bold Scandinavia:

Broad incumbents

• Pentagram: Global, partner-led brand design firm operating at the top of the identity market; competes with Neue for marquee enterprise and cultural identity work and sets the pricing benchmark for premium boutique design.
• Interbrand: Large global brand consultancy with deep corporate identity and brand-strategy practice; competes for enterprise rebranding mandates and brings broader strategy/research resources than boutique peers like Neue.
• Landor & Fitch: WPP-owned global brand consultancy offering brand strategy, identity, and experience design; a broader incumbent that competes for the same multinational rebranding and brand-architecture engagements as Neue.

Direct peers

• Snøhetta: Norway-headquartered multidisciplinary design firm spanning brand, graphic, and experiential design; competes for the same Norwegian cultural and public-sector identity mandates and shares a similar craft-driven, award-winning positioning.
• Heydays: Oslo-based branding and design agency also part of the same three-way merger; nearly identical service offering (brand identity, digital design, motion) targeting Norwegian enterprise and cultural clients.
• Bakken & Bæck: Norwegian design and technology studio combining brand design with product/digital; overlaps with Neue in visual identity and digital experience work for Norwegian enterprise and cultural clients.
• Netlife (Netlife Design): Norwegian UX and design consultancy with strong enterprise footprint; overlaps on digital design, UX, and brand-aligned digital transformation mandates.
• Kurppa Hosk: Swedish brand and digital design agency merging with Neue to form the combined entity; directly comparable in scope (brand identity, digital, strategy) and now structurally the parent brand absorbing Neue.
• Anti (Anti Design): Oslo-based design and branding agency with strong cultural and consumer client base; directly comparable Norwegian peer competing for similar identity, packaging, and motion briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neuedesign
• Instagraminstagram.com/neuedesignstudio
• Xx.com/studioneue
• LinkedInlinkedin.com/company/neue-design-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neue Design Studio