Bloom Yoga Studio

What Bloom Yoga Studio does

Bloom Yoga Studio is a family-owned, independent yoga and wellness business founded in 2004 in Chicago's Lincoln Square/Ravenswood neighborhood by Kerry Maiorca. Operating from a single physical studio at 4663 N. Rockwell St., it delivers multi-level yoga classes (Level 1, Level 1-2, Level 2, Gentle, Yin, Restorative, Prenatal, Postnatal, Baby & Me, and Kids Yoga), massage therapy (Wellness, Pregnancy/Postpartum, Table Thai, Chair), private and semi-private sessions, yoga therapy for chronic conditions, and free community programming such as Yoga in the Park. The studio also operates a Yoga Alliance Registered School with six training tracks (200-Hour, 300-Hour, 85-Hour Prenatal, 95-Hour Children's, 20-Hour Gentle & Restorative, and Pelvic Floor), positioning training as a core economic and reputational pillar alongside general membership.

The technology stack is conventional and entirely third-party: MindBody handles scheduling, registration, and payment processing; Wix powers the website; MailChimp manages newsletter communications; and Zoom supports virtual class and training delivery. There is no proprietary software, no mobile app, and no AI/ML capability. Service depth is reflected in Yoga Alliance accreditations (RYS 200, RYS 300, RPYS), IAYT-certified yoga therapists, and editorial recognition including "Best Prenatal Yoga in Chicago" from Chicago Magazine (2013).

The commercial model blends recurring membership revenue (Studio $129/mo, Premium $149/mo, Virtual $59/mo) with one-time payments for class packs, massage, private sessions, yoga therapy, and high-ticket teacher training tuition ($3,250-$5,750). Distribution combines a single retail storefront with a MindBody self-serve booking platform (global for virtual), direct B2B sales for Workplace Wellness (with enterprise logos such as the Art Institute of Chicago), and community-led acquisition through free events, workshops, and referral-driven growth.

Name

Bloom Yoga Studio

Legal name

Bloom Yoga Studio

Website

https://bloomyogastudio.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom Yoga Studio is a family-owned yoga and wellness studio in Chicago, founded in 2004, offering in-person and virtual yoga classes, massage therapy, yoga therapy, corporate workplace wellness, and six Yoga Alliance registered teacher training programs across multiple specialties.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Personal Care Services (8121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Kids & Family Yoga (HSADACAK), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio services
• Yoga teacher training
• Massage therapy
• Corporate wellness programs
• Prenatal yoga classes

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Studio Memberships: Monthly recurring memberships offering unlimited in-person classes (Studio Membership at $129/mo) or unlimited in-person + virtual classes (Premium Membership at $149/mo). Requires credit card autopay with minimum 3-month contract term.
2. Virtual Membership: Monthly subscription providing access to up to 31 virtual classes per month at $59/mo.
3. Class Card Packages: Prepaid class packages for in-person and virtual classes, including 10-class packs at $210 (in-person) and $90 (virtual), and single classes at $28 (in-person) and $15 (virtual).
4. Massage Therapy Services: Single massage sessions at $60 (30 min), $105 (60 min), and $140 (90 min). Discounted 3-massage packages are also available.
5. Private Sessions: Individual and semi-private yoga sessions at $95 (60 min private), $125 (semi-private 2-4 people), and $270 (3-pack of 60-min private sessions).
6. Teacher Training Programs: Revenue from 200-hour ($3,250–$3,450), 300-hour ($5,500–$5,750), Prenatal 85-hour ($1,650–$1,850), Gentle & Restorative 20-hour ($450), and Children's Yoga 95-hour ($1,750–$1,950) teacher training programs.
7. Online Yoga Classes: Virtual single classes ($15) and virtual 10-class packs ($90) provided as part of a blended in-person and online service offering.
8. Workplace Wellness: Corporate wellness services including on-site yoga, chair massage, and mindfulness sessions for businesses, quoted and sold on a custom per-client basis.
9. Yoga Therapy: Individual yoga therapy sessions including a free 15-min consultation, $110 for 60-min sessions, $300 for a 3-pack, and a required $165 intake and assessment session.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bloom Yoga Studio is a Chicago-based yoga studio that sells in-person and virtual group yoga classes (Level 1, Level 1-2, Level 2, Gentle, Yin, Restorative, Prenatal, Baby & Me, Kids, Community Class) plus massage therapy, yoga therapy, and private/semi-private yoga sessions. It also operates a Yoga Alliance-registered teacher training division (200-hour, 300-hour, Prenatal 85-hour, Children's 95-hour, Gentle & Restorative 20-hour, and Pelvic Floor trainings) and sells corporate workplace wellness packages including on-site yoga, chair massage, and mindfulness sessions.

Product overview

Bloom Yoga Studio offers a comprehensive yoga and wellness ecosystem centered on in-person and virtual yoga classes at their Chicago studio location. The core offering includes yoga classes across multiple skill levels (Level 1, Level 1-2, Level 2) plus specialty classes (Gentle, Yin, Restorative, Prenatal, Baby & Me, Kids Yoga, Community Class). Beyond yoga instruction, the studio provides massage therapy services (Wellness Massage, Pregnancy Massage, Table Thai Massage, Chair Massage), yoga therapy sessions, and private/semi-private instruction. The studio operates a comprehensive teacher training division offering Yoga Alliance registered certifications: 200-Hour Foundational Training, 300-Hour Advanced Training, 85-Hour Prenatal Training, 95-Hour Children's Yoga Training (Good Seeds), 20-Hour Gentle & Restorative Training, and Pelvic Floor Training. Additional offerings include Workplace Wellness corporate programs, Kids Summer Camp, and free Yoga in the Park community classes. Membership options include Premium (in-person + virtual), Studio (in-person only), and Virtual memberships. The studio utilizes MindBody for booking and payments, MailChimp for email communications, and Zoom for virtual training sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Yoga Classes Multi-level group yoga classes (Level 1, Level 1-2, Level 2, Gentle, Yin, Restorative, Prenatal, Baby & Me, Kids, Community Class) offered in-person at the Chicago studio for students of all ages, body types, and experience levels.
• Virtual Yoga Classes Live and on-demand virtual yoga classes accessible globally through the MindBody booking platform, including 24-hour replay access for remote students.
• Studio Membership Monthly recurring membership at $129/month providing unlimited in-person yoga classes at the Chicago studio, plus perks including mat storage, lowest workshop rates, 10% off retail, and 5 guest passes per year.
• Premium Membership Monthly recurring membership at $149/month combining unlimited in-person classes with full virtual class access and all Studio Membership perks.
• Virtual Membership Monthly subscription at $59/month providing access to up to 31 virtual yoga classes per month, with 24-hour replay access and weekly email library.
• Massage Therapy Therapeutic massage services combining Swedish, Myofascial Release, and Deep Tissue techniques ($60-$140 per session, plus discounted 3-card packages). Service categories include Wellness Massage, Pregnancy and Postpartum Massage, Table Thai Massage, and Chair Massage for off-site events.
• Yoga Therapy Individualized therapeutic yoga sessions delivered by IAYT-certified yoga therapists (1,000+ hours of training) for clients with chronic pain, mental health conditions, neurological conditions, injury recovery, and stress management. Includes a free 15-minute consultation, $165 intake and assessment, and $110 per 60-minute session.
• Private and Semi-Private Yoga Sessions One-on-one ($95/60 min) and semi-private ($125 for 2-4 people) yoga instruction allowing focused attention on specific poses and modifications, plus customized Private Parties for events such as bachelorette parties and birthdays.
• Workplace Wellness Programs Custom-quoted corporate wellness programming for Chicago-area businesses including on-site yoga classes, chair massage, mindfulness Lunch & Learns, and wellness days for team-building or employee retreats.
• 200-Hour Yoga Teacher Training Foundational Yoga Alliance Registered Yoga School (RYS 200) certification program covering techniques, anatomy, philosophy, and teaching methodology, leading to RYT-200 designation. Tuition $3,250-$3,450 with payment plan option; cohorts capped at 20 trainees.
• 300-Hour Advanced Yoga Teacher Training Advanced Yoga Alliance RYS 300 training for experienced teachers covering therapeutic applications, specialized populations, and advanced sequencing leading to RYT-500 designation. Tuition $5,500-$5,750 with $300 discount for Bloom 200-hour graduates.
• 85-Hour Prenatal Yoga Teacher Training Hybrid Yoga Alliance RPYS certification covering anatomy, sequencing, and teaching techniques for prenatal students, leading to Registered Prenatal Yoga Teacher (RPYT) designation. Tuition $1,650-$1,850 with payment plan option.
• 95-Hour Children's Yoga Teacher Training Comprehensive Yoga Alliance RCYS/RCYT certification covering children's yoga poses, breathing, meditation, child development, and class management. Tuition $1,750-$1,950 with payment plan option; delivered in partnership with Chelsea Brown's Good Seeds Yoga.
• 20-Hour Gentle & Restorative Yoga Training Weekend immersion training in gentle and restorative yoga approaches with virtual components and mentorship, providing Continuing Education credits for existing teachers. Tuition $450 ($375 for current Bloom teacher trainees).
• Pelvic Floor Yoga Teacher Training Twenty-hour specialty workshop and training with Leslie Howard covering pelvic floor anatomy, conditions, and yoga applications, including the e-book version of Leslie's Pelvic Liberation. Tuition $550-$650.
• Kids Summer Camp Seasonal week-long (Mon-Fri, 9am-12pm) summer camp for children aged 8-13 featuring yoga, mindfulness, games, and art activities. Tuition $245 + $20 supply fee.
• Yoga in the Park (Free Community Classes) Free outdoor yoga classes held on select dates at Winnemac Park in Chicago, providing a no-cost entry point for community members to experience Bloom's teaching style.
• Yoga 101 Workshop Four-week introductory workshop providing beginners with the foundation in essential yoga poses, designed as a low-barrier on-ramp to regular studio membership.

Quantifiable outcome

• More than 100 positive reviews from graduates on Yoga Alliance website
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Good Seeds Yoga (Chelsea Brown)coreStrategic or Co-development Partner · 1 January 2023Good Seeds Yoga, founded by Chelsea Brown, partners with Bloom Yoga Studio to deliver the 95-hour Children's Yoga Teacher Training program. This Yoga Alliance registered training is hosted at Bloom's facility and co-branded, providing specialized children's yoga certification for trainees. Chelsea Brown also serves as a lead trainer for Bloom's 300-hour advanced teacher training program.
• Potterton CreativeminorOthersPotterton Creative is identified as the web design agency responsible for Bloom Yoga Studio's website (bloomyogastudio.com).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Chicago Yoga Center: The Chicago Yoga Center is a Chicago-based yoga studio offering a breadth of classes and 200-hour training. Bloom's prenatal teacher trainer Martha Mulligan completed her first 200-hour certification there, signaling direct teaching-talent and methodological overlap with Bloom.
• YogaWorks: YogaWorks is a multi-location yoga studio chain offering drop-in classes, memberships, and 200/300-hour teacher trainings. Its combination of brick-and-mortar classes and Yoga Alliance-registered teacher training mirrors Bloom's full-stack offering.
• CorePower Yoga: CorePower Yoga operates the largest U.S. chain of yoga studios with a heated, multi-level class model. It directly competes with Bloom for general-audience yoga students in Chicago and offers the same subscription + class-pack pricing architecture, making it the most relevant direct peer.
• Y7 Studio: Y7 is a boutique yoga studio chain with dark, candlelit, music-driven vinyasa classes and a comparable per-class and membership pricing model. It competes for the same urban, higher-income yoga consumer as Bloom.
• Eight Limbs Yoga Center: Eight Limbs is a Seattle-based but multi-region yoga studio with classes, workshops, and Yoga Alliance-registered 200/500-hour teacher trainings. Bloom's lead trainer Sharon Wentz is a graduate, indicating direct curriculum and credentialing alignment.
• Moksha Yoga Center: Moksha Yoga Center is a long-running Chicago yoga studio with multi-level classes, workshops, and a registered teacher training program. It is a head-to-head in-person competitor in the same Chicago metropolitan market.

Broad incumbents

• Life Time Fitness: Life Time is a national chain of large-format fitness clubs that include yoga, Pilates, and group exercise as part of broad memberships. It overlaps with Bloom on yoga-class consumer but operates at much larger scale and broader scope.

Emerging players

• Massage Heights: Massage Heights is a membership-based therapeutic massage franchise that competes directly with Bloom's four-therapist massage offering on pricing structure, member subscriptions, and corporate chair-massage services.
• Glo (online yoga platform): Glo is an online yoga and meditation subscription platform offering class libraries and live streaming. It competes for the same virtual-class consumer as Bloom's Virtual Membership tier and is a partial substitute for in-person studio attendance.
• Gaia (online yoga platform): Gaia is a subscription streaming platform with thousands of yoga, meditation, and wellness classes. It is an emerging substitute for in-person yoga that competes with Bloom's $59/month Virtual Membership on price and class library depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BloomChicago
• YouTubeyoutube.com/user/bloomyoga
• Facebookfacebook.com/bloomyogastudio
• Instagraminstagram.com/bloomyogastudio
• LinkedInlinkedin.com/company/bloom-yoga-studio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Yoga Studio