Fedco
Fedco is a Colombian specialty retailer founded in 1979 operating 13 exclusive stores across 10 Colombian cities plus a nationwide e-commerce site, selling imported beauty, health, and wellness products through exclusive multinational brand distribution agreements and a tiered loyalty program.
- Company typePrivate
- Founded1979
- HeadquartersBogotá, Colombia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Fedco does
Fedco is a Colombian specialty retailer founded in 1979 in Barranquilla, selling imported beauty, hygiene, health, and wellness products across 13 exclusive physical stores in 10 Colombian cities (Barranquilla, Bogota, Chia, Medellin, Cartagena, Bucaramanga, Pereira, Ibague, Villavicencio, and Monteria) plus a nationwide e-commerce storefront at fedco.com.co. The technology stack is built on the VTEX commerce platform with Openpay (PCI Level 1 certified) handling payments including credit cards, PSE bank transfers, and cash via Efecty and Punto Red; SERVIENTREGA manages last-mile delivery. The product assortment spans perfumes, makeup, haircare, skincare, body care, vitamins, and supplements, anchored by exclusive distribution rights for premium multinational brands (MAC, Clinique, Estee Lauder, Burberry, Coach, Smashbox, Tommy Hilfiger) supplied through partner ELCA.
The business operates four primary revenue streams: physical retail sales, online retail sales, a B2B wholesale unit acting as exclusive distributor for multinational brands in Colombia, and recurring subscription revenue. The subscription layer includes Fedco Plus (quarterly COP $29,900 or semi-annual COP $49,900 with free shipping and double Fedpoints) and Autoshop (30-day auto-replenishment). The Fedco Platinum loyalty program issues Fedpoints (1 per $100 spent, redeemable from 5,000 points) with tiered Platinum, Elite, and Diamante status, plus a 10% birthday month discount. Additional revenue includes physical and digital gift cards. Omnichannel engagement spans Instagram, TikTok, Facebook, email newsletters, and a WhatsApp direct-sales line.
The legal entity, FEDCO S.A. EN REORGANIZACION, is a privately held Colombian corporation currently in bankruptcy reorganization under Law 1116 of 2006 (Colombia's insolvency regime), while continuing to operate as a going concern. There are no identified institutional investors, parent entities, or public listings. Geographic operations are restricted to Colombian national territory.
Fedco firmographics
Firmographics- Name
- Fedco
- Legal name
- FEDCO S.A. EN REORGANIZACION
- Website
- https://fedco.com.co
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fedco is a Colombian specialty retailer founded in 1979 operating 13 exclusive stores across 10 Colombian cities plus a nationwide e-commerce site, selling imported beauty, health, and wellness products through exclusive multinational brand distribution agreements and a tiered loyalty program.
- Ownership category
- akta.pro rank
Where Fedco is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices11 records
Markets served
Fedco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales - Physical Stores: Revenue from sale of beauty, hygiene, health and wellness products through 13 exclusive retail stores across Colombia
- E-commerce Sales: Online retail sales through fedco.com.co with nationwide delivery coverage
- Wholesale Distribution: B2B wholesale unit selling imported products from USA, Europe and Latin America as distributor and exclusive representative for multinational companies
- Fedco Plus Subscription: Paid membership program with quarterly ($29,900 COP) and semi-annual ($49,900 COP) options providing free shipping and bonus Fedpoints
- Fedpoints Redemption: Points-based loyalty currency that can be redeemed for products or converted to E-Gift Cards
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fedco Plus Quarterly Subscription |
| Subscription | Multi-year contract | Fedco Plus Semi-annual Subscription |
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Transaction based/ take rate | Pay-as-you-go | Fedpoints Redemption |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Fedco product offering
Product offeringCore offering
Fedco is a Colombian specialty retailer of imported beauty, hygiene, health, and wellness products sold through 13 exclusive physical stores across 10 cities and a nationwide e-commerce platform. The company supplements retail with a Fedco Plus paid subscription program (free shipping and double Fedpoints), an Autoshop auto-replenishment subscription, and a Fedpoints points-based loyalty program. It also operates a B2B wholesale distribution unit importing products from the US, Europe, and Latin America as exclusive distributor for multinational brands.
Product overview
Fedco is a Colombian retail company specializing in beauty, hygiene, health and wellness products. The company operates 13 exclusive physical stores across 10 major cities in Colombia and a nationwide e-commerce platform (fedco.com.co). Fedco's product portfolio includes perfumes, makeup, haircare, skincare, body care, vitamins and supplements. The company offers several subscription and loyalty programs: Fedco Plus (paid membership with enhanced Fedpoints and free shipping), Autoshop (auto-replenishment subscription), and the Fedco Platinum loyalty program (Fedpoints accumulation and redemption). Additional services include physical and digital Gift Cards, wholesale distribution, and sales via WhatsApp.
Differentiator
Problem solved
Functional benefit
Brands
- Fedco Platinum: Loyalty program that allows customers to accumulate Fedpoints (1 Fedpoint per $100 spent) and redeem them for products starting at 5,000 points, with exclusive birthday discounts for Platinum members.
- Fedco Plus
- Fedco Auto Shop
- Fedco New
- Phyto París
Products and services
- Fedco Tienda Virtual (Online Store)
Quantifiable outcome
- 10% birthday discount for Fedco Platinum members during their birthday month
Companies that use Fedco
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Fedco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Fedco partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- VTEXcoreE-commerce platform provider powering fedco.com.co online store operations. VTEX is mentioned in the website footer as the platform powering the online store.
- OpenpaycorePayment gateway provider certified for secure transactions with PCI Level 1 certification. Handles all payment processing for the online store including credit cards, debit cards, and PSE payments.
- SERVIENTREGA S.A.minorLogistics partner handling delivery and shipping operations for the online store. Mentioned in the terms and conditions for data handling related to order delivery.
- ELCA (Proveedor)coreMajor supplier partner providing premium brands including MAC, Clinique, Smashbox, Tommy Hilfiger, Ermenegildo Zegna, Michael Kors, Donna Karan, and Estee Lauder. Fedco acts as authorized retailer for these brands with specific terms for exchanges and warranties.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fedco competitors and assessment
Company assessmentBroad incumbents
- Falabella: Chilean-LatAm department store chain with strong Colombian presence selling apparel, home goods, and beauty/personal care products through stores and digital channels. Comparable to Fedco as a LatAm multi-channel retailer serving Colombian consumers with imported premium beauty brands, but with broader department-store assortment.
- Sephora: Global specialty beauty retailer (LVMH-owned) operating hundreds of stores and a leading e-commerce platform selling premium fragrances, cosmetics, skincare, and wellness products. Comparable to Fedco in product category (premium imported beauty/fragrances), exclusive brand partnerships model, and multi-channel approach, but at vastly larger scale.
- Cencosud: Chilean-headquartered LatAm retail conglomerate operating Jumbo, Easy, Paris, and other formats across multiple countries with significant beauty/personal care offerings. Comparable to Fedco as a LatAm multi-channel retailer selling imported beauty products, but at much larger regional scale.
- Éxito (Grupo Éxito): Colombia's largest retail conglomerate operating hypermarkets, supermarkets, and digital channels with significant beauty/personal care sections under brands like Éxito, Carulla, and Surtimax. Comparable to Fedco as a Colombian retail leader but with broader mass-market merchandise rather than specialty beauty focus.
Direct peers
- Alkosto: Major Colombian mass retailer operating large-format stores selling electronics, home appliances, and consumer goods including beauty and personal care. Comparable to Fedco as a Colombian multi-category retailer with both physical stores and e-commerce, serving similar middle-class consumers nationwide.
- Cruz Verde: One of the largest pharmacy chains in Colombia selling pharmaceuticals, beauty, personal care, and wellness products through physical stores and e-commerce. Highly comparable to Fedco in product mix (beauty/health/wellness), Colombian market focus, and multi-channel retail model with loyalty programs.
- La Rebaja: Colombian pharmacy chain with broad national footprint selling health, beauty, and personal care products. Comparable to Fedco as a multi-city Colombian specialty retailer focused on imported and domestic health/beauty merchandise with both store and digital channels.
- Droguería Cafam: Colombian pharmacy and health/beauty products retailer with nationwide store coverage. Directly comparable to Fedco as a Colombian specialty retailer selling health, personal care, and imported wellness products through physical stores and digital channels targeting similar consumer segments.
- Locatel: Colombian (originally Venezuelan) pharmacy and health retailer selling pharmaceuticals, beauty, and wellness products. Comparable to Fedco as a LatAm specialty health/beauty retailer with multi-channel distribution and exclusive brand partnerships targeting similar consumer demographics.
Others
- MercadoLibre: Dominant LatAm e-commerce marketplace including Colombia, where third-party sellers offer beauty, health, and personal care products alongside MercadoLibre's own retail. Comparable to Fedco as a Colombian online channel for beauty/wellness products; functions as both competitor and potential distribution/fulfillment partner.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Fedco social profiles
Digital presenceFedco compliance and trust
Trust signalCompliance3 records
Fedco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fedco leadership team
Management profileNumber of profiles
Fedco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fedco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fedco
What does Fedco do?
Fedco is a Colombian specialty retailer of imported beauty, hygiene, health, and wellness products sold through 13 exclusive physical stores across 10 cities and a nationwide e-commerce platform. The company supplements retail with a Fedco Plus paid subscription program (free shipping and double Fedpoints), an Autoshop auto-replenishment subscription, and a Fedpoints points-based loyalty program. It also operates a B2B wholesale distribution unit importing products from the US, Europe, and Latin America as exclusive distributor for multinational brands.
Is Fedco a public or private company?
Fedco is a private company. It is classified as unknown and is currently operating.
When was Fedco founded?
Fedco was founded in 1979. It employs 501 to 1,000 people.
Where is Fedco based?
Fedco is headquartered in Bogotá, Colombia, in the Latin America region.
How does Fedco make money?
Five revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales, wholesale Distribution, fedco Plus Subscription and fedpoints Redemption.
Who are Fedco's main competitors?
Broad incumbents on record are Falabella, Sephora, Cencosud and Éxito (Grupo Éxito). Direct peers are Alkosto, Cruz Verde, La Rebaja, Droguería Cafam and Locatel. MercadoLibre is listed as an others.
Does Fedco have an API?
No public API is recorded for Fedco.