What Creadio does

Creadio is a privately held creative and software studio founded in 2007 and headquartered in Toledo, Ohio. The company operates as a cross-disciplinary studio combining storytelling and software development under a single roof, with in-house capabilities spanning directors, cinematographers, engineers, designers, editors, and audio producers. It is structured around four productized service offerings: The Custom Build (end-to-end custom web and mobile applications including native iOS/Android and full-stack web development), The Learning Platform (custom learning management systems with curriculum architecture and analytics), The Anchor Film (cinematic documentary and brand films with full production and post-production), and The Branded Series (episodic branded podcasts, documentary series, and long-form digital programs).

The studio targets institutional and industrial buyers — healthcare systems, K–12 and higher education institutions, cultural institutions and museums, civic and government agencies, manufacturers and distributors, community nonprofits, and national brands — rather than consumer startups. GTM is consultative and sales-led, with a structured contact form capturing organization type, engagement interest, project timeline, and estimated budget tier ranging from Under $50K to $500K+. Revenue is generated almost entirely through project-based professional services engagements, with an explicit post-launch "ongoing platform partnership" model for software and LMS builds. Notable disclosed clients include ProMedica, Toledo Museum of Art, Toledo Public Schools, Toledo-Lucas County Port Authority, McDonald's, Northwestern Mutual, AfroTech, Rudolph Libbe Group, The Andersons, and MetroParks Toledo.

Creadio reports 1–10 employees, no external funding, no disclosed revenue, no subsidiaries, and no disclosed partnerships or M&A activity. It has earned reputational validation through an NAACP Image Award nomination, an iHeartMedia Podcast Award nomination, AAF Toledo Gold ADDY and Mosaic Awards, a JobsOhio Ohio Success Story recognition, and press coverage in Apple, Black Enterprise, TechCrunch, NBC News, and Business Insider. Operating model is founder-led (Will Lucas, Founder/CEO) with a small leadership team including a Director of Strategy and a Head of Marketing.

Name

Creadio

Legal name

Creadio

Website

https://creadio.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Creadio is a Toledo, Ohio-based creative and software studio founded in 2007 that combines custom web/mobile app development, learning management systems, cinematic film production, and branded episodic content for institutional clients across healthcare, education, cultural, government, manufacturing, and national-brand verticals.

Ownership category

akta.pro rank

Product category

Creative and Software Development Services

NAICS

Custom Computer Programming Services (541511), Postproduction Services and Other Motion Picture and Video Industries (51219), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Creative software studio
• Custom software development
• Brand storytelling services
• Learning management systems
• Cinematic video production

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: End-to-end custom web and mobile application development engagements. Projects include operational tools, dealer portals, member platforms, customer-facing software, and civic services. Revenue is generated through project-based professional services with milestones.
2. Learning Platform Development: Custom learning management system development for community organizations, cultural institutions, schools, and companies. Includes curriculum architecture, design, course authoring, and ongoing platform support.
3. Film and Video Production: Cinematic documentary and brand film production services, including strategic story development, production, post-production (editorial, color, sound, finishing), and distribution strategy.
4. Branded Content Series: Episodic content production including branded podcasts, documentary series, and long-form digital programs. Includes concept development, production, post-production, and growth strategy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Creadio is a creative and software studio that delivers four core offerings end-to-end: custom web and mobile applications (The Custom Build), custom learning management systems (The Learning Platform), cinematic documentary and brand films (The Anchor Film), and episodic branded content such as podcasts and documentary series (The Branded Series). The studio combines product strategy, UX/UI design, native iOS/Android and full-stack web development with cinematic production, post-production, and distribution strategy.

Product overview

Creadio is a creative and software studio offering four distinct core service offerings: The Custom Build (custom web and mobile applications built end-to-end), The Learning Platform (custom learning management systems), The Anchor Film (cinematic documentary and brand films), and The Branded Series (episodic content including branded podcasts and documentary series). The portfolio also includes client project examples such as the ProMedica Sound of the City launch film, TMA Digital Artist Residency documentary, Toledo Public Schools Back to Back documentary, TolHouse Mobile App, and the Fly TOL regional brand campaign for the Toledo-Lucas County Port Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• The Custom Build Custom web and mobile application development built end-to-end for institutions and national brands. Includes product strategy and discovery, UX/UI design across web and mobile, native iOS and Android development, full-stack web development, integrations, launch support, and ongoing platform partnership. Use cases span operational tools, dealer portals, member platforms, customer-facing software, and civic services.
• The Learning Platform Custom learning management systems built end-to-end for community organizations, cultural institutions, schools, and established companies. Includes curriculum architecture and learner research, UX/UI design system for web and mobile, course authoring, assessments and certifications, analytics, integrations, and ongoing platform support.
• The Anchor Film Cinematic documentary and brand films for institutions and national brands seeking a flagship story. Includes strategic story development and narrative architecture, cinematic production with full creative crew, editorial, color, sound, and finishing, plus distribution and launch strategy.
• The Branded Series Episodic content for organizations building owned audiences, including branded podcasts, documentary series, and long-form digital learning programs. Includes concept, format, and show architecture, studio or location production, audio and video post-production, and distribution, growth strategy, and analytics.

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Accenture Song: Accenture's creative and technology services group building brand, content, and digital products for global enterprise and government clients — a much larger version of Creadio's institutional focus.
• R/GA: Global creative + technology agency that designs and develops digital products, brand campaigns, and content for enterprise clients — substantially larger than Creadio but operating a similar hybrid creative/software model.
• Deloitte Digital: The creative agency arm of Deloitte that delivers digital transformation, brand work, and custom software to enterprise and public-sector clients — comparable in targeting institutional buyers, but at significantly greater scale.
• Mekanism: Mid-sized creative agency producing branded video, content series, and integrated campaigns for enterprise clients — overlaps with Creadio's Anchor Film and Branded Series offerings, though at greater scale and with a consumer-brand focus.
• Perficient: Digital consultancy delivering custom web, mobile, and learning platform development to enterprise and public-sector clients — directly comparable to Creadio's Custom Build and Learning Platform offerings, though much larger in scale.

Direct peers

• The Shipyard: Independent brand, digital, and content agency that builds custom platforms, campaigns, and film content for enterprise and institutional clients — analogous to Creadio in service mix and target buyer profile.
• Work & Co: A digital product agency that designs and builds custom web and mobile applications for enterprise and institutional clients, combining strategy, design, and full-stack engineering — directly comparable to Creadio's Custom Build offering.
• Babcock & Jenkins: Brand and digital content agency producing custom digital experiences, video, and editorial content for mission-driven and enterprise clients — comparable to Creadio's institutional storytelling focus, especially the museum and public-sector portfolio.
• Godfrey: B2B brand and digital agency that combines branding, content, custom platforms, and video for institutional and industrial buyers — closely comparable to Creadio's vertical mix including manufacturing and education clients.
• Instrument: Independent digital product and brand experience agency that designs and builds custom platforms, content, and brand campaigns for enterprise clients — comparable to Creadio's hybrid software + creative positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/creadio
• Facebookfacebook.com/Creadio
• LinkedInlinkedin.com/company/Creadio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creadio