TICKETsrv
TICKETsrv is a UK-based e-ticketing platform serving over 300 events annually, primarily agricultural and equestrian outdoor shows. It combines online ticket sales, weatherproof 4G scanning hardware, and on-the-gate POS systems on AWS, charging a capped 5% transaction fee plus equipment rental.
- Company typePrivate
- Founded2011
- HeadquartersWalton Upon Thames, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TICKETsrv does
TICKETsrv is a UK-based e-ticketing platform that provides booking and accreditation solutions for events, attractions, and customer-facing venues. Founded in 2011 as a subsidiary of NCI Systems Ltd (established 1993), the company serves over 300 events annually across the United Kingdom, with the majority rooted in the agricultural and country-shows sector alongside equestrian, festival, attraction, and drive-in events. The platform is purpose-built for outdoor events in rural locations lacking reliable infrastructure, combining online ticket sales, on-the-gate point-of-sale, and professional scanning hardware into a single integrated solution.
TICKETsrv firmographics
Firmographics- Name
- TICKETsrv
- Legal name
- NCI Systems Ltd
- Website
- https://ticketsrv.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TICKETsrv is a UK-based e-ticketing platform serving over 300 events annually, primarily agricultural and equestrian outdoor shows. It combines online ticket sales, weatherproof 4G scanning hardware, and on-the-gate POS systems on AWS, charging a capped 5% transaction fee plus equipment rental.
- Ownership category
- akta.pro rank
TICKETsrv industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
Keywords
Where TICKETsrv is headquartered
LocationHeadquarters
- HQ city
- Walton Upon Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TICKETsrv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Transaction Fees (Platform Commission): TICKETsrv charges transaction fees capped at a maximum of 5% per transaction, plus any equipment hire where required. There are no subscription charges and no hidden extras. The company processes ticket sales for events and attractions, with funds paid directly into the event organiser's Stripe or SagePay account.
- Equipment Rental: Professional scanning equipment (portable scanners, fixed kiosks, mobile kiosks) is available for rental. The company has reduced equipment hire costs to make it more affordable for shows dealing with rising costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard transaction fee model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
TICKETsrv product offering
Product offeringCore offering
TICKETsrv provides a complete e-ticketing platform for event organisers combining online ticket sales, electronic ticket delivery with QR codes, integrated on-the-gate point-of-sale, and professional scanning hardware for entry validation. The company charges a transaction fee capped at 5% per ticket sale with no subscription charges, and offers additional revenue from rental of portable scanners, fixed kiosks, and mobile kiosks for gate operations. Funds are paid directly into the organiser's Stripe or SagePay merchant account, and the platform supports white-labelled ticketing pages, real-time reporting, customer data ownership, and timed entry slot management.
Product overview
TICKETsrv is a unified e-ticketing platform combining online ticket sales, electronic ticket delivery, and on-site validation into a single integrated solution. The core TICKETsrv E-Ticketing Platform serves as the central hub, while add-on modules extend functionality: Portable Scanners and Kiosk (Integrated Till System) handle on-site entry and payment processing; ANPR Technology enables vehicle entry; Group Scan Feature and E-Vouchers support event-specific operations; Ticketing Accounts, Re-book Feature, and Waiting List manage customer relationships; Contact Marketing and Refer A Friend drive customer acquisition; Payment Plans and Up-Selling Feature maximize revenue; Timed Entry Slots and SMS Feature provide operational control; and WiFi Network Provision and Online Shop Integration support event infrastructure. All products integrate with payment processors Stripe and SagePay for direct fund transfers.
Differentiator
Problem solved
Functional benefit
Products and services
- TICKETsrv E-Ticketing Platform Comprehensive cloud-based e-ticketing solution for event organisers offering online ticket sales with QR code validation, white-labelled ticket pages, real-time reporting, customer data ownership, and direct fund transfers to organisers' merchant accounts. Built for events and attractions of all sizes from a few hundred visitors to 200,000+ attendees.
- TICKETsrv Portable Scanners Weather-proof, portable hand-held scanning hardware for on-site ticket validation at event gates. WIFI-enabled with 4G capability and automatic offline/sync mode, requiring no electricity or laptops. Available for rental to event organisers running outdoor events.
- Kiosk - Integrated Till System Fixed and mobile kiosk system for processing cash and card payments on the event gate, issuing barcoded receipts compatible with TICKETsrv scanning systems. Designed for queue-busting with accurate attendee auditing and 100% secure gate entry. Available as fixed or mobile kiosk variants.
- ANPR Technology Automatic Number Plate Recognition technology enabling contact-free vehicle entry at events and attractions. Operates independently or integrated with TICKETsrv scanning systems, used for drive-in events, fireworks displays, and car park management.
- WiFi Network Provision Full WiFi network provision across event grounds for scanners, kiosks, trade stands, and site-wide hotspots. Deployed at large events such as the Royal Welsh Show to ensure reliable connectivity for entry validation equipment.
Quantifiable outcome
- Royal Welsh Show online ticket sales grew by over 150%
- +5 more outcomes
Companies that use TICKETsrv
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
TICKETsrv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature15 records
TICKETsrv partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Test Assurance Group (TAG)coreTICKETsrv partnered with Test Assurance Group (TAG) to provide time-slot booking for Covid-19 testing at Liverpool John Lennon Airport. TICKETsrv's calendar booking system enables passengers to select testing time slots, with results integrating back into the TICKETsrv platform for certificate generation.
- StripecoreStripe is the primary payment processor for TICKETsrv, with ticket revenue paid directly into organiser's Stripe account. TICKETsrv also supports Google Pay and Apple Pay integration for Stripe users.
- SagePaycoreAlternative payment processor supported by TICKETsrv alongside Stripe. Organisers can choose their preferred payment processor for direct fund transfers.
- Amazon Web ServicescoreTICKETsrv's data is held on servers provided by Amazon Web Services, described as the most flexible and secure cloud computing environment available. Servers can handle extremely high volume of traffic.
- Association of Show & Agricultural Organisers (ASAO)minorTICKETsrv is partnered with ASAO as ticketing partner for member events. Featured in ASAO communications and trade body activities.
- Visit EnglandminorTICKETsrv supports events in obtaining 'Good to Go' accreditation from Visit England for Covid-secure operations.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
TICKETsrv competitors and assessment
Company assessmentDirect peers
- TicketSource: UK-based online ticketing platform targeting small and medium-sized events, including community, charity, and outdoor shows. Directly competes with TICKETsrv in the UK event organiser market with a similar SaaS + transaction-fee model.
- Fixr: UK-based online ticketing and event management platform targeting small and medium-sized events. Competes with TICKETsrv on price and on online ticket sales functionality for UK event organisers.
- Ticket Tailor: UK-founded ticketing platform serving small and mid-sized event organisers globally with low-fee online ticketing. Comparable to TICKETsrv in target customer profile, low-fee positioning, and feature breadth.
- Skiddle: UK ticketing and event promotion platform focused on music festivals, club nights, and live events. Competes with TICKETsrv for UK event organiser spend, though more concentrated in music/entertainment than agricultural events.
Broad incumbents
- Ticketmaster: Global primary ticketing incumbent for major concerts, sports, and live entertainment. TICKETsrv operates in a different size segment but competes for the same UK organiser wallet when events scale up.
- See Tickets: Established UK and European ticketing provider (part of Vivendi) serving festivals, concerts, and large live events. Overlaps with TICKETsrv in live event ticketing, but with a much larger scale and more entertainment-focused customer base.
- AXS: Global ticketing and event technology platform owned by AEG, focused on concerts, sports, and large venues. Comparable as a technology-led ticketing provider with on-site hardware, though at a much larger scale than TICKETsrv.
- Eventbrite: Global self-service ticketing platform serving event organisers with online and on-site ticketing. TICKETsrv explicitly positions itself as a more affordable, more comprehensive alternative to Eventbrite, especially for outdoor and rural events.
Regional players
- Gigantic: UK ticketing agency focused primarily on theatre, comedy, music, and live entertainment events. Comparable to TICKETsrv as a UK-based ticketing provider with both consumer and organiser-facing tools, though more concentrated in arts and entertainment.
- TryBooking: Ticketing platform operating primarily in UK, Australia, and New Zealand for community, arts, and live events. Comparable in low-cost transaction-fee model and SMB event organiser focus, though with a different geographic mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
TICKETsrv social profiles
Digital presenceTICKETsrv compliance and trust
Trust signalCompliance2 records
TICKETsrv financial estimates
Financial estimateRevenue estimate
Valuation estimate
TICKETsrv leadership team
Management profileNumber of profiles
Profiles1 record
TICKETsrv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TICKETsrv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TICKETsrv
What does TICKETsrv do?
TICKETsrv provides a complete e-ticketing platform for event organisers combining online ticket sales, electronic ticket delivery with QR codes, integrated on-the-gate point-of-sale, and professional scanning hardware for entry validation. The company charges a transaction fee capped at 5% per ticket sale with no subscription charges, and offers additional revenue from rental of portable scanners, fixed kiosks, and mobile kiosks for gate operations. Funds are paid directly into the organiser's Stripe or SagePay merchant account, and the platform supports white-labelled ticketing pages, real-time reporting, customer data ownership, and timed entry slot management.
Is TICKETsrv a public or private company?
TICKETsrv is a private company. It is classified as corporate owned and is currently operating.
When was TICKETsrv founded?
TICKETsrv was founded in 2011. It employs 11 to 50 people.
Where is TICKETsrv based?
TICKETsrv is headquartered in Walton Upon Thames, United Kingdom, in the Europe region.
How does TICKETsrv make money?
Two revenue lines are on record. Transaction Fees (Platform Commission) is the primary driver. The others are equipment Rental.
Who are TICKETsrv's main competitors?
Direct peers on record are TicketSource, Fixr, Ticket Tailor and Skiddle. Broad incumbents are Ticketmaster, See Tickets, AXS and Eventbrite. Regional players are Gigantic and TryBooking.
Does TICKETsrv have an API?
No public API is recorded for TICKETsrv.
What industry is TICKETsrv in?
TICKETsrv's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 561599 and its SIC code is 7990.