Lyef Wellness Ventures

What Lyef Wellness Ventures does

Lyef Wellness Ventures Private Limited is a Mumbai-based, bootstrapped wellness platform founded in 2021 that integrates three business lines under a single brand: an Ayurvedic supplement e-commerce store (shop.lyef.in), an online doctor consultation marketplace (lyef.in/Booking/doctorlist), and a certified wellness course catalog (lyef.in/knowledge). The product line comprises roughly 16 Ayurvedic supplement SKUs priced Rs. 699–4,998 — covering metabolic balance, skin detox, gut health, blood sugar, acidity, joint pain, menstrual health, intimate wellness, and elbow support — alongside seven pre-configured combo bundles and seven Mini/travel-size variants introduced in 2024. The consultation platform aggregates practitioners across eight specialties (Ayurveda, Yoga, Nutrition, Sleep Therapy, Sound Therapy, Meditation, Health Counselling, Life Coaching) with a FIRSTCONSULT 50%-off acquisition promo, while the course catalog offers 14+ certified programs taught by 30+ experts, ranging from a Rs. 2 introductory module to a Rs. 15,000 200-hour hybrid Yoga for Instructors certification.

The company is built on institutional partnerships that supply both content credibility and supply-side practitioners. Kaivalyadhama Yoga Institute (founded 1924) anchors the yoga and Sanskrit chanting curriculum, while PNNM Ayurveda Medical College and Hospital — affiliated to Kerala University of Health Sciences — supplies Ayurveda course content and faculty. Keraleeya Ayurveda Samajam delivers live Ayurveda courses, and a NAMA membership extends the brand into the US Ayurveda community. Products are FSSAI-certified, 100% natural, vegan, lead-free, heavy metal-free, and cruelty-free, and ship pan-India from warehouses in Mumbai (HQ) and Bengaluru via registered couriers, with COD available in select regions and a 128-bit encrypted checkout.

The business model is a hybrid D2C + marketplace + edtech stack. Revenue comes from one-time product purchases, one-time course fees, and per-consultation transaction fees, plus a nascent corporate/bulk channel. Distribution is wholly owned and digital — Shopify storefront, owned service booking, WhatsApp Business, Facebook, Instagram, YouTube, and a content blog — with no third-party marketplace presence. The four co-founders are Anil Radhakrishnan (Chairman, ex-Reliance, ex-Adani, Temasek board member), Suresh Raja (Director, ex-Managing Director of FedEx India), Dharmishta Goenka (Director, founder of Praakritik Organics), and Anamika Anil (Design/UI/UX), with in-house Ayurveda expert Ravi Varma and advisor Dr. Arjun M (M.D Ayu, PhD) rounding out the domain bench. The company is private, founder-owned, with no disclosed funding, 1–10 employees, and India-only shipping.

Name

Lyef Wellness Ventures

Legal name

LYEF WELLNESS VENTURES PRIVATE LIMITED

Website

https://lyef.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Lyef Wellness Ventures is a Mumbai-based, bootstrapped Ayurvedic wellness platform founded in 2021 that sells FSSAI-certified supplements, certified online wellness courses, and practitioner consultations to health-conscious Indian consumers, backed by heritage partnerships with Kaivalyadhama Yoga Institute and PNNM Ayurveda Medical College.

Ownership category

akta.pro rank

Product category

Ayurvedic Wellness Products and Services

NAICS

Food (Health) Supplement Retailers (456191), Other Scientific and Technical Consulting Services (54169)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Ayurvedic supplements
• Online wellness consultations
• Certified wellness courses
• Natural holistic wellness
• Yoga teacher training

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ayurvedic Product Sales: Direct-to-consumer sale of Ayurvedic wellness supplements through the company's e-commerce platform. Products range from Rs. 699 to Rs. 4,998 with both full-size and 'Mini' variants. One-time purchase model with optional bulk purchase for select products.
2. Online Doctor Consultations: Paid consultation appointments with certified practitioners across Ayurveda, Yoga, Nutrition, Sleep Therapy, Sound Therapy, Meditation, Health Counselling, and Life Coaching. Fee varies by specialist, displayed at booking. First consultation discount code (FIRSTCONSULT) provides 50% off.
3. Wellness Courses and Certifications: Sale of online and hybrid wellness courses priced from Rs. 1 to Rs. 15,000. Formats include self-paced and live courses. Completion certificates are provided. Courses offered across Ayurveda, Yoga, Mental Health, Women's Healthcare, Senior Care, Cosmetology, and Sanskrit chanting.
4. Corporate / Bulk Wellness Programs: Bulk purchase options for select wellness products offered to organizations. Contact via customer service for pricing and arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lyef Wellness Ventures is an integrated Ayurvedic wellness platform selling a portfolio of branded FSSAI-certified Ayurvedic supplements (joint, gut, skin, hormonal, metabolic health), offering paid online consultations with certified practitioners across eight wellness specialties, and delivering certified online and hybrid wellness courses (Ayurveda, Yoga, Mental Health, Women's Healthcare, Senior Care). The platform ships products pan-India from Mumbai and Bengaluru warehouses, and backs its offerings through partnerships with Kaivalyadhama Yoga Institute and PNNM Ayurveda Medical College.

Product overview

Lyef Wellness Ventures operates as a multi-component wellness platform offering three integrated service lines: (1) Ayurvedic Wellness Products - a portfolio of 16 core supplement products (Meta Re-Balance, Skin Detox, Gut Restore, Sugar Regulate, Acid Balance, Relieve Joint Pain, Easy Periods, Re-Ignite Passion, Elbow Support) with corresponding Mini/travel-size variants, plus 7 pre-configured combo bundles; (2) Knowledge/Courses - certified educational programs in Ayurveda, Yoga, Mental Health, Cosmetology, Women's Healthcare, and Senior Care including Yoga for Instructors (200 hours), Pātañjalayogasūtra Chanting series, and Ayurveda courses, offered via self-paced or live formats; and (3) Doctor Consultancy Services - online consultation booking with practitioners across Ayurveda, Yoga, Nutrition, Sleep Therapy, Sound Therapy, Meditation, Health Counseling, and Life Coaching. The platform is backed by 120 years of combined legacy through partnerships with Kaivalyadhama Yoga Institute and PNNM Ayurveda Medical College.

Differentiator

Problem solved

Functional benefit

Products and services

• Meta Re-Balance Ayurvedic supplement for metabolic balance and weight management, priced at Rs. 1,299, sold to individual consumers via the Lyef e-commerce storefront.
• Skin Detox Ayurvedic supplement for skin health and detoxification, priced at Rs. 1,949, sold to individual consumers.
• Gut Restore Ayurvedic supplement for gut health restoration, priced at Rs. 1,949, sold to individual consumers.
• Sugar Regulate Ayurvedic supplement for blood sugar management, priced at Rs. 1,299, sold to individual consumers.
• Acid Balance Ayurvedic supplement for acidity and acid reflux management, priced at Rs. 1,949, sold to individual consumers.
• Relieve Joint Pain Ayurvedic supplement for joint pain relief, priced at Rs. 1,949, sold to individual consumers.
• Easy Periods Ayurvedic supplement for menstrual health support, priced at Rs. 1,299, sold to individual consumers.
• Re-Ignite Passion Ayurvedic supplement for intimate wellness, priced at Rs. 1,499, sold to individual consumers.
• Elbow Support Ayurvedic supplement for elbow support and joint health, priced at Rs. 1,949, sold to individual consumers.
• Total Gut Health Solution Bundle Pre-configured bundle combining Acid Balance and Gut Restore supplements for comprehensive gut health, priced at Rs. 3,299.
• Fit & Glow Combo Bundle combining Skin Detox and Meta Re-Balance supplements for skin and metabolic wellness, priced at Rs. 2,749.
• Acidity & Sugar Control Bundle Bundle combining Sugar Regulate and Acid Balance for managing blood sugar and acidity, priced at Rs. 2,749.
• Intimate Wellness & Sugar Control Bundle Bundle combining Re-Ignite Passion and Sugar Regulate for intimate wellness and blood sugar management, priced at Rs. 2,368.
• Weight & Sugar Management Bundle Bundle combining Sugar Regulate and Meta Re-Balance for weight and blood sugar management, priced at Rs. 2,199.
• Personal Care Essentials Bundle Bundle combining Skin Detox and Easy Periods for women's personal care, priced at Rs. 2,749.
• Online Doctor Consultation Service Paid online consultation booking service connecting individual consumers with certified practitioners across eight specialties: Ayurveda, Yoga, Nutrition, Sleep Therapy, Sound Therapy, Meditation, Health Counselling, and Life Coaching. Consultation fees vary by specialist and are displayed at booking, with a 50% discount on the first consultation via promo code FIRSTCONSULT.
• Yoga for Instructors (200-hour Hybrid Course) 200-hour hybrid yoga teacher training course covering Asana, Mudra, Kriyas, Pranayama, and a complimentary Ayurveda course, with 3-year content access, priced at Rs. 15,000.
• Women's Healthcare through Ayurveda Course Certified course exploring women's healthcare using Ayurvedic principles across life stages, priced at Rs. 4,500 (originally Rs. 6,000).
• Mental Health through Ayurveda Course Course exploring mental health management through Ayurvedic therapies and practices, priced at Rs. 6,000.
• Ayurvedic Cosmetology Course Course on ancient Ayurvedic techniques for personal health and beauty including face, hair, and skin care, priced at Rs. 6,000.
• Ayurveda Geriatrics Course Course on senior care in Ayurveda addressing physical and mental changes with aging, priced at Rs. 4,500.
• Healthcare through Ayurveda Course Live course providing comprehensive guidance for maintaining health through Ayurvedic practices, priced at Rs. 4,500 (25% off from Rs. 6,000).
• Lifestyle Disorders – Ayurvedic Perspective Course Course on understanding and managing lifestyle disorders through Ayurvedic perspective, priced at Rs. 2 (discounted from Rs. 1).
• Healing Hormonal Health Through Ayurveda Course Educational course on healing hormonal health through Ayurvedic principles, priced at Rs. 4,500.

Quantifiable outcome

• Products formulated with 100% natural ingredients, Vegan, lead-free, heavy metal-free, cruelty-free, FSSAI certified organic
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kaivalyadhama Yoga InstitutecoreStrategic or Co-development PartnerKaivalyadhama, founded in 1924, is the world's oldest scientific yoga research institute with a 100-year legacy devoted to yoga and Ayurveda. The partnership enables Lyef to offer scientifically grounded yoga teacher training courses (Yoga for Instructors, Sthapana, Sanskrit chanting courses) with official certification from Kaivalyadhama. The institutional backing is prominently featured as a key differentiator.
• PNNM Ayurveda Medical College and HospitalcoreStrategic or Co-development PartnerPNNM Ayurveda Medical College and Hospital is an institution affiliated to Kerala University of Health Sciences, Thrissur. The partnership ensures courses are cutting-edge and trustworthy, with rigorously vetted content stamped with PNMM's validation. Several courses are conducted by PNMM faculty (Dr. Arjun M, Dr. Anu Mathew, Dr. Sajith Pillai, Dr. Arjun M).
• National Ayurvedic Medical Association (NAMA)minorStrategic or Co-development PartnerLyef is a proud member of NAMA, which represents Ayurveda in the US and is committed to preserving and promoting Ayurvedic practices globally. The partnership supports education sharing, empowers people, and promotes diversity in Ayurvedic wellness.
• Keraleeya Ayurveda SamajamminorStrategic or Co-development PartnerCourses such as 'Healthcare through Ayurveda' are offered by Keraleeya Ayurveda Samajam, which is affiliated with the PNNM Ayurveda Medical College network. This partnership enables live course delivery by experienced Ayurvedic practitioners.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gynoveda: India-based Ayurvedic wellness D2C brand focused on women's health (period care, PCOS, hormonal health) — directly comparable to Lyef's women's health product line (Easy Periods, Re-Ignite Passion) and Women's Healthcare courses. Competes for the same digitally-savvy health-conscious Indian consumers.
• VEDIX: Personalized Ayurvedic D2C brand offering customized wellness regimens, supplements, and consultations. Operates the same three-pillar model (products + consultations + assessments) targeting urban Indian wellness consumers, making it a direct head-to-head comparable.
• Wellbeing Nutrition: India-based D2C nutritional supplement brand offering effervescent and melt-in-mouth wellness products with modern branding. Comparable to Lyef's direct-to-consumer Ayurvedic supplement line in product form factor and target consumer segment.
• Kama Ayurveda: Premium Ayurvedic beauty and wellness D2C brand with Ayurvedic formulations across skincare, haircare, and wellness. Comparable to Lyef's premium Ayurvedic positioning and use of authentic Ayurvedic ingredient narratives.
• Forest Essentials: Luxury Ayurvedic beauty and wellness brand with strong DTC, retail, and hoReCa presence. Comparable to Lyef in its pursuit of premium Ayurvedic positioning, though at a higher price tier and broader lifestyle scope.
• Practo: India's leading online doctor consultation platform with multi-specialty booking. Directly comparable to Lyef's online doctor consultation service line across Ayurveda, Yoga, Nutrition, and life coaching specialties.
• Sri Sri Tattva: Vertically integrated Ayurvedic D2C products, consultations, and education platform operated by Sri Sri Ravi Shankar's Art of Living. Closest comparable in scope to Lyef's three-pillar model (products + services + education) with established trust and global reach.

Emerging players

• Plix: Plant-based wellness and beauty D2C brand offering functional supplements and personal care. Comparable to Lyef in product format and digital-first consumer approach, though the formulation philosophy is plant-based rather than strictly Ayurvedic.

Broad incumbents

• Patanjali Ayurved: India's largest Ayurvedic FMCG conglomerate with a massive product range, Baba Ramdev distribution, and broad retail presence. Comparable to Lyef in product category but operates at vastly greater scale, distribution, and brand scale.
• Himalaya Wellness: Established Ayurvedic and herbal wellness brand with broad pharmaceutical and consumer health product portfolio. Comparable to Lyef's product category but with far greater distribution, marketing budgets, and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl0Yx6rYb6zXwEHy5oeGDeQ
• Facebookfacebook.com/wix
• Instagraminstagram.com/lyef.in
• Xx.com/wix
• LinkedInlinkedin.com/company/about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyef Wellness Ventures