SOMA Smart Home

What SOMA Smart Home does

SOMA Smart Home, legally Wazombi Labs OÜ, is a privately held Estonian consumer-electronics company founded in 2015 and headquartered in Tartu, Estonia. The company designs and sells smart motor retrofits for existing window shades and blinds under the SOMA brand — specifically the SOMA Smart Shades 3 (roller shades), SOMA Tilt 2 (venetian blind slats), the SOMA Connect U1 bridge, and a SOMA Solar Panel accessory. The motors attach to existing beaded chains or endless-loop cords in approximately three minutes without tools, communicating via Bluetooth Low Energy and Zigbee (with Matter/Thread support pending for Smart Shades 3). The core hardware value proposition is automating existing window coverings rather than replacing them, with control through a proprietary 'Smart Shades' mobile app (iOS/Android), onboard swipe controls, and (via the Connect U1 bridge) voice commands through Apple Siri, Amazon Alexa, Google Home, plus integrations with Samsung SmartThings, IFTTT, and Home Assistant.

The business model is direct-to-consumer hardware sales through SOMA's own Shopify-hosted e-commerce storefront, with US-based warehouse fulfillment (2-5 business day delivery) and shipments to Canada and 28 European countries. Unit pricing ranges from $39 (solar panel accessory) to $69 (Connect U1 bridge) to $149-$199 (Tilt 2 and Smart Shades 3 motors), with periodic promotional discounts. There is no subscription or recurring revenue component. SOMA advertises free shipping, 30-day risk-free returns, and a one-year warranty to reduce purchase friction, and operates a self-service Help Center. Revenue is concentrated in this single one-time-purchase hardware stream; no enterprise, B2B, or licensing revenue was disclosed. Two customer segments are addressed: (1) homeowners with existing window coverings seeking automation and (2) smart home enthusiasts integrating shades into broader voice/automation ecosystems. Customer concentration is by definition low given the consumer-DTC model. The company reports products are used on 'tens of thousands' of shades and blinds daily with low return rates, but no revenue, headcount beyond 1-10 employees, or funding beyond an initial 2015 SOSV accelerator involvement are disclosed.

Name

SOMA Smart Home

Legal name

Wazombi Labs OÜ

Website

https://somasmarthome.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SOMA Smart Home is an Estonian consumer-electronics company that designs and sells smart motor retrofits for existing window shades and venetian blinds, sold direct-to-consumer worldwide through its e-commerce storefront with voice and smart-home platform integrations.

Ownership category

akta.pro rank

Product category

Smart Home Window Automation

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Blind and Shade Manufacturing (33792)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro industry

PRIMARYHSAHADAD

Motorized Shades, Blinds & Curtain Automation

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYCRAIAMAL

Smart Window Shades & Motorized Treatments Retail

Consumer Products & Retail/Home & Furniture Retail/Smart Home & Home Security Retail

SECONDARYHSAPAPAC

Smart Lighting & Shading Systems

Home & Personal Services/Residential Renovation Services/Smart Buildings & Facilities (PropTech IoT)

Keywords

• Smart window shades
• Automated blinds
• Smart home motors
• Voice controlled shades
• Retrofit window automation

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: One-time purchase model for smart motor devices and accessories. No recurring subscription required. Revenue generated from direct consumer sales of SOMA Smart Shades 3, SOMA Tilt 2, SOMA Connect U1 bridges, and compatible solar panels. Products sold at fixed price points with occasional promotional discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SOMA Smart Home designs, manufactures, and sells retrofit smart motor devices that automate existing manual roller shades, venetian blinds, and other window coverings. Its products are controlled via a mobile app (Smart Shades) and integrate with major voice assistants (Apple Siri, Amazon Alexa, Google Home) and smart home platforms (SmartThings, IFTTT, Home Assistant) through the SOMA Connect bridge.

Product overview

SOMA Smart Home offers a product portfolio centered on smart motors for window coverings. The core products include SOMA Smart Shades 3 (smart motor for roller shades) and SOMA Tilt 2 (smart motor for venetian blinds), both controlled via the Smart Shades mobile app. The SOMA Connect U1 bridge enables voice assistant integration with Apple Siri, Amazon Alexa, Google Home, Samsung SmartThings, IFTTT, and Home Assistant. The SOMA Solar Panel is an add-on accessory that provides solar charging and enables light sensing AI automation for both motor products.

Differentiator

Problem solved

Functional benefit

Products and services

• SOMA Smart Shades 3 Smart motor device that automates existing roller shades by attaching to the chain or cord mechanism. Features 3x faster motor speed, quiet operation, up to 6-month battery life, built-in Bluetooth and Zigbee, swipe touch controls, and pending Matter/Thread certification. Retails at $199 (currently $159 sale price).
• SOMA Tilt 2 Smart motor specifically designed for venetian blinds, replacing the existing control rod to automate slat tilt angle. Features 4x faster speed, quiet Morning Mode, integrated solar charging, Light Sensing AI for automatic operation based on ambient light, and up to 30-day battery life. Priced at $149.
• SOMA Connect U1 USB stick form factor bridge/hub that connects SOMA Smart Shades and Tilt devices to voice assistants (Apple Siri, Amazon Alexa, Google Home) and smart home platforms (SmartThings, IFTTT, Home Assistant). Includes Local HTTP API for DIY integrations and supports up to 10 paired devices via 2.4GHz Wi-Fi. Priced at $69.
• SOMA Solar Panel Solar panel accessory for SOMA Smart Shades and Tilt devices that provides continuous solar charging and enables Light Sensing AI functionality. Available in V3, V2-96, and V2-93 models for compatibility with different device generations. Priced at $39.

Quantifiable outcome

• Battery life: 4-12 months per charge with one up/down cycle daily for Smart Shades 3; 30 days for Tilt 2
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Apple (Siri Integration)coreTechnology or IntegrationSOMA Connect enables Apple Siri voice control of SOMA smart shades and blinds. Users can issue voice commands like 'Hey Siri, set my blinds to 50%' and create automations. Siri integration is uncertified. Supported in all languages supported by Apple.
• Amazon (Alexa Integration)coreTechnology or IntegrationSOMA Connect enables Amazon Alexa voice control with commands like 'Alexa, open Bedroom' or 'Alexa, set Bedroom to 50'. Supports Alexa routines and enabled switches. Alexa voice commands available in English and German.
• Google (Google Home/Assistant Integration)coreTechnology or IntegrationSOMA Connect integrates with Google Home/Assistant for voice commands like 'Hey Google, set my blinds to 50%'. Supports Google Home routines and enabled switches. Voice commands available in Dutch, English, French, German, Italian, Portuguese (Brazil), Russian, and Spanish.
• Samsung SmartThingssecondaryTechnology or IntegrationSOMA Connect integrates with Samsung SmartThings platform for voice control via Bixby, scene creation, automations, and integration with SmartThings-enabled buttons and remotes.
• IFTTTsecondaryTechnology or IntegrationSOMA Connect supports IFTTT integration for creating custom applets and automation connections between SOMA devices and other smart home services.
• Home AssistantsecondaryTechnology or IntegrationSOMA Connect provides Home Assistant integration for automations and controls, as well as Local HTTP API for DIY/custom integrations.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting SOMA Smart Home's online store. Shopify provides the infrastructure enabling product sales, payment processing, and order management.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SwitchBot: SwitchBot sells retrofit smart motors and actuators (including the Blind Tilt motor for venetian blinds) that attach to existing home devices and integrate with major smart home ecosystems. SOMA and SwitchBot compete directly in the same retrofit smart motor category for blinds and shades.
• Zemismart: Zemismart manufactures and sells motorized smart blinds, shade motors, and curtain motors with Zigbee, Wi-Fi, and Matter support via direct e-commerce. They overlap with SOMA on retrofit shade motors and compete for the same smart home enthusiast buyer.
• Graywind: Graywind sells motorized smart blinds, shades, and curtain motors with remote, app, and voice control (Alexa, Google, Apple HomeKit). They overlap with SOMA in the motorized window treatment category with similar consumer pricing and DIY installation focus.
• SmartWings: SmartWings offers custom-made motorized shades and blinds with smart home integrations and remote/app control. They compete with SOMA for the homeowner buyer segment adding automation to their window coverings.

Broad incumbents

• Lutron Electronics: Lutron's Serena and Triathlon shade lines, plus the Caséta smart hub, are the premium incumbent in residential motorized window treatments. SOMA competes on price and retrofit flexibility while Lutron leads on brand, installer channels, and commercial-grade reliability.
• Somfy: Somfy is the global market leader in tubular motors for blinds, shades, awnings, and rolling shutters, with deep relationships to blind manufacturers and installers. SOMA's retrofit motor competes at the low end of Somfy's range, which spans residential through commercial.
• IKEA Home Smart (FYRTUR/KADRILJ): IKEA's FYRTUR, KADRILJ, and TREDANSEN lines bring factory-made motorized shades to mainstream price points via IKEA's massive retail footprint. They compete with SOMA on accessible price for new shades, though not on retrofit installation.
• Hunter Douglas (PowerView): Hunter Douglas' PowerView Motorization system is a premium whole-home automated shading solution sold through dealer/install channels. They compete with SOMA for the higher-end of the smart shade market but operate a fundamentally different replacement-driven model.
• Crestron Electronics: Crestron offers enterprise-grade motorized shading as part of its commercial and luxury residential automation platforms. They represent the high-end commercial competitor to SOMA's prosumer retrofit approach in the building automation space.

Emerging players

• Aqara: Aqara offers a broad smart home portfolio including curtain/shade motors and roller shade controllers with Zigbee, Thread, and Matter support. They overlap with SOMA in ecosystem integrations and Matter/Thread roadmap but compete more on a full smart home stack than a dedicated shade product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/somahome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOMA Smart Home