What Graywind does

Graywind is a privately held, direct-to-consumer e-commerce company founded in 2016 that designs, custom-manufactures, and sells motorized and manual smart window treatments — including roller, cellular, zebra, roman, panel track, vertical, arch/angled, skylight, outdoor, and curtain products — for residential homeowners and interior design professionals. The technology stack centers on a proprietary smart motorization platform supporting Bluetooth, Zigbee, and Matter protocol integration, with first-party app control plus native compatibility with Amazon Alexa, Google Assistant, and Apple Siri. A premium co-branded line, Graywind x Motionblinds, layers in European-designed motors and Matter support on select products.

The company generates revenue primarily through one-time hardware sales priced per unit (typically $113–$380 USD), with volume discounts of 7%–14% on multi-unit orders, free bundled smart hubs and remotes on select SKUs, paid professional installation, and a free swatch service to reduce purchase friction. Distribution is exclusively through its own Shopify-powered online storefront (graywind.com) with free global shipping, augmented by affiliate, dealer, and designer referral programs. Customer acquisition relies on content marketing, SEO, organic social (Facebook, Instagram, TikTok, Pinterest, YouTube), email with a $30 store-credit sign-up incentive, and earned media in consumer lifestyle and technology publications including Real Simple, TechRadar, and Popular Mechanics. The company is privately held with no disclosed institutional funding, no parent entity, and an employee count in the 11–50 range.

Name

Graywind

Legal name

Graywind

Website

https://graywindblinds.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Graywind is a privately held, DTC e-commerce company founded in 2016 that designs, custom-manufactures, and sells motorized smart blinds, shades, and curtains with Matter/Zigbee/Bluetooth and voice assistant integration, serving residential homeowners and interior design professionals globally.

Ownership category

akta.pro rank

Product category

Smart Window Treatments

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Smart window treatments
• Motorized blinds
• Automated shades
• Custom window coverings
• Smart curtains

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Smart Window Treatment Hardware Sales: Graywind generates primary revenue from one-time sale of motorized and manual custom window treatments including roller shades, cellular shades, zebra blinds, panel track blinds, roman shades, outdoor shades, arch/angled shades, skylight shades, and custom curtains. Products are priced per unit with tiered volume discounts for multi-unit orders. Accessories (hubs, remotes) are bundled free with select products. Professional installation is available as a paid add-on service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Graywind designs, custom-manufactures, and sells made-to-measure smart window treatments — including motorized and manual roller shades, cellular shades, zebra blinds, panel track blinds, roman shades, outdoor shades, arch/angled shades, skylight shades, and custom curtains — primarily direct to consumers through its own e-commerce storefront. Products integrate with Bluetooth, Zigbee, Matter, Alexa, Google Assistant, and Siri, and are bundled with free hubs/remotes on select SKUs, supported by free swatches, free worldwide shipping, a 5-year warranty, and optional paid professional installation.

Product overview

Graywind is a custom smart blinds and shades company offering a comprehensive portfolio of motorized and manual window treatments. The product line centers on Roller Shades, Cellular Shades, Roman Shades, Zebra Blinds, Panel Track Blinds, Vertical Blinds, Curtains, and specialized solutions for Arch/Angled Windows, Skylights, and Outdoor applications. Core products feature motorization with smart home integration (Alexa, Google Assistant, Matter, Zigbee, Bluetooth). The Graywind x Motionblinds sub-line represents a premium partnership offering with European-designed smart motors and refined fabrics. Products are available as custom-made-to-measure units with free shipping, 5-year warranty, and support services including professional installation and online guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Graywind x Motionblinds: A product line combining Graywind's premium fabrics with European-designed smart motor technology from Motionblinds, featuring Dutch-designed engineering for elevated smart living.

Products and services

• Graywind Motorized Blackout Roller Shades (Fabric Series) Motorized roller shades with blackout fabric for complete light blocking and privacy, available in Black, White, Beige White, Light Grey, Cloudy Grey, and Dark Grey. Designed for residential homeowners seeking smart, app- and voice-controlled window treatments.
• Graywind Motorized Blackout Curtain with Rod (Premium Fabric) Motorized blackout curtains with an integrated rod system in Premium Fabric textures and solids including Trace (Taupe), Slate (Denim), Slate (Gray), and Lush (Moss). Targeted at homeowners wanting premium, custom-made motorized curtains.
• Graywind Motorized Blackout Curtain with Track (Essential Fabric) Motorized blackout curtains with a track system in Essential Fabric colors including Iron Grey, Mocha Beige, and Vintage Grey. Targeted at homeowners seeking track-based motorized curtain solutions.
• Graywind x Motionblinds Blackout Roller Shades (Premium Fabric) Premium co-developed motorized roller shades produced in partnership with Motionblinds, combining Graywind premium fabrics with European-designed smart motors. Matter protocol supported. Available in Dune, Horizon, and Plush Matte colorways. Targeted at design-oriented homeowners and design professionals.
• Graywind Motorized Outdoor Shades Motorized shades engineered for outdoor use, with open weave percentages (1%, 3%) for varying levels of privacy and light control. Colors include Geometry Grey, White, Black, Snowy White, Gloam Beige, and Fresh Grey. Targeted at homeowners with patios and exterior spaces.
• Graywind Motorized Solar Roller Shades

Quantifiable outcome

• Free shipping worldwide on all orders
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

One partnership is on record.

• MotionblindscoreStrategic or Co-development PartnerGraywind and Motionblinds have formed a co-development and co-branding partnership producing the Graywind x Motionblinds line of smart roller shades. Motionblinds supplies European-designed smart motor technology, while Graywind provides premium fabrics and custom manufacturing. The resulting products feature Matter protocol support and are positioned as premium offerings with Dutch-engineered motorization. The partnership is featured as a dedicated collection on the Graywind website and highlighted as a key brand differentiator.

Recent moves6 records

Expansion highlights6 records

Emerging players

• MySmartBlinds: Smaller smart-blind brand focused on retrofit automation kits for existing blinds. Emerging player with partial overlap — competing for the smart-motorization customer but offering a kit-based rather than full custom-shade value proposition.

Direct peers

• Motionblinds: European manufacturer of smart motor technology for window coverings and Graywind's co-development partner on the premium Graywind x Motionblinds line. Direct peer because it competes in the same smart-motorized shade category and supplies the underlying motor technology Graywind resells.
• Blinds.com: Large online retailer of custom window treatments (blinds, shades, shutters) owned by Home Depot. Direct peer in custom-measure DTC window treatments with broader assortment but less emphasis on smart-motorized specialty.
• The Shade Store: Premium custom window treatments retailer offering shades, blinds, drapery, and motorized options via showrooms and online. Direct peer targeting the design-conscious residential customer with custom and motorized SKUs.
• Smartwings: DTC smart blinds and shades brand offering custom motorized window treatments with similar smart home integrations. Closely comparable in product range, online configurator model, and target customer to Graywind.
• SelectBlinds: DTC custom window treatments retailer offering blinds, shades, shutters, and motorized options. Direct peer operating in the same online custom-measure category with comparable pricing and product breadth.

Broad incumbents

• Lutron (Serena Shades): Lutron's Serena line offers motorized smart shades integrated with Caséta and broader Lutron smart home systems. Broad incumbent with significantly larger resources, established installer network, and premium brand positioning in the same smart-shade category.
• IKEA Home Smart (FYRTUR / KADRILJ): IKEA's FYRTUR/KADRILJ lines are budget-priced smart blinds sold through IKEA's global retail footprint. Broad incumbent competing on price accessibility rather than customization, but addresses the same smart-motorized shade need.
• Hunter Douglas: Market-leading custom window treatments manufacturer with motorized PowerView product line. Broad incumbent offering a much wider assortment across motorized and manual shades, blinds, and shutters via a national dealer network.

Others

• Somfy: Global supplier of tubular motors and smart controls for interior and exterior window coverings. Industry enabler whose motors and TaHoma hub are integrated by numerous shade brands, including as a possible substitute source of motorization technology alongside Motionblinds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/GraywindBlinds
• YouTubeyoutube.com/channel/UCV_V8r2kaev6DQmYopGDdfg
• Facebookfacebook.com/GraywindBlinds
• Instagraminstagram.com/graywindblinds
• TikToktiktok.com/@graywindblinds
• Pinterestpinterest.com/beyondshading

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graywind