What SmartWings does

SmartWings is a private, Austin, Texas-based direct-to-consumer e-commerce company that designs, manufactures, and sells custom smart motorized window shades and blinds. Its catalog spans roughly 76 SKUs across roller, cellular (including Hazel, Nowa, Levitate, Day & Night, Helios), zebra, woven wood, outdoor (including zipper-track windproof variants rated to 95 mph), dual, roman, hardwired, and drapery categories, with specialty shapes for skylight, trapezoid, and arched windows. Core technology centers on motorized shade systems with wireless connectivity and home automation integration, supporting Matter over Thread, Z-Wave 800 LR, Zigbee, plus the company's claimed world's first PoE Matter over Ethernet motor that delivers power and data over a single Ethernet cable.

The business operates a Shopify-powered DTC storefront (smartwingshome.com) offering free worldwide shipping with no minimum order, supported by phone and email customer service. An authorized dealer program extends the model into B2B channels serving professional window treatment installers and home automation integrators (Control4, Crestron, RTI, ELAN). Revenue is generated primarily through one-time product sales priced roughly $159-$559 depending on shade type, fabric, size, and power option, with accessory revenue from remotes, wall switches, sunlight sensors, and power distribution panels. Customer segments include residential homeowners, smart home enthusiasts, DIY installers, and dealers/professional installers; no enterprise customer concentration is disclosed. The company is privately held with no disclosed funding, ownership structure, or financial history.

Name

SmartWings

Legal name

SmartWings

Website

https://smartwingshome.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SmartWings is a private Austin-based DTC e-commerce brand selling custom smart motorized window shades and blinds, integrating with 12+ smart home platforms and shipping worldwide direct to consumers and authorized dealers.

Ownership category

akta.pro rank

Product category

Motorized Window Shades

NAICS

Window Treatment Retailers (449122)

akta.pro primary industry

Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Smart Lighting & Shading Systems (HSAPAPAC)

Keywords

• Motorized window shades
• Smart blinds
• Cellular shades
• Home automation shades
• Smart window treatments

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Smart Window Shade Products: One-time product sales of custom motorized shades including roller shades, cellular shades, zebra shades, woven wood shades, outdoor shades, dual shades, roman shades, drapery, and hardwired options. Products are sold directly to consumers with various power options including battery-powered, hardwired, and PoE.
2. Accessories: Sale of complementary products including remotes, wall switches, sunlight sensors, and fabric samples
3. Dealer/Partner Program: Revenue from bulk sales to authorized dealers and professional installers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

SmartWings designs, manufactures, and sells custom motorized window shades and blinds across categories including roller, cellular, zebra, woven wood, outdoor, dual, roman, hardwired, and drapery systems. Products integrate with major smart home ecosystems (Apple HomeKit, Amazon Alexa, Google Home, SmartThings, Home Assistant, Hubitat, Homey, Control4, Crestron) and support protocols including Matter over Thread, Z-Wave 800 LR, Zigbee, and a proprietary PoE Matter over Ethernet motor. The company sells directly to consumers worldwide via its e-commerce store with free shipping, plus through an authorized dealer program.

Product overview

SmartWings is a custom smart motorized window treatment company offering a comprehensive portfolio of connected blinds and shades designed for comfort, control, and everyday living. The core product lineup includes Roller Shades, Cellular Shades (with sub-lines Hazel, Nowa, Levitate, Day & Night, Helios), Zebra Shades, Woven Wood Shades, Outdoor Shades (including Zipper Track Windproof), Dual Shades, Roman Shades, Hardwired Shades, and Drapery & Curtain systems. All products feature motorized operation with smart home compatibility (Apple HomeKit, Amazon Alexa, Google Home, SmartThings, Home Assistant, Hubitat, Homey, Control4, Crestron, RTI, ELAN) and support multiple protocols including Matter over Thread, Z-Wave 800 LR, Zigbee, and PoE Matter over Ethernet. The company also offers a full ecosystem of accessories including remotes, wall switches, sunlight sensors, and power distribution panels. SmartWings provides custom-made designs with durable fabrics, multiple power options (battery, hardwired, PoE), and advanced features like top-down/bottom-up operation, dual-layer light control, and all-weather outdoor performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Shades Sleek, versatile motorized roller shades with clean modern design for effortless light and privacy control. Available in sunscreen, light filtering, and blackout options for residential homeowners.
• Cellular Shades Honeycomb-structured cellular shades designed to enhance comfort and efficiency through air-trapping insulation, noise reduction, and year-round temperature regulation. Multiple sub-lines include Hazel, Nowa, Levitate (top-down/bottom-up), Day & Night, Helios, Skylight, Trapezoid, and Arched variants.
• Zebra Shades Modern motorized zebra blinds with alternating sheer and solid bands for adjustable light control and privacy without fully raising the shade.
• Woven Wood Shades Natural, textured window shades crafted from eco-friendly woven materials including bamboo, jute, grasses, and linen blends for organic warmth and style.
• Outdoor Shades Durable, all-weather motorized outdoor shades designed to withstand sun, rain, wind, and sand while providing sun protection and privacy for patios and porches. Includes Zipper Track Windproof variant rated for winds up to 95 mph.
• Dual Shades Motorized dual-layer shades combining light filtering and blackout fabrics in one system for flexible light control throughout the day.
• Roman Shades

Quantifiable outcome

• Zipper track outdoor shades engineered to withstand winds up to 95 mph
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• Apple HomeKitcoreTechnology or IntegrationFull smart home ecosystem integration allowing SmartWings shades to be controlled via Apple Home app, Siri voice commands, and automated scenes with other HomeKit devices. Matter-enabled motor options available for enhanced compatibility.
• Amazon AlexacoreTechnology or IntegrationVoice control integration with Alexa-enabled devices and routines. Users can include SmartWings shades in Alexa routines and control them via voice commands.
• Google HomecoreTechnology or IntegrationIntegration with Google Home ecosystem for voice control and automated routines through Google Assistant.
• Samsung SmartThingscoreTechnology or IntegrationCompatible smart home hub platform integration for controlling SmartWings shades within SmartThings automations and routines.
• Home AssistantcoreTechnology or IntegrationOpen-source home automation platform compatibility for local control and custom integrations of SmartWings smart shades.
• HubitatcoreTechnology or IntegrationLocal smart home hub compatibility for SmartWings shades, emphasizing privacy and local processing without cloud dependency.
• HomeysecondaryTechnology or IntegrationEuropean smart home hub platform integration providing SmartWings shade control through Homey's flow automation system.
• Control4secondaryTechnology or IntegrationProfessional home automation system integration for high-end residential installations requiring advanced scene control and system synchronization.
• Crestron HomesecondaryTechnology or IntegrationLuxury residential automation platform integration for seamless SmartWings shade control within premium smart home installations.
• RTIsecondaryTechnology or IntegrationRemote Technologies Interface integration for professional AV and automation system control of SmartWings window treatments.
• ELANsecondaryTechnology or IntegrationELAN smart home system integration for intuitive control of SmartWings shades alongside whole-home entertainment and security systems.
• Matter StandardcoreTechnology or IntegrationMatter smart home standard protocol support through Matter over Thread and Matter over Ethernet motor options, enabling cross-platform compatibility with any Matter-certified ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IKEA (FYRTUR/KADRILJ): IKEA's FYRTUR/KADRILJ smart blinds are mass-market price leaders in the same motorized shade category. They anchor the budget end of the market against SmartWings' premium positioning.
• SelectBlinds: SelectBlinds is a DTC custom blinds and shades e-commerce retailer. It competes for the same online custom-window-treatment shopper, typically positioned below SmartWings on price and motorization features.
• Lutron: Lutron's Serena and Triathlon lines are the benchmark motorized shade offerings with deep dealer/integrator channels. SmartWings competes head-to-head on smart-home integration, while Lutron's Caséta/RA ecosystem defines the premium tier.
• Blinds.com: Blinds.com is one of the largest online custom blind and shade retailers. SmartWings competes for the same DTC shopper, with Blinds.com emphasizing broader assortment at lower price points versus SmartWings' smart-motorization focus.
• The Shade Store: The Shade Store is a multi-channel custom window treatment retailer (DTC, showrooms, trade program). SmartWings competes for the same custom-shade buyer but differentiates on integrated smart-home motorization versus decorative custom focus.
• Hunter Douglas: Hunter Douglas is the leading premium custom window treatments brand with PowerView motorized shades. SmartWings competes on smart-protocol breadth and price, while Hunter Douglas leads on dealer network and brand recognition.

Broad incumbents

• Somfy: Somfy is the dominant provider of shade motors and automation technology, supplying many brands and serving pros via a wide installer network. SmartWings overlaps as a finished-goods brand but competes for the same end customer on motorization.
• Crestron Electronics: Crestron offers luxury whole-home automation including shade integration. SmartWings supports Crestron as a partner, but Crestron is also a potential competitor at the high-end integration/specifier tier where SmartWings' dealer program operates.

Emerging players

• Eve Systems: Eve Systems builds Thread/Matter-based smart home devices with strong Apple HomeKit alignment. It overlaps SmartWings on protocol strategy and end-customer demographic, but does not directly sell motorized shades.
• Aqara: Aqara offers a broad smart home portfolio (hubs, sensors, curtain motors) with Matter/Thread support. It represents the emerging cross-category smart home competitor that could bundle or compete with SmartWings in the connected-shade niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smartwingsteam
• YouTubeyoutube.com/channel/UCSSSTMP5Lp-uSF3XHT7wMnA
• Facebookfacebook.com/smartwingshome
• LinkedInlinkedin.com/company/smartwingshome
• Instagraminstagram.com/smartwingshome
• Pinterestpinterest.com/smartwingshome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartWings