Clements Insurance Agency

What Clements Insurance Agency does

Clements Insurance Agency, Inc. is a privately held, family-owned independent insurance agency founded in 1985 and headquartered in Wausau, Wisconsin. The agency distributes personal and commercial insurance products — auto, home, commercial, life, umbrella, and renters — on behalf of more than fifteen carriers (AAA, Acuity, Auto Owners, Badger Mutual, Foremost, Germantown, Hagerty, Integrity, Openroad, Penn National, Progressive, Rockford, Safeco, Secura, and Western National), generating revenue primarily through recurring commissions on placed premium. Its go-to-market is sales-led and relationship-driven, combining licensed-agent phone and office service with digital channels through the EZLynx platform and an AgentInsure comparison link for online home and auto rating. Clements is licensed to write across Wisconsin, Minnesota, and Iowa, with strongest presence in central Wisconsin communities including Wausau, Schofield, Weston, Rothschild, and Mosinee.

The customer base spans Wisconsin, Minnesota, and Iowa consumers and small-to-medium businesses, including niche segments such as classic/collector vehicle owners (via Hagerty) and high-net-worth households seeking umbrella coverage. Day-to-day operations are handled by a team of approximately ten or fewer licensed agents, anchored by the Clements family — Steve Clements (President and Agent), Alison Clements (Executive VP), Rick Clements (Co-Founder), and Deb Clements — alongside non-family staff and partner Trevor Samuelson. The agency has no proprietary technology platform, no disclosed AI or machine-learning capabilities, and no reported capital markets activity; its competitive position rests on carrier breadth, multi-decade client relationships, and local brand recognition including the Best of Marathon County 2021 award and the Ramsey Trusted designation.

Name

Clements Insurance Agency

Legal name

Clements Insurance Agency, Inc.

Website

https://clementsagency.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Clements Insurance Agency, Inc. is a family-owned independent insurance agency in Wausau, Wisconsin that distributes auto, home, commercial, life, umbrella, and renters insurance through fifteen-plus carrier appointments to consumers and small businesses across Wisconsin, Minnesota, and Iowa.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Umbrella Insurance (FSAJAMAK)

akta.pro secondary industries

Personal Umbrella Insurance (FSAJANAA), Group AD&D (Standalone or Bundled with Life) (FSAIADAG)

Keywords

• Independent insurance agency
• Personal insurance products
• Commercial insurance coverage
• Multi-carrier insurance
• Insurance brokerage services

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Clements Insurance Agency generates revenue through commissions paid by insurance carriers for policies placed on behalf of clients. As an independent agency, they represent multiple carriers (AAA, Acuity, Auto Owners, Badger Mutual, Foremost, Germantown, Hagerty, Integrity, Openroad, Penn National, Progressive, Rockford, Safeco, Secura, Western National) and earn a percentage of premiums paid by customers. This is a standard independent agency commission model where revenue is recurring as long as policies remain active and renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Clements Insurance Agency is an independent insurance agency that places personal and commercial insurance policies with 15+ insurance carriers on behalf of clients in Wisconsin, Minnesota, and Iowa. Product lines include auto, home, life, umbrella, renters, and commercial insurance, with revenue generated through carrier commissions on placed and renewed coverage. The agency differentiates by matching each client to the carrier best suited to their risk profile rather than pushing a single carrier's products.

Product overview

Clements Insurance Agency is an independent insurance agency offering a portfolio of personal and commercial insurance products. The agency provides Auto Insurance, Home Insurance, Umbrella Insurance, and Renters Insurance as personal insurance products, along with Commercial Insurance and Life Insurance. As an independent agency, they access multiple insurance carriers to match customers with appropriate coverage. The agency operates primarily in Wisconsin, Minnesota, and Iowa, with services available across the Midwest and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage for personal auto owners in Wisconsin, Minnesota, and Iowa, protecting against accidents, weather damage, theft, and liability. Includes liability coverage, medical payments coverage, comprehensive (other-than-collision) coverage, and collision coverage.
• Home Insurance Homeowners insurance covering losses from fire, liability, burglary, and other perils. Includes dwelling/structure coverage, other structures coverage, personal property coverage, loss of use coverage, personal liability coverage, and medical payments coverage.
• Commercial Insurance Business insurance for Wisconsin-based small and medium businesses protecting investments against fire, theft, employee lawsuits, and liability. Includes general liability, commercial auto, business property, workers compensation, and professional indemnity coverage.
• Life Insurance Financial protection policies for Wisconsin families and businesses upon the insured's death, providing beneficiary payouts for income replacement, debt repayment, or final expenses. Includes term life, whole life, universal life, survivorship universal life, single premium whole life, variable life, and final expense insurance.
• Umbrella Insurance Excess liability coverage for individuals and businesses that supplements existing auto, homeowners, or commercial insurance when standard policy limits are exhausted. Covers personal injury lawsuits, property damage claims, slander suits, and other liability exposures.
• Renters Insurance Coverage for tenants renting apartments or homes in Wisconsin, insuring personal property (such as clothing and belongings) against damage or theft, with liability coverage for injuries to third parties and additional living expense coverage during displacement.

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered core.

• AAAcoreChannel Partner/ Reseller/ DistributorClements Insurance Agency is an independent agent representing AAA insurance products. AAA is a major insurance carrier providing auto, home, and other personal insurance lines. The agency places client coverage with AAA and earns commissions on policies sold.
• AcuitycoreChannel Partner/ Reseller/ DistributorIndependent agency relationship with Acuity Insurance, a regional carrier. Agency places client coverage with Acuity and receives commissions. Acuity is known for commercial and personal insurance products.
• Auto OwnerscoreChannel Partner/ Reseller/ DistributorAuto Owners Insurance is a regional carrier represented by Clements Insurance Agency. Agency sells Auto Owners policies and earns commission income on placed coverage.
• Badger MutualcoreChannel Partner/ Reseller/ DistributorWisconsin-based mutual insurance company represented by Clements Insurance Agency. Agency places personal and commercial insurance coverage with Badger Mutual.
• ForemostcoreChannel Partner/ Reseller/ DistributorForemost Insurance provides specialty insurance products. Clements Insurance Agency represents Foremost for applicable client coverage needs.
• Germantown Mutual Insurance (GMIC)coreChannel Partner/ Reseller/ DistributorRegional Wisconsin mutual insurance carrier. Clements Insurance Agency places client coverage with Germantown Mutual Insurance for applicable policies.
• HagertycoreChannel Partner/ Reseller/ DistributorHagerty is a specialty insurer focused on classic and collector vehicles. Clements Insurance Agency represents Hagerty for clients seeking classic car insurance coverage.
• Integrity Insurance (Grange)coreChannel Partner/ Reseller/ DistributorIntegrity Insurance, part of Grange Insurance Companies, is represented by Clements Insurance Agency for auto, home, and commercial insurance products.
• OpenroadcoreChannel Partner/ Reseller/ DistributorOpenroad is an auto insurance carrier. Clements Insurance Agency places auto insurance coverage with Openroad for applicable client needs.
• Penn National InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier providing auto and other personal insurance products. Clements Insurance Agency represents Penn National for applicable coverage placement.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is a major national carrier. Clements Insurance Agency represents Progressive and places auto insurance coverage for clients.
• Rockford MutualcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier. Clements Insurance Agency places auto, home, and commercial coverage with Rockford Mutual Insurance.
• SafecocoreChannel Partner/ Reseller/ DistributorSafeco Insurance, part of Liberty Mutual, is a national carrier represented by Clements Insurance Agency for personal insurance products.
• SecuracoreChannel Partner/ Reseller/ DistributorSecura Insurance is a regional carrier. Clements Insurance Agency represents Secura for auto, home, and commercial insurance coverage.
• Western National InsurancecoreChannel Partner/ Reseller/ DistributorWestern National Insurance provides personal and commercial insurance products. Clements Insurance Agency represents Western National for applicable client coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Lemonade: Direct-to-consumer Insurtech providing auto and home insurance without agents. Represents the structural threat from digital-first carriers bypassing traditional independent agencies.

Direct peers

• M3 Insurance: Wisconsin-based independent insurance brokerage offering commercial and personal lines with multi-carrier access. Directly comparable in geography, product breadth, and middle-market customer base to Clements Insurance Agency.
• Hausmann Group: Midwest independent insurance agency offering personal and commercial coverage through multiple carriers. Highly comparable as a regional multi-line agency serving similar SMB and household segments.
• Robertson Ryan & Associates: Wisconsin-headquartered independent insurance agency with broad personal and commercial product lines and multi-carrier appointments. Operates in overlapping WI/Upper Midwest geography.
• R&R Insurance Services: Independent insurance agency based in Wisconsin providing personal, commercial, and life insurance through carrier partnerships. Comparable multi-line regional agency.
• The Insurance Center (Wisconsin): Wisconsin independent insurance agency offering auto, home, life, and business insurance with multi-carrier access. Directly overlaps in geography, product mix, and target customer.
• Hruby Insurance Agencies: Wisconsin-based independent agency writing personal and commercial lines via multiple carriers. Comparable in size, geography, and multi-line approach.

Broad incumbents

• Acrisure: Large national insurance brokerage consolidator that actively acquires regional independent agencies like Clements. Relevant as both a competitor in brokerage services and a likely acquirer in the consolidation trend.
• Hub International: Major North American insurance brokerage acquiring independent agencies across the U.S. Provides benchmark for what scaled independent-agency consolidation looks like.
• USI Insurance Services: Large national insurance brokerage with broad commercial and personal-lines offerings. Relevant incumbent scaling the same multi-carrier distribution model Clements operates at regional level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClementsInsurance
• LinkedInlinkedin.com/company/clements-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clements Insurance Agency