ClanConnect
- Company typePrivate
- Founded2019
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
ClanConnect firmographics
Firmographics- Name
- ClanConnect
- Legal name
- Irida Interactive Private Limited
- Website
- https://clanconnect.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ClanConnect industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Media Representatives (54184)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where ClanConnect is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
ClanConnect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Brand Subscription Plans (Prepaid Packages): Brands purchase prepaid campaign packages at various price points (₹50,000 to ₹2,50,000) that include influencer access, campaign execution, and committed views. Platform is free for brands with basic features; premium packages provide enhanced services.
- Influencer Subscription Plans: Influencers can subscribe to premium plans (Starter at ₹236/month, Savings at ₹1,416/month) for enhanced features like unlimited search, profile reports, campaign management, and automation tools like ZAP PRO.
- Transaction/Fee Model: Platform charges brands for campaign execution with transparent pricing - no markup, no hidden charges. Brands engage and pay directly to influencers through the platform.
- Barter Campaigns: Free campaign briefs for influencers to participate in barter collaborations with brands, monetized through premium plan subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for Brands - Basic platform access |
| Unit Pricing | Pay-as-you-go | Kickstart Package - ₹50,000 entry campaign |
| Unit Pricing | Pay-as-you-go | Social Surge - ₹75,000 balanced reach package |
| Unit Pricing | Pay-as-you-go | Influence Unlocked - ₹1,00,000 nano focus |
| Unit Pricing | Pay-as-you-go | Trendsetter - ₹1,50,000 premium package |
| Unit Pricing | Pay-as-you-go | Viral Sensation - ₹2,50,000 full regional takeover |
| Freemium | Monthly | Influencer Basic - Free tier |
| Subscription | Monthly | Influencer Starter - ₹236/month |
| Subscription | Monthly | Influencer Savings - ₹1,416/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ClanConnect product offering
Product offeringCore offering
ClanConnect operates an AI-driven influencer marketing SaaS platform that connects brands and agencies with content creators for end-to-end campaign execution. The platform enables influencer discovery, campaign brief creation, proposal negotiation, real-time performance analytics, and direct payment processing through native Instagram and YouTube API integrations. Brands access the platform for free with prepaid campaign packages (₹50,000–₹2,50,000) offering guaranteed committed views at industry-low CPV rates, while influencers use the web platform and Clan for Creators mobile app to discover brand collaborations and automate engagement.
Product overview
ClanConnect is a single unified AI-driven influencer marketing SaaS platform that connects brands, agencies, and content creators for campaign collaboration. The core ClanConnect Platform powers influencer discovery, campaign management, and analytics through proprietary AI recommendations; it is augmented by the Clan for Creators mobile app for influencers, a Creator-First DM Automation feature for engagement automation, and a Campaign Brief & Proposal System for workflow management. Pricing operates through multiple engagement models including Prepaid Packages (₹50,000–₹2,50,000 prepaid campaigns), a Free Self-Served tier, Barter, Premium, and Managed Services. For influencers, subscription plans (ZAP Basic free, ZAP PRO paid) provide automation and analytics tools. The platform integrates natively with Instagram and YouTube APIs for real-time data and requires no markup on influencer payments.
Differentiator
Problem solved
Functional benefit
Products and services
- ClanConnect Platform Core AI-driven influencer marketing SaaS platform for brands, agencies, and influencers enabling discovery, engagement, execution, and analytics of influencer campaigns with proprietary AI recommendations and native Instagram/YouTube API integrations.
- Clan for Creators Mobile App Standalone iOS and Android mobile application for influencers and talent partners to manage campaigns, receive notifications, chat with brands, and create/send invoices instantly.
- Prepaid Influencer Model Prepaid influencer marketing packages with tiered pricing from ₹50,000 to ₹2,50,000 offering guaranteed committed views at 19-22 paisa CPV across nano, micro, and macro influencer combinations with PAN India coverage.
- Managed Services White-glove full-service managed offering providing a dedicated Clan manager handling end-to-end influencer campaign management, from strategy through execution and reporting for brand clients.
Quantifiable outcome
- 80,000+ influencers available for campaigns
- +3 more outcomes
Companies that use ClanConnect
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
ClanConnect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
ClanConnect partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreGoogle OAuth and YouTube API Services integration enabling users to connect Google accounts and YouTube channels to ClanConnect for influencer analytics and campaign tracking.
- Meta (Instagram)coreInstagram API Services integration enabling influencer discovery, profile insights, audience demographics, and campaign performance tracking through connected Instagram business accounts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ClanConnect competitors and assessment
Company assessmentDirect peers
- Influencer.in: India-based influencer marketing platform connecting brands with creators for campaign management, analytics and paid collaborations — directly comparable to ClanConnect's offering, market and geography.
- Winkl: Indian influencer marketing SaaS platform offering discovery, campaign management and analytics for brands and agencies — overlaps directly with ClanConnect's discovery and CRM workflow.
- One Impression: India-based creator marketplace connecting brands, influencers and KOLs for paid campaigns with measurement and analytics — competes head-on with ClanConnect in the Indian brand-influencer matching space.
- Plixxo (by POPxo): POPxo's influencer marketing platform enabling brands to run creator-led campaigns with Indian influencers — comparable in geography, audience (women/D2C brands) and campaign model.
- Hobo.Video: Indian influencer marketing platform focused on vernacular and regional creators — comparable creator-discovery and brand-collaboration model for the same Indian SMB/enterprise market.
Broad incumbents
- CreatorIQ: Global enterprise influencer marketing platform with creator discovery, CRM and analytics — comparable in product surface but serves larger global enterprise brands at a higher price point.
- Upfluence: Established global influencer marketing platform offering discovery, outreach and analytics — comparable in functionality and target market, but operates at international scale rather than India-focused.
- Aspire: US-based creator marketing platform providing influencer discovery, campaign management and analytics — comparable in core product, but more mature enterprise focus and international reach.
- Grin: Global creator marketing platform with deep e-commerce integrations and analytics — comparable product surface to ClanConnect, positioned for larger D2C/enterprise brands globally.
Others
- Value 360 Communications: Indian integrated communications and PR firm that holds an 11.50% strategic stake in ClanConnect and acts as a channel for enterprise brand introductions — adjacent/ecosystem participant rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ClanConnect social profiles
Digital presenceClanConnect compliance and trust
Trust signalCompliance2 records
ClanConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClanConnect leadership team
Management profileNumber of profiles
Profiles5 records
ClanConnect funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClanConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClanConnect
What does ClanConnect do?
ClanConnect operates an AI-driven influencer marketing SaaS platform that connects brands and agencies with content creators for end-to-end campaign execution. The platform enables influencer discovery, campaign brief creation, proposal negotiation, real-time performance analytics, and direct payment processing through native Instagram and YouTube API integrations. Brands access the platform for free with prepaid campaign packages (₹50,000–₹2,50,000) offering guaranteed committed views at industry-low CPV rates, while influencers use the web platform and Clan for Creators mobile app to discover brand collaborations and automate engagement.
Is ClanConnect a public or private company?
ClanConnect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClanConnect founded?
ClanConnect was founded in 2019. It employs 11 to 50 people.
Where is ClanConnect based?
ClanConnect is headquartered in Delhi, India, in the Asia region.
How does ClanConnect make money?
Four revenue lines are on record. Brand Subscription Plans (Prepaid Packages) is the primary driver. The others are influencer Subscription Plans, transaction/Fee Model and barter Campaigns.
Who are ClanConnect's main competitors?
Direct peers on record are Influencer.in, Winkl, One Impression, Plixxo (by POPxo) and Hobo.Video. Broad incumbents are CreatorIQ, Upfluence, Aspire and Grin. Value 360 Communications is listed as an others.
Does ClanConnect have an API?
No public API is recorded for ClanConnect.
What industry is ClanConnect in?
ClanConnect's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7372.