thecricketer
The Cricketer is a UK-based multi-platform cricket media company operating the world's oldest cricket magazine (founded 1921). It serves cricket enthusiasts via a print magazine, thecricketer.com digital platform, mobile app, Schools Guide, and merchandise shop, monetized through subscriptions, advertising, and e-commerce.
- Company typePrivate
- Founded1921
- HeadquartersYork, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
thecricketer firmographics
Firmographics- Name
- thecricketer
- Legal name
- Test Match Extra.com Ltd
- Website
- https://thecricketer.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cricketer is a UK-based multi-platform cricket media company operating the world's oldest cricket magazine (founded 1921). It serves cricket enthusiasts via a print magazine, thecricketer.com digital platform, mobile app, Schools Guide, and merchandise shop, monetized through subscriptions, advertising, and e-commerce.
- Ownership category
- akta.pro rank
thecricketer industry classification
Industry- Product category
- Cricket Media and Sports Journalism
- NAICS
- Periodical Publishers (513120), Book Retailers and News Dealers (459210)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)
Keywords
Where thecricketer is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
thecricketer business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Digital Subscriptions: Monthly recurring digital subscriptions at £3.99/month providing unlimited access to online content including breaking news, insight, interviews, analysis and in-depth coverage of cricket
- Print Magazine Subscriptions: Annual print magazine subscription at £52.49 for 12 issues, sold separately from digital access
- Digital Advertising: Advertising revenue from digital media including display ads, sponsored content and partnership banners on thecricketer.com with 2,000,000+ digital audience
- Print Advertising: Print media pack available for advertisers wanting to reach the magazine's readership
- Merchandise and Products: E-commerce sales through shop.thecricketer.com including gifts, books, binders, t-shirts and gear, wine, and cricket merchandise
- Schools Guide: Annual Schools Guide publication sold separately at £8.50, featuring rankings of best UK schools for cricket
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription for unlimited online content access |
| Subscription | Annual | Print magazine annual subscription |
| One time/ perpetual license | Pay-as-you-go | Schools Guide 2026 - standalone purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
thecricketer product offering
Product offeringCore offering
The Cricketer is a multi-platform cricket media company that publishes the world's oldest cricket magazine (founded 1921), operates thecricketer.com digital news and analysis platform, runs iOS and Android mobile apps delivering live scores and news, and sells branded merchandise, cricket books, and the annual Schools Guide through shop.thecricketer.com. Subscription products include monthly digital access at £3.99/month (with £1 first-month trial) and an annual print subscription at £52.49 for 12 issues.
Product overview
The Cricketer operates as a multi-platform cricket media company offering a portfolio of products across print, digital, and e-commerce channels. The core offerings include The Cricketer Magazine (print), The Cricketer Digital (thecricketer.com website), and The Cricketer App (mobile application), supported by subscription services for both digital (£3.99/month) and print (£52.49/year) access. The product portfolio also includes The Cricketer Schools Guide (annual publication), The Cricketer Shop (e-commerce platform selling books, merchandise, gifts, and memorabilia), and related cricket-themed products.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cricketer Magazine The flagship monthly print publication of The Cricketer, billed as the world's oldest and best-selling cricket magazine, delivering award-winning news, features, interviews and analysis covering cricket at every level from grassroots village games to international fixtures.
- The Cricketer Digital (thecricketer.com) The online digital platform of The Cricketer, offering breaking news, interviews, opinion, live scores, fixtures, results, tables, averages and in-depth cricket coverage across domestic and international cricket.
- The Cricketer App Mobile application providing a regularly updated news feed, live scores centre, fixtures and results listings, plus access to analysis, features, interviews, columns and exclusive news from The Cricketer on iOS and Android devices.
- The Cricketer Schools Guide Annual comprehensive guide ranking the top 100 senior schools, top 50 prep/junior schools, top 20 all-girls schools and top 25 state schools in the UK for cricket, judged against criteria including curriculum commitment, facilities, coaching and outreach programmes.
- The Cricketer Shop Online retail platform at shop.thecricketer.com selling cricket merchandise including books, t-shirts and gear, gifts, binders, wine, memorabilia and collectibles related to cricket.
- Digital Subscription Recurring monthly subscription at £3.99/month (with £1 first-month trial for new subscribers) providing unlimited access to The Cricketer's online content including exclusive breaking news, insight, interviews, analysis and in-depth coverage of English and global cricket.
- Print Subscription Annual print subscription delivering 12 issues of The Cricketer Magazine per year for £52.49, providing physical magazine delivery to subscribers independent of digital access.
- Cricket Books Collection of cricket-themed books including autobiographies, history books, tour guides and The Cricketer's own publications such as The Cricketer Anthology of the Ashes, sold via the brand's shop.
- Cricket Gifts and Merchandise Range of cricket-themed gift items including personalized products, memorabilia, homeware and accessories sold via shop.thecricketer.com.
Quantifiable outcome
- 2,000,000+ digital audience reach
- +1 more outcomes
Companies that use thecricketer
Customer profileSegments3 records
Ideal customer profiles3 records
thecricketer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
thecricketer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Oak SoftwarecoreThe Cricketer Publishing Ltd acquired Oak Software, a subscription management platform, as its current owners sought to step back from daily operations. The purchase was intended to develop the software further and benefit other publishers, creating a proprietary subscription management capability.
- Durant SportsminorDurant Sports, one of the country's leading suppliers of cricket ground equipment, sponsors The Cricketer Schools Guide annually. Managing director Cristian Durant stated support for The Cricketer's ongoing coverage of school cricket showcasing coaches and staff contributions to grassroots cricket.
- Kia Motors UKminorKia UK advertising partnership featuring EV2 and EV5 vehicle promotions on The Cricketer website, including banner advertisements and direct links to Kia website. Partnership marked with Q3 2026 campaign branding at Kia Oval.
- Big Ant Studios (Cricket 26)minorCricket 26 by Big Ant Studios is the official game of the Australia v England Ashes series, featuring on The Cricketer's website. The partnership provides advertising revenue and cricket gaming content for readers.
- Durant CricketminorDurant Cricket, leading supplier of cricket ground equipment, supported The Cricketer Schools Guide 2024. Managing director Cristian Durant commented on supporting The Cricketer's coverage of schools cricket.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
thecricketer competitors and assessment
Company assessmentDirect peers
- Wisden Cricketers' Almanack: Wisden publishes the iconic annual almanack and digital cricket content, directly competing with The Cricketer in English-language cricket journalism and reference publishing.
- ESPNcricinfo: ESPNcricinfo is the largest global cricket news and live scores destination, competing head-on with thecricketer.com for cricket fans, advertisers, and editorial talent.
- Cricbuzz: Cricbuzz is a leading cricket scores, news, and video app competing with The Cricketer app for cricket fan attention and mobile ad inventory.
- The Athletic: The Athletic operates a subscription-first sports journalism model across multiple sports, comparable to The Cricketer's digital subscription strategy, though at much greater scale and breadth.
Broad incumbents
- BBC Sport (Cricket): BBC Sport provides free, authoritative cricket coverage in the UK, competing with The Cricketer for audience attention and squeezing paid subscription willingness for casual fans.
- Sky Sports Cricket: Sky Sports is the dominant UK cricket broadcaster with extensive free digital cricket coverage, competing for advertising dollars and audience against The Cricketer.
- The Guardian Sport: The Guardian provides free cricket journalism from major outlets competing for the same English cricket reader and a portion of the advertising market The Cricketer targets.
Emerging players
- Sportico: Sportico is a subscription-based niche sports business media outlet, comparable to The Cricketer's premium subscription model though focused on sports business rather than a single sport.
- Substack: Substack is a subscription publishing platform enabling individual cricket writers and small publications to monetise audiences, partially competing with The Cricketer for paid cricket subscribers.
Others
- Digital Media Solutions (publishing platform providers): Subscription and digital publishing platform providers like Publishing Partners are comparable as infrastructure peers given The Cricketer's expansion of the Oak Software subscription management platform for other publishers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
thecricketer social profiles
Digital presencethecricketer financial estimates
Financial estimateRevenue estimate
Valuation estimate
thecricketer leadership team
Management profileNumber of profiles
Profiles12 records
thecricketer subsidiaries and ownership
Company hierarchySubsidiaries1 record
thecricketer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
thecricketer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about thecricketer
What does thecricketer do?
The Cricketer is a multi-platform cricket media company that publishes the world's oldest cricket magazine (founded 1921), operates thecricketer.com digital news and analysis platform, runs iOS and Android mobile apps delivering live scores and news, and sells branded merchandise, cricket books, and the annual Schools Guide through shop.thecricketer.com. Subscription products include monthly digital access at £3.99/month (with £1 first-month trial) and an annual print subscription at £52.49 for 12 issues.
Is thecricketer a public or private company?
thecricketer is a private company. It is classified as unknown and is currently operating.
When was thecricketer founded?
thecricketer was founded in 1921. It employs 11 to 50 people.
Where is thecricketer based?
thecricketer is headquartered in York, United Kingdom, in the Europe region.
How does thecricketer make money?
Six revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Magazine Subscriptions, digital Advertising, print Advertising, merchandise and Products and schools Guide.
Who are thecricketer's main competitors?
Direct peers on record are Wisden Cricketers' Almanack, ESPNcricinfo, Cricbuzz and The Athletic. Broad incumbents are BBC Sport (Cricket), Sky Sports Cricket and The Guardian Sport. Emerging players are Sportico and Substack. Digital Media Solutions (publishing platform providers) is listed as an others.
Does thecricketer have an API?
No public API is recorded for thecricketer.
What industry is thecricketer in?
thecricketer's product category is Cricket Media and Sports Journalism. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 513120 and its SIC code is 2731.