DurantSports
Durant Sports is a UK-based sports infrastructure company designing, manufacturing, and installing cricket ground equipment, ECB-approved surfaces, electronic scoreboards, and sports flooring for cricket clubs, schools, and community sports venues across the UK.
- Company typePrivate
- Founded2007
- HeadquartersEmpingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What DurantSports does
Durant Sports is a privately held UK sports infrastructure company founded in 2007 by Cristian Durant, a former county cricketer. Operating from a 10,000 sq. ft. manufacturing facility in Empingham, Rutland, the company organises its offering under three sub-brands — Durant Cricket (ground equipment, non-turf pitches, netting), Durant Scoreboards (electronic LED, manual, and video screens), and Durant Surfaces (ECB-approved cricket surfaces and Gerflor TaraFlex flooring) — delivering integrated facility solutions to cricket clubs, schools, and community sports venues.
The product portfolio centres on three ECB-approved surface systems (DuraFlex indoor vinyl with over 45% force reduction, DuraWeave indoor woven carpet with GeoPad shockpad, and A-Base outdoor non-turf pitch), electronic scoreboards equipped with the SmartHub Bluetooth/USB controller that integrates with Play-Cricket Scorer Pro and App, and Gerflor TaraFlex indoor sports flooring installed under a trusted-installer partnership. Manufacturing is conducted in-house via a fabrication team supported by sister company Rutland Fabrication, with design, supply, and installation delivered as project-based contracts. Reported scale includes more than 3,000 installations completed nationally and internationally across every UK county, and an 18-year track record.
Revenue is generated primarily through one-time project-based B2B sales of pitches, surfaces, and scoreboard installations, supplemented by e-commerce sales of spare parts via shop.durantcricket.co.uk. Pricing is quote-driven with free site visits and budget estimates; full-renovation projects start at approximately £10,000. Go-to-market is sales-led, targeting cricket clubs, schools, sports facilities, and community sports organisations, with strategic partnerships (PowerPlus Group for lighting, Gerflor for surfaces, The Cricketer magazine for marketing, TJB for grant funding facilitation) supporting demand generation and integrated solution delivery.
DurantSports firmographics
Firmographics- Name
- DurantSports
- Legal name
- Durant Sports
- Website
- https://durantsports.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Durant Sports is a UK-based sports infrastructure company designing, manufacturing, and installing cricket ground equipment, ECB-approved surfaces, electronic scoreboards, and sports flooring for cricket clubs, schools, and community sports venues across the UK.
- Ownership category
- akta.pro rank
DurantSports industry classification
Industry- Product category
- Sports Infrastructure Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
- akta.pro secondary industries
- Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
Keywords
Where DurantSports is headquartered
LocationHeadquarters
- HQ city
- Empingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DurantSports business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cricket Ground Equipment Sales and Installation: Sale and installation of cricket ground equipment including mobile cricket covers, sight screens, bowling machines, boundary rope winders, and mobile wicket covers. Revenue is generated through one-time product sales plus optional installation fees.
- Non-Turf Pitch Systems: Design, supply, and installation of ECB-approved non-turf cricket pitches and MUGA surfaces. Revenue generated as project-based contracts with site-specific pricing requiring consultation and site visits.
- Electronic and Manual Scoreboards: Design, manufacture, and installation of electronic LED scoreboards and custom manual scoreboards for multiple sports (cricket, rugby, football, hockey). Includes annual maintenance services. SmartHub technology adds recurring service value.
- Sports Surface Supply and Installation: Supply and installation of indoor and outdoor sports surfaces including Gerflor Taraflex (as trusted installers), ECB-approved DuraFlex vinyl surfaces, and DuraWeave woven surfaces. Project-based revenue with free budget estimates and site visits.
- Online Store (Spare Parts and Quick Purchases): E-commerce storefront at shop.durantcricket.co.uk for quick purchases of spare parts and individual items, with Apple Pay and Google Pay payment options for frictionless checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Project-based pricing for sports infrastructure installations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DurantSports product offering
Product offeringCore offering
Durant Sports designs, manufactures, supplies, and installs cricket ground equipment, ECB-approved non-turf cricket pitches, indoor and outdoor sports surfaces, and electronic and manual scoreboards for clubs, schools, and sports facilities. Operating under three sub-brands (Durant Cricket, Durant Scoreboards, Durant Surfaces), the company delivers turnkey sports infrastructure projects from site visit and design through manufacturing and professional installation, supported by an e-commerce store for spare parts.
Product overview
DurantSports is a sports infrastructure company offering a portfolio of specialised products under three sub-brands: Durant Cricket (ground equipment, non-turf pitches, netting systems), Durant Scoreboards (electronic and manual scoreboards, LED video screens), and Durant Surfaces (sports flooring including Gerflor TaraFlex and ECB-approved surfaces). The company designs, manufactures, delivers, and installs cricket ground equipment and scoreboards through an in-house team. Key products include ECB-approved cricket surfaces (DuraFlex vinyl, DuraWeave woven, A-Base outdoor), electronic LED scoreboards with SmartHub Bluetooth control, and Gerflor TaraFlex indoor sports flooring. The portfolio serves clubs, schools, and professional sports facilities from grassroots to elite level.
Differentiator
Problem solved
Functional benefit
Brands
- Durant Cricket: Specialises in the design, production, and installation of cricket ground equipment, non-turf cricket pitches, and cricket netting systems for both indoor and outdoor use.
- Durant Scoreboards
- Durant Surfaces
Quantifiable outcome
- Over 45% force reduction delivered by DuraFlex surface for injury protection
- +5 more outcomes
Companies that use DurantSports
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
DurantSports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
DurantSports partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- PowerPlus Group (PPG)corePowerPlus Group (PPG) is a specialist lighting solutions provider and strategic partner for Durant Sports. PPG handles all lighting aspects of sports facility projects delivered by Durant, including major UK stadium installations and smaller specialised cricket facilities. Their collaboration enables Durant to offer a seamless, fully integrated end-to-end sports facility development service covering design through to final installation. PPG were the lighting partner on the South North CCC Indoor Cricket Centre installation in 2023, which led to the formal partnership.
- The Cricketer MagazineflagshipDurant Sports has been the main partner of The Cricketer annual Schools Guide since 2021. The partnership positions Durant as the trusted supplier of cricket ground equipment for top UK schools. The Schools Guide features Top 100 Senior Schools, Top 25 State Schools, Top 20 All-Girls Schools, and Top 50 Prep/Junior Schools, judged on cricket in curriculum, facilities, fixtures, and coaching. The 2025 edition marks the 10th anniversary of the guide.
- Gerflor UK & IrelandcoreDurant Surfaces is a trusted installer of Gerflor's Taraflex range of indoor sports flooring. This partnership enables Durant to supply and install world-leading Taraflex surfaces including the Evolution SL and Performance SL options. Durant staff have been trained at Gerflor HQ in France. Gerflor's surfaces are used across over 6 million children worldwide and have been involved in Olympic Games.
- Rutland FabricationcoreRutland Fabrication is a sister company of Durant Sports and serves as the manufacturing backbone for the group's metal fabrication capabilities. This partnership enables the 10,000 sq. ft. manufacturing facility to fabricate a wide range of metalwork products beyond cricket equipment, broadening the company's product scope and manufacturing capacity.
- TJB (Sports and Community)coreTJB Sports and Community is a funding partner that helps community sports clubs access grant funding for facility upgrades. TJB's funding support enabled Highcroft & Great Barr Cricket Club to finance their comprehensive transformation project delivered by Durant Sports, facilitating the sales cycle by making projects financially viable for clubs.
- Biddle SportminorBiddle Sport is a project management partner that worked with Durant Surfaces on court marking for installations. For the Stamford Endowed School project, Biddle Sport's Mark Biddle team planned and executed the precision court markings including badminton courts, basketball, netball, volleyball, and hockey markings.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
DurantSports competitors and assessment
Company assessmentDirect peers
- Verde Sports: UK-based sports surface installer specialising in artificial pitches, MUGAs, and cricket facilities. Overlaps with Durant Cricket on outdoor non-turf pitches and indoor sports surfacing for schools and clubs.
- Harrod Sport: UK manufacturer and supplier of cricket equipment, nets, ground equipment, and scoreboards. Most direct competitor to Durant Cricket on cricket nets, covers, sight screens, and ancillary ground equipment.
- Notts Sport: UK manufacturer and installer of non-turf cricket pitches, synthetic sports surfaces, and multi-use games areas. Directly competes with Durant Cricket's A-Base system and serves the same cricket clubs and schools market with comparable project-based delivery.
- SIS Pitches: Designs, manufactures, and installs synthetic and hybrid sports pitches including cricket. Overlaps with Durant Cricket's non-turf pitch offering and serves similar club, school, and professional venue customers.
- TigerTurf UK: Designs and installs synthetic turf and sports surfaces for cricket, hockey, football, and rugby. Competes with Durant Surfaces for indoor and outdoor facility contracts in the UK education and club market.
- Summit Sports Surfaces: UK installer of indoor and outdoor sports surfaces for schools, leisure centres, and clubs. Competes with Durant Surfaces for Taraflex-style and multi-sport flooring contracts in the education segment.
- Playrite: UK manufacturer of sports surfaces and artificial grass including non-turf cricket pitches. Direct competitor to Durant Cricket in the outdoor pitch and multi-sport surfacing segment.
Broad incumbents
- Gerflor: Global manufacturer of vinyl sports flooring including the Taraflex range that Durant Surfaces installs. While a partner, Gerflor could alternatively supply/install directly through its own network, making it a broader incumbent in the same space.
Others
- Play-Cricket (ECB): ECB's official digital scoring platform with which Durant's SmartHub integrates. Not a direct competitor but a key ecosystem dependency and ecosystem indicator of Durant's positioning within the official ECB cricket infrastructure stack.
Regional players
- PowerPlus Group: UK specialist sports lighting provider and Durant's formal partner (since 2023) for lighting on integrated facility projects. Comparable UK-based sports infrastructure capability focused on the lighting layer of the same bundled projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DurantSports social profiles
Digital presenceDurantSports compliance and trust
Trust signalCompliance5 records
DurantSports financial estimates
Financial estimateRevenue estimate
Valuation estimate
DurantSports leadership team
Management profileNumber of profiles
Profiles1 record
DurantSports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DurantSports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DurantSports
What does DurantSports do?
Durant Sports designs, manufactures, supplies, and installs cricket ground equipment, ECB-approved non-turf cricket pitches, indoor and outdoor sports surfaces, and electronic and manual scoreboards for clubs, schools, and sports facilities. Operating under three sub-brands (Durant Cricket, Durant Scoreboards, Durant Surfaces), the company delivers turnkey sports infrastructure projects from site visit and design through manufacturing and professional installation, supported by an e-commerce store for spare parts.
Is DurantSports a public or private company?
DurantSports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DurantSports founded?
DurantSports was founded in 2007. It employs 1 to 10 people.
Where is DurantSports based?
DurantSports is headquartered in Empingham, United Kingdom, in the Europe region.
How does DurantSports make money?
Five revenue lines are on record. Cricket Ground Equipment Sales and Installation is the primary driver. The others are non-Turf Pitch Systems, electronic and Manual Scoreboards, sports Surface Supply and Installation and online Store (Spare Parts and Quick Purchases).
Who are DurantSports's main competitors?
Direct peers on record are Verde Sports, Harrod Sport, Notts Sport, SIS Pitches, TigerTurf UK, Summit Sports Surfaces and Playrite. Gerflor is listed as a broad incumbent. Play-Cricket (ECB) is listed as an others. PowerPlus Group is listed as a regional player.
Does DurantSports have an API?
No public API is recorded for DurantSports.
What industry is DurantSports in?
DurantSports's product category is Sports Infrastructure Equipment. Its primary akta.pro industry code is IMAIAIAH, Athletic Field & Golf Course Groundskeeping, with a secondary code of EDAEAIAG, Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards). Its NAICS code is 33992 and its SIC code is 3949.